Skims, the wildly popular clothing brand co-founded and launched by Kim Kardashian, has brought its swimwear collection to Europe for the first time ever.
The best-selling range of swimming costumes and bikinis is available to shop at the first-ever European Skims pop-up in London, as well as being stocked in Manchester.
Selfridges department stores in both the Trafford Centre and in the city centre will have an edit of the collection for customers to shop.
Down south, the Corner Shop at Selfridges London has become an immersive Skims experience, designed to replicate a Summer Los Angeles poolside oasis, down to the diving boards and palm trees.
Shoppers will even be able to grab custom Skims ice cream treats by Chin Chin Labs while they browse.
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It’s been designed in partnership with the brand’s long-time collaborator, Willo Perron of Perron-Roettinger.
The Skims swimwear edit available to shop at Selfridges Manchester Trafford and Selfridges Manchester Exchange Square will include the brand’s signature cuts in multiple coverage levels and colourways.
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The Skims swim collection, now available to shop in ManchesterThe Skims swim collection, now available to shop in Manchester. Credit: SuppliedThe Skims swim collection, now available to shop in Manchester. Credit: Supplied
The pop-up experience and arrival into Europe follows the opening of a Skims Summer Pop-Up in New York, where visitors waited in a queue for more than two hours every day to shop.
The brand has also revealed plans to expand into free-standing stores across the UK and Europe within the next three years.
Jens Grede, co-founder and CEO at Skims said: “I’m thrilled to open our first international pop-up experience at the iconic Selfridges Corner Shop. We expect demand and buzz to be high as this is the first time SKIMS Swim will be available in retail outside of the U.S.
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“The pop-up experience will set the tone for the future of Skims in London, as the cultural and fashion destination is a key market for our global expansion.”
The Skims pop-up space in Selfridges London. Credit: SuppliedThe Skims pop-up space in Selfridges London. Credit: Supplied
Robert Norton, Chief Commercial Officer at Skims, said: “As we look to establish SKIMS as a global brand, Selfridges London is the optimal starting point for the next phase of SKIMS journey with our existing customer base in the UK and unparalleled business at Selfridges to date.
“The pop-up experience and expansion of our permanent shop-in-shop space at Selfridges set the framework for our global retail strategy, and we will continue to leverage multi-brand partnerships this year as we plan to open 35 shop-in-shops in the U.S. and internationally.”
Bosse Myhr, Selfridges Director of Womenswear and Menswear, said: “We are extremely excited to welcome SKIMS Swim to the Selfridges Corner Shop, continuing to build on our long-standing relationship with the brand.
“We know our customers love SKIMS product and its distinct point of view. We are looking forward to Selfridges customers being the first to explore the SKIMS Swim collection in Europe, with an extraordinary shopping experience that will get everyone in the mood for summer.”
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Skims is available to shop in Manchester now at Selfridges store, while stocks last.
Featured image: Supplied
Shopping
Trafford Centre Boxing Day and New Year opening hours
Thomas Melia
Boxing Day is one of the best days of the year for shoppers, packed with offers, deals, goodies and most importantly, mega savings – especially at Trafford Centre.
One of Greater Manchester’s biggest shopping malls is preparing for one of their biggest days of trade in the whole calendar year with Boxing Day just around the corner.
Trafford Centre has it all, from its impressive decor to the brands and commercial businesses it houses within its 2,230,000 square feet of retail paradise.
Boxing Day can be very stressful for some and if you find yourself in this club, why not take a load off your shoulders by guaranteeing a parking space right outside the shop doors with the shopping centre’s new ‘Premium parking service’.
Eager-eyed shoppers will have spotted the usually bustling China Town section of The Orient food hall boarded up for quite sometime as it’s undergoing a huge facelift.
Major retailer Monki to close store in Manchester Arndale
Daisy Jackson
Monki, a popular fashion brand that’s owned by H&M, had announced it’s closing its Manchester store – and soon.
The high street brand is famed for selling bold, playful clothing at affordable prices.
It opened its glittering disco-inspired shop in the heart of the Manchester Arndale in 2018.
Shoppers will recognise the holographic arches at the entrance and the Monki brand name spelled out in lightbulbs overhead.
But this week, H&M confirmed that all seven Monki stores across the UK will close, either shutting them completely or merging them with Weekday, another of the retail giant’s brands.
Manchester is among the first casualties of this move, with signs in the window of the store confirming that a closing down sale will be live until 12 January.
At that point, the Manchester Monki store will close for good.
Also shutting will be Newcastle, with the fate of the five remaining shops – including one in Sheffield – not yet confirmed.
The statement from H&M read: “A limited number of Monki stores are intended to be transformed into multi-brand Weekday destinations, while the others are intended to be closed.
“The newly formed Weekday multi-brand destination will cater to customers’ high aesthetic standards while embracing their multitude of unique expressions.”
In a statement shared earlier this month, they added: “Being mindful about the changes this might entail for our colleagues; we look forward to this exciting new chapter on the way to something great.”
Monki will close in Manchester Arndale on 12 January.
Daisy Jackson -
22nd June 2023 
