Government announces list of pilot events to test return of crowds
Pilot events will be testing attendees on entry and exit; utilising one-way systems as part of the venue layout; and employing the use of face coverings.
The government has unveiled a list of nine pilot events designed to test the safe return of crowds in 2021.
Venues participating in the programme will test specific settings – with researchers using the data to determine how sports games, gigs, shows, weddings, conferences and nightclubs could operate.
Pilot events will be testing attendees on entry and exit; utilising one-way systems as part of the venue layout; and employing the use of face coverings.
COVID-status certification will also be trialled as part of the pilot programme.
Researchers will assess particular risk factors throughout – such as the availability of alcohol; catering; and transportation to/from events.
ADVERTISEMENT
The full list of pilot events (and number of attendees permitted) is as follows:
16 April – Hot Water Comedy Club, Liverpool – 300 people (indoor seated)
18 April – FA Cup Semi-Final – Wembley – 4,000 people (outdoor seated)
17 April – 3 May – Snooker World Championships – Sheffield Crucible Theatre – up to 1,000 people a day (indoor seated)
23-25 April – Luna Outdoor Cinema, Liverpool – 1,000 people (outdoor seated)
24-25 April – Three 10k runs – Hatfield Park – 3,000 people and up to 3,000 spectators at each event (outdoor, mass participation run)
25 April – Carabao Cup Final, Wembley – 8,000 people (outdoor, seated)
28 April – Business Event, Liverpool – 1,000 people (indoor, seated and mixing)
30 April – Circus Nightclub, Liverpool – circa 3,000 people (indoor club night)
15 May – FA Cup Final, Wembley, London – 21,000 people (outdoor, seated)
Culture Secretary Oliver Dowden said that stadiums needed the government to “find ways to get bums back on seats safely.”
ADVERTISEMENT
“This science-led pilot programme will be the springboard in getting the buzz back of live performance,” he stated.
“We’ve supported the sports and arts with unprecedented sums, but it’s now time to make that Great British Summer of live events a reality.”
Mark Bullingham, CEO of the FA, said he was “confident” that Wembley Stadium – which is set to host three of the pilot events – would provide a “safe environment.”
ADVERTISEMENT
“This is an important first step towards getting fans back, with the end goal of full stadia – hopefully by the end of the Men’s Euros,” he stated.
Most sports fixtures have been played behind closed doors since the new year.
On Bank Holiday Monday, Prime Minister Boris Johnson confirmed that the second stage of the roadmap would be proceeding as planned – with restrictions on gyms, non-essential retail and outdoor hospitality all set to be lifted from April 12.
Manchester City releases CGIs and important details of new ‘immersive’ museum
Emily Sergeant
Manchester City has revealed key information about its new museum experience designed to immerse visitors in the history and culture of the club.
Set to open later this year in the heart of the £300m Medlock Square entertainment district at Manchester’s Etihad Campus, the Manchester City Museum Experience will be spread across 10 distinctive spaces and visitors will be able to take a trip down memory lane with nostalgic environments from throughout the club’s history.
Fans can also take part in interactive media experiences, like posing with all 48 major trophies won by the club’s first teams or trying their hand at football punditry.
The experience will combine the latest immersive technology with physical memorabilia drawn from across the club’s history to do this.
Hidden details and surprising ‘did you know’ facts are set to be embedded across the experience, so that even the most devoted Man City fans will have the chance to discover something new about the club they love.
CGIs of what the new museum experience will look like when it opens have been released.
By combining interactive environments, technology, and authentic artefacts, the experience is aiming to appeal to a wide audience – from lifelong Manchester City supporters, to families and those with a broader interest in football, culture, and the city of Manchester.
“Building a completely new museum has allowed us to create an immersive experience that celebrates the people and moments which have shaped Manchester City,” commented Danny Wilson, Managing Director at Manchester City Operations.
“But our story isn’t traditional and straightforward, so why should our museum experience be? We want something different. Something immersive which will resonate with our fans, as well as excite the wider city.
Manchester City releases CGIs and important details of its new ‘immersive’ museum / Credit: Manchester City / Ralph Appelbaum Associates (RAA)
“In doing so, we have developed something that appeals to fans, complements the Etihad Campus and provides a year round attraction for the city.”
When it opens, the Manchester City Museum Experience is set to complement the club’s existing Stadium Tour – which is currently ranked among the top five visitor attractions in the UK, according to TripAdvisor reviews.
Further information about the museum experience – including booking details – will be shared ahead of its opening later in 2026 during the phased completion of Medlock Square.
Featured Image – Manchester City / Ralph Appelbaum Associates (RAA)
News
The BRIT Awards to return to Manchester in 2027 with ceremony date confirmed
Emily Sergeant
It’s official – the BRIT Awards are returning to Manchester in 2027, and the ceremony date has now been confirmed.
Well, technically we already knew they would be, as it was announced last year that for the first time in its illustrious 48-year history, British music’s most prestigious awards show would be leaving London and heading up to the capital of the North, as ITV confirmed the BRITs would be staged in Manchester for the next two years.
After nearly five decades in London, The BRIT Awards were hosted in Manchester at Co-op Live earlier this year, and (in our opinion) proved to everyone why it’s the best city on Earth.
The 2026 BRITs delivered its biggest audience ever worldwide and was said to have had a record-breaking reach on socials too, cementing the show’s status as a global stage for showcasing talent.
So it’s only natural that the iconic celebration of UK music would be back for more.
Continuing on with this ‘bold new chapter’ for the legendary event, it has been confirmed that the show will take place on Saturday 27 February, airing on ITV1 and ITVX in a prime-time weekend slot that will see fans all over the UK and the world come together to celebrate the biggest artists and most exciting music of the year.
2027 is also a big year for the BRITs too, as next year’s ceremony is celebrating 50 years since the very first awards were televised.
“This year’s BRIT Awards in Manchester were a huge success, with a global reach and massive local impact, and we’re excited and ready to help make 2027 the biggest year yet for The BRITs,” commented Cllr Bev Craig, the Leader of Manchester City Council, ahead of next year’s ceremony.
The BRIT Awards will be returning to Manchester in 2027 / Credit: The Manc Group
“The impact of the awards was felt across the city region, from the cash benefit for our economy, showcasing small local music venues, incredible opportunities for our up-and-coming young musicians and creatives, and engagement with Greater Manchester schools.
“We’ll be creating even more ways for local people and for visitors to get involved in next year’s awards, which look set to be another incredible celebration of music and our city.”
The Manc -
6th April 2021 
