One of Manchester’s best-loved pasta spots has changed its name following a legal trademarking dispute with a Scottish restaurant.
Popular Manchester pasta kitchen Sugo has been embroiled in a legal challenge with a restaurant of the same name in Glasgow, leading it to change its name.
Whilst Sugo in Glasgow only opened at the end of 2019, it has still managed to secure the trademark for the name – leaving Manchester bosses with no choice but to rebrand despite their restaurant group having been established for much longer.
Sharing the news on Instagram this morning, the Manchester restaurants account posted that from hereon out it would be known not as Sugo, but as Sud – which translates to ‘South’ in Italian:
Owners wrote: “Same us, same mission, same pasta kitchen. From today our new name will be Sud Pasta.
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“We’re aware that we can’t stop any speculation, however, all we’ll say is that our home is in the kitchen, not the boardroom.
“We love our new name. We love what it stands for. We love our ‘A Southern Italian Pasta Kitchen’
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“By the way, Sud means ‘south’ in Italian. More importantly, we’ve got a brand new menu format starting in March. The Sud pasta Spring menu.
“Love, light and appreciation. Michael and Alex.”
First opened in 2015 in Altrincham, Sugo Pasta Kitchen has long been a favourite amongst the city’s pasta lovers. In fact, the furore for its strozzapreti and orecchiette is so intense that its fans are even known, affectionately, by owners as their ‘Sugo Army’.
However, it appears that even its ranks of pasta-munching soldiers have been unable to save the Southern Italian pasta kitchen from a rebrand eight years on from its first opening.
Commenting on the post, one follower wrote: “What’s the betting that we’ll still be calling it Sugo for years to come. Manchester institutions tend to retain their name… I still refer to Manchester Central as GMEX!”
Another person said: “As long as House Sud (sugo) tastes the same you could be called Nasty Pasta for all I care. Love the new name. #forzasud“
A third added: “Is it going to now be called “House Sud” like panicking here.”
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It seems that the name conflict first came to light in 2019, after customers at the Glasgow restaurant mistakenly purchased vouchers for Sugo in Manchester, thinking that the two were connected.
In a Facebook post shared on 10 December 2019, Sugo shared a post in relation to this addressing their ‘brothers and sisters in Glasgow’:
The restaurant wrote at the time: “Beautiful people, epic city. Way too many of you peeps are landing on our website, looking at our menu, buying our vouchers and mistaking us for Sugo Pasta – unfortunately for you folk it isn’t us!
“We launched in Manchester back in 2015 so if you’re ever south of the border in our city come and check us out! The crazy thing here is your boys (the guys behind Paesano Pizza) are trying to sue us for using our own name, crazy world we live in eh!”
In a now-deleted post entitled ‘We’ve got beef’, the Glasgow restaurant responded – claiming that they had offered a ‘compromise’ to Manchester Sugo, offering them the chance to keep the name if they agreed to not open any further locations.
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The post also claimed that Manchester Sugo had opened their Ancoats branch after the agreement was made, a claim that is disputed by the Manchester restauranteurs.
The Manchester restaurant owners were also accused of failing to respond to legal correspondence, to which owners responded by revealing that they had been sent a letter asking them to remove their signage, hand over their website, and withdraw their own trademark application amongst other things.
By contrast, the most recent post from the Manchester restaurant seems very tame by comparison, although the comment from owners that ‘our home is in the kitchen, not the boardroom’ seems to speak volumes.
The Manc has approached Sud, formerly Sugo Pasta Kitchen, owner Mike De Martis for comment.
Feature image – Google Maps
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Rudy’s is opening a new pizzeria and pizza school in the former Dawson’s Music site
Georgina Pellant
A year on from the initial news that Rudy’s would be taking over the old Dawson’s Music site on Portland Street, bosses behind the chain of neighbourhood pizzerias have finally hinted towards the new site’s opening date.
Revealing it is set to open in Manchester city centre this spring, they also shared the news that the new 8,000sqft location will be home, not just to another restaurant, but also to Rudy’s very own pizza school.
Billed as a ‘world-class destination for pizzaiolo talent’, the new pizza academy will take just over half the space – providing a structured training programme to both experienced pizza chefs and novices. It is set to welcome over 100 pizza chefs in this first year.
