Manchester is preparing for huge queues of ‘sneakerheads’ to descend upon the city centre as a local fashion label Drama Call is set to release a limited run of limited edition tram-inspired trainers in partnership with Adidas.
The UK fashion scene continues to ‘Head North’.
Yes, that is the name given to this exciting new collaboration between streetwear brand Drama Call, who have gone viral on numerous occasions with their exclusive drops, and one of the most iconic names in sports apparel on the planet.
In truth, these shoes would have been snapped up in an instant regardless, but there’s something about a Manchester designer teaming up with a global clothing brand to create a product so distinctly like Manc like a pair of trainers inspired by our tram network that just tickles our fancy.
Credit: Adidas x Drama Call (supplied)
You’re looking at Adidas’ Superstar II model the ‘Drama’ edition: a creative twist on an old-school classic design inspired not only by Drama Call’s growing streetwear aesthetic but, more specifically, a retro look at Manchester’s Metrolink trams.
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The Superstar II ‘Drama’ features teal accents that pay homage to the city’s classic tram design – long before the yellow of the modern era, let alone the Bee Network, and is the follow-up to their previous crossover shirt with both Adidas and Manchester United.
For this first release in what is set to be a multi-drop collab collection, you can see Drama’s unmistakable star-shaped logo reimagined on the Originals mainstay shell-toe, as well as an updated heel tab, tongue, sole and a silver hangtag
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There are even nods to the insignia in the small star-shaped slits found between the trademark three stripes which help with breathability.
You can see these features up close and in greater detail down below:
Credit: Supplied
Speaking on their latest crossover, Adidas said: “This partnership between adidas Originals and Drama Call demonstrates the true power of collaboration.
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Born from our shared love and deep-rooted heritage within British culture, the Superstar II ‘Drama’ expertly blends the best of Drama Call with an icon of adidas Originals design, adding even more stars to our shell-toe for 2025.”
As for Drama Call founder, Charlie Bows, he added: “We can’t wait for people to Head North and get their hands on the Superstar II ‘Drama’, a shoe that combines Drama Call’s Mancunian roots with an iconic adidas Originals silhouette.
“We wanted to do our city justice and pay homage to the place that has grown and sculpted us, so we placed the map of Manchester on the under-sole of the shoe, allowing your feet to always be rooted in the city.
“We decided to completely re-create the shoe box to look like the old tram we would get on as kids growing up in Manchester, representing a simpler and easier time. The graffiti artwork on the side of the shoe was done by a close friend of mine who I grew up skating with, to really bring it round full circle.”
Like what you see? Well, you’ll have to have a fair bit of luck on your side if you want to get your hands on them as we don’t even know how many shoes are up for grabs.
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A limited run of the Superstar II ‘Drama’ will be available exclusively on Saturday, 22 March at Adidas Originals and Drama Call’s ‘Head North’ pop-up which will be located just a short walk from Manchester’s Piccadilly Station.
These tram-inspired trainers will be available for £110.00 a pair, from 65 Ducie Street from around 1pm. They’re not the only thing up for grabs either (see down below).
Given that hordes of fans line up to try and get their hands on the latest Drama Call release whenever a new piece is about to drop, you can expect so serious queues around Piccadilly and a few viral videos capturing the chaos, we’re sure.
The former pub in Hulme that’s now a haven for salvaged mid-century treasures
Daisy Jackson
If you’ve ever wondered where old stained-glass windows, vintage toilets, and dazzling chandeliers go when they’re rescued from demolition, the answer is probably Insitu Manchester.
Standing on Chester Road in Hulme, Insitu occupies the former Turville pub, a Grade II listed Victorian building dating back to around 1870.
What was once a neighbourhood boozer is now one of Manchester’s most fascinating places to browse, packed to the rafters with architectural salvage, antiques, and quirky design pieces.
Spread across three floors, every room feels like a treasure hunt. One minute you’re admiring an elegant fireplace, the next you’re standing in front of a huge stained-glass church window wondering if it would fit in your downstairs loo.
