Popular Italian restaurant Gusto has been hit with an ‘unbelievably painful’ spate of no-shows, reporting more than 1,000 missed bookings in just one week – with some blaming it on a new phenomenon called ‘HOGO’.
The group, which has restaurants in both Didsbury and the city centre, told The Times that it’s equated to around £30,000 of lost revenue.
The problem of restaurant no-shows is devastating for restaurants at what should be their busiest period.
The hospitality sector has lost an estimated £17.6bn to the problem since reopening after lockdowns, with roughly one in seven diners not turning up for a booking – and it now seems to be getting worse.
Matt Snell, chief executive of the Italian restaurant group Gusto, reported more than 1,000 unattended bookings across its sites this week alone.
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Calling the loss ‘unbelievably painful’, he added: “My view is that it’s laziness or rudeness.”
Gusto in Manchester city centre. Credit: Facebook (Gusto Manchester)
“I don’t mind cancellations, I’m happy to get them because at least we have an opportunity to replace that booking even if it’s last minute. It is the no-shows that cost us money.”
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The sudden spike in no-shows has left some people to wonder, why, at the busiest time of the year for hospitality, restaurants are suddenly finding themselves with empty seats?
The phenomenon of ‘HOGO’ (hassle of going out) has been floated in the press this week – something that I’d like to quash immediately.
If it’s an acronym and it’s not in the Urban Dictionary, I’m not recognising it (I checked, and it’s not in there).
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“Gretchen, stop trying to make HOGO happen – it’s not going to happen.
Kate Nicholls, chief executive of UKHospitality, toldThe Times she doesn’t think it’s being caused by a fear of going out, nor a repeat of people booking multiple venues at once because they weren’t sure they would get a table.
Rather, she said: “I think it is people changing their minds, changing their intentions and forgetting to cancel and not realising the impact that it has on businesses.”
Events organisers have also reported a rise in people not attending, despite paying in advance for tickets.
Manchester night tzar and WHP founder Sacha Lord has weighed in, asking for people to “please be courteous.”
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He tweeted: “What sort of person can’t pick up the phone to cancel?
“A restaurant staffs/buys produce and gears up on the back of bookings Makes the deposit idea stronger. Please be courteous”
In the summer of 2020, the hospitality industry united behind a #nomorenoshows campaign to remind people of all the reasons why it’s a terrible idea to make a booking and then simply not bother to show up.
Perhaps it’s time for that to happen again.
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Simply put, if you can’t make your reservation – let the restaurant know. It’s just common courtesy. It stops them from losing money. It helps managers staff their restaurants properly.
Come on guys, we’ve already been through this.
Featured image – Gusto
News
Council calls on Manchester public to help bring hundreds of empty homes back into use
Emily Sergeant
Residents across Manchester are being called on to help bring hundreds of empty homes across the region back into use.
Since the beginning of this year, a major review has been underway around the city’s draft strategy for bringing empty homes back into use to help meet demand for affordable homes across the city, while also improving communities by tackling empty homes that can blight an area… but now, Manchester City Council needs your help.
Following a major public consultation, the Council is now acting on feedback to accelerate plans to bring as many long-term empty homes back into active use as possible.
Although the number of long-term empty homes in Manchester is near a historic low, with the Council having managed to reduce the number by more than half since 2013, there is still more work to be done.
“Every void property is a missed opportunity to provide a family a place to live, reduce homelessness, and lessen the burden on temporary accommodation,” the Council said in a statement.
The Council is calling on the Manchester public to help bring hundreds of empty homes back into use / Credit: Benjamin Elliott (via Unsplash)
So, how can residents help then? What do you need to do if you spot an empty home on a street nearby?
Well, the easiest way to report an empty home is to report the issue online here, or by emailing [email protected]. And then once that’s done, a team of dedicated empty homes officers will take up the case to find out who owns the property and work with the owner on a plan to bring the home back into use.
The vast number of empty homes are privately owned with complex histories, and there are some cases where an owner may have passed away.
While working collaboratively with housing providers, voluntary organisations and public services are also a key element of detecting potentially empty or ‘problematic’ homes to repurpose them.
Officers can also support, where required, if a communication or language poses a barrier to resolving an empty home issue.
Tailored approaches to different communities – where empty homes impact neighbourhoods in different ways – are also being considered, according to the Council.
“To think, if we could bring all empty homes back into use, then we could provide more homes for those on the housing register and take pressure off the whole housing system,” explained Cllr Gavin White, who is Manchester City Council’s executive member for housing and development.
“The potential of making empty homes a thing of the past is huge for Manchester families looking for a place to call home – and a significant part of tackling the housing crisis.”
Featured Image – Wikimedia Commons
News
Urgent travel warning issued ahead of one of Manchester’s busiest event weekends of the year
Emily Sergeant
Greater Manchester is gearing up for what is set to be one of the busiest weekends of the year.
Manchester‘s biggest music festival, Parklife, returns to Heaton Park this weekend (Saturday 20 and Sunday 21 June), with tens of thousands of people expected to make the journey to see headliners Calvin Harris, Sammy Virji, Skepta, and Zara Larsson, as well as many other well-known music names… but that’s not all.
Over at the Etihad Stadium, Take That are set to perform a series of shows across the weekend, while the Etihad Campus will also host the Women’s Netball Final at Co-op Live from 3pm on Saturday afternoon.
The city will also welcome Lily Allen and the B52s across three nights at the AO Arena, and the Women’s Cricket World Cup will draw thousands to Emirates Old Trafford on 21 June, when South Africa take on India.
So, as you can see, we’ve got a jam-packed couple of days coming up.
📣 This weekend is expected to be one of the busiest in Manchester, with multiple events taking place across the city.
🚗 Public transport, roads and venues are likely to be extremely busy.
🕛 If you’re travelling anywhere this weekend, please plan ahead and allow extra time… pic.twitter.com/iqtmlSpAOR
In fact, it’s estimated that more than a quarter of a million people are expected to be travelling to the various events over the weekend, and of course, this means the roads and public transport will be significantly busier than usual.
Whether you’re one of the many fans or just making a regular journey, Transport for Greater Manchester (TfGM) is advising everyone to ‘plan ahead’, allow extra time for their journey, and avoid the busiest areas and times.
To prepare for the increase in travel, TfGM has confirmed that there will be more trams serving event venues, alongside extended tram operating times, to ensure everyone gets home safely.
For travel to and from Parklife, the specific Parklife travel ticket – which will be available on the Bee Network app – is valid on trams and buses across Greater Manchester, and this includes relevant shuttle buses operating to and from the city centre.
An urgent travel warning has been issued ahead of one of Manchester’s busiest event weekends of the year / Credit: Steve Turvey (Supplied) | TfGM
Throughout the weekend, extra staff and TravelSafe Support Officers will be out and about across the transport network to help passengers, and TfGM will be working closely with police and other partners to manage roads and the transport network around the clock.
“We’re expecting it to be very busy across the network, with more than a quarter of a million fans travelling to various sports and music events,” commented Danny Vaughn, who is the Chief Network Officer at TfGM.
“We will have as many staff as possible on the network, running as many services as we can to ensure that the Bee Network is here to help you get where you need to go.
“So, for everyone looking to get out and about, please plan ahead, check the Bee Network app for updates and have a safe journey.”
A dedicated travel page for this weekend’s event has been set up, so you can find out everything you need to know and get live updates on the Bee Network website here.
Georgina Pellant -
24th November 2021 
