Pregnant women may be offered shopping vouchers worth hundreds of pounds as an incentive for giving up cigarettes.
The financial motive is set to be incorporated in new guidance for the NHS, with the National Institute for Health and Care Excellence (NICE) calling the scheme “both effective and cost effective”.
Research has revealed that out of every 1,000 pregnant women offered vouchers in exchange for binning cigarettes, 177 would stop smoking.
The reward-based system – which would provide coupons up to the value of £400 – has already been tested in some regions, but NICE is looking at rolling it out nationwide.
Pregnant women could be offered up to £400 in vouchers as an incentive to quit smoking / Image: Pexels
Participants in the scheme will take biochemical tests so health professionals can check whether they have kept their word and quit smoking.
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However, if testing difficulties arise as a result of the pandemic, vouchers are likely to be awarded regardless.
Dr Paul Chrisp, director of NICE’s centre for guidelines, said: “These draft guideline recommendations are a renewed effort to reduce the health burden of smoking and to encourage and support people to give up smoking.
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“Smoking continues to take a huge toll on the health of the nation and accounts for approximately half the difference in life expectancy between the richest and poorest in society. It is therefore vitally important that we reduce the level of smoking in this country.
“We know that around 10% of women are known to be smokers at the time of giving birth and, given the significant health effects of smoking on both mothers and babies, it is clear that further efforts are required to encourage this group to give up smoking.”
New draft guidance from The National Institute for Health and Care Excellence (Nice) published today to help reduce the health burden of smoking and to encourage and support people to give up smoking
Dr Jamie Hartmann-Boyce, senior research fellow in health behaviours at the University of Oxford, said the reward-based guidance was a good move.
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Hartmann-Boyce stated: “Evidence supports providing vouchers to help pregnant people quit smoking, and it is great to see this in the new draft guidance.
“Studies of this type of programme show that people remained smoke-free even after the vouchers or other types of rewards finished.
“Evidence shows these programmes also work outside of pregnancy. It would be positive to see them used across a range of contexts.”
Local authorities in England are also taking action to cut down on smoking – with Manchester becoming one of the first councils to ban smoking on pavements outside pubs, cafes and restaurants.
Featured image: Pexels
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Entertainment union Equity makes £1 bid for Manchester Pride to protect workers from ‘further exploitation’
Emily Sergeant
Performing arts and entertainment trade union Equity has made a £1 bid for Manchester Pride.
You may remember that, back in October last year, Manchester Pride – the charity / organisation that ran the Manchester Pride Festival – entered into voluntary liquidation, and news emerged last week that the assets were being sold off to the highest bidder by liquidators.
By offering a ‘symbolic’ £1 for the assets – which include the Manchester Pride brand name and associated domain names – Equity says its bid has been made to give workers the opportunity to ‘decide the future’ of the event.
The bid is also said to have been made to prevent a repeat of 2025 – which apparently left Equity union members more than £70,000 out-of-pocket in unpaid fees.
Equity’s variety organiser, Nick Keegan, warned that selling the Manchester Pride brand to a commercial buyer risks ‘undermining the values’ of the event and the community that built it.
He worried it could also leave performers and workers ‘vulnerable to further exploitation’.
“Manchester Pride is not just a city-wide party,” Mr Keegan explained. “Its roots in protest are as important today as then.”
He added: “Manchester Pride was built by the LGBTQ+ workers of Canal St and beyond who provide a space and a community for LGBTQ+ people all year round. The event should not be treated as a commodity to be bought and sold off to the highest bidder.
“The cultural workforce are at the heart of Pride, without them, there is no festival.
“After what happened in 2025, with members left tens of thousands of pounds out of pocket, we don’t want to see history repeat itself.”
Equity says that if its bid is successful, the workers will have control over who the ‘asset’ goes to.
“Our bid is about protecting Pride as a community asset, not a commercial one,” the union’s statement continued.
“Allowing the people whose labour was used to build this ‘asset’ to decide how the trademark of Manchester Pride is used in the future will help protect them from further exploitation, as well as preserve the values and the longevity of the event itself.”
Featured Image – Manchester Pride (Supplied)
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New police hub to be set up in Piccadilly Gardens to help reduce anti-social behaviour
Emily Sergeant
A new police hub is set to be established in Piccadilly Gardens.
In case you missed it, it was announced last week that council tax in Greater Manchester could be increased to help fund improvements to policing, and that a consultation on it has been launched – with local residents urged to have their say.
The police precept helps Greater Manchester Police (GMP) to build on a range of improvements, including the speed of answering 999 and 101 calls, road and transport safety across Manchester city centre, and bringing more sex offenders to justice, among many other things.
Greater Manchester council tax is set to be increased again to help fund improvements to policing, and a consultation is now live. 🏘️🚔📝
But on top of this, Mayor Andy Burnham has also pledged to deliver a new police hub in Piccadilly Gardens as part of a wider drive to improve policing.
GMCA says its ‘top priority’ is to build strong communities where people feel safe, and it is Mayor Andy Burnham and his Deputy Mayors’ responsibility to enable GMP to be an ‘effective and efficient’ police force.
Local leaders say their ambition for 2026 is to maintain a ‘high-performing’ police service by tackling crime and anti-social behaviour, and protecting residents and businesses along the way – and part of this ambition is to increase police visibility in Piccadilly Gardens, which is a much-maligned part of the city centre, by launching a new ‘prominent’ police hub.
The increase in the police precept is also being touted to help increase ‘hot spot policing tactics’ in town centres and other key locations to help drive down theft and other violent retail crimes.
A new police hub is to be set up in Piccadilly Gardens to help reduce anti-social behaviour / Credit: Gerald England (via Geograph) | Rawpixel
“We need GMP to be properly funded if it is to continue to deliver an effective and responsive service for people in Greater Manchester,” commented Mayor Andy Burnham. “The cost of running a modern police force is going up and this is at a time when our city region has become the fastest-growing economy in the UK, with visitor numbers increasing year after year.
“So much is happening here and that includes a number of major and complex incidents over the past year, including a terrorist attack. These incidents added significant pressure to police resources.
“We recognise the ongoing impact of the rising cost of living and do not take the decision to increase the precept lightly. But right now, this increase is our only option to ensure GMP can continue delivering an effective police service that ensures that people feel safe in their own communities.”
The Manc -
25th June 2021 
