Iceland has announced that all mums will be banned from entering its supermarkets across the UK this Sunday.
“That’s why mums go to Iceland”… or this Mother’s Day, that’s why they don’t.
The budget supermarket has been known nationwide for its popular marketing slogan and catchphrase – which was mostly made famous by Warrington’s-own Kerry Katona on its 2000s TV adverts – but for one day only, this Sunday on Mother’s Day, the retailer is flipping that phrase on its head, and is, instead, banning all matriarchs from its stores.
Mums will be prevented from entering all Iceland and Food Warehouse stores across the UK this Sunday 10 March, with the supermarket encouraging them to “put their feet up” instead.
Announcing the so-called ‘ban’ on its official social media platforms yesterday, Iceland wrote: “It’s a fact that mums go to Iceland, however for one day only, we’re asking that they don’t go to Iceland. Sunday 10 March is Mother’s Day, and we don’t want any mums visiting our Iceland or The Food Warehouse stores.
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“Instead, we want those icons that should be celebrated this Sunday to put their feet up.”
Despite the Mother’s Day ‘ban’ – which is set to be lifted on the morning of Monday 11 March – the supermarket did add one small caveat at the end of its order to mums: “Having said that, if you need some emergency Yorkshire puddings, you’ve ran out of toilet roll, or you want to treat yourself to a tub of ice cream, we’ll let you in for a couple of minutes…”
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Icleand bosses say the one-day ‘ban’ is being introduced to “deter hero mothering figures” from shopping on what should be a day they are “celebrated and treated like royalty”.
“We know how important mums are and we know that mum’s shop at Iceland,” admitted Richard Walker, who is the Executive Chairman of Iceland Foods, “but this Mother’s Day, for one day only, we’re asking that they don’t.
“Instead, send your loved ones, or alternatively, put it off till Monday.”
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Iceland is banning mums from its UK supermarkets on Mother’s Day / Credit: Iceland
While many have seen the comical side of Iceland’s one-day-only themed stunt, and have viewed it only in good nature, others on social media have been a little more critical and have pointed out its lack of inclusivity when looked at it on the flip side.
Suggesting the retailer should take the post down, one person commented in response to Iceland on Instagram: “This isn’t going to land well. Mum’s who’ve lost babies? Single mums? Mums who work in your store? Working single dads can come then, even though they do it all already? Families without mums? Same sex families? Oh I could go on.”
Another critical commenter wrote: “What if they need food and they’re a single mum with a kid under 18 and there’s only them who can do the shopping? Good thinking Iceland.”
The retailer is encouraging mums to “put their feet up instead” during the one-day ban / Credit: Iceland
“Nice idea, but sadly so many flaws to it too,” a third wrote simply.
To counteract the critiques, others have defended the supermarket and emphasised that they see it for the “joke it is”.
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“People need to learn to take a joke,” one commenter wrote on Instagram, while another said: “It’s tongue in cheek guys! Calm down and take it as that… jeez, some people love drama,” and a third wrote: “People have forgotten how to have fun and laugh”.
Despite the mixed response, and given the fact that it’s highly likely that it was intended as a marketing stunt and nothing more, Iceland doesn’t seem to be backing down from the move or retracting its statement.
Featured Image – Iceland
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Viral cosmetics brand P. Louise to bring exclusive pop-up to Trafford Centre this Christmas
Huge cosmetics and beauty brand P.Louise has announced an exclusive pop-up set to take place in Trafford Centre this Christmas.
Greater Manchester makeup artist turned business woman, Paige Louise, gained lots of traction online for her baby pink-packaged makeup products, branded after her nickname, P.Louise, and now the company has announced its bringing an exclusive pop-up to Manchester’s Trafford Centre just in time for Christmas.
After such a success last year, the pop-up event, aptly-titled ‘Pinkmas’, will be returning to Manchester, and its bringing P.Louise’s much-loved makeup brand to life through an interactive display at the Trafford Centre.
Visitors can expect to explore the magical world of ‘Pinkmas’ through three different immersive winter zones.
P.Louise Pinkmas is coming to the Trafford Centre this festive season / Credit: Publicity Picture (via Supplied)
Much like her P.Louise Empire site over in Stockport, Pinkmas elevates this experience by sprinkling a little bit of Christmas magic over the baby pink brand and its festive-themed makeup products.
Each of the interactive zones will serve their own purpose, encouraging you to get stuck in with a variety of activities all relating to the festive season.
You can enjoy decorating your own gingerbread treats in Mrs Claus’ Kitchen, personalising and making a keepsake of best-selling product ‘Bad B*tch’, all before writing a letter to Santa at the ‘Post Me Pretty Room’.
Each person who attends can expect to spend up to three hours travelling through each pretty pink zone, guided by the P.Louise elves on a story-led tour.
After all that wonderland wonderfulness, there’s only one thing missing from this festive extravaganza, and what screams Christmas more than a pantomime? A P.Louise Pantomime though, of course, with a guest appearance from Santa himself.
As you venture through the Pinkmas pop-up, there’ll be moments for you to get your hands on some P.Louise goodies and gift sets, as well as sampling the tasty treats from the food and drink stalls.
Get ready to deck the halls with blush, gloss and glamour this festive season, as P.Louise Pinkmas is residing in Trafford Centre for the entire Christmas period.
Visitors can expect to step into a world of glitz and glam when P.Louise Pinkmas visits Trafford Centre / Credit: Publicity Picture (via Supplied)
“I wanted to create the memories I never had, and above all else, give others the chance to make those magical moments,” commented Paige Williams, who is the dynamic founder and CEO of P.Louise.
Simon Layton, Centre Director at Trafford Centre, added: “We’re thrilled to welcome Paige Williams, a brilliant local success story, and her hugely popular brand for a festive experience that’s full of sparkle and surprises.”
Co-op is offering shoppers £10 discounts to say ‘thank you’ for their cooperation during the recent cyber attack disruption.
Last month, the supermarket retailer’s stock was massively affected due to what was described as ‘malicious attempts by hackers to access [its] systems’, leaving shelves of stores across the UK bare, and payments by shoppers disrupted.
The company called it a ‘highly complex situation’, and also confirmed that hackers stole personal data – including members’ names and contact details.
The Co-op was just one business to be hit by cyber attacks this year, with other major ones affecting several other retailers like Marks & Spencer and Harrods.
Co-op is offering shoppers £10 discounts as a ‘thank you’ following its cyber attack / Credit: Co-op (via Flickr)
Now that Co-op’s 2,300 food stores nationwide have successfully returned to usual trading, the retailer wants to show gratitude to its 6.5 million members who supported the business while the attack was taking place.
To say ‘thank you’, Co-op is offering its members a 25% discount on a £40 shop, meaning they can get £10 off their purchases.
“I’m very proud that, thanks to the work of our colleagues, we are very near to making a full and complete recovery from the recent cyberattack on our Co-op,” commented Co-op’s Managing Director of Food, Matt Hood, “and I’m delighted to see our stores looking back to normal and being able to serve our shoppers and communities.
“We are so grateful to our member owners for their support and patience with us during what was a very difficult time.
“I hope this gesture of appreciation goes a little way to showing them our thanks, with more value rewards to come over the summer.”
The 25% offer runs from today (Wednesday 18 June) right through to 24 June at all Co-op stores across the UK, and it can only be used by members one time.
Emily Sergeant -
5th March 2024 
