One of Manchester’s best-loved pasta spots has changed its name following a legal trademarking dispute with a Scottish restaurant.
Popular Manchester pasta kitchen Sugo has been embroiled in a legal challenge with a restaurant of the same name in Glasgow, leading it to change its name.
Whilst Sugo in Glasgow only opened at the end of 2019, it has still managed to secure the trademark for the name – leaving Manchester bosses with no choice but to rebrand despite their restaurant group having been established for much longer.
Sharing the news on Instagram this morning, the Manchester restaurants account posted that from hereon out it would be known not as Sugo, but as Sud – which translates to ‘South’ in Italian:
Owners wrote: “Same us, same mission, same pasta kitchen. From today our new name will be Sud Pasta.
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“We’re aware that we can’t stop any speculation, however, all we’ll say is that our home is in the kitchen, not the boardroom.
“We love our new name. We love what it stands for. We love our ‘A Southern Italian Pasta Kitchen’
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“By the way, Sud means ‘south’ in Italian. More importantly, we’ve got a brand new menu format starting in March. The Sud pasta Spring menu.
“Love, light and appreciation. Michael and Alex.”
First opened in 2015 in Altrincham, Sugo Pasta Kitchen has long been a favourite amongst the city’s pasta lovers. In fact, the furore for its strozzapreti and orecchiette is so intense that its fans are even known, affectionately, by owners as their ‘Sugo Army’.
However, it appears that even its ranks of pasta-munching soldiers have been unable to save the Southern Italian pasta kitchen from a rebrand eight years on from its first opening.
Commenting on the post, one follower wrote: “What’s the betting that we’ll still be calling it Sugo for years to come. Manchester institutions tend to retain their name… I still refer to Manchester Central as GMEX!”
Another person said: “As long as House Sud (sugo) tastes the same you could be called Nasty Pasta for all I care. Love the new name. #forzasud“
A third added: “Is it going to now be called “House Sud” like panicking here.”
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It seems that the name conflict first came to light in 2019, after customers at the Glasgow restaurant mistakenly purchased vouchers for Sugo in Manchester, thinking that the two were connected.
In a Facebook post shared on 10 December 2019, Sugo shared a post in relation to this addressing their ‘brothers and sisters in Glasgow’:
The restaurant wrote at the time: “Beautiful people, epic city. Way too many of you peeps are landing on our website, looking at our menu, buying our vouchers and mistaking us for Sugo Pasta – unfortunately for you folk it isn’t us!
“We launched in Manchester back in 2015 so if you’re ever south of the border in our city come and check us out! The crazy thing here is your boys (the guys behind Paesano Pizza) are trying to sue us for using our own name, crazy world we live in eh!”
In a now-deleted post entitled ‘We’ve got beef’, the Glasgow restaurant responded – claiming that they had offered a ‘compromise’ to Manchester Sugo, offering them the chance to keep the name if they agreed to not open any further locations.
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The post also claimed that Manchester Sugo had opened their Ancoats branch after the agreement was made, a claim that is disputed by the Manchester restauranteurs.
The Manchester restaurant owners were also accused of failing to respond to legal correspondence, to which owners responded by revealing that they had been sent a letter asking them to remove their signage, hand over their website, and withdraw their own trademark application amongst other things.
By contrast, the most recent post from the Manchester restaurant seems very tame by comparison, although the comment from owners that ‘our home is in the kitchen, not the boardroom’ seems to speak volumes.
The Manc has approached Sud, formerly Sugo Pasta Kitchen, owner Mike De Martis for comment.
Feature image – Google Maps
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Greater Manchester restaurant speaks out after being paid a visit by Nigel Farage
Daisy Jackson
A restaurant in Greater Manchester has issued a lengthy statement after it was paid a visit by Nigel Farage on his campaign trail.
Vault 2, a family-run business in Denton, has said that it’s been bombarded with negative messages since the Reform party leader was photographed inside the restaurant.
Farage had made appearances at a number of local businesses in Tameside, alongside the party’s candidate, Matt Goodwin.
Vault 2 stressed in its statement about Nigel Farage that it is ‘a restaurant, not a political platform’, adding: “We hold no prejudice toward anyone – regardless of political views, race, background, creed, or beliefs. Everyone is welcome through our doors, and anyone may privately hire our venue. That has always been the case and will remain so.”
