A Manchester-based spirit brand was left disappointed last night after being brutally rejected on the BBC show Dragon’s Den.
German-born Manchester resident Max Ruether, who runs his moonshine business O’Donnell Moonshine out of the Northern Quarter, faced up to the five business moguls on Thursday – asking them for a £200,000 investment in exchange for a 5% equity share.
At first, things seemed to be going well. Max appeared in his bootlegger garb – flat cap, white shirt and braces – alongside multiple mason jars filled with different flavours of moonshine and everyone, bar Touker Suleyman, happily got stuck into the sampling.
Peter Jones was so enthusiastic, in fact, he was chugging the stuff straight from the bottle.
Image: O’Donnell Moonshine
But as the dragons started to dig into the figures, it soon became clear that all did not add up. The business was in debt to the tune of £870,000 and investment was only available in the UK arm of the company, not its more successful German parent.
Commenting that the UK business had lost money over the past three years, Touker was the first to issue a brutal rejection – telling the Mancunian entrepreneur his valuation was “ridiculous” before asking “how much of that stuff have you drank?”
He continued, “I find amazing is that you come in here with a business that has a million euros in debt” before surmising it was overvalued, over-indebted, there were too many questions marks and too many doubts.
Image: O’Donnell Moonshine
Up next, Peter Jones called the business ‘deflating and unexciting’ before announcing he, too, was out. Admitting he could have been a potential investor, he ultimately slammed Max saying “even if I drank everything that’s on this table here I’d still come to the same conclusion.”
Steven Bartlett and Deborah Meaden were quick to follow suit, with Meaden explaining “You’re a tiny shareholder… you’ve made it impossible for me to invest”.
As for Sara Davies, it seemed there could be a glimmer of hope as she enthused about how ‘cool’ the concept was but, ultimately, she opted out too.
After the show, Max Ruether said: “Whilst it was disappointing not to have received investment, it’s important to pick out the positives from my experience on The Den.
“The feedback was really encouraging and tells me that the brand and products are absolutely on the right track.
“It’s certainly not the last you’ll hear of O’Donnell Moonshine. For us it’s only the beginning.”
Image: O’Donnell Moonshine
Founded in 2016, O’Donnell Moonshine takes its name from anti-hero Chicago bootlegger Edward ‘Spike’ O’Donnell – a bootlegger during the roaring twenties.
Inspired by the rebellion and inventiveness of the American prohibition era, where illegal alcohol was produced overnight by moonlight to avoid detection, O’Donnell Moonshine is sold in flavours including Tough Nut, Wild Berry, Sticky Toffee, and 72% ABV High Proof.
Although none of the dragons invested in the business, they did seem impressed with the product.
In an additional comment following the show, Max Ruether said moonshine could overtake gin in popularity: “As consumers continue to grow more adventurous with their choice of spirit, we predict a Moonshine boom in the next three years, much like the gin boom. Moonshine really is the new gin!”
Feature image – O’Donnell Moonshine
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You can stay in an aircraft, old school bus, or even a helicopter at this glamping pod near Manchester
Thomas Melia
There’s a glamping retreat near Manchester offering extraordinary stays in an aircraft, helicopter, old school bus and more.
Over in Blackpool at Manor House Glamping, there is a range of static vehicles that you can have an overnight stay or two in, and according to the pictures on its website, there’s even a resident emu.
You can stay in various modes of transport, such as an aircraft, an iconic yellow school bus, a campervan or a military green truck.
Each has its own perks ranging from a hot tub, outdoor bath, fire pit, sandpit and more. Whatever type of getaway or retreat you’re looking for, you’ll find everything you need right here.
The most eye-catching of the company’s stays is certainly the aircraft, which has kept its original cockpit features, although it’s safe to say the interior has definitely had a makeover.
There’s no such thing as a bad in-flight experience with this guest house, as you can get cocktails delivered to the cockpit after taking a dip in your own personal hot tub – not too shabby, eh?
With the bright and unmissable yellow school bus, there are plenty of decorations that help continue this theme in the form of various American road signs, one of which acts as your headboard for the night.
If you’re after a more toned-down chance to unwind, you can step into a pale-white camper van with cosy cushions and a snug haystack-turned-sofa adorned with some gorgeous blankets.
And if you’re looking at going all out, then your Manor House Glamping accommodation of choice has to be the chopper, which was once used by the Royal Navy.
Worried this option might be a tad nippy? Fear not, because this helicopter is fully kitted out to suit your glamping needs with two fluffy-lined cushions on each seat of this vintage heli.
Anyone who experiences cabin fever, fear not, because all the aircraft and vehicles are static and aren’t planning on making a long-haul journey anytime soon, you’ll still be able to keep your feet firmly on the ground.
Manor House Glamping has a variety of vehicle-themed guest houses, both old and new, for you to stay in overnight and if you’re interested or after any further information.
If you fancy staying within the boundaries of Greater Manchester but still fancy getting the feel for a cockpit, though, there’s a very fun day out over at Barton’s City Airport.
More than 100 ‘unsafe’ counterfeit Labubus seized in Oldham
Daisy Jackson
More than 100 counterfeit Labubus and accessories have been seized in Oldham, the council has announced.
The Labubu dolls – a plush collectible with giant smiles and bunny ears – have been seized because they are fake, and unsafe.
The haul of 104 Labubus has been given a street value of between £800 and £1000 – but if they were the real deal, they’d be worth more than three times as much.
The poorly-made figures were being sold for a fraction of the price of a real Labubu, which are manufactured by Chinese company Pop Mart (it’s set to open its second Manchester store in the Trafford Centre next week).
Oldham Council’s Trading Standards team said it seized the counterfeit Labubus from local businesses and found that they were unsafe and poorly made.
Officers raised concerns about the safety of the dolls, which had small parts such as eyes, hands and feet broke off easily, creating a choking hazard.
What a genuine Labubu should look like. Credit: The Hoot Leeds
They were also missing legally required safety marks such as the CE or UKCA labels, and lacked the name and address of a UK supplier, which is another legal requirement.
Councillor Elaine Taylor, Oldham Council’s Cabinet Member for Housing and Licensing, said: “Oldham Trading Standards carries out regular checks to help keep unsafe products off the shelves. In this case, these counterfeit toys failed safety standards and have now been removed from sale.
“We know it can be tempting to buy toys that look like a bargain, but parents need to be extra careful. Fake toys like these may be cheaper, but they can put children in real danger if they’re not made to strict safety standards.
“If anyone has concerns about toys they’ve purchased, or if they see unsafe products on sale locally, we’d encourage them to get in touch with Trading Standards through the Consumer Helpline on 0808 223 1133.”
Georgina Pellant -
25th February 2022 
