A jewellery designer from Manchester has accused Primark of stealing her ring designs, taking to social media to share her outrage on Tuesday afternoon in a viral video.
In a post that has already been liked over 10,000 times, July Child jewellery founder Sinead Flood shows herself walking into Primark and up to the jewellery section, where she picks up a number of rings and holds up her own by way of comparison.
Comparing a turquoise ‘Y2K Butterfly’ ring of her own with a very similar looking lavender version on sale in Primark, she opens the video by saying “My customers told me that Primark stole my designs… And here is what I found…”
Image: July Child
After showing the camera her Y2k Butterfly ring, she points to the similarity between a pink, jewel-encrusted heart-shaped ring of Primark’s and her own ‘Cosmic Girl’ ring, holding up the Primark ring followed by a screenshot of her own product in quick succession.
The video then shows Sinead hiding the offensive items underneath the jewellery stand in the store.
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Captioned “@primark you need to take down these products immediately!!!”, her video has been shared on both Instagram and TikTok and garnered hundreds of comments from shocked followers, who are outraged on her behalf.
Sinead finishes by stating that she will be sending Primark a cease and desist letter from her legal representative – adding “unless they see this and decide to do the right thing.”
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Image: July Child
Image: July Child
Sinead Flood started July Child jewellery in May 2017, and has previously described her jewellery brand as an extension of herself.
Prior to launching, she’d worked as a salesperson in the sports industry down in London – but she’d always loved collecting pieces on her travels and the stories that they told.
July Child is a worldwide cult jeweller, curating a collection from around the globe to appeal to its customers.
Designs are strongly inspired by Sinead’s own taste, she then collaborates with other designers and brands to “create an online boutique of jewellery filled with unique, quirky bits of pieces – a treasure chest of jewels if you will.”
She now faces a potential legal struggle with the global retailer.
A Primark spokesperson said: “We have been made aware of a video on social media featuring two pieces from Primark’s latest Spring/Summer jewellery collection.
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“We are currently looking into this and would be happy to discuss further should the channel owner wish to get in touch with us directly”
Rochdale AFC vs York City is set upto be one of the most blockbuster title-deciding matches ever
Danny Jones
In case you haven’t been keeping track of the absolutely incredible story that’s been unfolding in the National League, local club Rochdale AFC and York City have put on one of THE very best season-long shows in recent memory, and it’s all set to be decided this Saturday, 25 April.
Despite both teams having surpassed the 100-point mark and only losing 10 games between them – just four in the case of current ‘favourites’, York – it’s still anyone’s guess as to who could win the title.
One of the most divisive but undeniable dramatic things about non-league‘s top division is that only one team is promoted: the one that wins the lot and lifts the trophy.
At present, the table toppers need just a draw to claim victory and wrap up what has been nothing short of an incredible 2025/26 term, but Rochdale need all three points to pip them to the post after an equally praiseworthy campaign. We can all agree it would make for quite the Hollywood ending.
We’re obviously biased towards the Greater Manchester hopeful, but it’s worth mentioning that The Dale have been just as good value for money in terms of entertainment this year.
Having most recently finished with yet another late goal in (get this) the 99th minute of extra time against Braintree last weekend, it’s basically become a habit for them over the past few months.
Mani Dieseruvwe’s winner is just the latest in a long line of similar blockbuster moments for Rochdalians, both home and away: Luke Hannant won it in the 90th minute to beat Wealdstone in the previous game, Ian Henderson netted in the 97th against Sutton United before that.
There’s also been plenty of goals post the 80-minute mark, and so on and so forth.
Honestly, there have been so many of these at-the-death moments during the 25/26 contest; here’s just one of many examples that produced unbelievable limbs in recent weeks…
York City beat these boys 4-1 in the reverse fixture, but how will they fare on the road?
Weren’t not exaggerating when we say there’s been so much last-minute bedlam from both outfits that you’d think the novelty might have possibly worn off by now – a bit Ross and Rachel, ‘will they, won’t they?’. Rest assured, it absolutely hasn’t.
Not a little bit.
Currently sitting just two points behind their Yorkshire title rivals, with a goal difference of nearly 50 to boot, in most instances, this would be far and away enough to make it over the line most years.
However, the Minstermen have had other ideas, leading the pack pretty much from day one, not only racking up 107 points but also amassing a whopping 105 goals so far – quite literally the same number of points that Jimmy McNulty’s squad have in their entirety up to this point.
Truly staggering stuff, and not just in terms of the stats themselves, but because this could still prove not enough to lift the all-important piece of silverware and secure a place back in the EFL. It’s already produced plenty of hold-your-breath level viral clips on social media:
York City’s players reactions to Rochdale’s 99th minute winner to deny them winning the league😂😂😂
With that in mind, it’s no surprise that Rochdale have sold all of their home tickets to fill the max capacity of the 10,249-seater stadium as they prepare to host the league leaders at the Crown Oil Arena.
Equally, the entire 850 allocation afforded to fans travelling from York was snapped up in less than 10 minutes earlier this month, with supporters queuing around the ground at the crack of dawn to secure their spot in what will be an unforgettable and no doubt crucial away end.
We have no idea how things are going to pan out, especially given all the players and plot points that have made this one of the most box office title sporting contests ever (you heard), but we do know that it’ll be a day that stays with all those involved forever.
The two sides have even penned a joint statement ahead of this highly anticipated conclusion, reiterating this as the best advert for the tier teetering on the edge of the professional pyramid: “This Saturday’s game brings an end to one of the most thrilling, exciting and unpredictable title races in football history.
Both ourselves and Rochdale have the chance to write our names in National League history. The National League is no longer a non-league competition. It is effectively a League 3, with fully professional clubs operating at a level equal to or higher than many of those in League 2.”
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They all know how much this one game means not just for the respective organisations and fan bases, but their communities, culture and native areas on the whole.
Kyron Gordon wants Rochdale fans to bring the energy tomorrow 💥 An exclusive Kyron Gordon interview features in NL72 | Promotion Race Preview, which is free to watch on DAZN with no sign up required ▶️
It continues: “We both understand how important this game is to both clubs and supporters. We both pledge now that whatever happens tomorrow, we will both continue to fight for 3UP.
“Both clubs sit on over 100 points. One of us will have to fight once more in the National League Play-Offs. However, we both strongly believe that this shouldn’t have to be the case.
“We call on the National League, Football Regulator, EFL and Premier League to come together immediately and resolve this issue, so that we do not have to highlight this injustice year after year.”
Rousing stuff, to be sure.
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They sign off by adding: “For both sets of supporters attending the Crown Oil Arena this weekend, we say thank you for being with us all season. The passion you’ve shown for both clubs has been felt across the world. This game will be seen far and wide.
“We want to showcase this league for all its potential. Keep your support in the stands, not on the pitch, and let’s all protect the game we love. Thank you! Rochdale AFC & York City FC.”
Naturally, we’re wishing all the best for Rochdale, but who do you fancy to put a ribbon on this truly unreal title race?
Georgina Pellant -
9th March 2022 
