Boohoo has been ordered by the advertising watchdog to take down images branded as “sexually suggestive”.
The Advertising Standards Authority (ASA) received a complaint that the images shown on the advert put out by the Manchester-based fast fashion brand of a model in an oversized T-shirt and thong-style bikini bottoms were objectifying women, and so ruled them as “offensive, harmful, and irresponsible”.
The advert included a rear view that showed the model kneeling, as well as an upper-body shot that showed the model lifting the T-shirt and exposing skin on her stomach and side.
It was decided by the ASA that the advert must not appear again in its current form.
The advertising watchdog said that while the advert was presented as part of the swimwear category, the actual advertised product was the T-shirt and the listing on the website appeared as a result of searches for T-shirts or tops.
The ASA said that in each case the staging of the shots was “sexually suggestive”, with the model shown with the T-shirt folded in ways to expose her body, instead of focusing on the product.
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“We concluded that the ad objectified and sexualised women. It was therefore irresponsible and likely to cause serious offence,” the ASA said in its ruling.
The ASA ruled the advert as “offensive, harmful, and irresponsible” / Credit: ASA
Speaking on the ASA’s ruling, a spokesperson for Boohoo Group said: “We are disappointed by the findings of this ruling because we pride ourselves in our inclusive, body positive imagery [and] our marketing reflects the vibrant and confident culture of our brand, and is not designed to intentionally cause offence.
“We removed the associated images from our website when we received details of the complaint from the ASA.”
This is not the first time Boohoo has had an advert banned by the ASA either, as back in 2019, an email promotion by the brand used the phrase “send nudes” was sent out in a message to customers marketing a range of clothes coloured to resemble skin, and pictured a female model wearing a white dress and beige jacket with the words “Send nudes. Set the tone with new season hues” written across the image.
The ASA said the phrase “send nudes” was likely to be understood as referring to requests for sexual photos, and ruled it irresponsible to make light of a “potentially harmful social trend”.
Featured Image – Boohoo / ASA
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‘Prolific’ South Manchester burglar jailed for thefts which included peanuts…
Daisy Jackson
A ‘prolific’ burglar has been jailed for just over two years, for numerous thefts including sunglasses, airpods, and peanuts…
The man was caught red-handed inside someone’s property, where he claimed he was just wanting a glass of water – but was found by police officers to have the resident’s car keys in his pocket.
Fazal Alnesi, 26, from Moss Side, was then linked to a number of other burglaries, attempted burglaries, and thefts across South Manchester.
Fazal was sentenced to 27 months at Manchester Crown Court last week after pleading guilty to offences including six counts of burglary in June of this year.
He was arrested on 12 June, when a man returned to his home in Fallowfield in the early hours of the morning and discovered Fazal inside his address.
He claimed he was there because he wanted a glass of water but subsequently refused to leave, which led to police being called.
Officers placed Alnensi in handcuffs and found the resident’s car keys in his pocket, as well as indications that he’d been rummaging through the man’s drawers.
He was later linked to other thefts include a wrench set from a car, a pedal cycle worth £350, airpods, sunglasses – and even peanuts from one address.
He additionally took an electric bike charger from one address worth hundreds of pounds.
PC Jon Holden, from GMP’s City of Manchester district, said: “Alnensi took various items from several homes and cars across a two-week period earlier this year, making off with hundreds of pounds worth of goods.
“Ultimately, Alnensi left people feeling unsafe in his own home, and I am glad he is now behind bars.
“Our team will investigate all burglaries, and I would encourage people to get in touch with us – all intelligence helps us lock up criminals and bring them to justice.”
The top 10 ‘happiest’ places to live in the North West in 2026 have been named
Emily Sergeant
The top 10 happiest places to live in the North West have been named for 2026.
It comes as Rightmove has published its annual ‘Happy at Home’ index this week, just as it has done for the last 14 years now, exploring exactly what it is that makes people feel content about where they live, and highlighting the happiest places nationwide ahead of the new year – with thousands of residents across more than 200 locations providing feedback.
The residents told the leading property listing platform what they love (or don’t love) about their community, from the friendliness of their neighbours, to job opportunities, access to green spaces, and so much more.
The survey also outlined the differences in happiness in rural, urban, and suburban environments, as well as the way our sense of ‘home happiness’ changes as we age.
So, when it comes to the North West as a whole then, where do we have in the top 10?
Well, to kick things off, you may have already seen that one Lancashire market town has earned its place in the top 10 nationwide, not just for the North West region – and that’s Chorley.
Closest to the Bolton and Wigan boroughs, Chorley – which is is about a 40-minute drive outside of Manchester, and sits on a direct train route into the city centre.
But aside from the national top 10, when it comes to the regional top 10, the next two towns following Chorley in second and third are both in Greater Manchester.
The North West’s top 10 happiest places to live 2026
Chorley
Stockport
Altrincham
Chester
Macclesfield
Southport
Kendal
Wirral
Northwich
Carlisle
Altrincham has been named one of the North West’s happiest places to live / Credit: The Manc Group
The ever-thriving Stockport comes in at number two, followed by Trafford favourite Altrincham directly behind it at number three.
Other of the region’s inclusions like Bury, Bolton, Wigan, and the Manchester borough itself all ranked towards the bottom.
Speaking on this year’s list, Colleen Babcock – a property expert at Rightmove – explained: “The balance between greenery and everyday convenience runs through the wider findings. Even among people who would ideally choose a rural setting, access to amenities, parks and public transport remains important.
“This year’s results suggest that the places people rate most highly aren’t simply urban or rural, but often bring together some of the best elements of both.”
Featured Image – Roger Kidd (via Wikimedia Commons)
Emily Sergeant -
16th February 2022 
