In yet another sentence we never thought we’d write, Prime Minister Rishi Sunak has apologised for wearing Adidas Sambas in a recent interview, after which plenty of owners promptly put them in the cupboard never to be worn again.
We shouldn’t be this petty but we can never look at the classic Adidas trainer the same ever again.
Now, we’re not particularly political here at The Manc but we don’t think it needs too much as to why seeing your nation’s leader (and a pretty unpopular one at that) wearing the same shoes as you doesn’t exactly make you feel like a style icon.
Sunak was snapped wearing the trainers along with his usual suit shirt and trousers (already a bad start) in a recent interview at Downing Street, which led to a flood of deeply frustrated and undeniably funny memes in its wake.
While we’ve definitely enjoyed it as a social media moment, we are truly saddened that one wear from Rishi Sunak and it seems the appeal of Sambas, shoes which GQ labelled an “eternally cool sneaker”, is now in the toilet all for what they called a “bid to present himself as young and hip”.
However, after his PR team clearly let him on to the social media uproar, the Prime Minister has since spoken out with a stereotypical politician response you could imagine.
Addressing the situation on an LBC radio show this week, the 43-year-old said: “I issue a fulsome apology to the Samba community. But, in my defence, I would say I have been wearing Adidas trainers including Sambas – and others, in fact – for many, many years.
“The first pair my brother got for me many, many years ago – my first pair of fun Adidas trainers as a Christmas present. I haven’t looked back since. So I’ve been a longtime devotee.” Spoken like a man who has never worn or maybe even seen a pair of these in his life.
It still hasn’t done him much good though as all seems to be too little too late for the iconic pair of kicks as even the reactions to his obviously somewhat tongue-in-cheek apology have been ones of fury, disappointment and everything in between.
The Guardian recognised this common pair of white, suede and gum Adidas Sambas as “this year’s coolest shoes – until Rishi Sunak got a pair”, while another remarked: “Seeing Rishi in Adidas Sambas has killed any last desire to buy them”.
Even those who were never big fans of the shoe that has often been accused of being part of the ‘hipster uniform’ over the year or so have now been left torn as to how it may have been killed off. We’re lovers of the brand and the style around the world will try and keep it alive but for the UK, it might be curtains.
Fashion trends come and go, that’s the nature of the beast, but no trainer as classic as this should have to go out in such a cruel way. We might be laughing on the outside but believe us, we’re crying on the inside. Hope you’re happy with yourself, Rishi.
In all seriousness, please just go back to the usual sh*t-flickers – it’s somehow less unsettling than you in a pair of Sambas.
Government reportedly considering introducing two-hour screen time limit for children
Emily Sergeant
Reports are suggesting that the UK Government is considering introducing two-hour screen time limits for children.
With an announcement on the matter expected later this autumn, Sky News is reporting that social media limits for children are being planned by the Government in a bid to tackle what is being referred to as ‘compulsive’ screen time usage – with Technology Secretary Peter Kyle admitting he is concerned about ‘the overall amount of time kids spend on apps’ these days, as well as the content they see.
Following meetings with current and former employees of some of the country’s major tech companies, a two-hour cap per social media platform is being ‘seriously considered’.
It is understood that, according to reports, instead of simply just being reminded of how long they have been scrolling for, children would actually be blocked from accessing apps, such as TikTok or Snapchat, once they have hit the limit.
The Government is considering introducing a two-hour screen time limit for children / Credit: RawPixel / Flickr
“I’ll be making an announcement on these things in the near future,” Mr Kyle told Sky News in an interview this week, “but I am looking very carefully about the overall time kids spend on these apps.”
He continued: “I think some parents feel a bit disempowered about how to actually make their kids healthier online.
“I think some kids feel that sometimes there is so much compulsive behaviour with interaction with the apps, they need some help just to take control of their online lives, and those are things I’m looking at really carefully.
“We talk a lot about a healthy childhood offline. We need to do the same online. I think sleep is very important, to be able to focus on studying is very important.”
The proposed limit is to help prevent ‘compulsive’ scrolling / Credit: William Hook (via Unsplash)
Mr Kyle admitted that, while children spending hours viewing content on social media isn’t ‘criminal’, but the overuse of some of these apps in particular is ‘unhealthy’.
“I think we can incentivise the companies,” he continued.
“We can set a slightly different threshold that will just tip the balance in favour of parents, [so that they’re] not always being the ones having to rip phones out of the kids’ hands and having a really awkward and difficult conversation around it.”
The upcoming proposed screen time limit comes after 1,000 pupils – mostly aged 14 and 15 – at schools in the North East town of Darlington spent a year participating in regular focus groups about smartphones and social media.
The survey found that 40% of them spent at least six hours a day online, and one in five even spent as long as eight hours scrolling.
Featured Image – Robin Worrall (via Unsplash)
News
Road to Victory returns for massive Euro 2025 final screening at AO Arena
Danny Jones
England are in another final, and you know what that means: Road to Victory is returning to Manchester for another massive screening at the AO Arena as England’s women’s team prepare to defend their Euros trophy.
Sarina Weigman’s side made it to their second consecutive European final on Tuesday night following more late drama for the Lionesses against Italy.
The squad, which has seen a number of personnel changes since Euro 2022, managed to make it through to the final in the eleventh hour thanks to another stoppage-time equaliser from Michelle Agyemang and even more tense follow-up from a scuffed spot-kick by Chloe Kelly.
Will they ever stop giving us heart palpitations at major tournaments? Probably not, but the big watchalong party inside the AO Arena, which will see thousands turn up to watch the Euro 2025 final, is sure to deliver plenty of excitement either way.
For anyone unfamiliar with the massive fan zone – one of THE biggest in all Europe, in fact – Road to Victory is the unparalleled supporter party by AIX (Amplified Immersive Xperiences) Live, who specialise in the top-end of audio-visual matchday viewing vibes.
Having hosted huge screenings for the previous men’s Euros and the Qatar World Cup, and even inspiring a massive watchalong of last season’s Europa League final at the venue, Road to Victory (RtV) is just about as big and bold as it gets.
Think BOXPARK in London only bigger, more interactive and, dare we say it… better?
Yes, we do dare say it; having attended RtV on multiple occasions since it landed here back in 2022, we can confirm you won’t find an atmosphere quite like it anywhere else. At least not in Greater Manchester, anyway.
Case and point:
With doors to the women’s Euros screening opening at 4pm, there’ll be plenty of time for pre-match build-up before the game gets underway, and there’ll be plenty of entertainment, light displays, food, drinks and more – it’s just up to Manchester fans to be in full voice.
The Women’s European Championships certainly have a more all-ages, family-friendly feel to them, but Road to Victory and the AO Arena are still ensuring they deliver a palpable match-day energy.
Tickets are already live following England’s place in the last two of the Women’s Euros now confirmed, it’s merely a matter of securing yours and finding out who, out of Germany and Spain, will meet them in the final this weekend.
Once again, the 2025 Women’s Euros final kicks off at 5pm on Sunday, 27 July, and you can grab your tickets for the Road to Victory screening at the AO Arena in Manchester right HERE.
Danny Jones -
10th April 2024 
