Popular Italian restaurant Gusto has been hit with an ‘unbelievably painful’ spate of no-shows, reporting more than 1,000 missed bookings in just one week – with some blaming it on a new phenomenon called ‘HOGO’.
The group, which has restaurants in both Didsbury and the city centre, told The Times that it’s equated to around £30,000 of lost revenue.
The problem of restaurant no-shows is devastating for restaurants at what should be their busiest period.
The hospitality sector has lost an estimated £17.6bn to the problem since reopening after lockdowns, with roughly one in seven diners not turning up for a booking – and it now seems to be getting worse.
Matt Snell, chief executive of the Italian restaurant group Gusto, reported more than 1,000 unattended bookings across its sites this week alone.
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Calling the loss ‘unbelievably painful’, he added: “My view is that it’s laziness or rudeness.”
Gusto in Manchester city centre. Credit: Facebook (Gusto Manchester)
“I don’t mind cancellations, I’m happy to get them because at least we have an opportunity to replace that booking even if it’s last minute. It is the no-shows that cost us money.”
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The sudden spike in no-shows has left some people to wonder, why, at the busiest time of the year for hospitality, restaurants are suddenly finding themselves with empty seats?
The phenomenon of ‘HOGO’ (hassle of going out) has been floated in the press this week – something that I’d like to quash immediately.
If it’s an acronym and it’s not in the Urban Dictionary, I’m not recognising it (I checked, and it’s not in there).
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“Gretchen, stop trying to make HOGO happen – it’s not going to happen.
Kate Nicholls, chief executive of UKHospitality, toldThe Times she doesn’t think it’s being caused by a fear of going out, nor a repeat of people booking multiple venues at once because they weren’t sure they would get a table.
Rather, she said: “I think it is people changing their minds, changing their intentions and forgetting to cancel and not realising the impact that it has on businesses.”
Events organisers have also reported a rise in people not attending, despite paying in advance for tickets.
Manchester night tzar and WHP founder Sacha Lord has weighed in, asking for people to “please be courteous.”
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He tweeted: “What sort of person can’t pick up the phone to cancel?
“A restaurant staffs/buys produce and gears up on the back of bookings Makes the deposit idea stronger. Please be courteous”
In the summer of 2020, the hospitality industry united behind a #nomorenoshows campaign to remind people of all the reasons why it’s a terrible idea to make a booking and then simply not bother to show up.
Perhaps it’s time for that to happen again.
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Simply put, if you can’t make your reservation – let the restaurant know. It’s just common courtesy. It stops them from losing money. It helps managers staff their restaurants properly.
Come on guys, we’ve already been through this.
Featured image – Gusto
News
‘Seriously injured’ man rescued from reservoir dam at popular Bolton country park
Emily Sergeant
A significant emergency service response descended on a popular country park in Bolton early yesterday evening.
After reports of a person in the water at Jumbles Reservoir, in the Bromley Cross / Bradshaw area of Bolton, came in just before 6:30pm yesterday (Monday 18 May), teams from North West Ambulance Service (NWAS), Lancashire Constabulary, and Lancashire Fire & Rescue Service all attended the scene in droves.
Specialist support was also provided from NWAS’s Hazardous Area Response Team, North West Air Ambulance, Bolton Mountain Rescue Team, National Police Air Service, and United Utilities – which looks after the reservoir.
It was also confirmed that a HM Coastguard helicopter was requested to attend the scene.
At this time, no formal statement has been made by the police, but Bolton Mountain Rescue Team has taken to social media to update the concerned public on the situation as it unfolds.
Their statement reads: “At 18:28 this evening, the team was contacted by North West Ambulance Service with the report of a person in the water at Jumbles Reservoir, Bolton.
“We worked alongside colleagues from NWAS and their Hazardous Area Response Team, Lancashire Fire and Rescue Service, North West Air Ambulance, National Police Air Service, Lancashire Constabulary, and United Utilities. A HM Coastguard helicopter was also requested.
“A seriously injured male was rescued from within the overflow structure on the reservoir dam and was conveyed to hospital for further treatment.”
According to reports in the MEN, pictures and videos posted on social media showed rope rescue teams along with water rescue units also in attendance, and the emergency response was seen in the main car park off Bradshaw Road.
Further statements and updates on the situation are expected in due course.
Featured Image – David Dixon (Wikimedia Commons / Geograph)
News
Bury primary school teaching assistant jailed after pleading guilty to child sex offences
Emily Sergeant
A teaching assistant from Bury has been sentenced after pleading guilty to multiple sex offences against a ‘vulnerable’ young boy.
Terri Cook, of Masefield Avenue in Radcliffe, appeared at Manchester Minshull Street Crown Court last week, where she was sentenced after pleading guilty to eight charges of sexual offences.
The sentencing came after officers from Greater Manchester Police‘s (GMP) Child Protection Investigation Unit (CPIU) began in ‘intense’ investigation into Cook back in September of last year after a member of the public reported seeing her out with a young boy.
The subsequent investigation showed that she had been grooming and manipulating the young boy into engaging in a sexual relationship with her.
Police found numerous messages on Cook’s phone where she had been inciting sexual communications with the boy and holding indecent images of him, and she was also found to have been buying him expensive items, like jewellery and clothing, for a period of more than nine months.
During a powerful statement read out in court, the young boy was described as being ‘extremely kind and caring’, with his mum adding: “Despite experiencing traumatic events earlier in his life, he continued to be positive and compassionate. He smiled every day and made us all laugh.”
Cook was sentenced four-and-a-half years in prison for eight charges of sexual offences.
Speaking following the sentencing, Detective Sergeant Adam Stanfield, from GMP’s Bury CPIU, said: “This case was a horrific example of calculated abuse of power, and Cook targeted a vulnerable child who put his trust in her.
“Grooming is a form of manipulation that can leave lasting emotional and psychological damage, and our priority remains protecting young people and supporting victims as they recover.
“This sentencing also emphasises our unwavering commitment to protecting male victims. They can be victims too and I urge anyone who believes they may have been through anything similar to please report to us.”
Georgina Pellant -
24th November 2021 
