Manchester is preparing for huge queues of ‘sneakerheads’ to descend upon the city centre as a local fashion label Drama Call is set to release a limited run of limited edition tram-inspired trainers in partnership with Adidas.
The UK fashion scene continues to ‘Head North’.
Yes, that is the name given to this exciting new collaboration between streetwear brand Drama Call, who have gone viral on numerous occasions with their exclusive drops, and one of the most iconic names in sports apparel on the planet.
In truth, these shoes would have been snapped up in an instant regardless, but there’s something about a Manchester designer teaming up with a global clothing brand to create a product so distinctly like Manc like a pair of trainers inspired by our tram network that just tickles our fancy.
Credit: Adidas x Drama Call (supplied)
You’re looking at Adidas’ Superstar II model the ‘Drama’ edition: a creative twist on an old-school classic design inspired not only by Drama Call’s growing streetwear aesthetic but, more specifically, a retro look at Manchester’s Metrolink trams.
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The Superstar II ‘Drama’ features teal accents that pay homage to the city’s classic tram design – long before the yellow of the modern era, let alone the Bee Network, and is the follow-up to their previous crossover shirt with both Adidas and Manchester United.
For this first release in what is set to be a multi-drop collab collection, you can see Drama’s unmistakable star-shaped logo reimagined on the Originals mainstay shell-toe, as well as an updated heel tab, tongue, sole and a silver hangtag
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There are even nods to the insignia in the small star-shaped slits found between the trademark three stripes which help with breathability.
You can see these features up close and in greater detail down below:
Credit: Supplied
Speaking on their latest crossover, Adidas said: “This partnership between adidas Originals and Drama Call demonstrates the true power of collaboration.
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Born from our shared love and deep-rooted heritage within British culture, the Superstar II ‘Drama’ expertly blends the best of Drama Call with an icon of adidas Originals design, adding even more stars to our shell-toe for 2025.”
As for Drama Call founder, Charlie Bows, he added: “We can’t wait for people to Head North and get their hands on the Superstar II ‘Drama’, a shoe that combines Drama Call’s Mancunian roots with an iconic adidas Originals silhouette.
“We wanted to do our city justice and pay homage to the place that has grown and sculpted us, so we placed the map of Manchester on the under-sole of the shoe, allowing your feet to always be rooted in the city.
“We decided to completely re-create the shoe box to look like the old tram we would get on as kids growing up in Manchester, representing a simpler and easier time. The graffiti artwork on the side of the shoe was done by a close friend of mine who I grew up skating with, to really bring it round full circle.”
Like what you see? Well, you’ll have to have a fair bit of luck on your side if you want to get your hands on them as we don’t even know how many shoes are up for grabs.
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A limited run of the Superstar II ‘Drama’ will be available exclusively on Saturday, 22 March at Adidas Originals and Drama Call’s ‘Head North’ pop-up which will be located just a short walk from Manchester’s Piccadilly Station.
These tram-inspired trainers will be available for £110.00 a pair, from 65 Ducie Street from around 1pm. They’re not the only thing up for grabs either (see down below).
Given that hordes of fans line up to try and get their hands on the latest Drama Call release whenever a new piece is about to drop, you can expect so serious queues around Piccadilly and a few viral videos capturing the chaos, we’re sure.
Pets at Home to pause the sales of rabbits at all UK stores over Easter to stop ‘impulsive’ buying
Emily Sergeant
Pets at Home has announced that it will be pausing the sale and adoption of rabbits at all its UK stores over Easter.
The pet supplies retailer has more than 460 stores nationwide, selling everything from pet food and healthcare, to accessories, veterinary services, and in some cases, even the animals themselves… but once this upcoming bank holiday weekend rolls around, some of the retailer’s animals won’t be available to take home.
Over the extended weekend, from this Friday 18 through to Monday 21 April, Pets at Home’s rabbits will be going on their annual ‘Easter break’.
That’s because action is being taken by the company to help prevent impulse purchases and adoptions driven by the celebrations at this time of year.
It’s said to be part of the brand’s commitment to ‘encouraging responsible pet ownership’.
Pets at Home is pausing the sales of rabbits at all its UK stores over Easter / Credit: Supplied
Giving a little more insight into the decision, a spokesperson for Pets at Home explained: “Every year, we make the decision to temporarily halt rabbit sales over the Easter weekend, which is a deliberate action to discourage any impulsive choices about owning a rabbit, given their close association with this time of year.
“Rabbits make wonderful pets, however, they are not the ‘easy’ pet that they can often be thought of as.
“They have complex needs, including specialised dietary requirements and environments, and we always want to educate and encourage careful reflection on how those needs will be met before homing.”
Rabbits are expected to be available to buy and adopt at Pets at Home, once again, after the bank holiday weekend is over from Tuesday 22 April.
Featured Image – Aswathy N (via Unsplash)
Shopping
You can win a ‘shopping trip of a lifetime’ with a £3,000 budget at Cheshire Oaks
Emily Sergeant
Fancy winning a shopping trip with a £3,000 budget this summer?
In case you weren’t aware, the UK’s largest designer outlet, Cheshire Oaks, is turning 30 years old this year, and in a bid to properly mark the major milestone, has now launched an exciting search for super fans to celebrate their individual style stories and experiences from throughout the past three decades.
Since originally opening back in 1995, the iconic shopping destination has gone from strength to strength over time, having been extended on a number occasions to now boast more than 400,000 sq ft of retail space.
With over 4,000 employees and more than 21 million items sold annually across 160 stores and 19 food outlets, it’s safe to say Cheshire Oaks stands as the go-to destination in North West.
63% of Brits choose to do shop in-person over online purchases, according to a new national style report recently commissioned by Cheshire Oaks.
You can win a ‘shopping trip of a lifetime’ with a £3,000 budget at Cheshire Oaks / Credit: Cheshire Oaks
So who wouldn’t want an all-expenses-paid shopping trip here then? Thankfully, ahead of its 30th anniversary, Cheshire Oaks has launched a UK-wide birthday competition and you can now get your entries in by simply heading to the outlet mall’s website here and sharing your favourite shopping memories from over the years.
You’ll also need to include experiences of how you’ve shopped with the brand through the years, and share why it’s such as special shopping destination to you.
There’s a number of fantastic prizes available, but of course, the star of the show has to be the fully-paid shopping trip for the winner and two other family members worth £3,000 – with Cheshire Oaks looking to reward fans spanning across three generations of the same family, in-keeping with the brand’s 30 year milestone.
If you aren’t quite lucky enough to bag the top prize, entering means you may be in with a chance of winning a shopping trip led by a professional stylist instead, or perhaps a complimentary family fashion photoshoot to help capture the style stories of three generations.
“As our celebrations continue to mark the brand’s 30th anniversary, we’re excited to hear about the individual style stories from three generations of our customers,” explained Kenny Murray, who is the General Manager at Cheshire Oaks.
“The last three decades has seen us evolve, grow and innovate with the times and we’re delighted to be able to share in the celebrations with our loyal customer base and give something back to those most deserving.”
Danny Jones -
21st March 2025 
