A life insurance company that prides itself on “being provocative” has apologised after using a picture of Harold Shipman in a recent advert.
Leicester-based firm DeadHappy is known for its strapline ‘life insurance to die for’, and has a reputation for shocking adverts, but many believe the company has taken things one step too far after it used a picture of the infamous Manchester serial killer alongside the text “Life insurance: Because you never know who your doctor might be.”
Harold Shipman was a local doctor who had been practising in Hyde for over 20 years and was described by patients as being “popular” and “well-liked”, but he went on to become Britain’s most prolific serial killer after doubts were raised over the validity of the will left by one of his patients following her death in 1998.
Shipman had certified the patient’s cause of death as old age, but when the police exhumed her body, the post-mortem revealed that she had in fact been killed by a fatal dose of diamorphine – pure, medical-grade heroin.
That then turned the case into a murder inquiry, and Shipman was the prime suspect.
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Shipman was eventually found guilty of killing 15 of his patients back in 2000, with his total number of victims said to be around 250.
Life insurance firm uses picture of Manchester serial killer Harold Shipman in ‘disgusting’ advert / Credit: DeadHappy
The use of Shipman’s picture in the life insurance company’s commercial – which was run on social media – has understandably received a barrage of backlash online, and has consistently been branded “tasteless” and “disgusting” by critics.
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Kathryn Knowles, founder of insurance broker Cura, said on Twitter that she would report the “absolutely disgusting” advert to the Financial Conduct Authority (FCA) and the advertising watchdog ASA.
A family member of one of the victims said after seeing the advert: “As someone who’s relative was murdered by Harold Shipman, your latest advert utilising his image is despicable and unacceptable.
“I hope you enjoy yet another judgement from ASA and change your practices.”
Despite being a company known for shocking marketing techniques, after receiving strong criticism for its latest advert, DeadHappy has now issued an apology to those who found it offensive.
“We are called DeadHappy and our strapline is ‘Life insurance to die for’ so we are aware of the provocative and to some the very shocking nature of our brand,” said Andy Knott, founder of DeadHappy.
“But being provocative is different to being offensive and it is of course never our intention to offend or upset people. It is our intention to make people stop and think.
“If however you have been personally distressed by this advert we do sincerely apologise.”
Featured Image – DeadHappy
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Seven in 10 NHS workers think the health service is ‘poorly prepared’ for another pandemic
Emily Sergeant
A new survey has revealed that seven in 10 NHS workers believe the health service is ‘poorly prepared’ for another pandemic if one should arise.
After the recent meningitis B outbreak in Kent last month raised the conversation of mass contagion once again, of course following the COVID-19 pandemic, a new YouGov survey of more than 1,000 NHS workers has now uncovered how well prepared staff in the health service think it is for another global pandemic.
The results show that 69% of staff surveyed think the health service is ‘poorly prepared’ for another pandemic, and to make matters worse, 26% of those even say it’s ‘very poorly’ prepared.
Only one in five (22%) think the NHS is could properly handle another pandemic, but statistically, YouGov claims none of those surveyed said it’s ‘very well’ prepared.
Seven in 10 NHS workers think the health service is ‘poorly prepared’ for another pandemic / Credit: Pxhere | Rawpixel
When workers were asked how the NHS’s level of preparedness now compares to prior to the COVID-19 pandemic, 41% did concede that they think it is better prepared now than 2020, however 37% admitted they think it’s no better prepared.
16% actively think it’s less well-prepared now than it was prior to 2020.
This marked a new era of ‘transparency’ and ‘accountability’ in the NHS, with the league tables delivering on the Government’s promise to drive up standards, tackle variation in care, and ensure people get the high-quality service they rightly expect.
Every trust in England – from urgent and emergency care, through to elective operations and mental health services – will now be ranked quarterly against ‘clear and consistent’ standards.
Featured Image – Stephen Andrews (via Unsplash)
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Seven people arrested in Salford over plans to conduct coordinated mass shoplifting campaign
Emily Sergeant
Seven people have been arrested in Salford over plans to be part of a coordinated mass shoplifting campaign of ‘high end’ retailers and supermarkets across the country.
According to Greater Manchester Police (GMP), it is believed the group had been training for ‘non‑violent direct action’ in Salford as part of a coordinated mass shoplifting campaign, where they were intending to steal goods from high‑value stores and major supermarkets across the country, and then redistribute them to places such as food banks.
Working in collaboration with the Metropolitan Police Service, officers arrested one male and six females in Salford yesterday afternoon (Sunday 19 April) on suspicion of conspiracy to steal.
They all remain in police custody for questioning.
It has been reported in multiple sources, such as the BBC and the MEN, that the individuals arrested are believed to be part of the Take Back Power Action Group.
Take Back Power Action Group describes itself on its website as a ‘nonviolent civil resistance group’ that is aiming to ‘put the 99% in charge’ through citizen’s assemblies.
“We are ordinary people from all walks of life who believe that in order to fix Britain, taxing the rich is an essential first step, and we want ordinary people to decide how,” a statement on the group’s website declares.
Speaking following the arrests over the weekend, Assistant Chief Constable Steph Parker said: “This joint operation with the Metropolitan Police has resulted in the arrests of seven individuals who we believe were planning to take part in coordinated national activity targeting high‑value retail stores.
“We are taking robust action to disrupt this type of organised criminality, and it will not be tolerated in Greater Manchester.
Emily Sergeant -
26th January 2023 
