Iceland has announced that all mums will be banned from entering its supermarkets across the UK this Sunday.
“That’s why mums go to Iceland”… or this Mother’s Day, that’s why they don’t.
The budget supermarket has been known nationwide for its popular marketing slogan and catchphrase – which was mostly made famous by Warrington’s-own Kerry Katona on its 2000s TV adverts – but for one day only, this Sunday on Mother’s Day, the retailer is flipping that phrase on its head, and is, instead, banning all matriarchs from its stores.
Mums will be prevented from entering all Iceland and Food Warehouse stores across the UK this Sunday 10 March, with the supermarket encouraging them to “put their feet up” instead.
Announcing the so-called ‘ban’ on its official social media platforms yesterday, Iceland wrote: “It’s a fact that mums go to Iceland, however for one day only, we’re asking that they don’t go to Iceland. Sunday 10 March is Mother’s Day, and we don’t want any mums visiting our Iceland or The Food Warehouse stores.
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“Instead, we want those icons that should be celebrated this Sunday to put their feet up.”
Despite the Mother’s Day ‘ban’ – which is set to be lifted on the morning of Monday 11 March – the supermarket did add one small caveat at the end of its order to mums: “Having said that, if you need some emergency Yorkshire puddings, you’ve ran out of toilet roll, or you want to treat yourself to a tub of ice cream, we’ll let you in for a couple of minutes…”
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Icleand bosses say the one-day ‘ban’ is being introduced to “deter hero mothering figures” from shopping on what should be a day they are “celebrated and treated like royalty”.
“We know how important mums are and we know that mum’s shop at Iceland,” admitted Richard Walker, who is the Executive Chairman of Iceland Foods, “but this Mother’s Day, for one day only, we’re asking that they don’t.
“Instead, send your loved ones, or alternatively, put it off till Monday.”
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Iceland is banning mums from its UK supermarkets on Mother’s Day / Credit: Iceland
While many have seen the comical side of Iceland’s one-day-only themed stunt, and have viewed it only in good nature, others on social media have been a little more critical and have pointed out its lack of inclusivity when looked at it on the flip side.
Suggesting the retailer should take the post down, one person commented in response to Iceland on Instagram: “This isn’t going to land well. Mum’s who’ve lost babies? Single mums? Mums who work in your store? Working single dads can come then, even though they do it all already? Families without mums? Same sex families? Oh I could go on.”
Another critical commenter wrote: “What if they need food and they’re a single mum with a kid under 18 and there’s only them who can do the shopping? Good thinking Iceland.”
The retailer is encouraging mums to “put their feet up instead” during the one-day ban / Credit: Iceland
“Nice idea, but sadly so many flaws to it too,” a third wrote simply.
To counteract the critiques, others have defended the supermarket and emphasised that they see it for the “joke it is”.
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“People need to learn to take a joke,” one commenter wrote on Instagram, while another said: “It’s tongue in cheek guys! Calm down and take it as that… jeez, some people love drama,” and a third wrote: “People have forgotten how to have fun and laugh”.
Despite the mixed response, and given the fact that it’s highly likely that it was intended as a marketing stunt and nothing more, Iceland doesn’t seem to be backing down from the move or retracting its statement.
Featured Image – Iceland
Shopping
First vendors confirmed Glossop Market Hall, including two indie Manc traders
Danny Jones
The first vendors for the upcoming Glossop Market Hall have been announced, and the lineup includes two beloved Greater Manchester independent businesses.
Better still, the third is another noteworthy name from the North West.
Glossop Market Hall is scheduled to launch later this year, setting up shop in the historic town hall complex, where the High Peak Borough Council, a retail shopping arcade and various other municipal buildings have stood in various different iterations for nearly well over a century.
With the Derbyshire town set to celebrate the opening of the newly revamped market hall, those behind the new Glossop attraction have now revealed the first three names set to take up residence there.
