A life insurance company that prides itself on “being provocative” has apologised after using a picture of Harold Shipman in a recent advert.
Leicester-based firm DeadHappy is known for its strapline ‘life insurance to die for’, and has a reputation for shocking adverts, but many believe the company has taken things one step too far after it used a picture of the infamous Manchester serial killer alongside the text “Life insurance: Because you never know who your doctor might be.”
Harold Shipman was a local doctor who had been practising in Hyde for over 20 years and was described by patients as being “popular” and “well-liked”, but he went on to become Britain’s most prolific serial killer after doubts were raised over the validity of the will left by one of his patients following her death in 1998.
Shipman had certified the patient’s cause of death as old age, but when the police exhumed her body, the post-mortem revealed that she had in fact been killed by a fatal dose of diamorphine – pure, medical-grade heroin.
That then turned the case into a murder inquiry, and Shipman was the prime suspect.
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Shipman was eventually found guilty of killing 15 of his patients back in 2000, with his total number of victims said to be around 250.
Life insurance firm uses picture of Manchester serial killer Harold Shipman in ‘disgusting’ advert / Credit: DeadHappy
The use of Shipman’s picture in the life insurance company’s commercial – which was run on social media – has understandably received a barrage of backlash online, and has consistently been branded “tasteless” and “disgusting” by critics.
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Kathryn Knowles, founder of insurance broker Cura, said on Twitter that she would report the “absolutely disgusting” advert to the Financial Conduct Authority (FCA) and the advertising watchdog ASA.
A family member of one of the victims said after seeing the advert: “As someone who’s relative was murdered by Harold Shipman, your latest advert utilising his image is despicable and unacceptable.
“I hope you enjoy yet another judgement from ASA and change your practices.”
Despite being a company known for shocking marketing techniques, after receiving strong criticism for its latest advert, DeadHappy has now issued an apology to those who found it offensive.
“We are called DeadHappy and our strapline is ‘Life insurance to die for’ so we are aware of the provocative and to some the very shocking nature of our brand,” said Andy Knott, founder of DeadHappy.
“But being provocative is different to being offensive and it is of course never our intention to offend or upset people. It is our intention to make people stop and think.
“If however you have been personally distressed by this advert we do sincerely apologise.”
Featured Image – DeadHappy
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Tributes paid to ‘much-loved’ Manchester firefighter who died unexpectedly last week
Emily Sergeant
Tributes have been paid to a ‘much-loved’ Manchester firefighter who died unexpectedly at his home last week.
Francois Childs, who was better known as ‘Frankie’ to his friends and family, served on Green Watch at Broughton Community Fire Station in Salford, where he had been based since joining Greater Manchester Fire & Rescue Service (GMFRS) in January 2018.
Frankie joined GMFRS following a career in banking, and serving with the machine gun platoon of the Bury Fusiliers.
But the 44-year-old sadly passed away “suddenly and unexpectedly” at his home in Prestwich last Tuesday (3 September).
The former Army reservist leaves behind wife Sarah, two children, his parents, and three brothers.
We send our heartfelt condolences to the family, friends and colleagues of Firefighter Francois ‘Frankie’ Childs, who passed away suddenly yesterday.
Frankie, 44, had been a much-loved member of Green Watch at Broughton fire station for more than six years.
— Greater Manchester Fire & Rescue Service (@manchesterfire) September 6, 2024
As well as being a dedicated GMFRS firefighter, Frankie was also one of 12 Fire Brigade Union (FBU) members who volunteered their time to travel to France to support the Care 4 Calais Charity back in November of 2023.
Paying tribute to Frankie following his sad passing, Sarah Nattrass, who is the Assistant Chief Fire Officer and Director of Service Delivery at GMFRS, said: “We are deeply saddened to hear of the sudden death of one of our colleagues and share our heartfelt condolences with Frankie’s family, friends, and colleagues.
“Frankie was part of our GMFRS family for more than six years as a much-loved member of Green Watch, Broughton, and he will be very sadly missed by all his friends and colleagues.”
The FBU has also paid a touching tribute.
“The charity could not provide this support without dedicated and caring people like Frankie,” an FBU spokesperson said.
“His support will not be forgotten by the FBU or by the many people his efforts undoubtedly helped contributed to making refugees lives better.”
Featured Image – GMFRS
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US rapper Ice Spice to play massive Manchester show next month on her Y2K World Tour
Thomas Melia
Things are about to get a whole lot chillier in Manchester next month, as Ice Spice is set for a massive show in our city.
Fresh off-the-back of headlining Wireless Festival in July, the princess of rap is coming back to the UK next month, and will be bringing the world of Y2K to Manchester, taking over one of the city’s most iconic venues.
Ice Spice, who is most notable for her heavy-hitting beats and collaborations with acts like Nicki Minaj and PinkPantheress, will be arriving in Manchester in a couple of weeks time for the first of three UK dates on her world tour.
After stopping off in Manchester, the rapper will also performing in Birmingham and London in November, so us Mancs need to set the bar high first.
The 24-year-old only came onto the rap scene three years ago, and since then has seen herself become a social media music phenomenon – with each drop gaining more traction than the last.
Her recent single ‘Did It First’ features UK drill artist Central Cee, who joined her on stage at Wireless Festival as part of her headlining slot this July, where she wowed a crowd of 50,000.
‘Y2K’ is the name of the rapper’s debut album, not to be confused with the early noughties fashion resurgence of the same name. However, the real meaning behind the project’s name is due to the American star being born on 1 January 2000.
She may only be 5ft 3, but Ice Spice sure packs a punch, and if it’s not her fiery orange hair, then it’s her carefree stage presence that sets her apart from the rest.
O2 Victoria Warehouse has been a hotspot for many artists including Mabel, Aitch and Becky Hill since its rebrand in 2018, and now the 3,500 capacity venue will be housing The Bronx native Ice Spice on Wednesday 30 October.
Tickets are now on sale, with a general admission ticket setting you back £58.35, but there’s also the option to purchase a meet and greet package for £216.35.
Emily Sergeant -
26th January 2023 
