Ryanair told to remove ‘misleading’ adverts following thousands of complaints
Britain's advertising watchdog has told Ryanair to remove their 'misleading' travel ads after the body received more than 2,000 complaints from viewers.
Britain’s advertising watchdog has told Ryanair to remove its ‘misleading’ travel campaign after the body received more than 2,000 complaints from viewers.
The airline’s recent TV ads were accompanied by the slogan ‘Jab & Go‘ – in reference to COVID-19 vaccines.
A voiceover on the adverts promised that “vaccines are coming – so book your Easter and summer holidays with Ryanair”, proposing holiday destinations such as Spain, Italy, Portugal and Greece.
But the Advertising Standards Authority (ASA) has denounced the campaign, claiming that “the ads misleadingly provided consumers with a reassurance that being vaccinated against COVID-19 was likely to allow them to go on holiday without restrictions.”
The ASA added: “It’s important that all travel companies take particular care, at a time of significant uncertainty about when lockdown restrictions will end, not to mislead or over exaggerate when it will be possible for people to go on holiday.”
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Ryanair said it disagreed with the “baseless” ruling, but has pulled the advertisements regardless.
A spokesperson for the airline commented: “The ASA’s ruling flies in the face of the UK’s successful vaccine rollout, however even though this ruling is baseless, Ryanair will comply with it and the Jab & Go adverts will not run again.”
Ryanair’s ‘Jab & Go’ campaign had been part of its mission to increase bookings following an extremely tough year – with the airline recording enormous losses since the beginning of the pandemic.
This week, the firm revealed that traffic was down 88% to ‘1.3 million guests’.
It also reported a Q3 loss of €306m – compared to a Q3 profit of €88m in the previous year.
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The company’s latest financial statement said that 2021 was set to be the “most challenging year in Ryanair’s 35 year history,” predicting the airline could face “a net loss of between €850m and €950m.”
Strict travel rules have kept hundreds of flights grounded in 2021 – with new rules requiring passengers entering the UK to show proof of a negative COVID test and isolate for 10 days upon arrival.
People visiting or returning from 30 ‘high-risk’ countries must stay in specific accommodation for 10 days.
Restrictions are expected to remain in place for some weeks, with the travel industry looking ahead to Prime Minister Boris Johnson’s roadmap for exiting lockdown – due to be announced on the week of February 22.
Manchester Airport’s grand opening of its multi-million revamp of Terminal 2 has also been delayed until at least April, but the first images of the transport hub appeared online earlier this week.
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Major pop star crowns humble rice and three cafe as ‘Jewel of Manchester’ ahead of sold-out gig
Thomas Melia
A beloved city centre takeaway has been given the title of ‘Jewel of Manchester’ by chart-topping UK singer Sam Smith.
Known for hits like ‘Stay With Me’, ‘I’m Not The Only One’ and more recently ‘Unholy’, UK pop-ballad act Sam Smith also likes to drop a food review every once in a while.
Currently on the road with a run of shows in Manchester and London for their ‘To Be Free’ live shows, Sam Smith is stopping off at some of our city’s much-loved spots.
On their food-reviewing account titled ‘Sam Served’, where they adopt the aptly-fitting nickname ‘Ham Smith’, Sam has visited restaurants across the globe – and most recently turned their attention to Manchester’s own This & That.
Smith decided to pop in and grab a cheeky rice and three from long-standing backstreet food business This & That, and it certainly went down a treat.
After sampling their amazing selection of meat, vegetable and vegan curries, the musician crowned this family-run Indian takeaway a ‘Jewel of Manchester’.
The hitmaker described this Northern Quarter Indian eatery as ‘Everything food should be’ and definitely enjoyed all the curries on offer ‘leaving belly and heart full’.
This & That prides itself on affordable and comforting food with its ‘Rice and Three Curries’ starting from just £6 – not bad for a city centre foodie spot.
Sam has racked up an impressive 490k followers via their ‘Sam Served’ profile, with famous faces like Lily Allen, Denise Welch and CMAT all wanting to know the superstar’s foodie thoughts.
After enjoying a curry or three, Sam Smith also made sure to feed their soul to by venturing down to Afflecks and getting lost in the music at Mars Tapes.
Recognised as one of the UK’s only cassette and tape shops, Mars Tapes lets you flick through their crates of physical media and even preview tracks before you buy with its dedicated listening areas.
It’s safe to say that Smith has ‘Latched’ onto Manchester’s independent business scene and we’re here for it.
The London-born artist has just released their latest album Hazel Eyes and is currently amid a UK residency tour with two dates in Manchester’s Albert Hall and eight shows set for London Coliseum.
24-hour bus services are now running across all Greater Manchester boroughs
Emily Sergeant
24-hour bus services are now running across all boroughs in Greater Manchester.
You may remember that back in March, it was announced that every borough of Greater Manchester was set to get a night bus service in what is hoped to be a ‘boost’ to the night-time economy… and now it’s official, Transport for Greater Manchester (TfGM) has launched those 24-hour buses this month, along with a series of other measures.
Oldham, Stockport, Tameside, and Trafford now join the rest of Greater Manchester in having 24-hour bus services, meaning every part of the region will have a night bus operating Thursday through to Sunday.
It’s expected that these new services will help around 625,400 people working in the night-time economy across Greater Manchester, as well as those out enjoying the region’s nightlife, TfGM has said.
The routes which will run around the clock from Thursday until Sunday are:
50 (Salford – Manchester)
216 (Tameside – Manchester)
263 (Trafford – Manchester)
192 (Stockport – Manchester)
83 (Oldham – Manchester)
All Greater Manchester boroughs now have 24-hour bus services / Credit: TfGM
They launch alongside the most significant service changes to the Bee Network since the completion of bus franchising last year – including other new bus routes, and more frequent services across Greater Manchester.
“We want everyone to be able to enjoy everything Greater Manchester offers, without the worry of how to get there and get home,” commented Greater Manchester Mayor, Bev Craig.
“By growing the Bee Network, we’re making it easier than ever for people to use the bus, day and night.
“Our night buses are already providing a lifeline to some of the hundreds of thousands of people who are growing our night-time economy and working in essential public services.”
“Whether people are heading home from a night at the theatre or starting the early shift at a hospital, they can now get on board the night bus as a safe and affordable way to travel.”
Further improvements will delivered from January 2027, and a full breakdown by borough can be found on the Bee Network website here.
The Manc -
3rd February 2021 
