Iceland has announced that all mums will be banned from entering its supermarkets across the UK this Sunday.
“That’s why mums go to Iceland”… or this Mother’s Day, that’s why they don’t.
The budget supermarket has been known nationwide for its popular marketing slogan and catchphrase – which was mostly made famous by Warrington’s-own Kerry Katona on its 2000s TV adverts – but for one day only, this Sunday on Mother’s Day, the retailer is flipping that phrase on its head, and is, instead, banning all matriarchs from its stores.
Mums will be prevented from entering all Iceland and Food Warehouse stores across the UK this Sunday 10 March, with the supermarket encouraging them to “put their feet up” instead.
Announcing the so-called ‘ban’ on its official social media platforms yesterday, Iceland wrote: “It’s a fact that mums go to Iceland, however for one day only, we’re asking that they don’t go to Iceland. Sunday 10 March is Mother’s Day, and we don’t want any mums visiting our Iceland or The Food Warehouse stores.
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“Instead, we want those icons that should be celebrated this Sunday to put their feet up.”
Despite the Mother’s Day ‘ban’ – which is set to be lifted on the morning of Monday 11 March – the supermarket did add one small caveat at the end of its order to mums: “Having said that, if you need some emergency Yorkshire puddings, you’ve ran out of toilet roll, or you want to treat yourself to a tub of ice cream, we’ll let you in for a couple of minutes…”
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Icleand bosses say the one-day ‘ban’ is being introduced to “deter hero mothering figures” from shopping on what should be a day they are “celebrated and treated like royalty”.
“We know how important mums are and we know that mum’s shop at Iceland,” admitted Richard Walker, who is the Executive Chairman of Iceland Foods, “but this Mother’s Day, for one day only, we’re asking that they don’t.
“Instead, send your loved ones, or alternatively, put it off till Monday.”
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Iceland is banning mums from its UK supermarkets on Mother’s Day / Credit: Iceland
While many have seen the comical side of Iceland’s one-day-only themed stunt, and have viewed it only in good nature, others on social media have been a little more critical and have pointed out its lack of inclusivity when looked at it on the flip side.
Suggesting the retailer should take the post down, one person commented in response to Iceland on Instagram: “This isn’t going to land well. Mum’s who’ve lost babies? Single mums? Mums who work in your store? Working single dads can come then, even though they do it all already? Families without mums? Same sex families? Oh I could go on.”
Another critical commenter wrote: “What if they need food and they’re a single mum with a kid under 18 and there’s only them who can do the shopping? Good thinking Iceland.”
The retailer is encouraging mums to “put their feet up instead” during the one-day ban / Credit: Iceland
“Nice idea, but sadly so many flaws to it too,” a third wrote simply.
To counteract the critiques, others have defended the supermarket and emphasised that they see it for the “joke it is”.
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“People need to learn to take a joke,” one commenter wrote on Instagram, while another said: “It’s tongue in cheek guys! Calm down and take it as that… jeez, some people love drama,” and a third wrote: “People have forgotten how to have fun and laugh”.
Despite the mixed response, and given the fact that it’s highly likely that it was intended as a marketing stunt and nothing more, Iceland doesn’t seem to be backing down from the move or retracting its statement.
Featured Image – Iceland
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Lovely last-minute Mother’s Day ideas from Selfridges in Manchester
The Manc
Mother’s Day is this Sunday – and if those words have just sent you into a blind panic, just take a breath and head straight across to Selfridges.
The huge department store has come up with all sorts of things that make for perfect last-minute gifts and experiences.
That includes a carefully curated selection of gifts available in-store, plus a very special Morning With Mum beauty workshop so you can spend some quality time together on Mother’s Day.
Selfridges can be your one-stop shop for the big day.
In both Exchange Square and Trafford Centre stores, you can pick up lovely gifts like feast-filled hampers, fabulous accessories, luxury chocolates, candles, and even cards.
As always, there are gifts you can have personalised in-store for a sentimental present for the mother figure in your life.
If you’re really stuck, you can pop along to the Beauty Concierge and book her an experience.
And over in Selfridges Exchange Square, you can pick up a beautiful fresh bouquet from The Royal Exchange Florists.
Selfridges has loads of last-minute Mother’s Day ideas
There’s rarely a gift more precious than quality time together, which is why Selfridges will be hosting a special Mother’s Day floor-wide beauty event on Saturday 14 March.
Ticket-holders will receive expert beauty advice from your favourite brands, while enjoying complimentary drinks and sweet treats.
There’ll also be plus exclusive gifts with purchase available, and giveaways on the day, and you can redeem the £20 ticket price against products purchased on the day.
You can even grab an artist print for mum at the vending machine.
Tickets for the Morning With Mum beauty workshop are on sale HERE.
You could also share a moment over a glass of champagne at San Carlo in both locations, or grab a sweet treat from the bakery in the Trafford Centre store.
Søstrene Grene announces official opening date for new Manchester Arndale store
Emily Sergeant
Søstrene Grene has now confirmed the official opening date for its brand-new store inside Manchester Arndale.
In case you missed it, the beloved Scandinavian lifestyle and home decor retailer announced back in September that Manchester Arndale was the latest location to get the ‘Grene’ light for a new 4,952 sq ft store – with the shopping centre saying it was ‘delighted’ by the addition.
Known for its contemporary – yet surprisingly affordable – home decor, furniture, and stylish lifestyle products, stepping foot inside a Søstrene Grene is store is arguably unlike any other experience on the high street, thanks to its unique layout and winding aisles making it feel like you’re discovering something new around every corner.
The retailer offers a wide assortment of homeware, kitchen items, craft supplies, soft furnishings, toys, gift ideas, seasonal décor, and everything in between.
Søstrene Grene has just announced the official opening date for its new Manchester Arndale store / Credit: Supplied
The new Søstrene Grene store follows a recent flurry of other openings and announcements at Manchester Arndale, including Sephora, Alo Yoga, PureSeoul, Represent, and more, and also comes after the lifestyle brand announced that it would be opening a new store in Stockport.
And now, it’s been confirmed that the Arndale store will officially open its doors later this month on Thursday 26 March.
“Manchester has always had a special atmosphere and opening a second store here is a reflection of the city’s creativity and enthusiasm for design,” commented Mikkel Grene, who is the Group CEO and co-owner of Søstrene Grene, as the opening date was announced.
“Each new store allows us to bring more of our Scandinavian-inspired vision to communities across the UK, offering spaces that are calm, thoughtful and full of inspiration.
“This launch is another exciting step in our UK journey and we’re proud to continue sharing what makes Søstrene Grene unique.”
Emily Sergeant -
5th March 2024 
