Boohoo has been ordered by the advertising watchdog to take down images branded as “sexually suggestive”.
The Advertising Standards Authority (ASA) received a complaint that the images shown on the advert put out by the Manchester-based fast fashion brand of a model in an oversized T-shirt and thong-style bikini bottoms were objectifying women, and so ruled them as “offensive, harmful, and irresponsible”.
The advert included a rear view that showed the model kneeling, as well as an upper-body shot that showed the model lifting the T-shirt and exposing skin on her stomach and side.
It was decided by the ASA that the advert must not appear again in its current form.
The advertising watchdog said that while the advert was presented as part of the swimwear category, the actual advertised product was the T-shirt and the listing on the website appeared as a result of searches for T-shirts or tops.
The ASA said that in each case the staging of the shots was “sexually suggestive”, with the model shown with the T-shirt folded in ways to expose her body, instead of focusing on the product.
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“We concluded that the ad objectified and sexualised women. It was therefore irresponsible and likely to cause serious offence,” the ASA said in its ruling.
The ASA ruled the advert as “offensive, harmful, and irresponsible” / Credit: ASA
Speaking on the ASA’s ruling, a spokesperson for Boohoo Group said: “We are disappointed by the findings of this ruling because we pride ourselves in our inclusive, body positive imagery [and] our marketing reflects the vibrant and confident culture of our brand, and is not designed to intentionally cause offence.
“We removed the associated images from our website when we received details of the complaint from the ASA.”
This is not the first time Boohoo has had an advert banned by the ASA either, as back in 2019, an email promotion by the brand used the phrase “send nudes” was sent out in a message to customers marketing a range of clothes coloured to resemble skin, and pictured a female model wearing a white dress and beige jacket with the words “Send nudes. Set the tone with new season hues” written across the image.
The ASA said the phrase “send nudes” was likely to be understood as referring to requests for sexual photos, and ruled it irresponsible to make light of a “potentially harmful social trend”.
Featured Image – Boohoo / ASA
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New images released of Piccadilly Gardens as transformation plans take a big step forward
Daisy Jackson
Plans to transform Piccadilly Gardens to make them more ‘colourful, vibrant and safe’ have taken a big step forward today, with new images released.
Manchester City Council has shared the vision to the public ahead of a planning application being submitted this summer.
The plans to finally give Piccadilly Gardens some love were revealed last autumn, but things are now moving at pace with a delivery team appointed to design and build the new public space.
The new images show the vision for more green space, including lawns, trees, planting, seating, and colourful horticultural displays.
The temperamental fountains will also be removed for good, replaced with a new space called The Pavilion which will host family-friendly events.
The low concrete walls and raised planters at the edge of the gardens will be ripped out, improving the setting of the Queen Victoria statue.
There’ll be a new, larger playground for younger children, created in the same high quality style as the new parks at Mayfield Park and Ancoats Green.
A pre-planning consultation has started today and will run until Wednesday 15 July, with plans to submit the final planning application later this summer.
The new-look play area at Piccadilly GardensPlans for the new Piccadilly Gardens from above
The council has said that these new designs reflect feedback from the public and opinions on what we want to see at the new Piccadilly Gardens.
Council Leader Cllr Bev Craig said: “We’re getting on with sorting out Piccadilly Gardens. We all want to see a space which Mancunians can be proud of – a welcoming and attractive environment which people want to spend time in.
“So as well other initiatives which are delivering more police and more CCTV, we’re bringing forward this scheme to transform the public space. That means investment in more flowers, more greenery, a new welcome pavilion, a new and bigger playground and an altogether more inviting Piccadilly Gardens. A bright new chapter is just around the corner.”
Further planned improvements to the area around Piccadilly Gardens in the coming years will include a multi-million pound investment by Transport for Greater Manchester to create a new, modern transport interchange.
Council calls on Manchester public to help bring hundreds of empty homes back into use
Emily Sergeant
Residents across Manchester are being called on to help bring hundreds of empty homes across the region back into use.
Since the beginning of this year, a major review has been underway around the city’s draft strategy for bringing empty homes back into use to help meet demand for affordable homes across the city, while also improving communities by tackling empty homes that can blight an area… but now, Manchester City Council needs your help.
Following a major public consultation, the Council is now acting on feedback to accelerate plans to bring as many long-term empty homes back into active use as possible.
Although the number of long-term empty homes in Manchester is near a historic low, with the Council having managed to reduce the number by more than half since 2013, there is still more work to be done.
“Every void property is a missed opportunity to provide a family a place to live, reduce homelessness, and lessen the burden on temporary accommodation,” the Council said in a statement.
The Council is calling on the Manchester public to help bring hundreds of empty homes back into use / Credit: Benjamin Elliott (via Unsplash)
So, how can residents help then? What do you need to do if you spot an empty home on a street nearby?
Well, the easiest way to report an empty home is to report the issue online here, or by emailing [email protected]. And then once that’s done, a team of dedicated empty homes officers will take up the case to find out who owns the property and work with the owner on a plan to bring the home back into use.
The vast number of empty homes are privately owned with complex histories, and there are some cases where an owner may have passed away.
While working collaboratively with housing providers, voluntary organisations and public services are also a key element of detecting potentially empty or ‘problematic’ homes to repurpose them.
Officers can also support, where required, if a communication or language poses a barrier to resolving an empty home issue.
Tailored approaches to different communities – where empty homes impact neighbourhoods in different ways – are also being considered, according to the Council.
“To think, if we could bring all empty homes back into use, then we could provide more homes for those on the housing register and take pressure off the whole housing system,” explained Cllr Gavin White, who is Manchester City Council’s executive member for housing and development.
“The potential of making empty homes a thing of the past is huge for Manchester families looking for a place to call home – and a significant part of tackling the housing crisis.”
Emily Sergeant -
16th February 2022 
