Popular Italian restaurant Gusto has been hit with an ‘unbelievably painful’ spate of no-shows, reporting more than 1,000 missed bookings in just one week – with some blaming it on a new phenomenon called ‘HOGO’.
The group, which has restaurants in both Didsbury and the city centre, told The Times that it’s equated to around £30,000 of lost revenue.
The problem of restaurant no-shows is devastating for restaurants at what should be their busiest period.
The hospitality sector has lost an estimated £17.6bn to the problem since reopening after lockdowns, with roughly one in seven diners not turning up for a booking – and it now seems to be getting worse.
Matt Snell, chief executive of the Italian restaurant group Gusto, reported more than 1,000 unattended bookings across its sites this week alone.
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Calling the loss ‘unbelievably painful’, he added: “My view is that it’s laziness or rudeness.”
Gusto in Manchester city centre. Credit: Facebook (Gusto Manchester)
“I don’t mind cancellations, I’m happy to get them because at least we have an opportunity to replace that booking even if it’s last minute. It is the no-shows that cost us money.”
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The sudden spike in no-shows has left some people to wonder, why, at the busiest time of the year for hospitality, restaurants are suddenly finding themselves with empty seats?
The phenomenon of ‘HOGO’ (hassle of going out) has been floated in the press this week – something that I’d like to quash immediately.
If it’s an acronym and it’s not in the Urban Dictionary, I’m not recognising it (I checked, and it’s not in there).
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“Gretchen, stop trying to make HOGO happen – it’s not going to happen.
Kate Nicholls, chief executive of UKHospitality, toldThe Times she doesn’t think it’s being caused by a fear of going out, nor a repeat of people booking multiple venues at once because they weren’t sure they would get a table.
Rather, she said: “I think it is people changing their minds, changing their intentions and forgetting to cancel and not realising the impact that it has on businesses.”
Events organisers have also reported a rise in people not attending, despite paying in advance for tickets.
Manchester night tzar and WHP founder Sacha Lord has weighed in, asking for people to “please be courteous.”
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He tweeted: “What sort of person can’t pick up the phone to cancel?
“A restaurant staffs/buys produce and gears up on the back of bookings Makes the deposit idea stronger. Please be courteous”
In the summer of 2020, the hospitality industry united behind a #nomorenoshows campaign to remind people of all the reasons why it’s a terrible idea to make a booking and then simply not bother to show up.
Perhaps it’s time for that to happen again.
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Simply put, if you can’t make your reservation – let the restaurant know. It’s just common courtesy. It stops them from losing money. It helps managers staff their restaurants properly.
Come on guys, we’ve already been through this.
Featured image – Gusto
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Johnny Marr denies Morrissey’s claims about obtaining ‘100%’ of The Smiths trademark
Danny Jones
Johnny Marr has come out to deny the claims made by former bandmate Morrissey that he now controls “100%” of the rights to The Smiths trademark and intellectual property.
In case you missed it, earlier this week Morrissey came out with a statement detailing how Marr had recently obtained “100% trademark rights/intellectual property” and can now tour without him.
Fans were already enjoying drumming up suggestions for singers who could take the iconic frontman’s place on stage but don’t get too carried away, as the former lead guitarist has already come out to refute the allegations.
As per a lengthy statement on his social media accounts, Marr not only rubbishes the rumours that any temporary singer or plans to tour are on the cards but explains that ownership of The Smiths right is still shared with Morrissey – he just simply hasn’t signed a document yet.
A spokesperson for Marr writes: “In 2018, following an attempt by a third party to use the Smiths’ name – and upon discovery that the trademark was not owned by the band – Marr reached out to Morrissey, via his representatives, to work together in protecting the Smiths’ name.
“A failure to respond led Marr to register the trademark himself. It was subsequently agreed with Morrissey’s lawyers that this trademark was held for the mutual benefit of Morrissey and Marr.
As a gesture of goodwill, in January 2024, Marr signed an assignment of joint ownership to Morrissey. Execution of this document still requires Morrissey to sign.”
Responding personally via his representation, the 60-year-old added: “To prevent third parties from profiting from the band’s name, it was left to me to protect the legacy. This I have done on behalf of both myself and my former bandmates.”
