Popular Italian restaurant Gusto has been hit with an ‘unbelievably painful’ spate of no-shows, reporting more than 1,000 missed bookings in just one week – with some blaming it on a new phenomenon called ‘HOGO’.
The group, which has restaurants in both Didsbury and the city centre, told The Times that it’s equated to around £30,000 of lost revenue.
The problem of restaurant no-shows is devastating for restaurants at what should be their busiest period.
The hospitality sector has lost an estimated £17.6bn to the problem since reopening after lockdowns, with roughly one in seven diners not turning up for a booking – and it now seems to be getting worse.
Matt Snell, chief executive of the Italian restaurant group Gusto, reported more than 1,000 unattended bookings across its sites this week alone.
Calling the loss ‘unbelievably painful’, he added: “My view is that it’s laziness or rudeness.”
Gusto in Manchester city centre. Credit: Facebook (Gusto Manchester)
“I don’t mind cancellations, I’m happy to get them because at least we have an opportunity to replace that booking even if it’s last minute. It is the no-shows that cost us money.”
The sudden spike in no-shows has left some people to wonder, why, at the busiest time of the year for hospitality, restaurants are suddenly finding themselves with empty seats?
The phenomenon of ‘HOGO’ (hassle of going out) has been floated in the press this week – something that I’d like to quash immediately.
If it’s an acronym and it’s not in the Urban Dictionary, I’m not recognising it (I checked, and it’s not in there).
“Gretchen, stop trying to make HOGO happen – it’s not going to happen.
Kate Nicholls, chief executive of UKHospitality, toldThe Times she doesn’t think it’s being caused by a fear of going out, nor a repeat of people booking multiple venues at once because they weren’t sure they would get a table.
Rather, she said: “I think it is people changing their minds, changing their intentions and forgetting to cancel and not realising the impact that it has on businesses.”
Events organisers have also reported a rise in people not attending, despite paying in advance for tickets.
Manchester night tzar and WHP founder Sacha Lord has weighed in, asking for people to “please be courteous.”
He tweeted: “What sort of person can’t pick up the phone to cancel?
“A restaurant staffs/buys produce and gears up on the back of bookings Makes the deposit idea stronger. Please be courteous”
In the summer of 2020, the hospitality industry united behind a #nomorenoshows campaign to remind people of all the reasons why it’s a terrible idea to make a booking and then simply not bother to show up.
Perhaps it’s time for that to happen again.
Simply put, if you can’t make your reservation – let the restaurant know. It’s just common courtesy. It stops them from losing money. It helps managers staff their restaurants properly.
Come on guys, we’ve already been through this.
Featured image – Gusto
News
‘Dazzling’ Victorian silver sculpture goes on public display in Greater Manchester after fears it was lost
Emily Sergeant
A long-lost masterpiece of Victorian silverwork has been saved and is now on display to the public in Greater Manchester.
Anyone taking a trip over to the National Trust’s historic Dunham Massey property, on the border of Greater Manchester into Cheshire, this summer will get to see the ‘dazzling’ sculpture called Stags in Bradgate Park – which was commissioned by a former owner in a defiant gesture to the society that shunned him.
The dramatic sculpture of two rutting Red Deer stags, commissioned in 1855 by George Harry Grey, 7th Earl of Stamford, was said to be an ‘act of love and rebellion’.
It also serves as a symbol of ‘locking horns’ with the society that ostracised him over his marriage to a woman considered ‘beneath him’.
“This isn’t just silver – it’s a story,” says James Rothwell, who is the National Trust‘s curator for decorative arts.
“A story of a man who fell in love with a woman that society deemed unworthy. When the Earl married Catherine Cox, whose colourful past was said to have included performing in a circus, Victorian high society was scandalised. Even Queen Victoria shunned the couple at the opera and local gentry at the horse races in Cheshire turned their backs on them.”
Modelled by Alfred Brown and crafted by royal goldsmiths Hunt & Roskell, Stags in Bradgate Park is a meticulously-detailed depiction of nature, and was considered a ‘sensation’ in its day.
Showing the rutting deer positioned on a rocky outcrop with gnarled hollow oaks, it graced the pages of the Illustrated London News, was exhibited at the London International Exhibition of 1862, and at the Paris Exposition Universelle of 1867 – both of which were events that drew millions of visitors.
A ‘dazzling’ Victorian silver sculpture has gone on public display in Greater Manchester / Credit: Joe Wainwright | James Dobson (via Supplied)
The silver centrepiece was the celebrity art of its time, paraded through streets and admired by the public like no other.
Gradually over the years, some of the Earl of Stamford’s silver collection has been re-acquired for Dunham Massey, and this particular world-renowned sculpture, thought to be lost for decades and feared to have been melted down, has miraculously survived with its ‘dramatic’ central component being all that is left.
“The sculpture is not only a technical marvel, with its lifelike depiction of Bradgate Park’s rugged landscape and wildlife, but also a dramatic human story key to the history of Dunham Massey,” added Emma Campagnaro, who is the Property Curator at Dunham Massey.
“It speaks of nature, of craftsmanship, and of a couple who chose each other over status and what others thought of them.”
The sculpture has now gone on display at Dunham Massey from Thursday 26 June.
Featured Image – James Dobson (via Supplied)
News
Lewis Capaldi announces MASSIVE comeback gig in Manchester this year
Thomas Melia
Everyone’s favourite Scottish ballad-maker, Lewis Capaldi, is heading out on tour across the UK, including a massive Manchester date.
Scottish singer-songwriter Lewis Capaldi is ready to tug at our heartstrings again right in front of our eyes as he announces a new UK arena tour.
This huge announcement comes right after his surprise set at the UK’s biggest music event of the year, Glastonbury, where he made a heroic return to the Pyramid Stage just two years after being forced to pull out.
Capaldi is known for writing some of the most notable and emotive hits of the late 2010s and early 2020s, including a long list of anthems such as ‘Someone You Loved’, ‘Bruises’ and ‘Before You Go’.
His monster of a hit ‘Someone You Loved’ has surpassed 3.9 billion views and is the UK’s most-streamed song of all time, so it is safe to say that his presence has been well and truly missed.
To many fans’ delight, the singer has stepped back into the spotlight and is ready to sing his heart out live at a variety of arenas across the UK, including Co-op Live right here in Manchester.
Now, in a post on his official Instagram account announcing this upcoming UK and Ireland arena tour, it’s good to see the Scottish powerhouse hasn’t lost his wit and charm as he jokes, “About time I got back to work.”
These shows are set to be in high demand as the singer has also revealed these upcoming dates, “Will be my only shows in the UK, Ireland or Europe this year! Would love to see ya there.”
On the back of his glorious Glasto return, Capaldi has dropped a huge heart-wrencher titled ‘Survive’ which offers more insight into the struggles and challenges the singer has been facing.
There is no confirmation of whether this new single marks the launch of a bigger project or not, but we can’t wait to scream his hits at the top of our lungs, regardless of when he pays Manchester a visit later this year.
Georgina Pellant -
24th November 2021 
