Manchester is preparing for huge queues of ‘sneakerheads’ to descend upon the city centre as a local fashion label Drama Call is set to release a limited run of limited edition tram-inspired trainers in partnership with Adidas.
The UK fashion scene continues to ‘Head North’.
Yes, that is the name given to this exciting new collaboration between streetwear brand Drama Call, who have gone viral on numerous occasions with their exclusive drops, and one of the most iconic names in sports apparel on the planet.
In truth, these shoes would have been snapped up in an instant regardless, but there’s something about a Manchester designer teaming up with a global clothing brand to create a product so distinctly like Manc like a pair of trainers inspired by our tram network that just tickles our fancy.
Credit: Adidas x Drama Call (supplied)
You’re looking at Adidas’ Superstar II model the ‘Drama’ edition: a creative twist on an old-school classic design inspired not only by Drama Call’s growing streetwear aesthetic but, more specifically, a retro look at Manchester’s Metrolink trams.
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The Superstar II ‘Drama’ features teal accents that pay homage to the city’s classic tram design – long before the yellow of the modern era, let alone the Bee Network, and is the follow-up to their previous crossover shirt with both Adidas and Manchester United.
For this first release in what is set to be a multi-drop collab collection, you can see Drama’s unmistakable star-shaped logo reimagined on the Originals mainstay shell-toe, as well as an updated heel tab, tongue, sole and a silver hangtag
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There are even nods to the insignia in the small star-shaped slits found between the trademark three stripes which help with breathability.
You can see these features up close and in greater detail down below:
Credit: Supplied
Speaking on their latest crossover, Adidas said: “This partnership between adidas Originals and Drama Call demonstrates the true power of collaboration.
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Born from our shared love and deep-rooted heritage within British culture, the Superstar II ‘Drama’ expertly blends the best of Drama Call with an icon of adidas Originals design, adding even more stars to our shell-toe for 2025.”
As for Drama Call founder, Charlie Bows, he added: “We can’t wait for people to Head North and get their hands on the Superstar II ‘Drama’, a shoe that combines Drama Call’s Mancunian roots with an iconic adidas Originals silhouette.
“We wanted to do our city justice and pay homage to the place that has grown and sculpted us, so we placed the map of Manchester on the under-sole of the shoe, allowing your feet to always be rooted in the city.
“We decided to completely re-create the shoe box to look like the old tram we would get on as kids growing up in Manchester, representing a simpler and easier time. The graffiti artwork on the side of the shoe was done by a close friend of mine who I grew up skating with, to really bring it round full circle.”
Like what you see? Well, you’ll have to have a fair bit of luck on your side if you want to get your hands on them as we don’t even know how many shoes are up for grabs.
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A limited run of the Superstar II ‘Drama’ will be available exclusively on Saturday, 22 March at Adidas Originals and Drama Call’s ‘Head North’ pop-up which will be located just a short walk from Manchester’s Piccadilly Station.
These tram-inspired trainers will be available for £110.00 a pair, from 65 Ducie Street from around 1pm. They’re not the only thing up for grabs either (see down below).
Given that hordes of fans line up to try and get their hands on the latest Drama Call release whenever a new piece is about to drop, you can expect so serious queues around Piccadilly and a few viral videos capturing the chaos, we’re sure.
Celebrity-loved ‘facial fitness’ brand Facegym is opening in Manchester
Daisy Jackson
Facegym, the ‘facial fitness’ brand loved by celebrities, will be opening a brand-new studio in Manchester this month.
Promising ‘facial workouts’, Facegym uses high-intensity hand massage, deep-tissue manipulation, and skin-tightening electronic muscle stimulation to tone and lift the skin.
Facegym’s signature workouts are designed to be energetic, combining massage and movement with techniques intended to stimulate circulation, sculpt the face and leave you with that post-facial glow.
The Signature Sculpt workout, for example, includes a cleanse and warm-up, high-energy movements, sculpting and contouring using gua sha and muscle stimulation, before finishing with skincare and lymphatic drainage.
Basically, it’s a workout, but for your face.
Facegym will be opening its first ever standalone studio in Manchester on King Street this September.
It joins a raft of new openings on the street, including Reformation and American Vintage, with plenty more on the way soon.
The brand has already made a name for itself across London and internationally, with studios in cities including New York, Los Angeles and Sydney, as well as a presence inside Selfridges in Manchester.
Now, Manchester is getting its very own standalone studio on one of the city’s most recognisable shopping streets.
The new King Street studio will be led by franchise partners Minesh and Hoosein, who bring more than two decades of experience across franchising, finance, retail, telecoms and food and drink.
The pair say they were drawn to Facegym because of its innovative take on beauty and wellness, and see Manchester as the perfect city to introduce the concept to a new audience.
The new studio will officially open its doors on 9 September, bringing Facegym’s high-energy approach to facial fitness and wellness to the North West.
And if you want to get involved from day one, Facegym is currently offering a limited Founding Membership for its Manchester launch.
The first 99 members can get a membership for £62 per month, compared with the standard Manchester membership price of £77. The membership includes one workout each month, plus discounts on boosters, additional workouts, skincare and tools.
Aldi on Market Street is officially open again, with a major upgrade
Daisy Jackson
Good news for literally everyone in the city centre – Aldi on Market Street is BACK after a major upgrade.
The supermarket in the Manchester Arndale has been closed for what feels like an eternity (okay, three weeks) while it was given a refurbishment as part of Aldi’s Enhanced Project Fresh initiative.
The closure had left some shoppers less than impressed, with locals previously taking to social media to say it had ‘ruined my f***in day‘.
But after weeks of waiting, the Market Street branch is now back open, and Aldi says there are plenty of changes for shoppers to discover.
The revamped store has been given a new floor layout, upgraded refrigeration and repositioned departments, all designed to make navigating the shop a little easier.
Having popped in this morning, we can confirm that the aisles feel significantly less claustrophobic than they did previously.
One of the biggest additions is a brand-new in-store bakery, alongside expanded chillers and an enhanced fresh produce section.
Buzzball BiggiesThe new Aldi bakery on Market StreetAnd magnums of Aldi’s own chicken wineLoads of new self checkoutsThe aisles feel much wider and calmer in the new Aldi Market Street
There’s also a larger food-to-go chiller, while the freezer section has been redesigned with easy-to-browse freezers.
And for anyone who has ever found themselves trapped in a city-centre supermarket queue, Aldi has also introduced an improved queuing system for its self-checkouts, with the changes intended to ease congestion during the busiest periods.
Store Manager Mark Strickland said: “We thank our customers for being patient during this period of closure and we hope the improvements we’ve made to the store create a noticeably better experience for our shoppers.
“The new floor, upgraded refrigeration, and repositioned departments now make shopping at Aldi Arndale easier and more comfortable than ever.
“We’re looking forward to welcoming back familiar faces and new customers to showcase what we’ve achieved.”
The makeover forms part of Aldi’s wider investment programme across its stores, including the rollout of updated CO₂ refrigeration systems.
According to Aldi, the carbon reduction from the completed programme will be equivalent to the amount of energy used to heat more than 6,500 homes.
So, while Mancs might have had to survive without their Market Street Aldi for a little while, there’s now a shiny new reason to head back into the Arndale.
Danny Jones -
21st March 2025 
