A Mother’s Day advert that featured missing child Madeleine McCann has been deemed ‘offensive’ and banned by the Advertising Standards Authority (ASA).
They were shared alongside a message that read: “With burgers this good, you’ll leave your kids at home. What’s the worst that could happen? Happy Mother’s Day to all the mums out there.”
The ASA has now upheld three complaints it received about the post and said that the Otley Burger Company’s posts ‘trivialised the circumstances surrounding Madeleine’s disappearance and made light of a distressing news story concerning reports of child abduction and serious crime’, The Hoot reports.
There were similar copies of the advert (which the owner stated ‘is not an advert …’ in its caption) on Facebook and Twitter – all of have been deemed ‘likely to cause distress’.
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The Mother’s Day advert, which featured a photo of Madeleine McCann, has been banned. Image: The Otley Burger Company
The watchdog said: “The ASA considered the nature of the content to be of such a concern that we asked the relevant social media platforms to remove the content and suspend the account pending our investigation.
“The Otley Burger Company said that they would not use photos of Kate McCann in that manner again or superimpose images of Madeleine McCann being kidnapped. They said that all ads had been removed and would not be appearing again. They also said the image was a meme and there was no product placement, so it was not advertising.
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“Meta stated that they had reviewed the content in the Instagram post and had removed it for violating their policies. They undertook a broader review of the Instagram account, removed further content and placed restrictions on the account.
“Twitter said the tweet had been deleted.”
Since the controversial social media posts were published, the Leeds takeaway owner has received backlash, including for the comments made on Mother’s Day where the business uses an offensive Madeleine McCann.
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Madeleine McCann was abducted whilst on holiday with her family in 2007 and has remained a high-profile missing person case around the world ever since. / Image: Gideon, Flickr
On Instagram, arguments broke out about the post with some suggesting the meme-style advertisement was uncalled for: “Let’s start a PR stunt using someone else’s dead daughter. [You’re] just a greasy burger flipper stay in your lane”.
Other said: “Madeleine McCann and her mum in this post ? Seems a bit sick and in very poor taste” to which the Otley Burger Company, clearly unphased, replied “only thing sick here is our photoshopping skillz”.
The ASA took the high-profile case of Madeleine McCann’s disappearance into account, along with the date – Mother’s Day – that the images were posted.
Their statement continued: “We noted that the ads were all posted on 27 March 2022 which was Mother’s Day. We considered that in combination with the images, the posting of the ads on that date was intended to further add to the shock factor and offensive nature of the ads. We also considered it was likely to have compounded the distress of those who saw the ads, and particularly for those who may have experienced the disappearance of a child.”
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The Otley Burger Company has been told not to republish the advertisements to avoid ‘causing serious and widespread offence and distress’.
The Otley Burger Company has not yet publicly comment on the ruling.
Feature Image- The Otley Burger Company
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Middleton to receive a cinema and Metrolink as part of regeneration plans
Thomas Melia
Greater Manchester town Middleton is about to undergo a huge facelift thanks to a new regeneration project, including a new cinema and Metrolink tram station.
Middleton is one of many bustling communities that make up the borough of Rochdale, and with these new plans, the town might receive a fair few new visitors who want to know what it’s all about.
The Greater Manchester town is undergoing a huge transformation with regeneration plans confirming that Middleton will receive a brand new cinema complex along with an extended Metrolink line as part of the Bee Network expansion covering this area.
This is all thanks to Middleton teaming up with the Mayor to launch the Mayoral Development Corporation (MDC), which pushes forward regeneration plans for the town and future ideas.
Middleton Shopping Centre right in the heart of the town centre.Middleton Town Centre bustling as the markets take place.Credit: Steven Haslington (via Geograph)/@Rept0n1x (via Flickr)
The MDC considers lots of aspects of the town and even aims to create new homes and improve surrounding public spaces.
Middleton regeneration plans have been floated previously, but complications arose due to a lack of land and available funding, which ultimately brought these foundations to a halt.
Now it seems the green light has been lifted and Middleton is about to get a whole new facelift, which will not only improve the town economically but aesthetically too, along with the wider Rochdale region.
For many Middletonians, the idea of a cinema may have felt like a distant memory, with their last big screen location shutting down just over a decade ago.
This all-new high street regeneration will not only bring an array of shopping favourites back to the town centre but also the long-awaited return of a local cinema. Most importantly, the plans also include a slate of new housing, with an estimated 300 apartments set to be created in one building alone.
Early CGIs of the proposed Middleton regeneration plans.Grade II-listed Warwick Mill looks set to be turned into flats.Credit: Publicity Picture (supplied)
This all falls in line with the ‘Atom Valley scheme‘, which has been commissioned in order to generate over 20,000 job opportunities for people in Bury, Oldham and Rochdale.
The scheme also mentions how it aims to bring a combined economic boost of around £1 billion to these previously mentioned areas.
Rochdale Borough Council leader, Neil Emmott, said: “The development of 1.2 million square metres of employment space around the junction 19 area will help to generate 20,000 high-quality jobs and bring a £1 billion economic boost.”
Featured Image — Publicity Pictures (supplied via Rochdale Borough Council)
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Scouting For Girls announce stacked UK tour with Manchester date
Thomas Melia
British boyband Scouting For Girls are heading out on an extensive UK tour with dates up and down the country, including right here in Manchester.
If the first thing that pops into your mind when you read this headline is “I don’t know, I don’t know, I don’t know how we’ll make it through this”, then you’re on the right side of history.
Nearly 20 years since their single ‘She’s So Lovely’ reached catastrophic heights and had everyone putting on their best Roy Stride accent, Scouting For Girls are heading back on the road.
This UK tour announcement comes two years after their last project, The Place We Used To Meet, reached our ears and was coined by the band as “Our best work since our debut”.
It’s been 18 years since this Brit trio captivated our hearts with their eponymous debut album, which sold over one million copies and went number one on the UK official charts for two weeks.
Whether you know them for ‘Heartbeat’ or ‘Elvis Ain’t Dead’, it’s clear to say this band had their fair share of smash hit singles throughout the noughties.
This tour, however, celebrates the sophomore follow-up: Everybody Wants To Be On TV, which went on to continue their legacy and secure them their only number one, ‘This Ain’t A Love Song’, back in 2010.
Now, the boys are treating UK fans to an array of live performances, and if you can’t make one date, fear not because there are 20 different locations for you to choose from.
The group will also be playing the likes of Leeds, Sheffield, Newcastle and a whole host of other Northern cities, so you have plenty of chances to catch them.
If you can’t wait all the way until March 2026 for your next Scouting For Girls fix, lead singer Stride has his own cameo account where you can get the star to read out a message or even sing you a song: “‘Michaela Strachan’ in full, please?…”
Scouting For Girls are coming to O2 Apollo in Manchester on 21 March 2026, with tickets going on sale next Friday, 2 May at 10am HERE.
Sophie Smith -
20th April 2022 
