One of Manchester’s best-loved pasta spots has changed its name following a legal trademarking dispute with a Scottish restaurant.
Popular Manchester pasta kitchen Sugo has been embroiled in a legal challenge with a restaurant of the same name in Glasgow, leading it to change its name.
Whilst Sugo in Glasgow only opened at the end of 2019, it has still managed to secure the trademark for the name – leaving Manchester bosses with no choice but to rebrand despite their restaurant group having been established for much longer.
Sharing the news on Instagram this morning, the Manchester restaurants account posted that from hereon out it would be known not as Sugo, but as Sud – which translates to ‘South’ in Italian:
Owners wrote: “Same us, same mission, same pasta kitchen. From today our new name will be Sud Pasta.
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“We’re aware that we can’t stop any speculation, however, all we’ll say is that our home is in the kitchen, not the boardroom.
“We love our new name. We love what it stands for. We love our ‘A Southern Italian Pasta Kitchen’
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“By the way, Sud means ‘south’ in Italian. More importantly, we’ve got a brand new menu format starting in March. The Sud pasta Spring menu.
“Love, light and appreciation. Michael and Alex.”
First opened in 2015 in Altrincham, Sugo Pasta Kitchen has long been a favourite amongst the city’s pasta lovers. In fact, the furore for its strozzapreti and orecchiette is so intense that its fans are even known, affectionately, by owners as their ‘Sugo Army’.
However, it appears that even its ranks of pasta-munching soldiers have been unable to save the Southern Italian pasta kitchen from a rebrand eight years on from its first opening.
Commenting on the post, one follower wrote: “What’s the betting that we’ll still be calling it Sugo for years to come. Manchester institutions tend to retain their name… I still refer to Manchester Central as GMEX!”
Another person said: “As long as House Sud (sugo) tastes the same you could be called Nasty Pasta for all I care. Love the new name. #forzasud“
A third added: “Is it going to now be called “House Sud” like panicking here.”
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It seems that the name conflict first came to light in 2019, after customers at the Glasgow restaurant mistakenly purchased vouchers for Sugo in Manchester, thinking that the two were connected.
In a Facebook post shared on 10 December 2019, Sugo shared a post in relation to this addressing their ‘brothers and sisters in Glasgow’:
The restaurant wrote at the time: “Beautiful people, epic city. Way too many of you peeps are landing on our website, looking at our menu, buying our vouchers and mistaking us for Sugo Pasta – unfortunately for you folk it isn’t us!
“We launched in Manchester back in 2015 so if you’re ever south of the border in our city come and check us out! The crazy thing here is your boys (the guys behind Paesano Pizza) are trying to sue us for using our own name, crazy world we live in eh!”
In a now-deleted post entitled ‘We’ve got beef’, the Glasgow restaurant responded – claiming that they had offered a ‘compromise’ to Manchester Sugo, offering them the chance to keep the name if they agreed to not open any further locations.
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The post also claimed that Manchester Sugo had opened their Ancoats branch after the agreement was made, a claim that is disputed by the Manchester restauranteurs.
The Manchester restaurant owners were also accused of failing to respond to legal correspondence, to which owners responded by revealing that they had been sent a letter asking them to remove their signage, hand over their website, and withdraw their own trademark application amongst other things.
By contrast, the most recent post from the Manchester restaurant seems very tame by comparison, although the comment from owners that ‘our home is in the kitchen, not the boardroom’ seems to speak volumes.
The Manc has approached Sud, formerly Sugo Pasta Kitchen, owner Mike De Martis for comment.
Feature image – Google Maps
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Police seize convoy of supercars after reports of dangerous driving on M62 near Rochdale
Emily Sergeant
A convoy of supercars has been seized by police following reports of dangerous driving on the M66 and M62 near Rochdale.
On Wednesday, Greater Manchester Police (GMP) says its dedicated Roads Policing Unit (RPU) were made aware that a group of individuals driving high-powered vehicles – such as Lamborghinis and Mercedes G-Wagons – were ‘driving dangerously’ at speed, weaving across lanes, wheel spinning, and slowing down to speeds of around 17mph on the motorway.
After finding the convoy of vehicles on the M62, police were able to stop two of Lamborghinis as they were coming off the motorway.
Officers then used specialist tactics to bring the remaining vehicles to a stop in Rochdale.
As a result of police intervention, GMP was able to seize five Lamborghinis and a Mercedes G-Wagon under Section 59 of the Police Reform Act 2002, and on top of this, the drivers of the offending vehicles were prosecuted for a number of driving offences.
Police have seized a convoy of supercars after reports of dangerous driving on the M62 near Rochdale / Credit: GMP | Wikimedia Commons
Chief Inspector Danny Kabal, from GMP’s Transport Policing and Crime command, said the force takes road safety ‘very seriously’.
“We will not tolerate careless, inconsiderate, anti-social or dangerous driving on our roads,” he began.
“Recent changes to Section 59 of the Police Reform Act now enables us to seize vehicles without having to issue a warning first. As we intensify our road safety operations and enforcement campaigns, we will use this legislative change as part of our daily business.
“People who think it is acceptable to use our roads as a racetrack need to pay attention to this result and take it as a warning – they will have their vehicles seized and they will be prosecuted, and where proportionate to do so, they will also be arrested.”
Featured Image – GMP
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New £60m fund launched to fill potholes across Greater Manchester
Emily Sergeant
A new £60 million Pothole Fund has been created to repair more of the city region’s roads and pavements.
The fund – which has been set up by new Mayor Bev Craig, and is to be spent across every borough in Greater Manchester – is set to be a ‘major boost’ to efforts to tackle the pothole problem, as it will be enough to repair and maintain over a million square metres, or around 125 kilometres, of road across the wider region.
Around 2.5 billion trips are made on Greater Manchester‘s roads every year – not only by motorists, but also by buses, trams, cyclists, and pedestrians. So the fund will be used to help keep the highways network ‘safe and reliable’.
The fund will enable transport teams to repair hotspots where surfaces are in poor condition, as well as resurface roads and pavements to prevent them from deteriorating in the first place.
A new £60m fund has been launched to fill potholes across Greater Manchester / Credit: TfGM
Cold and wet winters, more traffic, and heavier vehicles using the roads are just some of the contributing factors to the pothole problem, which is why the fund is being introduced before autumn and winter properly arrives.
The amount each of the 10 boroughs will receive is based on an agreed funding formula, with the allocations being:
Bolton: £6,552,000
Bury: £4,374,000
Manchester: £8,155,000
Oldham: £5,258,000
Rochdale: £5,243,000
Salford: £5,388,000
Stockport: £6,820,000
Tameside: £4,980,000
Trafford: £4,992,000
Wigan: £8,241,000
The extra cash comes from the region’s transport budget, with leaders agreeing to reallocate funding towards highways maintenance, and it fulfils a commitment Bev made in her Mayoral Manifesto to repair more roads and make sure pavements are safe.
“Keeping our roads and pavements safe and well maintained is essential for a growing city region like Greater Manchester,” explained Mayor Bev Craig.
“That’s why I promised to create this new Pothole Fund that will benefit drivers and everyone who uses our roads to get around. Properly maintaining our roads will save motorists money on costly repairs, and by preventing potholes forming in the first place, councils won’t have to spend as much money on emergency road repairs.
“This issue came up repeatedly on the doorstep during my election campaign so I’m pleased that I can do something about it so quickly, building on the significant work already planned by councils across Greater Manchester.”
Georgina Pellant -
13th February 2023 
