It has been confirmed that Manchester-based online fast fashion retailer Missguided has appointed administrators in attempts to save the brand.
The multi-channel fashion retailer – which sells clothes primarily aimed at 16-35 year old women, and had its headquarters based in Stretford before moving to Trafford Park in 2015 – was founded by Nitin Passi back in 2009 when he was just 26, and it grew grew into one of Britain’s biggest online-led fashion retailers alongside ASOS and fellow Manchester-based fast fashion brands, Boohoo and Pretty Little Thing.
But now, Missguided has asked Teneo Financial Advisory to sell its business and assets.
It comes after the business was issued with a winding-up petition by clothing suppliers, who are owed millions of pounds.
Teneo said Missguided will continue to trade while it looks for a buyer.
Gavin Maher from Teneo said there was “a high level of interest from a number of strategic buyers”.
The Manchester-based online fast fashion retailer was founded in 2009 / Credit: Missguided
He added in a statement: “As we continue to see, the retail trading environment in the UK remains extremely challenging [and] the joint administrators will now seek to conclude a sale of the business and assets, for which there continues to be a high level of interest from a number of strategic buyers.”
The company employs around 330 staff members, with The Guardian reporting that about 140 jobs are thought to be at risk, and the publication citing a source as saying that more than 80 people had immediately been made redundant.
Reports suggest that rival and larger online fashion retailer, Boohoo – which bought a number of collapsing high street brands during the COVID-19 pandemic – had been in talks to buy Missguided in a prepack administration deal, and JD Sports and ASOS are also thought to have shown some interest, but a deal was not made.
The fashion retail company moved its HQ to state-of-the-art offices in Trafford Park in 2015 / Credit: Google Maps
In efforts to pinpoint why Missguided was on the brink of collapse, industry professionals and marketing experts said not only were some rival brands better, cheaper, and faster, but that shoppers now care more about sustainability and less about fast throwaway fashion.
Julie Palmer – a partner at insolvency firm Begbies Traynor – also told the i newspaper that the cost of living crisis means shoppers are cutting back on spending on non-essentials like the fast fashion Missguided offers.
She said: “While Missguided boomed when we were locked down with no opportunity to spend wages going out, the harsh realities of post-pandemic life are becoming clear.”
The company has now asked Teneo Financial Advisory to sell its business and assets / Credit: Missguided
Ms Palmer added: “Rising inflation and worries about the potential for a recession mean that people just aren’t willing to spend on what they don’t need.
“Hopefully a buyer will see the potential in this company that means its suppliers continue to find an outlet for their products.”
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More than 100 ‘unsafe’ counterfeit Labubus seized in Oldham
Daisy Jackson
More than 100 counterfeit Labubus and accessories have been seized in Oldham, the council has announced.
The Labubu dolls – a plush collectible with giant smiles and bunny ears – have been seized because they are fake, and unsafe.
The haul of 104 Labubus has been given a street value of between £800 and £1000 – but if they were the real deal, they’d be worth more than three times as much.
The poorly-made figures were being sold for a fraction of the price of a real Labubu, which are manufactured by Chinese company Pop Mart (it’s set to open its second Manchester store in the Trafford Centre next week).
Oldham Council’s Trading Standards team said it seized the counterfeit Labubus from local businesses and found that they were unsafe and poorly made.
Officers raised concerns about the safety of the dolls, which had small parts such as eyes, hands and feet broke off easily, creating a choking hazard.
What a genuine Labubu should look like. Credit: The Hoot Leeds
They were also missing legally required safety marks such as the CE or UKCA labels, and lacked the name and address of a UK supplier, which is another legal requirement.
Councillor Elaine Taylor, Oldham Council’s Cabinet Member for Housing and Licensing, said: “Oldham Trading Standards carries out regular checks to help keep unsafe products off the shelves. In this case, these counterfeit toys failed safety standards and have now been removed from sale.
“We know it can be tempting to buy toys that look like a bargain, but parents need to be extra careful. Fake toys like these may be cheaper, but they can put children in real danger if they’re not made to strict safety standards.
“If anyone has concerns about toys they’ve purchased, or if they see unsafe products on sale locally, we’d encourage them to get in touch with Trading Standards through the Consumer Helpline on 0808 223 1133.”
Council publishes list of central Manchester roads set to be resurfaced this summer
Emily Sergeant
A list of roads in Manchester that are set to be resurfaced before the summer is out has been published.
Manchester City Council recently asked residents in the region what their priorities were for their community and what issues they wanted to see tackled – and for many, the answer was the quality of the road surfaces.
Since then, the Council says it has been ‘engaged’ in a long-running programme of improvement works throughout the borough.
Now, with just over a month of the summer season left, it has been confirmed that some vital resurfacing works are due to start over the coming weeks in north and central Manchester, bringing a range of improvements to key district roads along with it.
First up, from Saturday 9 August, Hollinwood Avenue is to be resurfaced.
The Council has published a list of Manchester roads that are set to be resurfaced this summer / Credit: MJ Richardson (via Geograph)
Anticipated to take six weeks to complete, this work will be carried out during weekend closures from 8am-5pm, with the road remaining open during the working week.
The closure area will be between Greengates Roundabout and the Oldham boundary at Owler Lane, and a signed diversion route will be in place while work is carried out, and access for residents will be maintained at all times.
Then, starting from Saturday 16 August, resurfacing works will begin on Moss Lane East, between Alexandra Road and Princess Road.
Work will take place between 7am and 5pm on weekdays, and 8am and 5pm on weekends, and during the works, the road will be completely closed – with a signed diversion route in place and access for residents maintained.
As always, disruption is expected and the public is encouraged to plan ahead / Credit: Mylo Kaye (via Unsplash)
These works are expected to take six weeks to complete, and as with all resurfacing projects, residents should expect some disruption and may need to plan ahead.
The Council is aiming to keep disruption to the public at a minimum, where possible.
“We know how important it is to our residents that key roads are well maintained, which is why were glad to be able to deliver this latest round of improvement works,” commented Councillor Tracey Rawlins, who is the Executive Member for Clean Air, Environment, and Transport at Manchester City Council.
“I’d like to thank people ahead of time for their patience during the course of these works and would advise them to check when closures will be in place and where the diversions are.”
You can find more information on the resurfacing works on the Council website here.
Emily Sergeant -
31st May 2022 