The restaurant also clarified that it was not a hosted event that Farage attended, nor were they endorsing or supporting him by allowing him to ‘call in’.
Vault 2 added: “It is genuinely upsetting, after everything we have done – and continue to do – for this town, to receive accusations of favouritism or messages saying you’ll never visit us again based on this.”
The restaurant then said that it takes ‘no political stance, shows no favour, and aligns with no party’ – though critics have pointed out that its Facebook page had shared a Reform post just before making this statement.
Inside Vault 2 last yearFood at Vault 2Vault 2 has issued a statement about the Nigel Farage visit. Credit: The Manc
Vault 2 signed off its statement by saying: “Whether you vote left, right, centre, or not at all — you are welcome here. Food first. Hospitality always. Thank you x.”
One person commented on the post: “If your doors are open to fascists, then your doors are closed to their targets. I sincerely hope your business suffers for it.”
Another said: “How can you ‘create a welcoming space’ if you welcome people whose aim to create the exact opposite.”
And someone else said: “This would be more believable if you weren’t liking Reform posts on Facebook. If you take no political stance and align with no party, maybe don’t like posts about Goodwin from your business account. We see you.”
But several people showed support for Vault 2, with one writing: “Well said – shame on those sending negativity – the keyboard warriors need to take a break and disappear!”
Vault 2’s statement in full addressing the visit from Nigel Farage. Credit: Instagram @vault2_barandbistro
Ticket requests are now officially open for Harry Styles’ one-night-only Manchester gig
Emily Sergeant
The time has come – the ticket request system for Harry Styles’ one-night-only gig in Manchester is now live.
In case you hadn’t heard, it was announced on Wednesday evening after much speculation that Harry Styles would be making a return home to Manchester for a one-night-only ‘intimate’ gig at Co-op Live to celebrate the release of his fourth studio album next month.
Styles is set to share Kiss All The Time. Disco, Occasionally with the world on Friday 6 March – and it’s that very same night he’ll be taking to the stage in Manchester.
Although little is known about what to expect at the gig, the poster for the event does state that there’ll be a ‘special performance of the album’, so it seems fair to say that Manchester will be the first to hear the new set of songs in full live.
And if all of that wasn’t exciting enough as it is, the tickets are only £20 per person.
But, of course, there is a bit of a catch, as this isn’t your regular online queuing up for tickets scenario, this is a ‘ticket request’ system instead.
So, like us – and literally every other fan in the vicinity of Greater Manchester and beyond this week – you’re probably wondering what a ‘ticket request’ system is… what does it look like? How does it work? Basically, what the heck is it? Well, we’ve done a bit of digging around to get to the bottom of it so you’re not left too much in the dark.
According to Ticketmaster’s website, if an artist is running a ticket request, they’ll invite fans to request tickets so you don’t have to compete in a first-come, first-served sale.
This means you can take your time to review the available options and request the right tickets for you.
All you need to do is tell Ticketmaster which shows you’re interested in, the type of ticket you want, and your payment details. Then, if the tickets you request can be fulfilled, your card will be charged and you’ll get emailed instructions to access them in the Ticketmaster App.
Unfortunately, as much as we’d love it to be the case for everyone, submitting a request doesn’t guarantee you tickets – it really is just luck of the draw.
To request tickets, you’ll need to follow these three simple steps:
Select which shows you’re interested in and the type of ticket you want
Add your payment details
Harry Styles ticket requests are now live / Credit: Johnny Dufort (Publicity Picture)
Ticketmaster will then send you a summary email that details the tickets you’ve requested. Your card won’t be charged at this time, but they may charge a temporary £1 authorisation to your card to validate your request.
A maximum of two tickets per person can be requested, which has been set to allow for as many fans as possible to get tickets.
Now, here’s the crucial part – you will need to submit your request for tickets while the window is open until Sunday 8 February at 11pm GMT. After the request window closes, you’ll get a second email by 11:59pm GMT on Tuesday 10 February confirming whether or not your request has been fulfilled.
Georgina Pellant -
13th February 2023 
