Popular Italian restaurant Gusto has been hit with an ‘unbelievably painful’ spate of no-shows, reporting more than 1,000 missed bookings in just one week – with some blaming it on a new phenomenon called ‘HOGO’.
The group, which has restaurants in both Didsbury and the city centre, told The Times that it’s equated to around £30,000 of lost revenue.
The problem of restaurant no-shows is devastating for restaurants at what should be their busiest period.
The hospitality sector has lost an estimated £17.6bn to the problem since reopening after lockdowns, with roughly one in seven diners not turning up for a booking – and it now seems to be getting worse.
Matt Snell, chief executive of the Italian restaurant group Gusto, reported more than 1,000 unattended bookings across its sites this week alone.
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Calling the loss ‘unbelievably painful’, he added: “My view is that it’s laziness or rudeness.”
Gusto in Manchester city centre. Credit: Facebook (Gusto Manchester)
“I don’t mind cancellations, I’m happy to get them because at least we have an opportunity to replace that booking even if it’s last minute. It is the no-shows that cost us money.”
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The sudden spike in no-shows has left some people to wonder, why, at the busiest time of the year for hospitality, restaurants are suddenly finding themselves with empty seats?
The phenomenon of ‘HOGO’ (hassle of going out) has been floated in the press this week – something that I’d like to quash immediately.
If it’s an acronym and it’s not in the Urban Dictionary, I’m not recognising it (I checked, and it’s not in there).
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“Gretchen, stop trying to make HOGO happen – it’s not going to happen.
Kate Nicholls, chief executive of UKHospitality, toldThe Times she doesn’t think it’s being caused by a fear of going out, nor a repeat of people booking multiple venues at once because they weren’t sure they would get a table.
Rather, she said: “I think it is people changing their minds, changing their intentions and forgetting to cancel and not realising the impact that it has on businesses.”
Events organisers have also reported a rise in people not attending, despite paying in advance for tickets.
Manchester night tzar and WHP founder Sacha Lord has weighed in, asking for people to “please be courteous.”
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He tweeted: “What sort of person can’t pick up the phone to cancel?
“A restaurant staffs/buys produce and gears up on the back of bookings Makes the deposit idea stronger. Please be courteous”
In the summer of 2020, the hospitality industry united behind a #nomorenoshows campaign to remind people of all the reasons why it’s a terrible idea to make a booking and then simply not bother to show up.
Perhaps it’s time for that to happen again.
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Simply put, if you can’t make your reservation – let the restaurant know. It’s just common courtesy. It stops them from losing money. It helps managers staff their restaurants properly.
Come on guys, we’ve already been through this.
Featured image – Gusto
News
Police appeal after man seriously injured in Northern Quarter stabbing
Daisy Jackson
Greater Manchester Police are appealing for witnesses after a stabbing in the Northern Quarter left a man seriously injured.
The incident occurred around 7.45pm on Thursday 20 March, on Tib Street near Market Street and Piccadilly Gardens.
Emergency services scrambled to the scene and the victim, a man in his 20s, taken to hospital with serious injuries.
Thankfully his injuries aren’t believed to be life-threatening or life-changing.
No arrests have yet been made and officers are now appealing for witnesses to assist with enquiries.
DI Geoffrey Machent, of the City of Manchester Division, said: “At around 7.45pm on Thursday 20 March, we were called to reports of a stabbing on Tib Street.
“A man was subsequently taken to hospital with injuries that are not life-threatening or life-changing. He remains there for treatment.
“At this time, we do not believe the incident presents any threat to the wider public or local businesses operating in the area.
“Neighbourhood officers will be deployed to provide reassurance in the locality over the coming days, including our newly formed Piccadilly Gardens team.
“We would like to appeal to the public for any information, or anyone who witnessed this incident, to please come forward.”
If anyone has information regarding this stabbing in the Northern Quarter, contact police by calling 101, or via the Live Chat service at gmp.police.uk.
Alternatively, you can call the independent charity Crimestoppers, anonymously, on 0800 555 111. Always dial 999 in an emergency.
Met Office explain ‘likely’ reason for ‘strange spiral’ seen in the sky over Greater Manchester
Danny Jones
Anyone spot that strange out-of-this-world-looking spiral in the sky last night? Lots of us did here in Greater Manchester and, as it turns out, so did lots of people up and down the country.
In fact, it was sighted all over the world.
If you’re anything like us and guilty of being quick to overreact – most of us are just excitable big kids who still daydream about shooting off to a different planet – you’ll be forgiven for having quickly jumped to the conclusion that it was aliens or some other kind of fantastical phenomenon.
Come on, who wouldn’t see this and start to wonder?
However, we hate to spoil your fun but it wasn’t some kind of UFO or something from another universe – but is that what they want us to think?…
Just kidding; after countless people hopped on social media to question what on Earth (or rather not) was going on with the sky and post their own pictures of the strange spiral, one reason was quickly put forward by numerous users and news outlets.
It didn’t take long for those in the US, or who are at least privy to whatever random interstellar nonsense Elon Musk is up to at the minute, to point out that a SpaceX launch had just occurred.
On Monday, 24 March, the American aerospace company launched their Falcon 9 rocket just before 6pm GMT and the spiral-like shape, which was visible for several minutes before fading, is believed to have been caused by leftover fuel released by the rocket during the second phase of its launch.
With SpaceX having already shown off how their rockets can now return to Earth, the subsequent fuel plume, on the other hand, freezes instantly and the light transmitting through the atmosphere is the “likely” reason behind this strange spiral illusion, according to the Met Office and other experts.
We've received many reports of an illuminated swirl in the sky this evening 💫
This is likely to be caused by the SpaceX Falcon 9 rocket, launched earlier today. The rocket's frozen exhaust plume appears to be spinning in the atmosphere and reflecting the sunlight, causing it to… pic.twitter.com/4a9urgZceR
So whilst it may not be as sci-fi as your imaginations were hoping for, it is still a showcase of how far we’ve come in terms of technological advancements and creating visuals that would previously feel inexplicable and probably lead to the man on the street to tell his mates, ‘I saw something last night’.
Musk’s relationship with returning President Donald Trump is one that causes concern across large sections of the political landscape and as for his continued space-age innovation, many are deeply worried about the pollution and wider environmental impact caused by several of his companies.
But to circle back: no, it wasn’t some alien portal – just rocket fuel.
Incredible time-lapse.
Tonight, a glowing spiral appeared in the sky over the UK and Europe, likely caused by frozen fuel released from a SpaceX rocket’s second stage after launch. The pattern was visible for several minutes before fading.pic.twitter.com/jL7CXKmXCl
Georgina Pellant -
24th November 2021 
