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Parklife will have its first ever alcohol-free bar this summer

Daisy Jackson Daisy Jackson - 14th May 2024

Parklife has announced it will have an alcohol-free bar on the festival site for the first time ever this June, welcoming Love From to the fields at Heaton Park.

The huge Manchester festival confirmed that Love From, the city’s only booze-free boozer, would be joining its list of vendors.

It’s the first time in Parklife’s 14-year history that it will have an alcohol-free bar on site, a move with festival boss Sacha Lord says is ‘exciting and important’.

Love From first opened its doors as a pop-up at Kampus in January, where it’s since been granted residency.

Founded by Karl Considine, Love From has long maintained the ‘cutting out isn’t missing out’ and has provided a space that offers all the best bits of a classic cocktail bar, minus the hangover.

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Parklife will be the local bar’s biggest event to date (and they don’t come much bigger than this).

It’s hoped it can spread the importance of the Love From messaging among the young crowds who flock to the festival every year, breaking boundaries around drinking culture as it goes.

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To celebrate this milestone achievement, Love From has even taken over the huge billboard at Victoria Warehouse, and will be collaborating with Parklife to give away to VIP weekend tickets through Instagram.

Founder of Parklife festival and Night Time Economy Advisor for Greater Manchester, Sacha Lord commented: “We’re really excited to be bringing Love From to Parklife festival this Summer.

“Working with local brands is always exciting, but specifically working with Love From as a result of the impact they are having in the alcohol-free space is a really important part of running an inclusive festival.”

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Founder of the Love From bar, Karl Considine, said: “Personally this is a real pinch me moment for a few reasons, even though I don’t drink I love house music, and I am excited to be able to bring my business to Parklife.

“It is wild to me that Love From is only a few months old and here we are working with one of the biggest festivals not just in the UK, but in Europe.”

It’s also been reported that almost half of young adults (44%) regularly drink no- or low-alcohol drinks.

Sacha continued: “From my own experience through my work for The Warehouse Project, we are seeing first hand how younger audiences want different experiences which includes more propensity to drink no and low drinks.

“Hospitality has to adapt our industry to suit current societal changes, there is a huge resurgence in the non-alcoholic market and we have watched Love From do incredibly well in this space.

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“Working with Love From was no brainer for us and we hope it is the start of a long term partnership!”

Karl concluded: “The fact that a festival like Parklife recognises not just that sentiment of ‘you don’t need to drink to have fun or join in’, but also that they’ve recognised the changing behaviours in drinking culture amongst younger generations is amazing to see.”

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Featured image: Supplied