Popular Italian restaurant Gusto has been hit with an ‘unbelievably painful’ spate of no-shows, reporting more than 1,000 missed bookings in just one week – with some blaming it on a new phenomenon called ‘HOGO’.
The group, which has restaurants in both Didsbury and the city centre, told The Times that it’s equated to around £30,000 of lost revenue.
The problem of restaurant no-shows is devastating for restaurants at what should be their busiest period.
The hospitality sector has lost an estimated £17.6bn to the problem since reopening after lockdowns, with roughly one in seven diners not turning up for a booking – and it now seems to be getting worse.
Matt Snell, chief executive of the Italian restaurant group Gusto, reported more than 1,000 unattended bookings across its sites this week alone.
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Calling the loss ‘unbelievably painful’, he added: “My view is that it’s laziness or rudeness.”
Gusto in Manchester city centre. Credit: Facebook (Gusto Manchester)
“I don’t mind cancellations, I’m happy to get them because at least we have an opportunity to replace that booking even if it’s last minute. It is the no-shows that cost us money.”
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The sudden spike in no-shows has left some people to wonder, why, at the busiest time of the year for hospitality, restaurants are suddenly finding themselves with empty seats?
The phenomenon of ‘HOGO’ (hassle of going out) has been floated in the press this week – something that I’d like to quash immediately.
If it’s an acronym and it’s not in the Urban Dictionary, I’m not recognising it (I checked, and it’s not in there).
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“Gretchen, stop trying to make HOGO happen – it’s not going to happen.
Kate Nicholls, chief executive of UKHospitality, toldThe Times she doesn’t think it’s being caused by a fear of going out, nor a repeat of people booking multiple venues at once because they weren’t sure they would get a table.
Rather, she said: “I think it is people changing their minds, changing their intentions and forgetting to cancel and not realising the impact that it has on businesses.”
Events organisers have also reported a rise in people not attending, despite paying in advance for tickets.
Manchester night tzar and WHP founder Sacha Lord has weighed in, asking for people to “please be courteous.”
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He tweeted: “What sort of person can’t pick up the phone to cancel?
“A restaurant staffs/buys produce and gears up on the back of bookings Makes the deposit idea stronger. Please be courteous”
In the summer of 2020, the hospitality industry united behind a #nomorenoshows campaign to remind people of all the reasons why it’s a terrible idea to make a booking and then simply not bother to show up.
Perhaps it’s time for that to happen again.
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Simply put, if you can’t make your reservation – let the restaurant know. It’s just common courtesy. It stops them from losing money. It helps managers staff their restaurants properly.
Come on guys, we’ve already been through this.
Featured image – Gusto
News
GMP officer sentenced after hitting pedestrian during police chase in Rochdale
Emily Sergeant
A police officer has been sentenced this week after he struck and ‘seriously injured’ a pedestrian following a pursuit of a suspected drink driver in Rochdale.
35-year-old Greater Manchester Police (GMP) officer PC Sam Lockley pleaded guilty back in January 2026 following an Independent Office for Police Conduct (IOPC) investigation.
The IOPC investigation established that, in the early hours of the morning on 19 November 2023, PC Lockley was driving a marked police vehicle with the lights and sirens activated, and attempted to stop a suspected drunk driver on Drake Street in Rochdale.
A short pursuit that commenced but stopped merely a minute later after the police vehicle collided with a pedestrian on the footpath of Rochdale Road at approximately 3:30am.
The evidence gathered indicated that PC Lockley failed to slow down as he approached and drove through the red traffic lights at the Kingsway junction, and was travelling at a speed of 96mph in a 30mph zone.
The pedestrian suffered ‘serious injuries’ as a result of the collision, and received extensive medical treatment following.
At a hearing back in February of this year, PC Lockley received a two-year suspended sentence and was ordered to carry out 15 days community service, while also receiving two-year driving disqualification.
Also following the investigation, the IOPC decided that Lockley should face a gross misconduct hearing to face allegations that his manner of driving breached the police standards of professional behaviour.
“We continue to liaise with the force about disciplinary proceedings,” the IOPC concluded.
IOPC Director Amanda Rowe added: “My sympathies remain with the man, who sustained serious injuries, and all those affected by the incident.
“This was a complex investigation which relied on extensive amounts of data and expert analysis and the evidence showed PC Lockley drove at excessive speeds at night-time and although he was responding to a report of a suspected drink driver, it does not excuse his manner of driving.
“PC Lockley admitted he drove in a dangerous manner when he didn’t address hazards or warnings during the pursuit and ultimately by the time he saw the pedestrian, he was travelling too fast to avoid a collision.
“His actions that day have had long-lasting consequences and he has now been held accountable.”
Featured Image – Rawpixel
News
Manchester Town Hall is FINALLY taking wedding and events bookings for the first time since 2018
Emily Sergeant
A new era is on the horizon, as Manchester Town Hall has announced that it’ll be finally taking bookings for weddings and events once again.
That’s right… for the first time since it closed its doors to the public for what is the UK’s biggest restoration project to date back in 2018, one of Manchester’s most iconic landmarks is soon set to welcome its first weddings and events in a decade – with bookings for the city’s most romantic address now open once again.
Manchester Town Hall has stood at the centre of civic life in the city since 1877, and for generations, couples have exchanged their vows within its walls.
Now, as it enters the home stretch of its restoration, the Grade I-listed building is gearing up to kickstart weddings and corporate events from January 2028.
Set reopen to the public next year, first up will be a series of celebratory reopening events – which are yet to be announced – before a phased approach will then allow the building and teams to be fully prepared to host commercial events again from 2028.
Manchester Town Hall has announced that it’s finally taking wedding and events bookings for the first time since 2018 / Credit: Supplied
From its grand architecture and soaring stained glass windows, to sweeping staircases that offer the perfect ‘just married’ photo opportunities, this one-of-a-kind venue gives couples the opportunity to combine the romance and grandeur of a historic setting with the energy of a city centre celebration.
Inside the restored building, you’ll find The Great Hall, which is a magnificent setting with striking architectural character, as well as The Conference Hall, The Banqueting Hall, and The Reception Room, all of which offer equally characterful spaces that are perfect for private dinners, ceremonies, or corporate events.
The Lord Mayor’s Parlour is one of many settings overlooking the newly reopened Albert Square, while various elegant reception areas provide the perfect location for drinks and arrival moments.
“Our Town Hall is a real Victorian masterpiece and we’re looking forward to sharing it with the public once again,” explained Cllr Garry Bridges, who is Leader of Manchester City Council, as bookings finally open up this week.
“It’s a special building which belongs to the people and it’s great that they will be able to celebrate important landmarks in their lives, such as marriage, in its spectacular setting.
“The Town Hall is full of history. Here’s to many more stories being written within its walls.”
Want to be one of the first people who gets married or hosts an event at Manchester Town Hall once it reopens in 2028? You can enquire about booking here.
Georgina Pellant -
24th November 2021 
