Popular Italian restaurant Gusto has been hit with an ‘unbelievably painful’ spate of no-shows, reporting more than 1,000 missed bookings in just one week – with some blaming it on a new phenomenon called ‘HOGO’.
The group, which has restaurants in both Didsbury and the city centre, told The Times that it’s equated to around £30,000 of lost revenue.
The problem of restaurant no-shows is devastating for restaurants at what should be their busiest period.
The hospitality sector has lost an estimated £17.6bn to the problem since reopening after lockdowns, with roughly one in seven diners not turning up for a booking – and it now seems to be getting worse.
Matt Snell, chief executive of the Italian restaurant group Gusto, reported more than 1,000 unattended bookings across its sites this week alone.
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Calling the loss ‘unbelievably painful’, he added: “My view is that it’s laziness or rudeness.”
Gusto in Manchester city centre. Credit: Facebook (Gusto Manchester)
“I don’t mind cancellations, I’m happy to get them because at least we have an opportunity to replace that booking even if it’s last minute. It is the no-shows that cost us money.”
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The sudden spike in no-shows has left some people to wonder, why, at the busiest time of the year for hospitality, restaurants are suddenly finding themselves with empty seats?
The phenomenon of ‘HOGO’ (hassle of going out) has been floated in the press this week – something that I’d like to quash immediately.
If it’s an acronym and it’s not in the Urban Dictionary, I’m not recognising it (I checked, and it’s not in there).
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“Gretchen, stop trying to make HOGO happen – it’s not going to happen.
Kate Nicholls, chief executive of UKHospitality, toldThe Times she doesn’t think it’s being caused by a fear of going out, nor a repeat of people booking multiple venues at once because they weren’t sure they would get a table.
Rather, she said: “I think it is people changing their minds, changing their intentions and forgetting to cancel and not realising the impact that it has on businesses.”
Events organisers have also reported a rise in people not attending, despite paying in advance for tickets.
Manchester night tzar and WHP founder Sacha Lord has weighed in, asking for people to “please be courteous.”
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He tweeted: “What sort of person can’t pick up the phone to cancel?
“A restaurant staffs/buys produce and gears up on the back of bookings Makes the deposit idea stronger. Please be courteous”
In the summer of 2020, the hospitality industry united behind a #nomorenoshows campaign to remind people of all the reasons why it’s a terrible idea to make a booking and then simply not bother to show up.
Perhaps it’s time for that to happen again.
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Simply put, if you can’t make your reservation – let the restaurant know. It’s just common courtesy. It stops them from losing money. It helps managers staff their restaurants properly.
Come on guys, we’ve already been through this.
Featured image – Gusto
News
Family of murdered Salah Adam Eldin, 21, pay tribute to ‘beautiful son and true hero’
Daisy Jackson
The family of Salah Adam Eldin, a 21-year-old stabbed to death in Old Trafford last week, have paid a heartbreaking tribute to a ‘genuine and loving soul’.
Salah sadly died on Wednesday 31 May after he was found with serious injuries on Kings Road.
A murder investigation has been launched, and 19-year-old Demari Adrian Raymond Rose has been charged with murder and possession of a bladed article.
Salah’s family have described him as ‘the backbone of the family’ and described his respectful, kind and caring nature.
They wrote that support has poured in from across the globe, saying that ‘he was so much to so many people’.
In a tribute issued through GMP, his family said: “Salah was the backbone of the family and carried the family through anything and everything. He was our precious, beautiful son and a true hero.
“He was a supportive brother and precious son, a most genuine and loving soul with a big heart. He always found space in his heart to forgive all.
“He was always respectful and had kind words to say for all, everyone who met him wanted to be friends with him and was respected by all people of all ages.
“We are immensely proud of him. The continuous tributes from his friends, as far and wide as Africa, North America, The Middle East, Europe and from every corner of the world as well as here at home in England, his friends coming with heavy hearts and tears of deep sadness.
“Yes, our heart is filled with grief and pain, the reality that we will no longer hear his voice on the end of the phone. We grieve and wait for the day that we will one day all be reunited as a family together again and it will be forever.
“As a family we are able to support one another with the help of the wonderful friends and family that we have in the community and beyond. The support has been immeasurable, with everyone suffering the same pain and loss of Salah. He was so much to so many people. His short time in this world, he has his legacy of being a kind and caring young man and so loved. The amount of people who have reached out to support us, it is overwhelming and yet wonderful at the same time.
“As a mother, I have no words to describe the depth of my pain, grief and sorrow that I am going through, and I wish no mother must experience the layers of sadness and grief that I and Salah’s siblings and family are going through.
“Our lives have changed forever and we thank Greater Manchester Police for doing all they can to get justice and who have been very supportive, and we thank endless stream of friends and the community from the bottom of our hearts for their continuous love and support that they give us.”
Salah’s family have asked for continued privacy while they grieve for their loss.
Featured image: GMP
News
Coronation Street legend Julie Goodyear diagnosed with dementia
Danny Jones
Coronation Street legend Julie Goodyear, who famously played the iconic character Bet Lynch for over 25 years, has sadly been diagnosed with dementia.
Issuing a statement via ITV, her husband Scott Brand confirmed that they had been given the “heartbreaking diagnosis” this week.
Goodyear, 81, played the legendary Rovers Return pub landlord for over two decades across two different spells on the show, starting in 1966 before leaving the show for good in 1995.
Brand told the outlet on Wednesday: “Unfortunately, Julie has been suffering forgetfulness for some time and we have been seeking medical advice and assistance, but we now know that there is no hope of a reversal in the situation – and that her condition will get progressively, and perhaps speedily, worse.”
Coronation Street's Julie Goodyear is suffering with dementia, her husband has revealed.https://t.co/4CZwt5KbGJ
— ITV Granada Reports (@GranadaReports) June 7, 2023
Julie Goodyear has been diagnosed with dementia at the age of 81.
He went on to say that he and Goodyear “have taken the decision to publicly announce the diagnosis as Julie still loves visiting friends and eating out”, noting that she inevitably gets recognised “and fans love to meet her – and she them – but she can get confused particularly if she is tired” and adding they “hope people will understand.”
The Manc soap star and household name is from Heywood in Rochdale and retired from acting in 2003 after making her final special appearance on the Coronation Street spin-off, After Hours.
Georgina Pellant -
24th November 2021 
