Iceland has announced that all mums will be banned from entering its supermarkets across the UK this Sunday.
“That’s why mums go to Iceland”… or this Mother’s Day, that’s why they don’t.
The budget supermarket has been known nationwide for its popular marketing slogan and catchphrase – which was mostly made famous by Warrington’s-own Kerry Katona on its 2000s TV adverts – but for one day only, this Sunday on Mother’s Day, the retailer is flipping that phrase on its head, and is, instead, banning all matriarchs from its stores.
Mums will be prevented from entering all Iceland and Food Warehouse stores across the UK this Sunday 10 March, with the supermarket encouraging them to “put their feet up” instead.
Announcing the so-called ‘ban’ on its official social media platforms yesterday, Iceland wrote: “It’s a fact that mums go to Iceland, however for one day only, we’re asking that they don’t go to Iceland. Sunday 10 March is Mother’s Day, and we don’t want any mums visiting our Iceland or The Food Warehouse stores.
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“Instead, we want those icons that should be celebrated this Sunday to put their feet up.”
Despite the Mother’s Day ‘ban’ – which is set to be lifted on the morning of Monday 11 March – the supermarket did add one small caveat at the end of its order to mums: “Having said that, if you need some emergency Yorkshire puddings, you’ve ran out of toilet roll, or you want to treat yourself to a tub of ice cream, we’ll let you in for a couple of minutes…”
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Icleand bosses say the one-day ‘ban’ is being introduced to “deter hero mothering figures” from shopping on what should be a day they are “celebrated and treated like royalty”.
“We know how important mums are and we know that mum’s shop at Iceland,” admitted Richard Walker, who is the Executive Chairman of Iceland Foods, “but this Mother’s Day, for one day only, we’re asking that they don’t.
“Instead, send your loved ones, or alternatively, put it off till Monday.”
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Iceland is banning mums from its UK supermarkets on Mother’s Day / Credit: Iceland
While many have seen the comical side of Iceland’s one-day-only themed stunt, and have viewed it only in good nature, others on social media have been a little more critical and have pointed out its lack of inclusivity when looked at it on the flip side.
Suggesting the retailer should take the post down, one person commented in response to Iceland on Instagram: “This isn’t going to land well. Mum’s who’ve lost babies? Single mums? Mums who work in your store? Working single dads can come then, even though they do it all already? Families without mums? Same sex families? Oh I could go on.”
Another critical commenter wrote: “What if they need food and they’re a single mum with a kid under 18 and there’s only them who can do the shopping? Good thinking Iceland.”
The retailer is encouraging mums to “put their feet up instead” during the one-day ban / Credit: Iceland
“Nice idea, but sadly so many flaws to it too,” a third wrote simply.
To counteract the critiques, others have defended the supermarket and emphasised that they see it for the “joke it is”.
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“People need to learn to take a joke,” one commenter wrote on Instagram, while another said: “It’s tongue in cheek guys! Calm down and take it as that… jeez, some people love drama,” and a third wrote: “People have forgotten how to have fun and laugh”.
Despite the mixed response, and given the fact that it’s highly likely that it was intended as a marketing stunt and nothing more, Iceland doesn’t seem to be backing down from the move or retracting its statement.
Featured Image – Iceland
Shopping
Poundland relaunches its £1 engagement rings ahead of Valentine’s Day
Emily Sergeant
Valentine’s Day is just around the corner, and Poundland has hatched a plan to help those on a budget this year.
You can propose to your other half at any time of the year, but it’s fair to say that Valentine’s Day is a date much more popular than others – especially for those who want to surprise their partner with a gift they’ll never forget for the special occasion.
But with the cost of living crisis sadly still making its impact felt across the UK, a costly engagement ring is not something everyone is able to afford.
Luckily, for anyone keen to make the grand romantic gesture but while saving a few pennies at the same time, Poundland has decided to bring back its £1 engagement rings ahead of the season of love, so you’ll have plenty of time to get planning how you’ll pop that all-important question.
The budget retailer first launched its affordable engagement rings back in 2020, and they proved massively popular.
Poundland has brought back its £1 engagement rings ahead of Valentine’s Day / Credit: Poundland
At just £1 each, Poundland says these symbolic rings – which are available in more than 10 different designs – are a “thoughtful” way to showcase your love for Valentine’s Day and beyond, and can help make the occasion “unforgettable”, all without breaking the bank and keeping your budget intact.
From timeless solitaire designs, to romantic heart-shaped details, each ring in the 2025 range is “uniquely crafted to add a touch of charm and elegance to your Valentine’s Day proposal”, according to the retailer, so whether your partner adores classic simplicity or something with a playful edge, there’s supposedly a ring to match every style.
And the best part? Each £1 ring comes beautifully presented in a red velvet heart-shaped box, so your proposal can “feel as special as the love you’re celebrating”.
Poundland’s £1 engagement rings are now available both online and in stores nationwide, and you can view the full range here.
Featured Image – Poundland
Shopping
LEGO-loving little Mancs can now compete against the world to become a ‘Mini Master Model Builder’
Emily Sergeant
Little Mancs who love LEGO can now enter a worldwide competition and battle it out to become a ‘Mini Master Model Builder’.
Is your child a LEGO super fan? Do they reckon they could build impressive LEGO creations in their sleep? Well, if they’re feeling brave enough and are ready to put their skills to the test, then you’ll want to take them down to LEGOLAND Discovery Centre Manchester, as the hunt is one for a talented youngster to be crowned the UK’s newest ‘Mini Master Model Builder’.
Young LEGO fans will have the chance to let their imaginations run wild in a “bricktastic” competition, by building the most epic creation entirely out of LEGO bricks in an attempt to take home the coveted title.
Participants are invited to “demonstrate their imagination and creativity” by constructing something extraordinary that will leave the judges in awe – with the judges particularly interested in an array of building techniques and a strong creative flare, so entrants should “think outside the box” and let their personality and interests shine through.
Little Mancs who love LEGO can now compete to become a ‘Mini Master Model Builder’ / Credit: Supplied
Finalists will be chosen by the LEGOLAND Master Model Builders and Playmakers.
Each Discovery Centre in Manchester and Birmingham will then crown its own ‘Mini Master Model Builder’, and the winners will work with the local Master Model Builder to create their final models, which will then compete in the global final.
Winners will be given the unique opportunity of having their creation displayed at the iconic LEGO House in Denmark, plus a prize of £100 to spend in the LEGOLAND store, and a Local Annual Pass for them and their family too.
Up to the challenge then? All hopeful Mini Master Model Builders will need to get themselves down to LEGOLAND Discovery Centre Manchester at Trafford Palazzo – which is next to the Trafford Centre – any weekend up until the start of February.
Entry into the competition is included in the price of one standard admission ticket to LEGOLAND Discovery Centre Manchester.
All entries must be made by those under the age of 18, and only one entry per person can be made.
Emily Sergeant -
5th March 2024 
