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New supermarket rivalling Aldi and Lidl to launch in UK

Motatos resells food from wholesales that would otherwise end up in the bin

Georgina Pellant - 12th May 2022

A new supermarket is set to launch in the UK next month that will rival Aldi and Lidl for cheap produce.

Retailer Motatos, known for ‘saving’ food that would otherwise be thrown away and reselling it at discount prices, is hugely popular in mainland Europe.

Now, it’s set to be coming to the UK – with a launch date set for June.

The announcement comes as a number of UK supermarkets have dropped prices amid a rising cost of living crisis putting pressure on customers’ disposable incomes.

By selling food from wholesale suppliers that would otherwise end up in landfills due to short best before dates, changes in packaging, and seasonal changes, Motatos is able to undercut its competitors’ prices.

We're incredibly smug to announce that we're working with wicked food retailer, Motatos, on its UK launch. You'll be able to fill up a basket up with discounted goodies that would otherwise have gone to waste very soon. Pretty cool, eh? https://t.co/ApXmBAk0ZC
— Don't Cry Wolf (@dontcrywolf) May 11, 2022

First launched in Sweden in 2014, it’s already established in Finland, Denmark, and Germany under the brand name Matsmart.

Operating online, the supermarket will offer a range of large packs, beverages, snacks, household goods, pet food, and beauty products.

It promises that deliveries will be made within one to three days, with all drops being made by a third-party distributor.

As for the prices for delivery, this will vary depending on the amount of packaging used.

Speaking on Motatos upcoming launch, UK country manager Christabel Biella said: “UK shoppers are incredibly passionate about sustainability but they need easy and cost-effective ways to make sustainable choices that often come with a hefty price tag.

“That is why I’m so excited to join Motatos, especially at this point in its development following incredible success in other European markets.”

The news of the new supermarket’s launch follows an announcement by supermarket chain Mere, known as the Russian Lidl, that it would close its first UK store in Preston in response to the invasion of Ukraine.

Feature image – PxHere