Iceland has announced that all mums will be banned from entering its supermarkets across the UK this Sunday.
“That’s why mums go to Iceland”… or this Mother’s Day, that’s why they don’t.
The budget supermarket has been known nationwide for its popular marketing slogan and catchphrase – which was mostly made famous by Warrington’s-own Kerry Katona on its 2000s TV adverts – but for one day only, this Sunday on Mother’s Day, the retailer is flipping that phrase on its head, and is, instead, banning all matriarchs from its stores.
Mums will be prevented from entering all Iceland and Food Warehouse stores across the UK this Sunday 10 March, with the supermarket encouraging them to “put their feet up” instead.
Announcing the so-called ‘ban’ on its official social media platforms yesterday, Iceland wrote: “It’s a fact that mums go to Iceland, however for one day only, we’re asking that they don’t go to Iceland. Sunday 10 March is Mother’s Day, and we don’t want any mums visiting our Iceland or The Food Warehouse stores.
“Instead, we want those icons that should be celebrated this Sunday to put their feet up.”
Despite the Mother’s Day ‘ban’ – which is set to be lifted on the morning of Monday 11 March – the supermarket did add one small caveat at the end of its order to mums: “Having said that, if you need some emergency Yorkshire puddings, you’ve ran out of toilet roll, or you want to treat yourself to a tub of ice cream, we’ll let you in for a couple of minutes…”
Icleand bosses say the one-day ‘ban’ is being introduced to “deter hero mothering figures” from shopping on what should be a day they are “celebrated and treated like royalty”.
“We know how important mums are and we know that mum’s shop at Iceland,” admitted Richard Walker, who is the Executive Chairman of Iceland Foods, “but this Mother’s Day, for one day only, we’re asking that they don’t.
“Instead, send your loved ones, or alternatively, put it off till Monday.”
Iceland is banning mums from its UK supermarkets on Mother’s Day / Credit: Iceland
While many have seen the comical side of Iceland’s one-day-only themed stunt, and have viewed it only in good nature, others on social media have been a little more critical and have pointed out its lack of inclusivity when looked at it on the flip side.
Suggesting the retailer should take the post down, one person commented in response to Iceland on Instagram: “This isn’t going to land well. Mum’s who’ve lost babies? Single mums? Mums who work in your store? Working single dads can come then, even though they do it all already? Families without mums? Same sex families? Oh I could go on.”
Another critical commenter wrote: “What if they need food and they’re a single mum with a kid under 18 and there’s only them who can do the shopping? Good thinking Iceland.”
The retailer is encouraging mums to “put their feet up instead” during the one-day ban / Credit: Iceland
“Nice idea, but sadly so many flaws to it too,” a third wrote simply.
To counteract the critiques, others have defended the supermarket and emphasised that they see it for the “joke it is”.
“People need to learn to take a joke,” one commenter wrote on Instagram, while another said: “It’s tongue in cheek guys! Calm down and take it as that… jeez, some people love drama,” and a third wrote: “People have forgotten how to have fun and laugh”.
Despite the mixed response, and given the fact that it’s highly likely that it was intended as a marketing stunt and nothing more, Iceland doesn’t seem to be backing down from the move or retracting its statement.
Featured Image – Iceland
Shopping
Inside the new supersized Zara store that’s just opened in the Trafford Centre
Clementine Hall
The new Zara has finally opened inside the Trafford Centre, and it’s even bigger and better than we could’ve imagined.
Back in April, the shopping centre signed a deal with Inditex for the new supersized Zara store that would occupy its own flagship space on Peel Avenue.
The Spanish fast fashion brand is famed for its affordable trend-led fashions which you’ll find in abundance at the new space which covers over 3,000 square meters across one single level.
It’s the very first concept store of its kind in the UK, featuring technology like you’ve never seen before.
Images: Supplied
Customers can interact with the brand in-store or via zara.com and the Zara app, enabling real-time inventory browsing, quick product location, and online order pickup.
Created by Zara’s Architecture Studio, the space has been redesigned to offer an elevated experience and is absolutely stunning.
Designed to be your personal stylist, the store features a series of interconnected rooms where each showcases its own curated identity – so you don’t have to go far to find the perfect fit.
Images: Supplied
To celebrate the opening, collections have even been advanced to the Trafford Centre before hitting the rails at any other Zara across the country.
From a dedicated shoe room and an adorable baby closet to an exclusive activewear department and fragrance room, there’s literally everything you could ever want to get you kitted out from head to toe.
Say goodbye to queueing with heaps of hangers, because the changing rooms will practically deliver the clothes for you whilst you can fly through the payment process with the 37 assisted-checkouts.
Images: Supplied
Every inch of the customer experience has been made as streamlined as possible, meaning you could be in and out in a matter of minutes without even having to speak to a member of staff.
But of course, there’ll be members of staff on hand wherever you may need from helping you find the perfect size in the changing rooms to assisting you with your returns.
It’s the best Zara we’ve ever stepped foot in, it’s like shopping in a space ship in the best way possible.
Viral store POP MART announces opening date of highly-anticipated Trafford Centre store
Emily Sergeant
Viral retailer POP MART has confirmed the news that fans have been waiting with bated breath for.
You may remember that a couple of months back, it was announced that POP MART – the Chinese collectables retailer home to the phenomenon that is the Labubu – would be opening in Greater Manchester‘s biggest shopping complex, the Trafford Centre, later in the year, and now the opening date has been confirmed.
Once POP MART opens its doors, shoppers can expect to find exclusive gifts, hot products, and plenty of surprises in store… oh, and big queues too, presumably.
The new 1,400 sq ft store will feature a full range of POP MART collectables – including the most iconic IPs and blind boxes, and fans and collectors will be able to shop from limited-edition ranges and get their hands on seasonal exclusives only available at Trafford Centre.
The new store opening at Trafford Centre takes the brand’s UK presence to double figures, and forms the brand’s goal to make its popular characters ‘accessible’ to more people across the country than ever before.
“POP MART aims to celebrate entertainment and pop culture to a growing community of designer toy collectors,” commented Peter Shipman, who is the Managing Director and Head of Europe for POP MART.
“The opening of our Trafford Centre store expands our UK presence and helps to bring playful and engaging experiences to customers.
POP MART has announced the opening date of its highly-anticipated Trafford Centre store / Credit: The Manc Group
“Trafford Centre’s vibrant retail environment, strong footfall, and strategic location strengthens our opportunity to access both loyal fans and new audiences, and we look forward to seeing visitors embrace the fun collectable toys and retail experience.”
Simon Layton, who is the Centre Director at Trafford Centre, says POP MART is a ‘brilliant addition’ to the shopping centre.
Emily Sergeant -
5th March 2024 
