A jewellery designer from Manchester has accused Primark of stealing her ring designs, taking to social media to share her outrage on Tuesday afternoon in a viral video.
In a post that has already been liked over 10,000 times, July Child jewellery founder Sinead Flood shows herself walking into Primark and up to the jewellery section, where she picks up a number of rings and holds up her own by way of comparison.
Comparing a turquoise ‘Y2K Butterfly’ ring of her own with a very similar looking lavender version on sale in Primark, she opens the video by saying “My customers told me that Primark stole my designs… And here is what I found…”
Image: July Child
After showing the camera her Y2k Butterfly ring, she points to the similarity between a pink, jewel-encrusted heart-shaped ring of Primark’s and her own ‘Cosmic Girl’ ring, holding up the Primark ring followed by a screenshot of her own product in quick succession.
The video then shows Sinead hiding the offensive items underneath the jewellery stand in the store.
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Captioned “@primark you need to take down these products immediately!!!”, her video has been shared on both Instagram and TikTok and garnered hundreds of comments from shocked followers, who are outraged on her behalf.
Sinead finishes by stating that she will be sending Primark a cease and desist letter from her legal representative – adding “unless they see this and decide to do the right thing.”
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Image: July Child
Image: July Child
Sinead Flood started July Child jewellery in May 2017, and has previously described her jewellery brand as an extension of herself.
Prior to launching, she’d worked as a salesperson in the sports industry down in London – but she’d always loved collecting pieces on her travels and the stories that they told.
July Child is a worldwide cult jeweller, curating a collection from around the globe to appeal to its customers.
Designs are strongly inspired by Sinead’s own taste, she then collaborates with other designers and brands to “create an online boutique of jewellery filled with unique, quirky bits of pieces – a treasure chest of jewels if you will.”
She now faces a potential legal struggle with the global retailer.
A Primark spokesperson said: “We have been made aware of a video on social media featuring two pieces from Primark’s latest Spring/Summer jewellery collection.
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“We are currently looking into this and would be happy to discuss further should the channel owner wish to get in touch with us directly”
Hundreds of staff at four Greater Manchester hospitals to strike AGAIN next week
Emily Sergeant
Another round of strikes has been called at a handful of major Greater Manchester hospitals.
Amid ongoing disputes following the first set of strikes at the end of last month, it has now been announced that more than 350 Northern Care Alliance Foundation Trust (NCA) employees – including nurses, clinical support workers and housekeepers – who are members of the union UNISON will once again walk out for three days next week.
According to the union, the dispute centres on the NCA’s use of an outside agency called NHS Professionals (NHSP) to manage overtime.
When covering staff shortages, workers are entitled to time-and-a-half pay – however in some cases, staff earn less than they would on a normal shift, and some have even been missing out on more than £80 per shift, the union added.
Operating theatre staff were previously on picket lines in June, and although an option to resolve the row was initially tabled by NCA bosses, this has now fallen through.
Hundreds of staff at four of Greater Manchester’s hospitals are set to strike next week / Credit: Stephen Andrews (via Unsplash)
This means that staff at Salford Royal Hospital, Royal Oldham Hospital, Rochdale Infirmary, and Fairfield Hospital in Bury are walking out next week on Monday 14, Tuesday 15, and Thursday 17 September.
The union’s North West regional organiser, Kevin Dolan, said the trust had given ‘no indication’ that it’s willing to re-enter negotiations, adding that operating theatre services were ‘chronically under-staffed’ and staff were choosing to work extra shifts to cover shortages.
Ahead of the August strikes, the trust declared a critical incident to help it secure extra support and keep urgent surgery running, while also announcing that some procedures would have to be postponed.
Understandably, some disruption is expected at each of the hospitals on strike days.
But Gertie Nic Philib, who is the chief people and strategy officer at the Northern Care Alliance, said that the trust will do ‘everything we can to minimise the impact on patients’ and ‘maintain high standards of care and quality at all times.’
“We also have contingency plans in place for emergency situations,” they concluded.
Featured Image – Pxhere
News
Stockport man jailed for life after kidnapping and sexually assaulting teenage girl
Emily Sergeant
A Stockport man has been sentenced to life in prison after kidnapping and sexually assaulting a teenage girl on her way home from the library.
Paul Sharpe has been sentenced to life imprisonment with an eight-year minimum term in prison after being convicted of a number of offences when subjected a teenage girl to what police called a ‘terrifying ordeal’ that lasted several hours back in May 2026.
Greater Manchester Police (GMP) confirmed that the victim had been studying at Sale Library before beginning her journey home with friends at around 5:50pm and contacting her parents at 6:10pm to let them know she was on her way.
Twenty minutes later, she spoke to her boyfriend on the phone and said she was approximately five minutes away from home, but that her phone battery was about to die.
This was the last contact received from the victim that evening.
While walking along Bradgate Road in Altrincham, the victim noticed a grey Ford parked nearby and a man wearing a high-visibility jacket pressing doorbells in the area.
As she walked past, Sharpe approached her from behind, placed her in a headlock and threatened to stab her if she did not get into his vehicle.
Concerned that their daughter had not returned home, the victim’s family contacted police at 9:22pm to report her missing, and officers immediately launched an investigation to locate her.
Over the next several hours, the victim was subjected to and placed in a number of terrifying situations.
Sharpe drove the victim to several locations across Greater Manchester and Cheshire, before police located and arrested him at around 3:40am on 19 May 2026.
Following his arrested, 56-year-old Sharpe was convicted of kidnap, committing an offence with intent to commit a sexual offence, sexual assault, engaging in sexual activity in the presence of a child, threats with a bladed article, and administering a noxious substance with intent to injure, annoy or aggrieve.
“This was a terrifying ordeal for a young girl who was simply making her way home,” explained Detective Inspector Karl Perry, from GMP’s Criminal Investigation Department.
“Sharpe targeted a vulnerable victim, subjected her to hours of fear and intimidation, and went on to sexually assault her.
“The victim has shown immense courage throughout the investigation and court proceedings. Through her bravery and actions, she no doubt made it harder for Sharpe to carry out whatever acts he had planned.”
Georgina Pellant -
9th March 2022 
