A Mother’s Day advert that featured missing child Madeleine McCann has been deemed ‘offensive’ and banned by the Advertising Standards Authority (ASA).
They were shared alongside a message that read: “With burgers this good, you’ll leave your kids at home. What’s the worst that could happen? Happy Mother’s Day to all the mums out there.”
The ASA has now upheld three complaints it received about the post and said that the Otley Burger Company’s posts ‘trivialised the circumstances surrounding Madeleine’s disappearance and made light of a distressing news story concerning reports of child abduction and serious crime’, The Hoot reports.
There were similar copies of the advert (which the owner stated ‘is not an advert …’ in its caption) on Facebook and Twitter – all of have been deemed ‘likely to cause distress’.
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The Mother’s Day advert, which featured a photo of Madeleine McCann, has been banned. Image: The Otley Burger Company
The watchdog said: “The ASA considered the nature of the content to be of such a concern that we asked the relevant social media platforms to remove the content and suspend the account pending our investigation.
“The Otley Burger Company said that they would not use photos of Kate McCann in that manner again or superimpose images of Madeleine McCann being kidnapped. They said that all ads had been removed and would not be appearing again. They also said the image was a meme and there was no product placement, so it was not advertising.
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“Meta stated that they had reviewed the content in the Instagram post and had removed it for violating their policies. They undertook a broader review of the Instagram account, removed further content and placed restrictions on the account.
“Twitter said the tweet had been deleted.”
Since the controversial social media posts were published, the Leeds takeaway owner has received backlash, including for the comments made on Mother’s Day where the business uses an offensive Madeleine McCann.
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Madeleine McCann was abducted whilst on holiday with her family in 2007 and has remained a high-profile missing person case around the world ever since. / Image: Gideon, Flickr
On Instagram, arguments broke out about the post with some suggesting the meme-style advertisement was uncalled for: “Let’s start a PR stunt using someone else’s dead daughter. [You’re] just a greasy burger flipper stay in your lane”.
Other said: “Madeleine McCann and her mum in this post ? Seems a bit sick and in very poor taste” to which the Otley Burger Company, clearly unphased, replied “only thing sick here is our photoshopping skillz”.
The ASA took the high-profile case of Madeleine McCann’s disappearance into account, along with the date – Mother’s Day – that the images were posted.
Their statement continued: “We noted that the ads were all posted on 27 March 2022 which was Mother’s Day. We considered that in combination with the images, the posting of the ads on that date was intended to further add to the shock factor and offensive nature of the ads. We also considered it was likely to have compounded the distress of those who saw the ads, and particularly for those who may have experienced the disappearance of a child.”
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The Otley Burger Company has been told not to republish the advertisements to avoid ‘causing serious and widespread offence and distress’.
The Otley Burger Company has not yet publicly comment on the ruling.
Feature Image- The Otley Burger Company
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Police appeal launched after man found with life-changing injuries in Christmas Eve assault
Daisy Jackson
Police are appealing for witnesses to come forward after a man was found on Christmas Eve with life-changing injuries.
The man was found with series injuries to his face in Moss Side at around 6.30pm on 24 December.
Police were called to the scene on Viscount Street by the ambulance service.
It’s believed that the 49-year-old man was dragged off his bike by another man, before being assaulted on the floor and left with serious injuries to his face and head.
The victim has had to have surgery on his life-changing and life-threatening injuries, and remains in a serious condition in hospital.
GMP are now appealing for any witnesses, or anyone with information, to come forward.
Detective Inspector Lee Newburn of GMP’s City of Manchester Criminal Investigation Department said; “This is a shocking attack that has left a victim with devastating injuries on Christmas Eve.
“We are keen to speak to anyone who may have seen anything to speak to us to help us build a full timeline of events leading up to this assault, we are also appealing to those residents who live near Viscount Street to come forward if they saw anything suspicious yesterday evening.
“This could be eyewitness accounts, CCTV, doorbell or dashcam footage at the time of the incident or leading up to or after the assault.
“If you have any information or footage, please call us directly on 0161 856 4227 quoting incident number 2392 of 24/12/2024 or anonymously by calling the independent charity Crimestoppers on 0800 555 111.”
