Restaurants across the UK are preparing to lower prices on their menus as the government temporarily reduces sector VAT by more than £4 billion.
For a six-month period, VAT will be trimmed on meals, accommodation and attractions – diving from 20 to 5per cent.
This will enable the hospitality sector to lower prices and subsequently attract more customers.
Chancellor Rishi Sunak announced the VAT amendments in July, along with an “Eat Out to Help Out” scheme that entitles customers to 50 per cent off (up to £10 per head) at participating venues.
VAT (Value Added Tax) is paid on goods and services – but is often already included as part of the advertised price.
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The government is hoping that these short-term changes will help to reboot the economy.
Pubs, cafes and restaurants were forced to close for the best part of three months when COVID-19 gripped the country, surviving solely on takeaway services.
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However, with lower VAT in place, some of the bigger chains are in a position to lower the prices of their hot food and drink for a temporary period.
Here are the brands who’ve already confirmed they’ll be offering discounts from today (15 July).
KFC
KFC UK & Ireland
KFC was quick off the mark to announce some price cuts in the wake of new VAT rates.
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Earlier this week, the fried chicken chain confirmed on Twitter they’d be serving half-price boneless buckets and shaving a few quid here and there off other ‘fan favourites’.
“It’s welcome news,” said a spokesperson.
“Equally, our fans have been amazing over the past few months, so we are rolling out price reductions across our menu too.”
It’s worth noting, however, that whilst the low VAT rates are around until January, this special offer is not.
£4.99 boneless buckets are only available from today (15 July) to Sunday (19 July).
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KFC has, however, promised more “fantastic deals” in the coming weeks.
McDonald’s
Wikimedia Commons
McDonald’s is asking its UK franchisees to trim prices on various items in the wake of the VAT cut.
The Golden Arches is recommending that its restauranteurs apply discounts to breakfast and coffee, as well as popular classics like the Big Mac, the Quarter Pounder and Chicken Nuggets.
Extra Value Meals could see 40p reductions, with customers also set to enjoy 30p off Happy Meals and 50p off morning meals.
Many McDonald’s venues are still operating limited menus around the UK, with the gradual reintroduction of seasonal/exclusive items being added over time.
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Nando’s
Pixabay
Nando’s has also jumped on the bandwagon and promised to offers discounts for customers – but not just on a few select items.
Nope. The South African restaurant is passing on VAT savings across its whole menu (except items that don’t qualify, like alcohol and cold food) for eat-in, delivery and click and collect.
So, from today (15 July), you can order a Nando’s and enjoy bigger savings on the bill than ever before.
On a quarter chicken, for example, you’ll pay 55p less.
Global coffee chain Pret also piped up on Twitter this morning (16 July) to confirm they’d be cutting prices across their menu in the coming days.
As of yet, there’s no confirmation as to which items will be subject to discounts, but coffee and hot food could be candidates.
Pret wrote on social media: “We’re passing back temporary VAT savings to our lovely customers.
“So over the next few days, you’ll notice lower prices on your favourite coffees, hot food and a few other treats.
“Cheers!”
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We're passing back temporary VAT savings to our lovely customers. So over the next few days, you’ll notice lower prices on your favourite coffees, hot food and a few other treats. Cheers! pic.twitter.com/lLWlulUdHt
Starbucks, too, has gotten in on the act and elected to lower the cost of coffee for customers from July.
The coffee chain announced on Tuesday that they’ll be passing on the full VAT discount in company-operated stores, meaning customers will get to enjoy lower prices.
The discounts will apparently be applied to drinks and hot meals.
Other venues with Starbucks licenses are being left to choose where to offer discounts; so certain prices may remain standard in some premises.
News
Race Across The World star Jo Gardiner dies just one year after co-star son
Daisy Jackson
A Race Across The World star from Manchester has died just one year after her son and co-star tragically passed away.
Jo Gardiner, who starred on the hit BBC series back in 2020, died after a ‘long and courageous battle’ with cancer, her family has said.
