A jewellery designer from Manchester has accused Primark of stealing her ring designs, taking to social media to share her outrage on Tuesday afternoon in a viral video.
In a post that has already been liked over 10,000 times, July Child jewellery founder Sinead Flood shows herself walking into Primark and up to the jewellery section, where she picks up a number of rings and holds up her own by way of comparison.
Comparing a turquoise ‘Y2K Butterfly’ ring of her own with a very similar looking lavender version on sale in Primark, she opens the video by saying “My customers told me that Primark stole my designs… And here is what I found…”
Image: July Child
After showing the camera her Y2k Butterfly ring, she points to the similarity between a pink, jewel-encrusted heart-shaped ring of Primark’s and her own ‘Cosmic Girl’ ring, holding up the Primark ring followed by a screenshot of her own product in quick succession.
The video then shows Sinead hiding the offensive items underneath the jewellery stand in the store.
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Captioned “@primark you need to take down these products immediately!!!”, her video has been shared on both Instagram and TikTok and garnered hundreds of comments from shocked followers, who are outraged on her behalf.
Sinead finishes by stating that she will be sending Primark a cease and desist letter from her legal representative – adding “unless they see this and decide to do the right thing.”
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Image: July Child
Image: July Child
Sinead Flood started July Child jewellery in May 2017, and has previously described her jewellery brand as an extension of herself.
Prior to launching, she’d worked as a salesperson in the sports industry down in London – but she’d always loved collecting pieces on her travels and the stories that they told.
July Child is a worldwide cult jeweller, curating a collection from around the globe to appeal to its customers.
Designs are strongly inspired by Sinead’s own taste, she then collaborates with other designers and brands to “create an online boutique of jewellery filled with unique, quirky bits of pieces – a treasure chest of jewels if you will.”
She now faces a potential legal struggle with the global retailer.
A Primark spokesperson said: “We have been made aware of a video on social media featuring two pieces from Primark’s latest Spring/Summer jewellery collection.
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“We are currently looking into this and would be happy to discuss further should the channel owner wish to get in touch with us directly”
Tribute paid to man ‘loved by so many’ stabbed to death in Levenshulme
Daisy Jackson
The brother of a man stabbed to death in Levenshulme has paid a heartbreaking tribute to him.
Zherko Rasul Osman was just 24 years old when he was fatally wounded in an incident on Chapel Street on Saturday evening.
Despite the best efforts of emergency services personnel, Zherko sadly died at the scene.
Now, his brother has paid tribute to him, saying he was ‘someone who was loved by so many’.
The touching tribute reads: “My brother was a kind, friendly and loving person who never looked for trouble or wanted to harm anyone.
“He was loved and respected by his friends, his mates and the neighbours in the community where he lived. He had a good heart and would always be remembered for the warmth and happiness he brought to those around him.
“His life was taken so suddenly and for no reason, leaving a pain and emptiness that words cannot describe. We are heartbroken that someone who was loved by so many is no longer here. He deserved to live his life and make memories with the people he loved.
“He will never be forgotten. His smile, his kindness and the memories we shared with him will stay in our hearts forever. We love you, and we will miss you every single day.”
Zherko Rasul Osman suffered serious stab wounds on Chapel Street in Levenshulme at around 7.06pm on Saturday 15 August.
A 23-year-old man has been arrested on suspicion of murder, and he remains in custody for questioning. A 27-year-old man who had also been arrested on suspicion of murder remains on bail pending further enquiries.
Officers continue to make progress as the investigation continues. It is believed this was an isolated incident with no wider threat to the public.
Police are urging anyone who may have information to please report it through the dedicated online portal HERE.
Anyone in the Chapel Street area around the time of this incident, or who has mobile phone, CCTV, Ring doorbell or dashcam footage can contact police on 0161 856 9008 quoting the log number 2983 of 15/08/2026.
Alternatively contact independent charity Crimestoppers anonymously on 0800 555 111.
Government launches £442m drive to get rough sleepers off streets before Christmas
Emily Sergeant
Prime Minister Andy Burnham has launched a £442m drive to get rough sleepers off the streets before Christmas.
Learning from ‘innovative’ approaches put into place during the pandemic, the Government has announced that new accommodation will be rolled out across England this winter, as well as offering practical help with housing, health, and other needs to support people to build a more stable life for themselves in the future.
The new commitment to offer everyone a route off the streets this Christmas, along with boosted funding, reflect the Andy Burnham‘s national drive to make ‘real change’ and get everyone playing their part in ending rough sleeping.
Not only will these plans change the lives of rough sleepers, but it’s also said they will have huge benefits for the country as a whole.
Research from homelessness charity Crisis suggests that by preventing 40,000 people from becoming homeless for a year, taxpayers could save around £370 million.
The Government has launched a £442m drive to get rough sleepers off the streets before Christmas / Credit: Number 10 Press Office | Jon Tyson (via Unsplash)
As well provisions to get people off the streets, and the intensive ‘wraparound’ support, the newly allocated funding will also help local areas deliver more than 1,000 ‘settled’ homes over the next three years, it has been confirmed.
Areas facing the greatest pressures will receive the largest share of support.
Working alongside councils, Mayors will play a leading role in driving local action to end rough sleeping, and will be tasked with making decisions that are right for their communities to deliver help where it’s needed most.
The Prime Minister says he ‘won’t accept’ rough sleeping any longer. He commented: “No one should have to bed down in a doorway or outside a station, but we’ve seen it for so long that it feels like Westminster has started to accept it.
“That’s why my first instruction as Prime Minister was to end rough sleeping, and it’s why today we’re getting started with a national drive to get everyone in for Christmas. We did it in the pandemic, we can do it again. But it needs all of us.