10 of the best theatre shows to see in Greater Manchester in 2025
Thomas Melia
Greater Manchester already has a jam-packed 2025 theatre schedule, and in the words of Hairspray, Manchester really can’t stop the beat.
There’s no denying that Manchester and its surrounding areas are no stranger to a live performance or two, after all, with three cracking theatres to choose from, it would be hard to miss one of these spell-bounding tours.
Without further ado, here’s a brief overview of 10 of the best theatre shows to see in Greater Manchester in 2025.
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Wicked
Palace Theatre Manchester
3 December 2024 – 12 January 2025
Wicked / Credit: Matt Crockett
The smash-hit blockbuster of the year is continuing its reign even into the New Year for two weeks of gravity defying awesomeness.
Currently nearing the end of its remarkable cinema run, thanks to leading ladies Cynthia Erivo and Ariana Grande, continue the magic of the two witches in the form of live theatre.
Expect all the usual hits like ‘Defying Gravity’, ‘Popular’ and ‘What Is This Feeling?’, get lost in the world of Ozian storytelling and recline in your own comfy bright red theatre seat.
It’s all about star power with this musical as Johannes Radebe from Strictly Come Dancing playing Lola and the music and lyrics handled by pop icon Cyndi Lauper.
The musical follows the life of a struggling businessman who’s inherited his family’s shoe factory, all seems dire until he meets Lola a drag queen who might just solve all his problems.
‘Come Fall in Love – The DDLJ Musical’ as its titled is directed by Aditya Chopra, the film’s original director.
Since its big-screen release in 1995, the show has never left cinemas in Mumbai, becoming the longest-running title in Indian cinema.
This stage adaptation has a huge emphasis on colliding cultures, with the Bollywood production following the love story of two lovers from different backgrounds.
Divorced, beheaded, died, divorced, beheaded, back in Manchester LIVE.
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The six wives of Henry VIII have a special place in Manchester’s hearts, becoming a returning favourite since its not-so-quiet 2018 debut. For those who haven’t been lucky enough to see it, imagine Taylor Swift’s Eras Tour but a few centuries earlier – it’s a pure pop celebration.
Something’s just go hand in hand – Fish and chips, tea and biscuits, and thespians and The Rocky Horror Show.
This musical carries alongside it one of the biggest fandoms of all time, and with Jason Donovan playing the role of Frank-N-Furter, the love for this production is set to grow much stronger. Manchester is no stranger to doing the ‘Time Warp’ and with the musical returning in summer 2025, they’re most definitely about to do it again.
The Lion, The Witch and The Wardrobe / Credit: Matt Crockett
Start filling your Christmas calendar for 2025 early and enrich yourself in a classic novel set in the fantasy land of Narnia.
Watch Lucy, Edmund, Susan and Peter tackle enemies, face foes and create solutions while venturing through a world of wonders. You’re about to be in awe as you get whisked away to this mystical land and watch the story unfold on stage with a live cast and some mesmerising set designs.
Dates for this show are very flexible too, meaning theatregoers have lots of opportunities to see the miracle worker that is Ms. Poppins fly about the streets of London.
It’s a double Australian bill as both Stefanie Jones and Jack Chambers who are reprising their roles as Mary Poppins and Bert, respectively, are both from down under.
‘What’s Love Got To Do With It?’, ‘Proud Mary’ and ‘The Best’, you can’t deny the Queen of Rock ‘n’ Roll has certainly earned her royal musical status.
This monumental singer achieved 12 Grammy awards during her musical career and grew a strong cult fanbase who stuck with her through thick and thin.
Now fans and musical lovers alike can enjoy a show all about the life of the vocal pioneer while also reminiscing on some of the biggest hits of her career.
Pride and Prejudice (Sort Of…) / Credit: Mihaela Bodlovic
There are lots of fantastic productions happening throughout the year and but we had to include this one because it’s Pride And Prejudice… well sort of.
Jane Austen’s groundbreaking novel has seen itself take on numerous adaptations since it’s original hardback debut from the big screen release in 2005 to this new stage musical coming in 2025. The drama will feature some of pop’s greatest records throughout the tale like ‘You’re So Vain’, ‘Young Hearts Run Free’ and ‘Will You Love Me Tomorrow’.
Sophie Smith -
20th April 2022 
