News
Hooch has just released a new tropical flavour for summer – and it’s blue
An all-new Hooch flavour has just been announced.
Georgina Pellant -
29th May 2023 
Everyone’s favourite hard lemonade has just released a new tropical flavour for the summer – it’s blue.
Blue Hooch has dropped just in time for picnic and beer garden season, bursting onto the scene with fruity tropical flavours and a citrusy lime zing.
Following increasing demand for Hooch as we head into summer, the all-new Hooch flavour is inspired by beach parties, palm trees and warm island waters.
Described as a ‘tropical fiesta in a can’, this exotic and easy-going alcoholic tropicade also brings that signature Hooch citrus kick.
An evolution of Hoola Hooch, Blue Hooch enhances the fruity tropical flavours that fans have grown to love, whilst introducing that signature Hooch citrus kick for a truly sessionable bev.
The new flavour joins the original line-up of Hooch Lemon Brew, Pink Hooch, and Orange Hooch.
Available in 440ml cans at Tesco as part of the new Hooch 8 pack, you can get your hands on the new flavour alongside the OG line-up.
The packs also include Orange Hooch, which burst onto the scene summer 2022, as well as the OG Lemon and the much-loved Pink.
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The mixed-pack is the ultimate party starter kit, tailor-made for carefree sessions, and backyard barbecues.
Charlie Leaver, Head of Brand at Global Brands said: “We’re thrilled to share the release of Blue Hooch ahead of summer. Introducing the leading flavour in traditional party-drinks, Blue, to our nostalgic, zingy line-up was just a matter of time, and has created what will certainly be a new Hooch fan favourite!
“The Hooch Mixed Packs are another exciting development, providing our all-new Orange Hooch and Blue Hooch cans, with Pink Hooch and Hooch Lemon. Featuring the full range of citrusy Hooch flavours, these are the perfect grab-and-go pack for barbecues and summer get-togethers.”
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Blue Hooch taps into the huge blue drinks trend, which includes popular party starters like VK Blue, while keeping the tongue-tingling zesty flavours and nostalgia that Hooch fans know and love. At an easy drinking 4% ABV, it’s set to be the drink of the summer; perfect for sunny socials! Grab a mixed pack to share with your friends.
Hooch Mixed Packs are now available at Tesco for £15. You can also purchase a fridge pack of Blue Hooch (24 x 440ml) online from Good Time In for £39.50.
Featured image – Hooch