As you can see, the biggest names already signed on to cook from one of the six kitchens is a Manchester favourite food hall in its own right: Hello Oriental.
The Pan-Asian paradise not only has a subterranean space below Circle Square, but also at The Trafford Centre, as well as a dessert spin-off in Freight Island.
Indie trader number two comes in the form of B&V Trading, who are based at Stanley Square in Sale and specialise in eco-friendly, UK-made treats, toys and essentials for four-legged friends.
After proving a hit with the locals, their small stall at nearby Altrincham Market has grown to see them open up not just a second site in the leafy Cheshire suburbs of Knutsford back in 2022, but now boast a third location in neighbouring Macclesfield.
Speaking of Macc, local gin and whisky makers, Forest Distillery – based up at the famous Cat and Fiddle Inn pub towards the Peaks – they round out the first wave of regional businesses set to pop up in Glossop Market Hall (GMH) when it finally arrives this winter.
And once again, as the update on social media reads: “This is just the beginning”.
Natives, day-trippers and tourists from all over are bound to visit this place when it opens sometime in November (exact date still TBC), and with space not only for a dedicated bar, dining space and a coffee shop, but a total of 17 retail spaces, we can’t wait to see what comes next.
GMH becomes just the latest among a growing trend of food and drink halls popping up all over our part of the country, with virtually every Greater Manchester borough now boasting at least one of their own – or, in the city centre’s case, what feels like a dozen now.
Exhibit number… not sure, we’ve lost track at this point.
Northern Rail have announced their latest flash sale with train tickets available from just £2
Danny Jones
Finally, we’ve got some good news on the train lines once again, as Northern Rail has just announced the return of their fantastic flash sale, which sees literally millions of discounted tickets made available to the general public.
With the last promotion from Northern having delighted Brits up and down the country, the train company are once again offering affordable tickets, with prices starting from just £2.
The only catch is that you’ve got just a few days to make the most of the savings.
Confirming the flash sale across the Northern Assist social media accounts, the rail operator has now detailed both start and end dates, as well as the valid travel dates.
The 2025 Northern flash sale began at 8am this Tuesday, 30 September, with thousands of train journeys having already been booked.
A full list of all the routes with cut-price tickets on until Thursday, 2 October can be found HERE.
According to Northern, the top destinations with the most tickets available in Northern’s Flash Sale are as follows:
Manchester and Manchester Airport
Leeds
Bolton
Preston
Manchester Airport
Blackpool North
Shipley
Rochdale
Stockport
Bradford
Sheffield
Wigan Wallgate
Hebden Bridge
Blackburn
Meadowhall
Liverpool Lime Street
Skipton
Wilmslow
Doncaster
Ilkley
Hull
Wakefield Westgate
Although it remains an ever-essential network and the UK’s second-largest national rail service, the PR around Northern isn’t always positive when it comes to efficiency, quality and reliability.
Their estimated 2,650 daily lines across more than 500 stations often come under fire, especially in comparison to public transport down towards the capital.
With all that being said, the arrival of the latest Northern flash sale is a much-needed plus for the firm.
Commenting on this week’s flash sale, Northern’s commercial and customer director, Alex Hornby, said: “With three million tickets up for grabs, there’s something for everyone in Northern’s Flash Sale.
For our existing customers, it’s the perfect opportunity to visit somewhere new, and hopefully, we can encourage those who don’t currently use the train to give it a try.
We believe the Flash Sale will inspire everyone to explore everything our fantastic region has to offer, from bustling cities to the countryside and stunning coastlines. Customers will need to book early to avoid disappointment – once they’re gone, they’re gone!” You can grab your tickets online NOW.
Once again, the Northern Rail flash sale runs for just three days and closes this Thursday, 2 October, with tickets valid for travel strictly between Monday, 6 October and Friday, 24 October 2025.
Tickets can be bought on Northern’s app, online, at ticket offices and on ticket machines in stations managed by Northern – please make sure to check terms and conditions.