A Manchester-based spirit brand was left disappointed last night after being brutally rejected on the BBC show Dragon’s Den.
German-born Manchester resident Max Ruether, who runs his moonshine business O’Donnell Moonshine out of the Northern Quarter, faced up to the five business moguls on Thursday – asking them for a £200,000 investment in exchange for a 5% equity share.
At first, things seemed to be going well. Max appeared in his bootlegger garb – flat cap, white shirt and braces – alongside multiple mason jars filled with different flavours of moonshine and everyone, bar Touker Suleyman, happily got stuck into the sampling.
Peter Jones was so enthusiastic, in fact, he was chugging the stuff straight from the bottle.
Image: O’Donnell Moonshine
But as the dragons started to dig into the figures, it soon became clear that all did not add up. The business was in debt to the tune of £870,000 and investment was only available in the UK arm of the company, not its more successful German parent.
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Commenting that the UK business had lost money over the past three years, Touker was the first to issue a brutal rejection – telling the Mancunian entrepreneur his valuation was “ridiculous” before asking “how much of that stuff have you drank?”
He continued, “I find amazing is that you come in here with a business that has a million euros in debt” before surmising it was overvalued, over-indebted, there were too many questions marks and too many doubts.
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Image: O’Donnell Moonshine
Up next, Peter Jones called the business ‘deflating and unexciting’ before announcing he, too, was out. Admitting he could have been a potential investor, he ultimately slammed Max saying “even if I drank everything that’s on this table here I’d still come to the same conclusion.”
Steven Bartlett and Deborah Meaden were quick to follow suit, with Meaden explaining “You’re a tiny shareholder… you’ve made it impossible for me to invest”.
As for Sara Davies, it seemed there could be a glimmer of hope as she enthused about how ‘cool’ the concept was but, ultimately, she opted out too.
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After the show, Max Ruether said: “Whilst it was disappointing not to have received investment, it’s important to pick out the positives from my experience on The Den.
“The feedback was really encouraging and tells me that the brand and products are absolutely on the right track.
“It’s certainly not the last you’ll hear of O’Donnell Moonshine. For us it’s only the beginning.”
Image: O’Donnell Moonshine
Founded in 2016, O’Donnell Moonshine takes its name from anti-hero Chicago bootlegger Edward ‘Spike’ O’Donnell – a bootlegger during the roaring twenties.
Inspired by the rebellion and inventiveness of the American prohibition era, where illegal alcohol was produced overnight by moonlight to avoid detection, O’Donnell Moonshine is sold in flavours including Tough Nut, Wild Berry, Sticky Toffee, and 72% ABV High Proof.
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Although none of the dragons invested in the business, they did seem impressed with the product.
In an additional comment following the show, Max Ruether said moonshine could overtake gin in popularity: “As consumers continue to grow more adventurous with their choice of spirit, we predict a Moonshine boom in the next three years, much like the gin boom. Moonshine really is the new gin!”
Feature image – O’Donnell Moonshine
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How to look after your cats and dogs this Bonfire Night
Thomas Melia
Bonfire Night may be a blessing for some families who can take advantage of the beautifully lit sky and incredible views, but for those who own cats or dogs, this isn’t necessarily the case.
When it comes to your furry friends then simply turning to their owners is usually the best point of call, but sometimes it’s still good to have a quick refresher on how to spot when your pet is in distress.
Luxury clothing retailer, Joules, is one of those leading research this year as they provide a list of tips and tricks on how to notice a change in your dog’s behaviour, soothe your cat’s stress and just generally make things more manageable for your four-legged companions.
72% of cat and dog owners see a change in their pets’ behaviour over this season, with 68% saying that they are frightened by the loud noises. With that in mind, here are some helpful tips on how to take care of your cats and dogs this Bonfire Night.
How to create a safe space for pets on Bonfire Night
Cover your windows where possible
Closing the curtains is always a good start; although this may not reduce the noise fully, it will help to block out the flashes from those pesky fireworks and even dial those big bangs down slightly.
In order to combat sudden light changes, dog owners are advised to keep their lights on, this way the animals are used to this setting and there are no drastic differences.
The simplest thing you can do is just make sure you’re there for your animals; much like us humans, they don’t like to deal with things on their own and sometimes it’s nice to have a helping hand by their side for reassurance – especially when that includes some always welcome petting.
It’s also good to keep their minds occupied by playing games and interactive activities with them to distract their cute little faces from all the madness outside.
Stay calm yourself
It might sound a little self-involved but it’s also important that alongside keeping your dogs and cats company and playing with them, make sure to keep calm yourself, much like your children and little ones you know, dogs are very reactive and can pick up on emotions easily.
As much as this information may be handy, you still know your pet best, so reacting to their behaviour and catering to their needs is definitely a must.
