News

StreamGM and The Manc launch campaign to support the region’s struggling culture venues

"Greater Manchester is the city of 24-hour party people and these places need people to truly come alive."

The Manc - 9th July 2021

StreamGM and The Manc have a plan to show some serious love and support to the region’s renowned theatres, nightclubs, and live-music venues.

Over the past 15 months of the COVID-19 pandemic, we’ve watched musicals from our cars, experienced Zoom parties, solo kitchen discos, and seated half-capacity gigs – but nothing beats the buzz of a live show, right?

Nightclubs were forced to close back in March 2020, and while theatres and live music venues in Greater Manchester have been able to open for short periods for performances, this has been under strict restrictions around capacity, movement, masks, and social distancing to keep people safe.

This week though, Prime Minister Boris Johnson confirmed that the final stage of the roadmap will commence from 19 July, with rules on the wearing of face coverings, social distancing measures, and mass gathering all set to change.

With the country’s so-called ‘Freedom Day’ imminent – our venues need us back.

To mark this long-awaited moment, on 15 July, The Manc and the region’s multi award-winning streaming platform StreamGM are launching SeeGM – a digital campaign to shine a bright spotlight on many of the amazing events, club nights, gigs and shows in Greater Manchester.

Through promotional videos, digital content and interviews with some of Greater Manchester’s most respected operators and cultural figures, SeeGM will inspire residents to revisit their favourite haunts, buy tickets for future events, and safely experience more of the region’s vibrant culture and nightlife.

SeeGM will encourage people to post happy memories of times spent at gigs, shows and events on their social media platforms, be kind and respectful to staff, other audience members and partygoers, and share their first experiences of heading ‘out-out’ after 19 July.

As the region’s premier digital media publishers with an audience of over 1.2 million and currently ranked 10th most engaged news publisher in the UK, The Manc is well placed to promote Greater Manchester’s venues alongside StreamGM.

Many of Greater Manchester’s best club nights, live music destinations and performance venues were featured by StreamGM’s smash-hit lockdown-founded United We Stream project.

Millions of people in Greater Manchester and all over the world supported and reminisced about our local live music venues, club nights and theatres through the live fundraising programmes on United We Stream in 2020.

Speaking ahead of the launch of SeeGM, Marie-Claire Daly – co-founder of StreamGM – said: “We’re thrilled to be working with The Manc on this campaign highlighting the very best Greater Manchester has to offer.

“The StreamGM team came together in 2020 through a shared love of live music and performance – and we, as much as anyone, can’t wait to get back to enjoying proper live events. 

“While streaming has undoubtedly opened up new audiences for Greater Manchester talent, locally and around the world, now is the time for us to support and buy tickets for the live performances in the venues we’ve all missed so much.”

“Don’t forget though that these places and events need audiences to attend safely so we can continue to minimise infection so they don’t have to close their doors,” she continued.

“Be kind and respectful to staff and other audience members.”

“People across Greater Manchester have sacrificed so much over the past year or so and I know how much people are looking forward to getting back out properly and enjoying the likes of live music, theatre and our nightlife.”

Andy Burnham, Mayor of Greater Manchester

Mr Burnham continued: “Our night-time economy has suffered significantly over this time, with businesses often unable to open at all and now we can all start doing our bit to support these important cultural venues.

“Buy tickets, make a booking, just tell a friend – it all makes a massive difference.

“Like many of you, I am excited to get back out and get back enjoying myself but, coronavirus is still out there, so please think of others and keep each other safe.”

Anna Gledson – Brand Director at The Manc – added: “The Manc are made up to collaborate with StreamGM on such an important campaign. 

“SeeGM is a super fun project to amplify marketing and messaging for the many music venues, comedy clubs, nightclubs and all of our region’s other incredible and iconic cultural experiences with reopening.

“Greater Manchester is the city of 24-hour party people.

“These places need people to truly come alive, and we hope with everyone’s support, our region’s venues will be thriving again very soon.”

Featured Image – Pixabay