The real showstopper is upstairs. The former billiards room has been transformed into a bright, sunlit showroom that feels more like an art gallery than a salvage yard.
Founded in 1984 as a business specialising in reclaimed doors and fireplaces, Insitu has spent more than four decades saving beautiful objects from being lost forever.
Today, its stock ranges from reclaimed timber flooring and cast-iron radiators to stained glass, doors and other architectural features.
The former billiards room is now a beautiful showroomA beautiful mid-century tiled tableVintage sinks and toiletsIncredible stained glass windows at InsituA room packed with mid-century treasure at Insitu in ManchesterPaintings, stained glass, and ornate furnitureThe outside of Insitu in Hulme, ManchesterA glimpse inside Insitu in ManchesterA glimpse inside Insitu in Manchester
During our visit, we spotted a mid-century tiled coffee table, ornate chandeliers, vintage glass lampshades, paintings and fireplaces.
But perhaps the most unexpected room was downstairs, where an entire collection of antique sinks and vintage toilets is displayed. Who knew a loo could be so beautiful?
Part of the fun is that you never quite know what you’ll find around the next corner. Every item has a story, and many have been carefully rescued from buildings that no longer exist.
Come for the fireplaces, stay for the vintage toilets. Trust us.
Berghaus’ first North West standalone store set to arrive in Manchester Arndale
Lydia Mastrolonardo
Berghaus has chosen our very own Manchester Arndale to be the home of its first standalone brand store location in the North West, opening later this year and we couldn’t be happier about it.
This brand new 2,750 sq ft retail space is set to join a wave of recent arrivals at the Arndale including Arc’teryx, Alo Yoga, Pro:Direct, GARAGE and Represent, further equipping you for all of your fashion, sportswear, and lifestyle retails needs.
This iconic British outdoor clothing and equipment brand was founded in 1966, by a pair of mountaineers, Peter Lockey and Gordon Davison, who have always led with the view that ‘the outdoors belongs to everyone.’
This belief is reflected through the design of pieces with practicality in mind, encouraging us all to spend a little less time glued to our screens and a little more outside in nature.
Berghaus is widely known for its trusty cutting edge technologies, making it popular with athletes and outdoor enthusiasts, with the clothing aiming to accommodate exploration of the world and all of the wonderful and wild weather conditions it offers.
With this said, in recent years Berghaus has also gained a cult following of young consumers, seeking fashionable items, in the light of the gorp-core and athleisure craze – it turns out you can explore and look good doing it.
As Franck Denglos, EMEA President, Pentland Brands, commented: “60 years after Berghaus was founded in the North of England, opening our first standalone in the North West feels like a natural homecoming.
“As a bold, outdoor and British brand, we’re excited to put down roots in Manchester and connect with consumers in one of the UK’s most vibrant retail destinations. Manchester Arndale’s scale, energy and reach make it the perfect stage for the next chapter of the Berghaus story.”
Steve Gray, Head of European Retail Asset Management at Global Mutual, said: “Berghaus joining Manchester Arndale is a clear example of how leading retailers are responding to evolving consumer trends and investing in standout physical retail destinations.
“The brand is a fantastic addition to our lineup and further enhances the scheme’s appeal to Gen Z consumers who are driving the popularity of gorpcore and outdoor-inspired fashion.”
Moreover, Scott Linard, Portfolio Manager for M&G Real Estate, added: “Securing Berghaus for its first standalone store in the North West is another major endorsement of Manchester Arndale and the strength of our retail offer.
“The brand’s decision to open its first brand store UK location here reflects the confidence major retailers have in the destination and the continued demand we’re seeing for premium outdoor and sportswear brands.”
What a win for Manchester.
If you’ve been waiting for the right excuse to finally commit to that hike or camping trip this summer – here it is.
Get yourself kitted out and get outdoors – it’s time to touch some grass.
Danny Jones -
21st March 2025 
