A Manchester-based spirit brand was left disappointed last night after being brutally rejected on the BBC show Dragon’s Den.
German-born Manchester resident Max Ruether, who runs his moonshine business O’Donnell Moonshine out of the Northern Quarter, faced up to the five business moguls on Thursday – asking them for a £200,000 investment in exchange for a 5% equity share.
At first, things seemed to be going well. Max appeared in his bootlegger garb – flat cap, white shirt and braces – alongside multiple mason jars filled with different flavours of moonshine and everyone, bar Touker Suleyman, happily got stuck into the sampling.
Peter Jones was so enthusiastic, in fact, he was chugging the stuff straight from the bottle.
Image: O’Donnell Moonshine
But as the dragons started to dig into the figures, it soon became clear that all did not add up. The business was in debt to the tune of £870,000 and investment was only available in the UK arm of the company, not its more successful German parent.
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Commenting that the UK business had lost money over the past three years, Touker was the first to issue a brutal rejection – telling the Mancunian entrepreneur his valuation was “ridiculous” before asking “how much of that stuff have you drank?”
He continued, “I find amazing is that you come in here with a business that has a million euros in debt” before surmising it was overvalued, over-indebted, there were too many questions marks and too many doubts.
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Image: O’Donnell Moonshine
Up next, Peter Jones called the business ‘deflating and unexciting’ before announcing he, too, was out. Admitting he could have been a potential investor, he ultimately slammed Max saying “even if I drank everything that’s on this table here I’d still come to the same conclusion.”
Steven Bartlett and Deborah Meaden were quick to follow suit, with Meaden explaining “You’re a tiny shareholder… you’ve made it impossible for me to invest”.
As for Sara Davies, it seemed there could be a glimmer of hope as she enthused about how ‘cool’ the concept was but, ultimately, she opted out too.
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After the show, Max Ruether said: “Whilst it was disappointing not to have received investment, it’s important to pick out the positives from my experience on The Den.
“The feedback was really encouraging and tells me that the brand and products are absolutely on the right track.
“It’s certainly not the last you’ll hear of O’Donnell Moonshine. For us it’s only the beginning.”
Image: O’Donnell Moonshine
Founded in 2016, O’Donnell Moonshine takes its name from anti-hero Chicago bootlegger Edward ‘Spike’ O’Donnell – a bootlegger during the roaring twenties.
Inspired by the rebellion and inventiveness of the American prohibition era, where illegal alcohol was produced overnight by moonlight to avoid detection, O’Donnell Moonshine is sold in flavours including Tough Nut, Wild Berry, Sticky Toffee, and 72% ABV High Proof.
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Although none of the dragons invested in the business, they did seem impressed with the product.
In an additional comment following the show, Max Ruether said moonshine could overtake gin in popularity: “As consumers continue to grow more adventurous with their choice of spirit, we predict a Moonshine boom in the next three years, much like the gin boom. Moonshine really is the new gin!”
Feature image – O’Donnell Moonshine
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Strangeways declared ‘threat to national security’ following drone deliveries of drugs, weapons and more
Danny Jones
A recent trend at HMP Manchester has been declared a “threat to national security” after it was learned that drones have been regularly delivering drugs, weapons and more into the facility formerly known as Strangewaysalong with other UK prisons.
It’s said there were roughly 220 drone sightings over the past year or so – more than any other prison in the country – and issues around contraband, violence, hygiene and more have been on the increase ever since. HMP Long Lartin in Worcestershire was found to be similarly neglected.
A rife drug and rat problem was found following a surprise autumn inspection between September and October; it is now evident that the chronic issues have been exacerbated by a major security breach as His Majesty’s Chief Inspector of Prisons, Charlie Taylor, says police have “ceded airspace” over facilities.
The most recent report on conditions at HMP Manchester and Long Lartin was published on Tuesday, 14 January and, in short, it insists that huge investment is needed in order to curb the crisis.
