A Manchester-based spirit brand was left disappointed last night after being brutally rejected on the BBC show Dragon’s Den.
German-born Manchester resident Max Ruether, who runs his moonshine business O’Donnell Moonshine out of the Northern Quarter, faced up to the five business moguls on Thursday – asking them for a £200,000 investment in exchange for a 5% equity share.
At first, things seemed to be going well. Max appeared in his bootlegger garb – flat cap, white shirt and braces – alongside multiple mason jars filled with different flavours of moonshine and everyone, bar Touker Suleyman, happily got stuck into the sampling.
Peter Jones was so enthusiastic, in fact, he was chugging the stuff straight from the bottle.
Image: O’Donnell Moonshine
But as the dragons started to dig into the figures, it soon became clear that all did not add up. The business was in debt to the tune of £870,000 and investment was only available in the UK arm of the company, not its more successful German parent.
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Commenting that the UK business had lost money over the past three years, Touker was the first to issue a brutal rejection – telling the Mancunian entrepreneur his valuation was “ridiculous” before asking “how much of that stuff have you drank?”
He continued, “I find amazing is that you come in here with a business that has a million euros in debt” before surmising it was overvalued, over-indebted, there were too many questions marks and too many doubts.
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Image: O’Donnell Moonshine
Up next, Peter Jones called the business ‘deflating and unexciting’ before announcing he, too, was out. Admitting he could have been a potential investor, he ultimately slammed Max saying “even if I drank everything that’s on this table here I’d still come to the same conclusion.”
Steven Bartlett and Deborah Meaden were quick to follow suit, with Meaden explaining “You’re a tiny shareholder… you’ve made it impossible for me to invest”.
As for Sara Davies, it seemed there could be a glimmer of hope as she enthused about how ‘cool’ the concept was but, ultimately, she opted out too.
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After the show, Max Ruether said: “Whilst it was disappointing not to have received investment, it’s important to pick out the positives from my experience on The Den.
“The feedback was really encouraging and tells me that the brand and products are absolutely on the right track.
“It’s certainly not the last you’ll hear of O’Donnell Moonshine. For us it’s only the beginning.”
Image: O’Donnell Moonshine
Founded in 2016, O’Donnell Moonshine takes its name from anti-hero Chicago bootlegger Edward ‘Spike’ O’Donnell – a bootlegger during the roaring twenties.
Inspired by the rebellion and inventiveness of the American prohibition era, where illegal alcohol was produced overnight by moonlight to avoid detection, O’Donnell Moonshine is sold in flavours including Tough Nut, Wild Berry, Sticky Toffee, and 72% ABV High Proof.
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Although none of the dragons invested in the business, they did seem impressed with the product.
In an additional comment following the show, Max Ruether said moonshine could overtake gin in popularity: “As consumers continue to grow more adventurous with their choice of spirit, we predict a Moonshine boom in the next three years, much like the gin boom. Moonshine really is the new gin!”
Feature image – O’Donnell Moonshine
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Government announces homebuying overhaul to fix country’s ‘broken’ housing system
Emily Sergeant
The Government has announced what it’s calling the biggest shakeup to the homebuying system in this country’s history.
In a bid to ‘rewire a chaotic system which has become a barrier to homeownership for thousands nationwide, the Government has today (Monday 6 October) unveiled proposals that it says will speed up the long-drawn out and costly process of buying a home by four weeks.
The Housing Secretary says this will not only save people money, but unnecessary stress too.
The proposed new plans would see sellers and estate agents required to provide buyers with ‘vital’ information about a property upfront – including the condition of the home, leasehold costs, and chains of people waiting to move.
It’s hoped this will help end any last-minute chain collapses and ultimately give greater confidence to first-time buyers when they’re making one of life’s most important decisions.
The Government has announced plans to fix the country’s ‘broken’ housing system / Credit: Benjamin Elliott (via Unsplash)
Binding contracts could also be introduced to stop people walking away from agreements after buyers painstakingly spend months in negotiations to hopefully halve the number of failed transactions.
