A Manchester-based spirit brand was left disappointed last night after being brutally rejected on the BBC show Dragon’s Den.
German-born Manchester resident Max Ruether, who runs his moonshine business O’Donnell Moonshine out of the Northern Quarter, faced up to the five business moguls on Thursday – asking them for a £200,000 investment in exchange for a 5% equity share.
At first, things seemed to be going well. Max appeared in his bootlegger garb – flat cap, white shirt and braces – alongside multiple mason jars filled with different flavours of moonshine and everyone, bar Touker Suleyman, happily got stuck into the sampling.
Peter Jones was so enthusiastic, in fact, he was chugging the stuff straight from the bottle.
Image: O’Donnell Moonshine
But as the dragons started to dig into the figures, it soon became clear that all did not add up. The business was in debt to the tune of £870,000 and investment was only available in the UK arm of the company, not its more successful German parent.
Commenting that the UK business had lost money over the past three years, Touker was the first to issue a brutal rejection – telling the Mancunian entrepreneur his valuation was “ridiculous” before asking “how much of that stuff have you drank?”
He continued, “I find amazing is that you come in here with a business that has a million euros in debt” before surmising it was overvalued, over-indebted, there were too many questions marks and too many doubts.
Image: O’Donnell Moonshine
Up next, Peter Jones called the business ‘deflating and unexciting’ before announcing he, too, was out. Admitting he could have been a potential investor, he ultimately slammed Max saying “even if I drank everything that’s on this table here I’d still come to the same conclusion.”
Steven Bartlett and Deborah Meaden were quick to follow suit, with Meaden explaining “You’re a tiny shareholder… you’ve made it impossible for me to invest”.
As for Sara Davies, it seemed there could be a glimmer of hope as she enthused about how ‘cool’ the concept was but, ultimately, she opted out too.
After the show, Max Ruether said: “Whilst it was disappointing not to have received investment, it’s important to pick out the positives from my experience on The Den.
“The feedback was really encouraging and tells me that the brand and products are absolutely on the right track.
“It’s certainly not the last you’ll hear of O’Donnell Moonshine. For us it’s only the beginning.”
Image: O’Donnell Moonshine
Founded in 2016, O’Donnell Moonshine takes its name from anti-hero Chicago bootlegger Edward ‘Spike’ O’Donnell – a bootlegger during the roaring twenties.
Inspired by the rebellion and inventiveness of the American prohibition era, where illegal alcohol was produced overnight by moonlight to avoid detection, O’Donnell Moonshine is sold in flavours including Tough Nut, Wild Berry, Sticky Toffee, and 72% ABV High Proof.
Although none of the dragons invested in the business, they did seem impressed with the product.
In an additional comment following the show, Max Ruether said moonshine could overtake gin in popularity: “As consumers continue to grow more adventurous with their choice of spirit, we predict a Moonshine boom in the next three years, much like the gin boom. Moonshine really is the new gin!”
Feature image – O’Donnell Moonshine
News
Manchester City staff member sacked after wearing Man United shirt to shift
Danny Jones
Man City have divided a fair few supporters after they sacked a barman for wearing a United shirt to their shift during the Manchester derby.
Although it’s not exactly surprising, the decision has ruffled plenty of feathers on both sides, as well as among neutral fans.
The Blues emerged victorious in the 197th clash between the two local rivals, winning 3-0 on an evening that paid tribute to the late, great Ricky Hatton, but another backstory looming over the fixture that caught the attention of football fans online was the City staff member who lost his job.
Working on concessions inside the Etihad Stadium before the game, the barman was made known to the official MCFC Matchday Support channel on X, who quickly confirmed he had been let go before the game even began.
In the since-deleted post, the home fan who reported the worker wrote: “Absolute joke – letting one of the bar staff in block 315 wear a United shirt on Derby Day.”
Although many City fans applauded the fast action by the club on the day, it’s fair to say that sacking him so soon that he didn’t even last until kick-off has rubbed many others the wrong way.
One Liverpool fan commented: “I hate United way more than City, but to sack him from a job because of an item of clothing is crazy. So, so poor from Manchester City, this. It’s just football lads, he’s not wearing a political or derogatory symbol. It’s literally a football team…”
Another neutral added: “Getting a minimum wage worker sacked for having a bit of fun instead of just winding him up is the absolute sad state this country is in.”
Even the ‘Out Of Context Football Manager‘ parody account chipped in, writing: “The guy’s been sacked for this. All he needed was a formal warning. I get he’s taking the p*ss – but losing a salary he might really need over this?!
While many have been even more outspoken in their response, as you can see, many supporters – be they Red or otherwise – have come up with arguably the perfect solution:
Manchester City are yet to comment on the backlash, apart from the initial confirmation that the still-anonymous staff member has been released from his position, but as for Man United, simply sticking him on the kiosks in the Stretford End could prove to be a very easy bit of positive PR.
Besides the growing frustration around the fanbase, as Ruben Amorim has yet to turn things around at Old Trafford (pressure was growing even before the derby day defeat), the Red Devils could no doubt do with some positive press for a change.
In fact, it was only earlier this year that co-owner Sir Jim Ratcliffe, CEO Omar Berrada and the wider INEOS Sports administration sanctioned a second round of redundancies at United, with approximately 450 individuals losing their jobs.
That being said, although some have labelled the sacking of the now ex-City barman as “absolutely horrendous behaviour” for Man City, many jumped to quip back that “[United are] more likely to sack more bar staff, not hire them”, as well as simultaneously taking aim at their significant transfer spending.
Featured Images — Mataniels via X (now deleted)/The Manc Group
News
Teen arrested on suspicion of murder after 15-year-old boy is killed in Moss Side stabbing
Emily Sergeant
A teenager has been arrested on suspicion of murder following the killing of a 15-year-old boy in Moss Side yesterday.
Greater Manchester Police (GMP) explained that officers were called out to reports of a ‘disturbance’ involving a number of people on Monton Street in Moss Side at just after 4:30pm yesterday (15 September), and when they arrived on the scene, they found a 15-year-old boy with serious stab wounds.
After being treated both at the scene and later in hospital, the boy was sadly pronounced dead a short time later.
#NEWS | A 15-year-old boy has sadly been pronounced dead, murder investigation launched and S60 put in place for the below area following an disturbance on Monton Street, Moss Side earlier this evening (15 September).
Due to the shocking nature of the incident, police confirmed that a Section 60 – which allows officers to ‘stop and search’ people within a specific area – has been put in place until 5:20pm this evening.
With enquiries currently ongoing, and GMP describing the investigation as ‘progressing at pace’, it has now been confirmed that a teenager, also a 15-year-old boy, the same as the victim, has been arrested on suspicion of murder, and he remains in police custody for questioning.
His family are aware of this development and continue to be supported by specially-trained officers.
#ARREST | Following our earlier update, a 15-year-old boy has been arrested on suspicion of murder and remains in custody.
This arrest comes after the death of another 15-year-old boy on Monton Street, Moss Side yesterday (15 September 2025).
“There is a thorough investigation plan in place as we look to find the perpetrator of this appalling act that has seen a young man lose his life,” explained Chief Superintendent David Meeney, from GMP’s City of Manchester district.
“This incident will understandably have caused shock and concern within the community and the surrounding area, particularly those who witnessed it, so you will see an increased police presence in the area over the coming days.
“We remain committed to providing the victim’s family with the answers they deserve.”
Anyone with any information, or who may have been in the area at the time of the incident, is urged to contact GMP on 101 or online, quoting log 2327 of 15/09/25.
You can also contact Crimestoppers anonymously on 0800 555 111.
Georgina Pellant -
25th February 2022 
