One of Manchester’s best-loved pasta spots has changed its name following a legal trademarking dispute with a Scottish restaurant.
Popular Manchester pasta kitchen Sugo has been embroiled in a legal challenge with a restaurant of the same name in Glasgow, leading it to change its name.
Whilst Sugo in Glasgow only opened at the end of 2019, it has still managed to secure the trademark for the name – leaving Manchester bosses with no choice but to rebrand despite their restaurant group having been established for much longer.
Sharing the news on Instagram this morning, the Manchester restaurants account posted that from hereon out it would be known not as Sugo, but as Sud – which translates to ‘South’ in Italian:
Owners wrote: “Same us, same mission, same pasta kitchen. From today our new name will be Sud Pasta.
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“We’re aware that we can’t stop any speculation, however, all we’ll say is that our home is in the kitchen, not the boardroom.
“We love our new name. We love what it stands for. We love our ‘A Southern Italian Pasta Kitchen’
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“By the way, Sud means ‘south’ in Italian. More importantly, we’ve got a brand new menu format starting in March. The Sud pasta Spring menu.
“Love, light and appreciation. Michael and Alex.”
First opened in 2015 in Altrincham, Sugo Pasta Kitchen has long been a favourite amongst the city’s pasta lovers. In fact, the furore for its strozzapreti and orecchiette is so intense that its fans are even known, affectionately, by owners as their ‘Sugo Army’.
However, it appears that even its ranks of pasta-munching soldiers have been unable to save the Southern Italian pasta kitchen from a rebrand eight years on from its first opening.
Commenting on the post, one follower wrote: “What’s the betting that we’ll still be calling it Sugo for years to come. Manchester institutions tend to retain their name… I still refer to Manchester Central as GMEX!”
Another person said: “As long as House Sud (sugo) tastes the same you could be called Nasty Pasta for all I care. Love the new name. #forzasud“
A third added: “Is it going to now be called “House Sud” like panicking here.”
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It seems that the name conflict first came to light in 2019, after customers at the Glasgow restaurant mistakenly purchased vouchers for Sugo in Manchester, thinking that the two were connected.
In a Facebook post shared on 10 December 2019, Sugo shared a post in relation to this addressing their ‘brothers and sisters in Glasgow’:
The restaurant wrote at the time: “Beautiful people, epic city. Way too many of you peeps are landing on our website, looking at our menu, buying our vouchers and mistaking us for Sugo Pasta – unfortunately for you folk it isn’t us!
“We launched in Manchester back in 2015 so if you’re ever south of the border in our city come and check us out! The crazy thing here is your boys (the guys behind Paesano Pizza) are trying to sue us for using our own name, crazy world we live in eh!”
In a now-deleted post entitled ‘We’ve got beef’, the Glasgow restaurant responded – claiming that they had offered a ‘compromise’ to Manchester Sugo, offering them the chance to keep the name if they agreed to not open any further locations.
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The post also claimed that Manchester Sugo had opened their Ancoats branch after the agreement was made, a claim that is disputed by the Manchester restauranteurs.
The Manchester restaurant owners were also accused of failing to respond to legal correspondence, to which owners responded by revealing that they had been sent a letter asking them to remove their signage, hand over their website, and withdraw their own trademark application amongst other things.
By contrast, the most recent post from the Manchester restaurant seems very tame by comparison, although the comment from owners that ‘our home is in the kitchen, not the boardroom’ seems to speak volumes.
The Manc has approached Sud, formerly Sugo Pasta Kitchen, owner Mike De Martis for comment.
Feature image – Google Maps
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Simon Wood announces gutting closure of Manchester restaurant after seven years
Danny Jones
Celebrity chef and Manchester local Simon Wood has announced that his self-titled WOOD Restaurant has sadly closed its doors.
The Oldham-born chef-owner who won MasterChef back in 2015, revealed the unfortunate news on Wednesday, 2 October, confirming that the First Street site will be closing immediately. Truly gutting.
Wood has remained one of Greater Manchester’s most-renowned chefs for the past decade, not to mention a huge advocate for supporting the hospitality industry, especially post-Covid and during the ongoing cost of living crisis.
Sharing an emotional post on Instagram, he wrote: “It is with much regret that I have to inform you that I must close the doors here at WOOD for good, with immediate effect.”
“We have had 7 years as part of the Manchester city dining scene and I’m very proud of what the team and I have achieved”, the 48-year-old continued.
“Sadly with COVID rent arrears now being demanded by our landlord and an increasingly difficult marketplace, energy increases, ingredient costs and soon-to-be spiralling business rates we just cannot make this work.”
“I’d like to thank everyone for your support and patronage over the years. Thank you, Simon.”
It was only at the start of the week that Wood shared a frustrated post about a group of no-show customers over the weekend that failed to even pre-warn that they would no longer be attending one of his most exclusive and costly experiences.
We’re starting to lose count of how many local businesses are unfortunately struggling in the face of the rising business rates and energy bills that all independents are facing at the minute.
It was only last month that we saw Almous Famous had to call it a day with their Withington location and beloved sandwich spot Micky’s sadly suffer the same fate. Even cult favourite Cafe Marhaba looks to have gone up for sale. So tough to swallow.
We’re genuinely gutted for everyone involved with the brand. All the best, Si – we know you’ll be back stronger than ever one of these days.
Featured Images — The Manc Group
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No trams to run through major Manchester city centre station this weekend
Emily Sergeant
Arguably Manchester city centre’s most important tram stop is set to be out of action this weekend, with no services running through it.
In what is another part of Transport for Greater Manchester‘s (TfGM) ongoing programme of works intended to “maintain and improve” the Metrolink system and ensure tram journeys in Greater Manchester remain “safe, reliable, and accessible”, it’s been confirmed that no trams will run through Cornbrook this weekend.
Due to this, there will be a change to operating patterns across the majority of the Metrolink network on both Saturday 5 and Sunday 6 October.
As is often the case in instances like these, disruption to passengers is expected.
On Saturday and Sunday [5 and 6 October], no trams will operate through Cornbrook.
There will be a change to operating patterns and replacement bus services will be in operation.
On Saturday (5 October), the tram service pattern will change to Altrincham – Old Trafford, Bury – Ashton-under-Lyne, East Didsbury – Firswood, Etihad Campus – Bury (peak time only) / Victoria (after peak only), Manchester Airport – Firswood, Rochdale Town Centre – Deansgate-Castlefield (via Exchange Square), and The Trafford Centre – Wharfside.
Similarly, on Sunday (6 October), the only difference to the above service pattern is that the Etihad Campus tram will only run to Victoria, not Bury.
Services will operate every 12 minutes, except for on the Eccles line, where no trams will run at all.
TfGM is also warning that there may be changes to the first and last tram times during these works, but, in bid to help people still get to their destinations, three bus replacement services will operate from Firswood to Victoria, Old Trafford to Piccadilly, and Eccles to Piccadilly.
No trams will run through major Manchester city centre station Cornbrook this weekend / Credit: TfGM
The Old Trafford to Piccadilly bus service will run through Wharfside, while the Eccles to Piccadilly will travel via MediaCity.
“These works are a vitally important part of maintaining a safe and reliable network for all our customers,” explained
Ian Davies, who is TfGM’s Interim Network Director for Metrolink, said these works are “a vitally important part” of maintaining the Metrolink, and that work has been scheduled by TfGM to “minimise disruption to passengers and residents as much as possible”.
Georgina Pellant -
13th February 2023 