Image: Rudy’s
Image: Rudy’s
The restaurant, meanwhile, will span the rest with room for 120 covers. It will be Rudy’s sixth pizza restaurant in Manchester.
The new location at Portland Street will also be the HQ for Rudy’s Bake at Home, back by popular demand.
Serving the perfect and classic Neapolitan pizza since 2015 from its original Rudy’s in Ancoats, the acclaimed pizzeria has since opened 16 sites across the UK, with the new 120-cover pizzeria in Portland Street being its sixth location in Manchester.
Born out of passion for pizza, Rudy’s follows the authentic Neapolitan tradition of pizza making, serving classic recipes such as Marinara, Margherita and Calabrese – all originating from Naples, the birthplace of pizza.
Rudy’s has been praised by many as one of the best pizzerias in the UK, it is renowned for its consistency and quality in Neapolitan pizza making. On a mission to pave the way in pizza making all accordance to a truly authentic Neapolitan technique, Rudy’s is proud to open Rudy’s Pizza Academy at the new Portland Street location.
Jos Goncalves, manager at Rudy’s Portland Street, said: “We are delighted to announce that our next Rudy’s pizzeria will be located on Manchester’s bustling Portland Street.
Manchester has been home to the Rudy’s famiglia since we first opened in Ancoats in 2015, and we can’t wait to open our latest pizzeria, with the addition of our first Pizza Academy in the city this spring”.
Featured image – Rudy’s
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Watch as Ed Sheeran debuts new music for the first time ever at ‘intimate’ Manchester gig
Daisy Jackson
Now normally, when an artist chooses to take some brand new material out on tour for the first time, they’ll test the waters with a few intimate shows.
Just recently, we’ve had both Fall Out Boy and Blossoms at Band on the Wall, The 1975 at Gorilla, and Jason Manford in a beer garden.
But for Ed Sheeran, his idea of ‘intimate’ is… the AO Arena. That super cosy 21,000-capacity venue. Ah.
After selling out FOUR nights at the Etihad Stadium last summer, though, the chance to see Ed on stage in an arena again is a novel one, and it sold out the venue in minutes.
The ‘Shape of You’ singer announced this surprise arena tour just weeks before he took to the stage, in support of his upcoming sixth album Subtract.
This mini tour kicked off in Manchester last night – meaning our city got to hear new track ‘Eyes Closed’ live for the first time ever.
You can watch the highlights from Ed Sheeran at the AO Arena in the video below
Ed was supported by TikTok sensation Cian Ducrot, whose flash mob videos have amassed almost 100 million likes.
Cian’s tracks ‘All For You’ and ‘I’ll Be Waiting’ have become chart-topping crowd-pleasers and are already translating well to stages as large as the AO Arena.
Back to the main act, and Ed Sheeran delivers another of his truly impressive solo shows – as always, it’s just him and a loop pedal up on that stage.
It’s a best-of setlist of his most popular (and personal favourite) songs, with some surprises thrown in.
There’s a cover of Lewis Capaldi’s ‘Someone You Loved’, and another of Snoop Dogg’s ‘No Diggity’, that delight the thousands who managed to snap up a ticket for this coveted show.
But it’s Ed’s own songs, especially ‘Bad Habits’, that really light a fire in the audience, sending the entire arena floor in a dancing, sweaty mess.
Introducing his newest song, Ed told the audience: “Right Manchester. Real real danger time. This is danger zone. I’m releasing my brand new single in the morning, it’s called ‘Eyes Closed’.
Ed Sheeran introducing new music in Manchester. Credit: The Manc Group
“I feel so awkward about this album, because I sort of made this album as a therapeutic, cathartic thing, and then I felt better about whatever was going on.”
He added: “This song means a hell of a lot to me, and I’ve never played it live in front of an audience before.
“This gig is about singalongs, and having fun, and feeling one and included and everyone here it’s like a big communal thing. I’m super nervous, so please listen.
“I wrote this song about losing someone… but don’t think about my sh*t, think about your sh*t. This song is for anyone who’s lost anyone. This song is for you.”
With this triumphant return to the live circuit, make no mistake – Ed Sheeran is back.
Georgina Pellant -
13th February 2023 
