Molly-Mae Hague appointed Creative Director of Manchester-based fashion brand PrettyLittleThing

The ex-Love Island star and influencer has described it as "the biggest move" in her career so far.

Emily Sergeant Emily Sergeant - 26th August 2021

Molly-Mae Hague has this morning announced that she has been appointed Creative Director of PrettyLittleThing for the UK/EU.

She has described it as “the biggest move in [her] career so far”.

The ex-Love Island star and influencer – who has millions of followers on social media – has been working with Manchester-based fashion brand PrettyLittleThing as a UK ambassador since her first clothing collection was released back in 2019.

PLT was also one of the first fashion labels Molly-Mae worked with as an influencer before she found fame on the ITV reality show.

In a statement announcing her appointment as Creative Director on Instagram this morning, Molly-Mae said: “I’m beyond ecstatic to announce that I am the new Creative Director of PrettyLittleThing for UK/EU.


“This is the biggest move in my career so far and I can’t explain my gratitude to my favourite brand in the world for trusting me with this role. PLT have had faith in me from the very start and to now be a Director within the business feels like a complete dream come true.

“I hope you’re all ready for my visions to come to life within this incredible brand.”


Molly-Mae has been teasing her new role to fans throughout the week.

The announcement comes after she shared with her followers on TikTok that she had treated herself to an 18-carat £37,000 Cartier bracelet, which features 204 diamonds, to celebrate “signing the biggest deal of my career”.

The purchases generated widespread conversation on social media yesterday, with the topic trending on Twitter and many keen to find out the nature of “the biggest deal”.


Alongside confirmation of her appointment as Creative Director, Molly-Mae also unveiled her first exclusively-designed collection since stepping into her new role, adding on Instagram: “To celebrate this huge news, I’m bringing you without a doubt my best collection to date.

“I’ve worked on this collection now for so long and I’m beyond proud of it – I can’t wait to see you all in it.”

“You’re not ready for what’s to come,” PLT teased in its announcement on Instagram.

“This felt like a natural fit for us as Molly has been a huge part of our PrettyLittleThing journey and she is so invested in the brand,” said Umar Kamani, CEO at PrettyLittleThing.

“We wanted to explore different avenues together and bring her on board as more of a creative, where she can work closely with our team and be involved in our wider strategy across the UK and Europe over the next 12 months.”

Featured Image – Instagram (@mollymae)