Pregnant women may be offered shopping vouchers worth hundreds of pounds as an incentive for giving up cigarettes.
The financial motive is set to be incorporated in new guidance for the NHS, with the National Institute for Health and Care Excellence (NICE) calling the scheme “both effective and cost effective”.
Research has revealed that out of every 1,000 pregnant women offered vouchers in exchange for binning cigarettes, 177 would stop smoking.
The reward-based system – which would provide coupons up to the value of £400 – has already been tested in some regions, but NICE is looking at rolling it out nationwide.
Pregnant women could be offered up to £400 in vouchers as an incentive to quit smoking / Image: Pexels
Participants in the scheme will take biochemical tests so health professionals can check whether they have kept their word and quit smoking.
However, if testing difficulties arise as a result of the pandemic, vouchers are likely to be awarded regardless.
Dr Paul Chrisp, director of NICE’s centre for guidelines, said: “These draft guideline recommendations are a renewed effort to reduce the health burden of smoking and to encourage and support people to give up smoking.
“Smoking continues to take a huge toll on the health of the nation and accounts for approximately half the difference in life expectancy between the richest and poorest in society. It is therefore vitally important that we reduce the level of smoking in this country.
“We know that around 10% of women are known to be smokers at the time of giving birth and, given the significant health effects of smoking on both mothers and babies, it is clear that further efforts are required to encourage this group to give up smoking.”
New draft guidance from The National Institute for Health and Care Excellence (Nice) published today to help reduce the health burden of smoking and to encourage and support people to give up smoking
Dr Jamie Hartmann-Boyce, senior research fellow in health behaviours at the University of Oxford, said the reward-based guidance was a good move.
Hartmann-Boyce stated: “Evidence supports providing vouchers to help pregnant people quit smoking, and it is great to see this in the new draft guidance.
“Studies of this type of programme show that people remained smoke-free even after the vouchers or other types of rewards finished.
“Evidence shows these programmes also work outside of pregnancy. It would be positive to see them used across a range of contexts.”
Local authorities in England are also taking action to cut down on smoking – with Manchester becoming one of the first councils to ban smoking on pavements outside pubs, cafes and restaurants.
Featured image: Pexels
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‘Eyesore’ Northern Quarter car park to be redeveloped as ambitious new neighbourhood
Emily Sergeant
An underused multi-storey car park in the heart of the city centre is set to be sold and redeveloped as an ‘ambitious’ new neighbourhood.
The ‘eyesore’ car park situated in Manchester’s iconic Northern Quarter will be transformed into what Manchester City Council is hoping will become a green and sustainable neighbourhood set to complement the ‘unique and independent’ ethos of the area.
It comes after developers CBRE were appointed by the Council last year to market the Church Street site for disposal, ahead of seeking formal planning permission.
The new scheme will deliver more than 300 new homes – including 60 affordable homes – alongside new commercial opportunities and high-quality public spaces.
A before and proposed after of Church Street Car Park / Credit: Manchester City Council
It’s expected that the development will respect the heritage and architecture of the historic city centre neighbourhood and help to enhance the wider area, all while improving a car park site that has long fallen out of favour.
The new neighbourhood will also feature four new public squares and green spaces, along with opportunities for pedestrianising the surrounding streets as part of the public realm.
As mentioned, commercial space is also part of the plans, as the ground floor of the building will offer a mix of smaller, more affordable units to ensure local independent businesses can access the neighbourhood, alongside units for food and beverage outlets.
“For too long, the Church Street car park has been an eyesore and a barrier to the ongoing success of the Northern Quarter,” commented Cllr Bev Craig, who is the Leader of Manchester City Council.
“We want to bring forward a world-class development that has the potential to completely transform this part of the neighbourhood, together with the newest city centre public squares and green spaces.”
The final legal negotiations will conclude over the summer, and it’s expected that a public consultation will then take place to inform a future planning application.
Featured Image – Manchester City Council
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‘Major milestone’ as planning permission secured to transform Oldham town centre
Emily Sergeant
Planning permission has been granted for six transformational sites in Oldham town centre, with developers calling it a ‘major milestone’.
This approval marks a key step forward in Muse Places and Oldham Council‘s long-term partnership with a shared ambition to deliver a ‘vibrant, inclusive, and sustainable’ town centre that not only reflects Oldham’s heritage but also meets the needs of the people who live there.
Following ‘extensive consultation’ with the local community earlier this year, where hundreds of people took park and shared valuable feedback to help shape the proposals, a total of 1,619 new homes will be delivered as part of the plans, offering a mix of high-quality, energy-efficient apartments designed for families, older people, and young professionals.
The plans also include social and affordable housing provision too in a bid to help more local people find a home that suits their needs and circumstances.
According to the Council and developers, the approved plans will bring underused sites back into ‘productive’ use and support a ‘cleaner, greener’ future for Oldham, opening the door to new opportunities for local businesses and communities alike.
“This decision marks a key milestone in delivering on our promises for Oldham,” commented Cllr Arooj Shah, who is the Leader of Oldham Council.
Planning permission has been secured to transform Oldham town centre / Credit: Muse Places
“Oldham Council and Muse have a shared, ambitious vision to create a quality place that people genuinely want to spend time in.
“I am thrilled that we can continue moving forward with our plans, delivering high-quality homes, including the provision of social and affordable homes to meet local needs. We will also support local businesses and create opportunities for everyone, as part of a clean, green and sustainable future.
“Together, we are creating a place that we can all be proud of.”
Site investigation works are now complete at the Civic Centre, and works at Prince’s Gate will begin shortly, followed by the former Magistrates’ Court later this year.
With planning consent secured and preparatory works underway, construction at Prince’s Gate is expected to begin this autumn.