Credit: HM Inspectorate of Prisons
Drones, corruption and a lack of investment have seen Strangeways maintain its reputation
A top-line assessment of Strangeways found that many of the sticking points came down not only to the advent of drones delivering items such as phones, drugs, weapons and other “large payloads” weighing up to as much as 7kg, but merely “poor physical security” and concerns regarding corruption.
Most notably, high-risk prisoners who Taylor described as “extremely dangerous” have been burning holes in cell windows in order to pick up drone deliveries. The ease with which these exchanges are able to take place comes down to what he simply calls “slow action”.
There has been a damning failure to spot, repair and/or replace these panels, as well as the torn netting over exercise yards, meaning that drone operators have an easier task when dropping their packages into the 158-year-old penitentiary.
According to the report, “a staggering 39% of prisoners had tested positive in mandatory drug tests at Manchester” (50% at Long Lartin) and a simple survey found that drugs and alcohol were “easy” to acquire inside Strangeways.
In addition to the rodent infestation, general hygiene looks to have plummeted to new lows in recent times too, with “widespread dirt, damp and litter” as well as vandalism in several areas. Inmates have also been tearing up mattresses to insulate windows from the cold.
Numbers relating to assault, self-harm, suicide and more have also risen since the last major inspection in 2021. By all accounts, it remains one of Britain’s most dangerous prisons for a whole host of reasons.
There has also been a significant drop-off when it comes to socialisation and rehabilitation efforts, as the work day, learning and general activities look to have dwindled too.
Taylor signed off by writing: “The safety of staff, prisoners and ultimately that of the public, is seriously compromised by the failure to tackle what has become a threat to national security.
“The prison service, the police and other security services must urgently confront organised gang activity and reduce the supply of drugs and other illicit items which so clearly undermine every aspect of prison life.” To put it simply, he says the situation is “highly alarming.”
It may not make for pleasant reading, but if you want a clearer picture of the current conditions inside Strangeways prison or to learn more about the growing advent of smuggling drones, you can read the extensive 67-page report in full HERE.
Broken cell windowDamage and dirtThe state of a kitchenette (Credit: HMIP)
Featured Images — Robert Wade (via Flickr)/HMIP (HM Inspectorate of Prisons)
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Murder investigation launched after man in his 50s found dead in Little Hulton
Emily Sergeant
A murder investigation has been launched after the body of a man in his 50s was found in Little Hulton this past weekend.
Shortly before 7:30am on Sunday 12 January, Greater Manchester Police (GMP) was called to an address on Hope Hey Lane, in the Little Hulton area of Salford, following reports of concern for the welfare of a man.
Once emergency services arrived on the scene, the body of a man in his 50s was sadly found dead.
According to GMP, following a post mortem taking place, officers believe the man’s injuries are “consistent with an assault”, and because of this, detectives have subsequently launched a murder investigation.
#ARREST | A murder investigation has been launched after a man was found deceased in Little Hulton yesterday.
A woman in her 40s has been arrested on suspicion of murder.
There will be an increase in police around the area while we investigate.
With the investigation ongoing, a woman in her 40s has already been arrested on suspicion of murder, and she remains in police custody for questioning.
Addressing the incident and speaking on the murder investigation as it progresses, Detective Chief Inspector Neil Higginson, from GMP’s Major Incident Team, said: “Sadly, following the discovery of a body at a property in Little Hulton, we have now launched a murder investigation, and we have a team of detectives working around the clock to understand the circumstances.
“We do not believe there to be a threat to the wider public, but you will likely see an increased presence of police in your area whilst we conduct further enquiries.
Hope Hey Lane in Little Hulton, where the incident happened / Credit: Google Maps
“If you have any information which may assist our investigation, or any dashcam, CCTV, or doorbell footage from the area in the lats 24 hours, then please get in touch with us. No matter how small the information may seem, it could be crucial to our investigation.”
Can you help? Any information can be shared by calling police on 101 quoting log 650 of 12/01/25, or using the LiveChat function online at www.gmp.police.uk.
Georgina Pellant -
25th February 2022 
