Skims, the wildly popular clothing brand co-founded and launched by Kim Kardashian, has brought its swimwear collection to Europe for the first time ever.
The best-selling range of swimming costumes and bikinis is available to shop at the first-ever European Skims pop-up in London, as well as being stocked in Manchester.
Selfridges department stores in both the Trafford Centre and in the city centre will have an edit of the collection for customers to shop.
Down south, the Corner Shop at Selfridges London has become an immersive Skims experience, designed to replicate a Summer Los Angeles poolside oasis, down to the diving boards and palm trees.
Shoppers will even be able to grab custom Skims ice cream treats by Chin Chin Labs while they browse.
It’s been designed in partnership with the brand’s long-time collaborator, Willo Perron of Perron-Roettinger.
The Skims swimwear edit available to shop at Selfridges Manchester Trafford and Selfridges Manchester Exchange Square will include the brand’s signature cuts in multiple coverage levels and colourways.
The Skims swim collection, now available to shop in ManchesterThe Skims swim collection, now available to shop in Manchester. Credit: SuppliedThe Skims swim collection, now available to shop in Manchester. Credit: Supplied
The pop-up experience and arrival into Europe follows the opening of a Skims Summer Pop-Up in New York, where visitors waited in a queue for more than two hours every day to shop.
The brand has also revealed plans to expand into free-standing stores across the UK and Europe within the next three years.
Jens Grede, co-founder and CEO at Skims said: “I’m thrilled to open our first international pop-up experience at the iconic Selfridges Corner Shop. We expect demand and buzz to be high as this is the first time SKIMS Swim will be available in retail outside of the U.S.
“The pop-up experience will set the tone for the future of Skims in London, as the cultural and fashion destination is a key market for our global expansion.”
The Skims pop-up space in Selfridges London. Credit: SuppliedThe Skims pop-up space in Selfridges London. Credit: Supplied
Robert Norton, Chief Commercial Officer at Skims, said: “As we look to establish SKIMS as a global brand, Selfridges London is the optimal starting point for the next phase of SKIMS journey with our existing customer base in the UK and unparalleled business at Selfridges to date.
“The pop-up experience and expansion of our permanent shop-in-shop space at Selfridges set the framework for our global retail strategy, and we will continue to leverage multi-brand partnerships this year as we plan to open 35 shop-in-shops in the U.S. and internationally.”
Bosse Myhr, Selfridges Director of Womenswear and Menswear, said: “We are extremely excited to welcome SKIMS Swim to the Selfridges Corner Shop, continuing to build on our long-standing relationship with the brand.
“We know our customers love SKIMS product and its distinct point of view. We are looking forward to Selfridges customers being the first to explore the SKIMS Swim collection in Europe, with an extraordinary shopping experience that will get everyone in the mood for summer.”
Skims is available to shop in Manchester now at Selfridges store, while stocks last.
Featured image: Supplied
Shopping
Inside the UK’s largest Bershka store that has just opened inside the Trafford Centre
Clementine Hall
Bershka has opened its first-ever Manchester store this week, and it’s a fashion lover’s paradise.
Spanning an absolutely massive 1200 square meters, the Spanish fast fashion clothing retailer has touched down in the Trafford Centre with a bang.
Known for its on trend and affordable pieces, Bershka caters to a younger audience who are looking to dress to impress.
From camouflage mini skirts to buckled biker boots, if you’ve seen a fashion trend online and you’re wanting to try it out for yourself – Bershka is the place to spend your money.
Images: Supplied
The new flagship store located on Peel Avenue next to John Lewis is organised into three independent sections: BERSHKA, BSK, and MAN collections.
The store concept aims to integrate the building’s interior with a groundbreaking store prototype already used in other locations across the world.
Featuring a sequence of product display modules designed to showcase the different collections while changing materials depending on the section.
Images: Supplied
Each section is designed to be your own personal shopper, so you really don’t have to go far to find your perfect fit.
Spending money has never been so easy, with the brand new streamlined checkout sections that include plenty of both traditional and self-checkout counters meaning you’ll never find yourself queueing.
Another standout feature is the store’s lighting, specifically designed for this supersized flagship store. Small rectangular LED spotlights with warm and comfortable lighting have been used to enhance the customer’s shopping experience, so you can say goodbye to harsh changing room lighting.
Images: Supplied
Custom sound panels have been designed and installed in central areas of each section, as well as AR mirrors that us AR technology allowing you to try on products through different filters created exclusively by the brand. How cool is that?
So grab your wallets and get yourself to the Trafford Centre to browse Bershka to your heart’s content.
Adidas drop Liam and Noel Gallagher SPZL trainers
Daisy Jackson
Liam and Noel Gallagher have teamed up with adidas once again to create their very own SPZL trainers.
The sportswear giant has today dropped the designs for the adidas LG Achille SPZL and the adidas NG Marathon SPZL.
The sure-to-sell-out trainers will officially hit shelves in the new Manchester adidas store, and other stockists, next weekend.
The footwear drop coincides with the ongoing Oasis reunion tour, which attracted hundreds of thousands of people to the city when they played five nights in Heaton Park.
Liam and Noel themselves have maintained a close relationship with Gary Aspden, curator of the adidas SPZL range, for more than two decades.
They’re often seen sporting the iconic trainers and creating product collaborations, and now they’re back with a new Three Stripes partnership and their very own new adidas SPZL trainers.
Up first is Liam Gallaghers’s adidas SPZL, with the Oasis frontman asking to bring back a revised version of an archival runner, the adidas Achille.
The LG Achille SPZL features a khaki mesh base, chocolate brown stripes, a beige suede T-toe overlay, and a sand outside, with a motif of Liam on the tongue of the shoe.
Noel Gallagher’s NG Marathon SPZLs are his first collaborations with the brand since his immediate sell-out shoes back in 2017.
His are a new hybrid inspired by the adidas Marathon 85 silhouette, keeping the suede upper and rubber outsole of the Marathon 85 but with a deep navy/sky blue palette with a reworked toe box and midsole, as well as details like the Eco-Tex tongue and tonal eyelets.
Both shoes feature a portrait of their namesakes on the tongue, as well as spare laces, co-branded sock liners, and commemorative packaging.
The adidas LG Achille SPZL and the adidas NG Marathon SPZL are set to launch via adidas SPZL stockists and the adidas Carnaby and MCR retail stores on 16 August.
Daisy Jackson -
22nd June 2023 
