Pregnant women may be offered shopping vouchers worth hundreds of pounds as an incentive for giving up cigarettes.
The financial motive is set to be incorporated in new guidance for the NHS, with the National Institute for Health and Care Excellence (NICE) calling the scheme “both effective and cost effective”.
Research has revealed that out of every 1,000 pregnant women offered vouchers in exchange for binning cigarettes, 177 would stop smoking.
The reward-based system – which would provide coupons up to the value of £400 – has already been tested in some regions, but NICE is looking at rolling it out nationwide.
Pregnant women could be offered up to £400 in vouchers as an incentive to quit smoking / Image: Pexels
Participants in the scheme will take biochemical tests so health professionals can check whether they have kept their word and quit smoking.
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However, if testing difficulties arise as a result of the pandemic, vouchers are likely to be awarded regardless.
Dr Paul Chrisp, director of NICE’s centre for guidelines, said: “These draft guideline recommendations are a renewed effort to reduce the health burden of smoking and to encourage and support people to give up smoking.
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“Smoking continues to take a huge toll on the health of the nation and accounts for approximately half the difference in life expectancy between the richest and poorest in society. It is therefore vitally important that we reduce the level of smoking in this country.
“We know that around 10% of women are known to be smokers at the time of giving birth and, given the significant health effects of smoking on both mothers and babies, it is clear that further efforts are required to encourage this group to give up smoking.”
New draft guidance from The National Institute for Health and Care Excellence (Nice) published today to help reduce the health burden of smoking and to encourage and support people to give up smoking
Dr Jamie Hartmann-Boyce, senior research fellow in health behaviours at the University of Oxford, said the reward-based guidance was a good move.
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Hartmann-Boyce stated: “Evidence supports providing vouchers to help pregnant people quit smoking, and it is great to see this in the new draft guidance.
“Studies of this type of programme show that people remained smoke-free even after the vouchers or other types of rewards finished.
“Evidence shows these programmes also work outside of pregnancy. It would be positive to see them used across a range of contexts.”
Local authorities in England are also taking action to cut down on smoking – with Manchester becoming one of the first councils to ban smoking on pavements outside pubs, cafes and restaurants.
Featured image: Pexels
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Middleton to receive a cinema and Metrolink as part of regeneration plans
Thomas Melia
Greater Manchester town Middleton is about to undergo a huge facelift thanks to a new regeneration project, including a new cinema and Metrolink tram station.
Middleton is one of many bustling communities that make up the borough of Rochdale, and with these new plans, the town might receive a fair few new visitors who want to know what it’s all about.
The Greater Manchester town is undergoing a huge transformation with regeneration plans confirming that Middleton will receive a brand new cinema complex along with an extended Metrolink line as part of the Bee Network expansion covering this area.
This is all thanks to Middleton teaming up with the Mayor to launch the Mayoral Development Corporation (MDC), which pushes forward regeneration plans for the town and future ideas.
Middleton Shopping Centre right in the heart of the town centre.Middleton Town Centre bustling as the markets take place.Credit: Steven Haslington (via Geograph)/@Rept0n1x (via Flickr)
The MDC considers lots of aspects of the town and even aims to create new homes and improve surrounding public spaces.
Middleton regeneration plans have been floated previously, but complications arose due to a lack of land and available funding, which ultimately brought these foundations to a halt.
Now it seems the green light has been lifted and Middleton is about to get a whole new facelift, which will not only improve the town economically but aesthetically too, along with the wider Rochdale region.
For many Middletonians, the idea of a cinema may have felt like a distant memory, with their last big screen location shutting down just over a decade ago.
This all-new high street regeneration will not only bring an array of shopping favourites back to the town centre but also the long-awaited return of a local cinema. Most importantly, the plans also include a slate of new housing, with an estimated 300 apartments set to be created in one building alone.
Early CGIs of the proposed Middleton regeneration plans.Grade II-listed Warwick Mill looks set to be turned into flats.Credit: Publicity Picture (supplied)
This all falls in line with the ‘Atom Valley scheme‘, which has been commissioned in order to generate over 20,000 job opportunities for people in Bury, Oldham and Rochdale.
The scheme also mentions how it aims to bring a combined economic boost of around £1 billion to these previously mentioned areas.
Rochdale Borough Council leader, Neil Emmott, said: “The development of 1.2 million square metres of employment space around the junction 19 area will help to generate 20,000 high-quality jobs and bring a £1 billion economic boost.”
Featured Image — Publicity Pictures (supplied via Rochdale Borough Council)
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Scouting For Girls announce stacked UK tour with Manchester date
Thomas Melia
British boyband Scouting For Girls are heading out on an extensive UK tour with dates up and down the country, including right here in Manchester.
If the first thing that pops into your mind when you read this headline is “I don’t know, I don’t know, I don’t know how we’ll make it through this”, then you’re on the right side of history.
Nearly 20 years since their single ‘She’s So Lovely’ reached catastrophic heights and had everyone putting on their best Roy Stride accent, Scouting For Girls are heading back on the road.
This UK tour announcement comes two years after their last project, The Place We Used To Meet, reached our ears and was coined by the band as “Our best work since our debut”.
It’s been 18 years since this Brit trio captivated our hearts with their eponymous debut album, which sold over one million copies and went number one on the UK official charts for two weeks.
Whether you know them for ‘Heartbeat’ or ‘Elvis Ain’t Dead’, it’s clear to say this band had their fair share of smash hit singles throughout the noughties.
This tour, however, celebrates the sophomore follow-up: Everybody Wants To Be On TV, which went on to continue their legacy and secure them their only number one, ‘This Ain’t A Love Song’, back in 2010.
Now, the boys are treating UK fans to an array of live performances, and if you can’t make one date, fear not because there are 20 different locations for you to choose from.
The group will also be playing the likes of Leeds, Sheffield, Newcastle and a whole host of other Northern cities, so you have plenty of chances to catch them.
If you can’t wait all the way until March 2026 for your next Scouting For Girls fix, lead singer Stride has his own cameo account where you can get the star to read out a message or even sing you a song: “‘Michaela Strachan’ in full, please?…”
Scouting For Girls are coming to O2 Apollo in Manchester on 21 March 2026, with tickets going on sale next Friday, 2 May at 10am HERE.
The Manc -
25th June 2021 