The new reforms are also proposing that prospective buyers are provided with side-by-side information on estate agents and conveyancers, including their track record and expertise, alongside new mandatory qualifications and Code of Practice to drive up standards and work to rebuild trust in the industry.
Prime Minister Keir Starmer took to Twitter this morning to address the proposed new homebuying overhaul, commenting: “I promised that my Government would fix the broken housing system.
“Buying or selling a home will be faster, unlocking the dream of homeownership and allowing hardworking people to focus on the next chapter of their lives. That’s national renewal.”
I promised that my government would fix the broken housing system.
Buying or selling a home will be faster, unlocking the dream of homeownership and allowing hardworking people to focus on the next chapter of their lives.
“Through our Plan for Change, we are putting more money back into working people’s pockets and making a simple dream a simple reality.”
Featured Image – James Feaver (via Unsplash)
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English rugby legend Lewis Moody reveals MND diagnosis
Danny Jones
Much-loved English rugby legend Lewis Moody has revealed his heartbreaking MND (motor neuron disease) diagnosis.
The Leicester Tigers and Bath icon, who was captain of the Rugby World Cup-winning England squad back in 2003, unfortunately announced to the world that he is now suffering from MND, also known as ALS (Amyotrophic Lateral Sclerosis).
Moody, 47, is just the latest well-known rugby player to have developed the progressive neurological disorder, with both former players and others being forced to retire due to the condition.
The Ascot-born rugby union veteran has admitted that the news has come as a ‘sudden shock’ to him and his family, but has been left moved by the overwhelming wave of positivity he has received since making the health update public.
We are deeply saddened to hear the news of Lewis Moody's MND diagnosis and join the entire rugby community in getting behind Lewis and his family at this extremely difficult time ❤️ pic.twitter.com/46doNRQFvq
Sharing a lengthy message online, Moody wrote: “I’m writing to share some tough news. I have recently been diagnosed with ALS, also known as Motor Neurone Disease (MND). This has been incredibly hard to process and a huge shock to me and my family.
“I feel fit and well in myself, and I’m focused on staying positive, living life and dealing with the changes / will experience as they come.
“I am being well supported by my family, friends and medical professionals, and I’m truly grateful to those who, in their time, helped progress research to support others, like me, living with this disease.”
Notable ex-pros who have sadly passed away from the disease in recent years include Doddie Weir and, of course, Rob Burrow MBE.
There is currently no known cure for MND at present, but as Burrow’s best mate and inspirational teammate, Kevin Sinfield has famously, the belief is that this is because it remains “underfunded” and a breakthrough could still be found.
Speaking to BBC Sport with his long-term partner on Monday, 6 October, ‘Mad Dog Moody’ gave a very open and honest interview about the last few weeks, going from noticing some weakness in his shoulder at the gym to having now been given the tragic diagnosis.
Lewis’ statement continues: “Since retiring from the sport I love, and alongside my wife Annie, I’ve been able to dedicate much of the past 12 years to fundraising for The Lewis Moody Foundation in support of those affected by brain tumours.
“My plan is to continue with this, but to also create an opportunity to support a charity closer to my current situation. I would be so grateful for your help with this and look forward to sharing more, once l am clear on what this looks like.
“For now, please know I feel your love and support; all l ask is that I am given some space to navigate this with my wife and sons, and those closest to us – but without doubt, I will continue to embrace life and grasp opportunities in the same way I always have.
Sharing a post of their own on social media this morning, the Red Roses wrote: “Everyone at England Rugby is saddened to learn that former captain Lewis Moody has been diagnosed with Motor Neurone Disease (MND).
“All of our thoughts are with Lewis, his family and friends as they come to terms with this diagnosis. We will be offering both practical and emotional support, and know the entire rugby community will stand with them at this incredibly difficult time.
“We encourage people to show their support through the fundraising initiatives now being set up and available through GoFundMe.”
Sending our strength and support to Lewis Moody, as well as his family, friends and fans; you can donate to his fundraiser down below.