A life insurance company that prides itself on “being provocative” has apologised after using a picture of Harold Shipman in a recent advert.
Leicester-based firm DeadHappy is known for its strapline ‘life insurance to die for’, and has a reputation for shocking adverts, but many believe the company has taken things one step too far after it used a picture of the infamous Manchester serial killer alongside the text “Life insurance: Because you never know who your doctor might be.”
Harold Shipman was a local doctor who had been practising in Hyde for over 20 years and was described by patients as being “popular” and “well-liked”, but he went on to become Britain’s most prolific serial killer after doubts were raised over the validity of the will left by one of his patients following her death in 1998.
Shipman had certified the patient’s cause of death as old age, but when the police exhumed her body, the post-mortem revealed that she had in fact been killed by a fatal dose of diamorphine – pure, medical-grade heroin.
That then turned the case into a murder inquiry, and Shipman was the prime suspect.
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Shipman was eventually found guilty of killing 15 of his patients back in 2000, with his total number of victims said to be around 250.
Life insurance firm uses picture of Manchester serial killer Harold Shipman in ‘disgusting’ advert / Credit: DeadHappy
The use of Shipman’s picture in the life insurance company’s commercial – which was run on social media – has understandably received a barrage of backlash online, and has consistently been branded “tasteless” and “disgusting” by critics.
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Kathryn Knowles, founder of insurance broker Cura, said on Twitter that she would report the “absolutely disgusting” advert to the Financial Conduct Authority (FCA) and the advertising watchdog ASA.
A family member of one of the victims said after seeing the advert: “As someone who’s relative was murdered by Harold Shipman, your latest advert utilising his image is despicable and unacceptable.
“I hope you enjoy yet another judgement from ASA and change your practices.”
Despite being a company known for shocking marketing techniques, after receiving strong criticism for its latest advert, DeadHappy has now issued an apology to those who found it offensive.
“We are called DeadHappy and our strapline is ‘Life insurance to die for’ so we are aware of the provocative and to some the very shocking nature of our brand,” said Andy Knott, founder of DeadHappy.
“But being provocative is different to being offensive and it is of course never our intention to offend or upset people. It is our intention to make people stop and think.
“If however you have been personally distressed by this advert we do sincerely apologise.”
Featured Image – DeadHappy
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Hundreds of staff at four Greater Manchester hospitals to strike AGAIN next week
Emily Sergeant
Another round of strikes has been called at a handful of major Greater Manchester hospitals.
Amid ongoing disputes following the first set of strikes at the end of last month, it has now been announced that more than 350 Northern Care Alliance Foundation Trust (NCA) employees – including nurses, clinical support workers and housekeepers – who are members of the union UNISON will once again walk out for three days next week.
According to the union, the dispute centres on the NCA’s use of an outside agency called NHS Professionals (NHSP) to manage overtime.
When covering staff shortages, workers are entitled to time-and-a-half pay – however in some cases, staff earn less than they would on a normal shift, and some have even been missing out on more than £80 per shift, the union added.
Operating theatre staff were previously on picket lines in June, and although an option to resolve the row was initially tabled by NCA bosses, this has now fallen through.
Hundreds of staff at four of Greater Manchester’s hospitals are set to strike next week / Credit: Stephen Andrews (via Unsplash)
This means that staff at Salford Royal Hospital, Royal Oldham Hospital, Rochdale Infirmary, and Fairfield Hospital in Bury are walking out next week on Monday 14, Tuesday 15, and Thursday 17 September.
The union’s North West regional organiser, Kevin Dolan, said the trust had given ‘no indication’ that it’s willing to re-enter negotiations, adding that operating theatre services were ‘chronically under-staffed’ and staff were choosing to work extra shifts to cover shortages.
Ahead of the August strikes, the trust declared a critical incident to help it secure extra support and keep urgent surgery running, while also announcing that some procedures would have to be postponed.
Understandably, some disruption is expected at each of the hospitals on strike days.
But Gertie Nic Philib, who is the chief people and strategy officer at the Northern Care Alliance, said that the trust will do ‘everything we can to minimise the impact on patients’ and ‘maintain high standards of care and quality at all times.’
“We also have contingency plans in place for emergency situations,” they concluded.
Featured Image – Pxhere
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Stockport man jailed for life after kidnapping and sexually assaulting teenage girl
Emily Sergeant
A Stockport man has been sentenced to life in prison after kidnapping and sexually assaulting a teenage girl on her way home from the library.
Paul Sharpe has been sentenced to life imprisonment with an eight-year minimum term in prison after being convicted of a number of offences when subjected a teenage girl to what police called a ‘terrifying ordeal’ that lasted several hours back in May 2026.
Greater Manchester Police (GMP) confirmed that the victim had been studying at Sale Library before beginning her journey home with friends at around 5:50pm and contacting her parents at 6:10pm to let them know she was on her way.
Twenty minutes later, she spoke to her boyfriend on the phone and said she was approximately five minutes away from home, but that her phone battery was about to die.
This was the last contact received from the victim that evening.
While walking along Bradgate Road in Altrincham, the victim noticed a grey Ford parked nearby and a man wearing a high-visibility jacket pressing doorbells in the area.
As she walked past, Sharpe approached her from behind, placed her in a headlock and threatened to stab her if she did not get into his vehicle.
Concerned that their daughter had not returned home, the victim’s family contacted police at 9:22pm to report her missing, and officers immediately launched an investigation to locate her.
Over the next several hours, the victim was subjected to and placed in a number of terrifying situations.
Sharpe drove the victim to several locations across Greater Manchester and Cheshire, before police located and arrested him at around 3:40am on 19 May 2026.
Following his arrested, 56-year-old Sharpe was convicted of kidnap, committing an offence with intent to commit a sexual offence, sexual assault, engaging in sexual activity in the presence of a child, threats with a bladed article, and administering a noxious substance with intent to injure, annoy or aggrieve.
“This was a terrifying ordeal for a young girl who was simply making her way home,” explained Detective Inspector Karl Perry, from GMP’s Criminal Investigation Department.
“Sharpe targeted a vulnerable victim, subjected her to hours of fear and intimidation, and went on to sexually assault her.
“The victim has shown immense courage throughout the investigation and court proceedings. Through her bravery and actions, she no doubt made it harder for Sharpe to carry out whatever acts he had planned.”
Emily Sergeant -
26th January 2023 
