Skims, the wildly popular clothing brand co-founded and launched by Kim Kardashian, has brought its swimwear collection to Europe for the first time ever.
The best-selling range of swimming costumes and bikinis is available to shop at the first-ever European Skims pop-up in London, as well as being stocked in Manchester.
Selfridges department stores in both the Trafford Centre and in the city centre will have an edit of the collection for customers to shop.
Down south, the Corner Shop at Selfridges London has become an immersive Skims experience, designed to replicate a Summer Los Angeles poolside oasis, down to the diving boards and palm trees.
Shoppers will even be able to grab custom Skims ice cream treats by Chin Chin Labs while they browse.
ADVERTISEMENT
It’s been designed in partnership with the brand’s long-time collaborator, Willo Perron of Perron-Roettinger.
The Skims swimwear edit available to shop at Selfridges Manchester Trafford and Selfridges Manchester Exchange Square will include the brand’s signature cuts in multiple coverage levels and colourways.
ADVERTISEMENT
The Skims swim collection, now available to shop in ManchesterThe Skims swim collection, now available to shop in Manchester. Credit: SuppliedThe Skims swim collection, now available to shop in Manchester. Credit: Supplied
The pop-up experience and arrival into Europe follows the opening of a Skims Summer Pop-Up in New York, where visitors waited in a queue for more than two hours every day to shop.
The brand has also revealed plans to expand into free-standing stores across the UK and Europe within the next three years.
Jens Grede, co-founder and CEO at Skims said: “I’m thrilled to open our first international pop-up experience at the iconic Selfridges Corner Shop. We expect demand and buzz to be high as this is the first time SKIMS Swim will be available in retail outside of the U.S.
ADVERTISEMENT
“The pop-up experience will set the tone for the future of Skims in London, as the cultural and fashion destination is a key market for our global expansion.”
The Skims pop-up space in Selfridges London. Credit: SuppliedThe Skims pop-up space in Selfridges London. Credit: Supplied
Robert Norton, Chief Commercial Officer at Skims, said: “As we look to establish SKIMS as a global brand, Selfridges London is the optimal starting point for the next phase of SKIMS journey with our existing customer base in the UK and unparalleled business at Selfridges to date.
“The pop-up experience and expansion of our permanent shop-in-shop space at Selfridges set the framework for our global retail strategy, and we will continue to leverage multi-brand partnerships this year as we plan to open 35 shop-in-shops in the U.S. and internationally.”
Bosse Myhr, Selfridges Director of Womenswear and Menswear, said: “We are extremely excited to welcome SKIMS Swim to the Selfridges Corner Shop, continuing to build on our long-standing relationship with the brand.
“We know our customers love SKIMS product and its distinct point of view. We are looking forward to Selfridges customers being the first to explore the SKIMS Swim collection in Europe, with an extraordinary shopping experience that will get everyone in the mood for summer.”
ADVERTISEMENT
Skims is available to shop in Manchester now at Selfridges store, while stocks last.
Featured image: Supplied
Shopping
Huge queues form in Manchester as Molly-Mae Hague hands out free coffees and cookies
Daisy Jackson
Hundreds of people have flocked into Manchester city centre for a chance to meet super-influencer Molly-Mae Hague in the flesh.
The 25-year-old former Love Island star is hosting a pop-up for her fashion brand Maebe.
And after briefly promoting it on her Instagram stories to her 8.5m followers, the crowds have formed fast.
Molly-Mae herself is in Manchester handing out free coffees and cookies to celebrate International Women’s Day.
The Maebe coffee truck and pop-up structure are in Lincoln Square, just past the Town Hall.
Fans of the star (who are, yes, mostly female) have been queueing for several hours ahead of the pop-up opening at 10am.
Many have been posing for selfies and chatting to a beaming Molly-Mae after collecting their free treats.
There are also film crews in attendance, who it’s believed are filming for the second instalment of her upcoming documentary, Molly-Mae: Behind It All.
She launched her brand Maebe last September, pitched as offering accessible luxury fashion.
Previous Maebe pop-ups have only taken place in London, despite Molly-Mae living in the north west.
The queues are still raging in Manchester for the pop-up, if anyone was planing to head down.
The 1975 set to release live album of ‘Still… At Their Very Best’ Manchester show at AO Arena
Danny Jones
The 1975 are releasing a live album version of 2024’s ‘Still… At Their Very Best’ tour show at the AO Arena in Manchester.
As someone who was there in the flesh, trust us, it’s a performance worth reliving.
With the Wilmslow-formed Manc adoptees looking like they might be gearing up for another album cycle, not to mention being named as one of the headliners on the 2025 Glastonbury lineup, it seems as though they break from the spotlight is coming to an end.
It’s been two years and a half years since they dropped their last album, Being Funny in a Foreign Language, but they’ve been touring around the world pretty much ever since and now they’ve decided to press one of their concert highlights onto vinyl.
As you can see, perhaps the most striking thing about the upcoming live LP is the artwork for it. Although we can’t put our finger on exactly where it is, the imagery looks to be taken from a housing estate somewhere nearby.
To be honest, it wouldn’t matter whether it was in Greater Manchester or somewhere in their home county of Cheshire, for that matter: there’s just undeniably familiar and undeniably Northern-looking about the whole thing.
How on Earth they’ve managed to look something so normal and mundane somehow poetic and interesting we’ll never know, all we can guarantee is that the recordings pulled for this latest release are guaranteed to be brilliant.
Following the first world tour of their critically acclaimed fifth record, we waxed lyrical over the performance and after witnessing the evolution of that admittedly barmy live set all over again just over a year later, we went so far as to dub them among “some of the best performers on the planet”.
The only dilemma we have is deciding which one we prefer more: January 2023 or February 2024. Having said that, one did include a very special surprise guest…
We’re standing by that claim we made above, by the way; maybe it’s because of just how good that Manchester energy was and exactly why The 1975 boys have decided not just to document it but immortalise that particular gig as a live album.
Not only was it their de facto homecoming gig following a gargantuan world tour, but as it was the second iteration of that first ‘At Their Very Best’ show, the chances were it was always going to get better and more refined.
The setlist included the typical title track opening, ‘Looking For Somebody To Love’, ‘Happiness’, ‘Part Of The Band’ and ‘Oh Caroline’; ‘Robbers’, ‘Fallingforyou’, ‘Somebody Else’, ‘Chocolate’, ‘I Always Wanna Die (Sometimes)’, ‘People’ and many more.
You can find the full tracklist and pre-order The 1975 ‘Still… At Their Very Best live album, taken directly from the AO Arena performance in Manchester, right HERE.
The cover for The 1975 Manchester live album and the moments it captures. (Credit: Dirty Hit/Audio North)
Daisy Jackson -
22nd June 2023 
