Boohoo has been ordered by the advertising watchdog to take down images branded as “sexually suggestive”.
The Advertising Standards Authority (ASA) received a complaint that the images shown on the advert put out by the Manchester-based fast fashion brand of a model in an oversized T-shirt and thong-style bikini bottoms were objectifying women, and so ruled them as “offensive, harmful, and irresponsible”.
The advert included a rear view that showed the model kneeling, as well as an upper-body shot that showed the model lifting the T-shirt and exposing skin on her stomach and side.
It was decided by the ASA that the advert must not appear again in its current form.
The advertising watchdog said that while the advert was presented as part of the swimwear category, the actual advertised product was the T-shirt and the listing on the website appeared as a result of searches for T-shirts or tops.
The ASA said that in each case the staging of the shots was “sexually suggestive”, with the model shown with the T-shirt folded in ways to expose her body, instead of focusing on the product.
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“We concluded that the ad objectified and sexualised women. It was therefore irresponsible and likely to cause serious offence,” the ASA said in its ruling.
The ASA ruled the advert as “offensive, harmful, and irresponsible” / Credit: ASA
Speaking on the ASA’s ruling, a spokesperson for Boohoo Group said: “We are disappointed by the findings of this ruling because we pride ourselves in our inclusive, body positive imagery [and] our marketing reflects the vibrant and confident culture of our brand, and is not designed to intentionally cause offence.
“We removed the associated images from our website when we received details of the complaint from the ASA.”
This is not the first time Boohoo has had an advert banned by the ASA either, as back in 2019, an email promotion by the brand used the phrase “send nudes” was sent out in a message to customers marketing a range of clothes coloured to resemble skin, and pictured a female model wearing a white dress and beige jacket with the words “Send nudes. Set the tone with new season hues” written across the image.
The ASA said the phrase “send nudes” was likely to be understood as referring to requests for sexual photos, and ruled it irresponsible to make light of a “potentially harmful social trend”.
Featured Image – Boohoo / ASA
News
Former supply teacher charged with child sex offences in schools across Greater Manchester
Emily Sergeant
A former supply teacher has been charged with a number of child sex offences, including upskirting in schools across Greater Manchester.
Abusali Rahman, a British national of Bangladeshi ethnicity from Salford, is remanded in custody after being charged with offences including, but not limited to, 12 counts of taking an indecent photograph/pseudo-photograph of a child (images obtained by upskirting), three counts of making indecent photograph / pseudo-photograph of a child (making AI-generated images), and one count of attempting to meet girl under 16 following sexual grooming.
The offences are alleged to have taken place between December 2023 and June 2025, according to Greater Manchester Police (GMP).
Thirteen girls have been identified – aged between 13 and 16 at the time of the alleged offending – at seven high schools in three Greater Manchester boroughs (Bury, Bolton, and Salford).
All affected schools and the parents of the 13 identified girls have been informed, GMP has confirmed, and all necessary safeguarding personnel have been made aware of the ongoing investigation – with specialist support on offer to them throughout this case.
A former supply teacher has been charged with child sex offences in schools across Greater Manchester / Credit: GMP
Rahman has not worked in schools since he was arrested in June 2025, after a concern was raised by a parent about an image of their child in school uniform being circulated by a social media account.
The discovery of further images prompted an upskirting investigation by GMP’s Online Child Abuse Investigation Team (OCAIT), and a ‘significant’ amount of specialist and sensitive work has since gone into trying to identify girls.
Rahman was charged and appeared at Wigan Magistrates’ Court last month (April 2026), before being remanded into custody and set to appear again at Bolton Crown Court on Thursday 28 May.
By law, alleged victims of sexual offences have a lifelong right to anonymity, and GMP therefore asks that people respect their privacy and protect the integrity of the case by not speculating or commenting on it, either in person or online.
“I understand the concern and upset that will come with this news,” commented Detective Chief Superintendent Rebecca McKendrick, head of GMP’s Public Protection Division.
“It is so important that everyone refrains from speculation as this is an active case where the girls affected have a right to lifelong anonymity and the defendant has a right to a fair trial. The last thing that needed now is speculation around this case – if you know something, please report it directly to us.”
Featured Image – MChe Lee (via Unsplash)
News
Manchester City ‘strongly condemn’ racist abuse towards first-team players at Everton
Danny Jones
Manchester City Football Club have released a statement following yet more troubling racist abuse in the Premier League this May bank holiday.
Pep Guardiola’s side faced Everton in a fixture that ended in a 3-3 draw, which could prove pivotal in their pursuit of leaders Arsenal.
Sadly, however, one of the main stories to be taken from the game once again revolves around abuse and discrimination.
Match officials were quickly made aware of racial remarks directed at winger Antoine Semenyo on the day, and, unfortunately, defender Marc Guehi has also been the subject of hateful messaging online in the aftermath of the result.
Sharing a short, but simple and emphatic statement, the club wrote: “Manchester City strongly condemns the racist abuse directed towards Antoine Semenyo at yesterday’s match.
“We welcome the swift action taken by Everton and the police to identify the individual responsible.
“We are also incredibly disappointed to hear that Marc Guéhi was subject to a series of vile racist social media posts last night.”
They go on to add that they will “continue to offer our full support to both Antoine and Marc and never accept discrimination of any kind in our game.”
Everton themselves have since confirmed that local authorities swiftly identified at least one individual alleged to be responsible for the unacceptable behaviour.
As mentioned in their own post, the culprit is said to have been a 71-year-old man who was quickly flagged by fans and stewards inside the Hill Dickinson Stadium.
While this may be the first incident reported at the Toffees’ new home ground, regrettably, it’s just the latest in a long line of similar cases raised not just in English football but the top flight, specifically.
It goes without saying that we’re sorry to hear that stuff like this is still happening, and we send our strength to all those who continue to be affected by this despicable treatment.
As ever, ‘the beautiful game’ is for everyone and racism has no place in society, let alone football – kick it out once and for all. In other news surrounding Man City, there’s also been some controversy surrounding their upcoming FA Youth Cup final.
Emily Sergeant -
16th February 2022 
