Pharmacies inside supermarkets across the UK are to begin offering advice on potential cancer symptoms for free.
After some shocking new research has sadly revealed that by 2040, there will be more than half a million new cancer cases each year in the UK, Tesco and Cancer Research are now working together for the first time ever in a bid to prompt shoppers who may be experiencing some unusual symptoms, or who are just generally concerned about cancer, to get expert information and support while in store.
Anyone who spots something that doesn’t look or feel right to them, or something that isn’t going away, can now talk to one of the supermarket’s in-store pharmacists about what to do next.
With pharmacists set to play “an increasingly bigger role” in people’s access to healthcare, according to the supermarket, this new joint campaign not only aims to raise awareness of possible symptoms of cancer, but also break down any barriers that people may face when speaking to healthcare professionals.
Tesco in-store pharmacies are to begin offering free cancer symptom advice / Credit: Wikimedia Commons
Some of the barriers people face include difficulty in getting an appointment, worry about putting strain on the NHS, and not wanting to make a fuss.
ADVERTISEMENT
Tesco pharmacists have undergone specialist training with Cancer Research UK especially for the new campaign in order to “support conversations with the public about possible cancer symptoms” and to stress the importance of early diagnosis.
The supermarket hopes that by offering a convenient setting to check-in about health concerns, this will help people to feel more comfortable and confident discussing possible signs and symptoms with their doctor.
ADVERTISEMENT
Speaking as the campaign launched this week, Paul Pilkington, who is the Head of Pharmacy at Tesco, said: “Often, many of us will put off seeking advice on something that’s worrying us because we’re too busy, can’t get a GP appointment at a convenient time, or simply don’t want to be seen as someone who makes a fuss.
“Being able to have a conversation with one of our pharmacists about a worrying symptom could help lead to a much quicker cancer diagnosis and the likelihood of a successful outcome.”
Michelle Mitchell, who is Cancer Research UK’s Chief Executive, added: “By 2040, there will be over half a million new cancer cases each year in the UK, but the earlier people are diagnosed, the better their chance of survival, so that’s why it’s so important that we’re joining forces with Tesco to make it easier for people to get help if they notice something that is unusual for them.”
Ms Mitchell says the organisation is “excited by the opportunity” to work with Tesco to speed up diagnosis and save lives.
Didsbury, Cheetham Hill, Gorton, Droylsden, Middleton, Stretford, Salford, and Preswitch are just a handful of the Greater Manchester Tesco locations with participating pharmacies.
Featured Image – Tesco PLC
News
NHS launches new AI and robot cancer detection pilot offering ‘glimpse into future’
Emily Sergeant
The NHS has launched a ‘trailblazing’ new AI and robot pilot to help spot cancers sooner.
Patients who are facing suspected lung cancer could get answers sooner under the new pilot that makes use of artificial intelligence (AI) and robotic technology to help doctors reach hard-to-detect cancers earlier, and all without with fewer tests too.
At the moment, patients are faced with weeks of repeat scans and procedures to come to a diagnosis.
But this could soon be replaced with a single, half-hour cancer biopsy – reducing prolonged uncertainty, and avoiding more invasive surgery.
According to the NHS, the new approach uses AI software to rapidly analyse lung scans and flag small lumps that are most likely to be cancerous, before a robotic camera is then used to guide biopsy tools through the airways with much greater precision than standard techniques.
A new NHS pilot using AI and robotic technology will help doctors reach hard-to-detect lung cancers earlier.
Weeks of scans and procedures could be replaced with a single biopsy, reducing uncertainty and avoiding more invasive surgery.
The robot can reach nodules as small as 6mm – which is around the size of a grain of rice – that are hidden deep in the lung and are often deemed too risky or difficult to access using existing methods, and once AI has highlighted higher-risk areas, doctors can then take a precise tissue sample, which is sent to specialist laboratories and reviewed by expert cancer teams to confirm or rule out cancer.
The NHS’s top cancer doctor hailed the pilot – which is currently being carried out at Guy’s and St Thomas’ NHS Foundation Trust – as ‘a glimpse of the future of cancer detection’.
“Waiting to find out if you might have cancer is incredibly stressful for patients and their families,” admitted Professor Peter Johnson, who is NHS England’s National Clinical Director for Cancer.
The NHS has launched a new AI and robot cancer detection pilot that’s offering a ‘glimpse into future’ / Credit: rawpixel
“Our lung cancer screening programme means that we are picking up more cancers at an early stage than ever, and by bringing AI and robotics together in this trailblazing NHS pilot, we’re bringing in the very latest technology to give clinicians a clearer look inside the lungs and support faster, more accurate biopsies.
“This is a glimpse of the future of cancer detection.
“Innovation like this is exactly how we can help diagnose more cancers faster, so treatment can be most effective, and why the NHS continues to lead the way in bringing new technology safely into frontline care.”
If successful, the pilot will help the NHS to generate evidence to develop a national commissioning policy for robotic bronchoscopy.
It will also support more consistent access to the technology across the NHS in future.
Featured Image – Tima Miroshnichenko (via Pexels)
News
Chester Zoo announces new spring date for its popular running event to help UK wildlife
Emily Sergeant
Chester Zoo has announced that its popular Run For Nature is back again this year, and this time, there’s a new spring edition.
The UK’s biggest charity zoo seen success with this event in the past few years, with thousands of runners signing up for one of the North West’s most unique athletic experiences and all funds raised going towards efforts to protect highly-endangered giraffes in Africa.
This year though, the much-loved event’s focus brings conservation ‘a little closer to home’ and will protect some of the UK’s most threatened species instead – with all funds helping to safeguard hedgehogs, kingfishers, otters, harvest mice, and more.
It comes as the UK is currently considered one of the most nature-depleted countries on Earth.
Participants will first get to wind through the zoo and enjoy glimpses of elephants, lemurs, and other incredible species along the way, before heading out into the picturesque Cheshire countryside.
Adults can choose from a 10K or 5K route, while younger runners are invited to take part in a one-mile ‘Zoom’ race, open to children aged four-15, which takes place entirely within the zoo’s incredible 130-acre grounds.
All runners will receive free entry to the zoo for the rest of the day as part of their registration, along with a 25% discount for friends and family who come along to show support.
Chester Zoo’s popular 10K charity run is returns with a new spring date / Credit: Chester Zoo
Lorraine Jubb, who is the Fundraising Lead at Chester Zoo, called the Run For Nature a ‘really special event’.
“In previous years, runners have already supported conservation efforts for Asian elephants, Eastern black rhinos and Northern giraffe,” she explained. This springtime though, we’re turning our attention much closer to home in the UK, and to the wildlife we share our gardens, parks and countryside with.
“With one in six species now at risk of extinction in the UK, every runner will be playing a vital role in helping us protect animals and supporting our growing nature recovery work across right across Cheshire.