The 61-year-old physiotherapist appeared on the second season of the travel competition, racing across Latin America with her son Sam Gardiner, who was just 19 at the time.
The pair became a fan favourite as they bonded over their travels, and Sam gained confidence to explore despite his ADHD.
Tragically, Sam passed away last May at the age of 24, following a vehicle collision in Gatley.
Paying tribute to Jo, Studio Lambert and the BBC described her as ‘the matriarch of the Race Across The World cast family’.
In the tribute, they also sent ‘deepest and heartfelt sympathies to Jo’s son Charlie’.
Jo’s family shared in a statement: “She had a rare gift for making everyone around her feel more alive. She lived fully, fiercely and never did anything by halves.
“She was blessed with countless friends, drawn to her extraordinary magnetism. Somehow, each one felt as though they were among her very best.
Jo Gardiner, from Manchester, starred on season two of Race Across The World. Credit: BBC
“To us, she was more than all of these things. She was our family, our joy, our safe place and our absolute treasure.
“We know how deeply Jo was loved, and we take comfort in knowing that her laughter, her courage, her kindness and her wonderfully outrageous spirit will live on in the many people whose lives she touched.
“As we grieve, we ask for privacy, but we also ask everyone who knew and loved Jo to do exactly what she would have wanted: tell the funny stories, raise a glass, have an adventure, laugh loudly and live life to the full.”
Studio Lambert and the BBC shared: “On behalf of the Studio Lambert production team, the BBC and the whole Race Across The World cast, we offer our deepest and heartfelt sympathies to Jo’s son Charlie, and her wider family and friends.
“Following the tragic death of Jo’s son Sam last year, we paid tribute to how integral Sam and Jo had been to series two. Millions of people remembered their transformative journey across Latin America in 2020 and we hold that memory in our hearts as we fondly recall Jo’s passion for life, her kindness, her strength, and above all her utter devotion to Sam and her family.
“At the time of filming, Sam described his mum as amazing – and that is how we will always remember her.
“Jo became the matriarch of the Race Across the World cast family, she leaves a lasting legacy in the many lives that she touched, both through the series and beyond. It was a privilege to share her story and she will be deeply missed.”
Jimmy Bradbury, Reuben Haycocks, Aoife Anson O’Connell, and Paddy Murphy – better known together as Westside Cowboy – formed back in 2023 when they were students at the Royal Northern College of Music, so while they may not all be from Manchester, they definitely have the spirit of our city at the heart of everything they do.
After playing in different bands across the city throughout their student years, the four-piece joined forces to create Westside Cowboy – an indie rock collective credited with self-coining the genre of ‘Britainicana’.
Put simply, Britainicana is a cultural concept that mixes the hazy, mythic feel of American country and folk, with the sound of raw British punk, indie rock, and small-town life.
Westside Cowboy have released their debut album, It Goes On / Credit: Clementine Schniedermann (Press Shots – Supplied)
If that sounds like your cup of tea, then you’ll be pleased to know that Westside Cowboy have released their debut album, It Goes On, to the world today (21 August).
And the reception from critics, arguably, couldn’t be better.
Prior to the release of their debut album, the band had released two EPs, including So Much Country ‘Till We Get There in January earlier this year, and had started to make a name for themselves with their popular debut single ‘I’ve Never Met Anyone I Thought I Could Really Love (Until I Met You)’ in 2024.
They went onto make even further waves when they supported equally-rising American rock band Geese on their UK and Irish tour back in March – with many fans calling it one of the best support and main act combinations in some time.
Three singles from their debut album were shared with the world ahead of its release – ‘Kick Stones (The Boys)’ came first, followed by ‘Pin Up Boys’ and ‘Dobro’.
So, it’s fair to say the anticipation for album was high… and if the reviews are anything to go by (which we think they are), it looks like the band has very much delivered what they set out to achieve.
Westside Cowboy’s debut album It Goes On is now available to stream, or you can purchase a physical copy in a range of formats from their website here.