There are also some easy ways to spot something’s up…
Joules worked with animal behaviourist Kimberly Grundy to help develop these helpful Bonfire Night tips cats and dogs.They are one of many retailers that stock comforting cushions and blankets that are perfect for these occasions.
The best way to spot any changes in your dog or cat’s behaviour is to look for these nine surefire signs – if you spot them, they’re most likely feeling unsettled by the celebrations.
Whining or barking – this will include whimpering, crying, barking, and growling.
Clinginess – i.e. more than normal.
Excessive panting or drooling – can signal anxiety and distress instead of the usual excitement.
Hiding or trying to find a safe space
Trying to escape – make sure your doors and windows are locked and dog/cat flaps are covered.
Trembling and shaking – soothing strokes can still work wonders.
Pacing or restlessness – if you can get them to just sit with you that’s a step in the right direction.
Loss of appetite – but don’t try and force them to eat though, the goal is to help them relax.
Dilated pupils
Whether you’re cosying up to your cat or dog, or venturing out to a bonfire, make sure you stay safe this November and most importantly have fun!
Manchester to commemorate our armed forces with ceremony and parade this Remembrance Sunday
Emily Sergeant
Manchester is set to fall silent and remember the fallen during this year’s annual Remembrance Sunday commemorations.
Just as it does each year, Manchester City Council has now revealed the details of how the city will mark Remembrance Sunday this weekend, and has confirmed that the annual Remembrance Sunday Parade will set off at 10:25am from John Dalton Street.
Civic dignitaries, servicemen and women, service and ex-service organisations, faith leaders, emergency services, and other uniformed organisations, have all been invited to lay traditional poppy wreaths and pay their respects at the Cenotaph in St. Peter’s Square, along with members of the public.
Proceedings will start at 10:25am, and run through until midday.
Plans to mark Remembrance Sunday in Manchester have been announced / Credit: David Dixon (via Geograph)
Veterans and military personnel will march from John Dalton Street to the Cenotaph, where a service will be held at 11am, along with a two-minute silence, all before a short march to Peter Street across St Peter’s Square then takes place to close out the commemorations.
The two-minute silence will be observed at 11am, and the start and finish of this silence marked by the firing of a maroon.
In order for necessary security checks and safeguards to be carried out, Manchester City Council has confirmed that a series of road closures will be implemented on Sunday 10 November between 7am and 1pm.
The following road closures will be in place:
John Dalton Street (Deansgate to Cross Street)
Princess Street (Cross Street to Portland Street) with a ‘hard closure’ at Back George Street
Cross Street (Princess Street to King Street)
Peter Street (Deansgate to Oxford Street) with a ‘hard closure’ at Watson street and Hale Street
Mount Street (Windmill Street to Albert Square)
Museum Street (Windmill Street to Peter Street)
Southmill Street (Windmill Street to Albert Square)
Bootle Street (Deansgate to Mount Street)
Lloyd Street (Deansgate to Southmill)
Jackson Row (Deansgate to Southmill)
Central Street (Southmill to Mount Street)
Cooper Street (Kennedy to Princess Street)
West Mosely Street (Booth Street to princess Street)
Bow Lane (Clarence Street to Princess Street)
St James’s Square (South King Street to John Dalton Street)
Ridgefield (Mulberry Street to John Dalton Street)
All the road closures for the ceremony have been confirmed too / Credit: Manchester City Council
As well as road closures, there will also be a number of parking restrictions set to apply on the day too.
It has been confirmed that all parking bays – including accessible parking bays – will be suspended from 8pm on Saturday 9 November, right through to 2pm on Sunday 10 November.
The roads where parking restrictions will apply are:
Lloyd Street (Deansgate to Southmill Street)
Jackson Row (Deansgate to Southmill Street)
Bootle Street (Deansgate to Mount Street)
Mount Street (Windmill Street to Albert Square)
Museum Street (Windmill Street to Peter Street)
Southmill Street (Windmill Street to Albert Square)
Peter Street (Deansgate to Oxford Street)
Oxford Street (Peter Street to Chepstow)
Princess Street (Albert Square to Portland Street)
John Dalton Street (Deansgate to Albert Square)
Ridgefield Street (John Dalton Street to South King Street)
Central Street (Southmill Street to Mount Street)
St James’ Square (South King Street to John Dalton)
Windmill Street (Mount Street to Watson Street)
Cross Street (Princess Street to King Street)
Cooper Street (Kennedy to Princess Street)
West Mosely Street (Booth Street to Princess Street)
Bow Lane (Clarence Street to Princess Street)
When it comes to other forms of public transport, Transport for Greater Manchester (TfGM) has confirmed that no trams will run through St Peter’s Square between 10am and 12:30pm on Sunday 10 November.
Georgina Pellant -
25th February 2022 
