Ofcom has issued an urgent warning, calling on major sites and apps to enforce their minimum age rules with highly-effective age checks.
As it examines continued failings by these services, the online safety regulator says it has this week written to the major sites and apps that young people use the most – including Facebook, Instagram, Roblox, Snapchat, TikTok, and YouTube – requiring them to prove to parents a ‘genuine commitment’ to protecting children online.
Since the UK’s online safety laws came into force last year, Ofcom says it has been investigating nearly a hundred different services.
The regulator has taken enforcement action, secured changes to disrupt the sharing of child sexual abuse material, and seen high-risk services either get in line or block access to the UK altogether, as well as ensuring that millions of daily visits to porn sites now require highly effective age checks.
Major platforms like X (formerly Twitter), Telegram, Discord, and Reddit have also introduced age controls to prevent children accessing adult or harmful content.
Four ‘clear’ demands for further action have been set out by the regulator this week – effective minimum-age policies and reinforcement of these, strict child grooming protections, safer feeds and algorithms for children, and an end to product testing – particularly AI tools – on children.
Ofcom says tech and social media platforms ‘must enforce’ their minimum age rules / Credit: Robin Worrall (via Unsplash)
Ofcom says it has given the aforementioned platforms a deadline of 30 April to report back to it on the action they will take, and then the following month, the regulator will report on how the companies have responded and announce any next steps for regulatory action.
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Speaking on the warning issued this week, Dame Melanie Dawes, Ofcom’s Chief Executive, said: “These online services are household names, but they’re failing to put children’s safety at the heart of their products.
“There is a gap between what tech companies promise in private, and what they’re doing publicly to keep children safe on their platforms.
“Without the right protections, like effective age checks, children have been routinely exposed to risks they didn’t choose, on services they can’t realistically avoid. That must now change quickly, or Ofcom will act.”
Featured Image – Julian Christ (via Unsplash)
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Cult US sustainable clothing brand Reformation to open in Manchester city centre
Emily Sergeant
Cult US sustainable clothing brand Reformation is set to open its doors in Manchester very soon.
Since it was first founded in Los Angeles all the way back in 2009, Reformation has gone on to become one of the largest sustainable womenswear brands on the planet, and is now known and loved for making beautiful, timeless apparel and accessories that aim to ‘inspire confidence’ across life stages and occasions.
Operating on a business model that pairs a smart approach to merchandising with a responsive supply chain, Reformation now operates more than 70 retail stores across the US, UK, Canada, and France.
At the heart of the Reformation story is a genuine commitment to ‘doing things differently’.
Since day one, sustainability has been woven into everything the brand makes – from the eco-certified fabrics and responsible factories, to its famously transparent sustainability reports.
Currently, Reformation has five UK stores to its name – but, it may come as no surprise to fans of the brand that they’re all in London.
That’s why the news of this new Manchester opening is such a big deal.
Set to be the label’s first UK store outside of the capital, Reformation has secured a prime spot on King Street in the heart of the city centre, and although there’s no confirmed opening date as of yet, if the shop windows saying ‘Summer 2026’ are anything to go by, we can only imagine it’ll be very soon.
“For Manchester, it’s a landmark moment, and for King Street, it’s the latest signal that this is one of the UK’s most exciting retail destinations,” a spokesperson for King Street said in a statement.
Stay tuned for details on opening dates to be announced in due course.
Featured Image – The Manc Group
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Andy Burnham to begin rolling out new ‘everyday fixes’ for Brits amid cost of living crisis
Emily Sergeant
A series of ‘everyday fixes’ to help combat the rising cost of living crisis are soon to be rolled out nationwide.
Kicking off with two measures today, new Prime Minister Andy Burnham has announced that he plans to ban retailers from making ‘misleading’ claims to customers about discounts.
The Government says shoppers have ‘increasingly complained’ about outlets artificially inflating prices to give a false sense of value, such as increasing prices only to then immediately advertise ‘discounts’ to make savings look larger than they really are, which goes on to create an uneven playing field for honest competitors.
The Prime Minister also wants to see an end to so-called ‘subscription traps’, where people find it hard to cancel their subscriptions, and contracts are automatically renewed at a higher cost.
Set to come into force in January 2027 and saving people an average of £14 a month for every unwanted subscription, the changes will mean businesses will need to provide clearer up-front information, regular reminders. and a ‘much easier’ exit to contracts.
Andy Burnham to begin rolling out new ‘everyday fixes’ for Brits amid cost of living crisis / Credit: gov.uk | Piotr Cichosz (via Unsplash)
A new 14-day cooling-off period will also be introduced to let consumers cancel after a trial or long-term contract renews.
Certain charitable memberships, like the ones for cultural and heritage organisations for example, will be excluded from the new subscription rules due to the fact they have a unique role in preserving the nation’s history, landscapes, and cultural collections.
The Prime Minister says he is ‘determined’ to use every chance he gets to restore fairness and take pressure off people.
“I know people are sick and tired of rip-off discounts and subscription traps,” Andy Burnham said. “Westminster has got used to telling people that everyday hassles like this are just part of life, but I don’t think that’s right, especially when the cost of living continues to weigh heavily on so many people’s lives.”
Emily Sergeant -
13th March 2026 