He also cleared up more claims made by Morrissey, who said the pair had both been met with a potential and ‘lucrative’ deal to tour together as The Smiths once again, to which Marr has now clarified: “I didn’t ignore the offer; I said no.” At the risk of pointing out the obvious by the way…
hate to break it to Morrissey but Marr has been doing this for years already https://t.co/FL6cGGTZO4
So no, while it might have been registered by Marr and his team, he doesn’t own all of the rights to The Smiths; in actuality, it looks as though the Manchester music legend took steps to make sure that both he and Morrissey maintained shared ownership.
Presuming this response clears up all the speculation surrounding the trademark, the 65-year-old could seemingly have avoided all of this by simply giving his signature and completing the document.
Put it this way, if you were somehow holding out hope for an Oasis AND a Smiths reunion, we wouldn’t hold our breaths…
Sarah Harding commemorative plaque to be unveiled at special fundraising event in Stockport next month
Emily Sergeant
A special fundraising event to celebrate the life and legacy of Sarah Harding is being held in her hometown of Stockport next month.
The late singer – who was one fifth of one of the UK’s most successful girlbands, Girls Aloud, before she sadly lost her life to breast cancer at just 39-years-oldback in September 2021 – grew up in the Greater Manchester borough of Stockport, and attended high school and college there, as well as working several jobs, all before she auditioned for Pop Stars: The Rivals in 2002.
Greater Manchester was already a big part of Sarah’s life, but following her breast cancer diagnosis in 2020, it became even more important, as she was treated at The Christie hospital in Manchester.
Her final wish before she sadly passed was to find new ways of detecting breast cancer early when it is more treatable.
The BCAN-RAY (Breast Cancer Risk Assessment in Younger Women) study was then launched in her legacy, and is supported by Sarah’s family, friends, and Girls Aloud bandmates, as well as Dr Sacha Howell – who was Sarah’s consultant at The Christie.
A Sarah Harding commemorative plaque is being unveiled at special fundraising event in Stockport next month / Credit: The Christie (via Supplied)
But now, to go one step further in honouring Sarah’s life and music legacy, a special plaque will be unveiled on High Street, close to the Little Underbank in Stockport, next month, and the grand unveiling will be part of the new ‘Stockport Music Map Tour’, created and hosted by John Barratt, who is renowned for his work promoting Stockport’s rich musical heritage.
The tour will start at midday outside Thread Bar on Market Street, with an introduction by John, who’ll walk everyone to the site of the plaque – which will be located next to the Sarah Harding mural, created earlier this year by street artist Degsy on the side of the former Royal Oak on 11 High Street.
Then, following the plaque unveiling, John will conduct a Stockport Music Map walking tour around the sites of other commemorative plaques and significant locations that have played a pivotal role in Stockport’s vibrant music history.
Those on the tour will get to remember Sarah’s formative years in Stockport, before she went on to achieve global success with Girls Aloud.
Funds will be donated to both The Christie Charity and the Sarah Harding Breast Cancer Appeal / Credit: The Christie NHS Foundation Trust
A Girls Aloud-themed party will then take place after the tour at Thread Bar, as well as showing screenings of the band’s performances, and 20% of the bar’s takings on the day are to be donated to both The Christie Charity and the Sarah Harding Breast Cancer Appeal.
“Sarah was such a huge part of Stockport’s story, and her journey from here to the global stage is truly inspiring,” event organiser, John Barrett, commented.
“We’re honoured to celebrate her legacy while supporting The Christie Charity, and the Sarah Harding Breast Cancer Appeal. This event is all about fundraising for The Christie Charity, keeping Sarah Harding’s memory alive here in Stockport, and continuing her mission to promote early detection of breast cancer in young women.”
John is hoping that the event can be made into an annual occasion, if it proves to be successful this year.
The Sarah Harding Plaque Unveiling and Walking Tour will take place in Stockport on Sunday 6 October.
Tickets for the event are £15 each, which includes a Christie wristband and pin badge, the plaque unveiling, guided music tour, and entry to Thread for the party, and you can grab yourself some here.
Any further donations to The Sarah Harding Breast Cancer Appeal can be made here.
Georgina Pellant -
24th November 2021 
