We hear the word immersive thrown around a lot these days, but if the notion of walking through some of your favourite fantasy and sci-fi worlds in a state-of-the-art XR tour doesn’t fit the definition, we don’t know what does.
Get ready to pull on a headset and be dropped into a different universe, Mancs.
This is Immersia XR: an industry-leading immersive entertainment and XR (extended reality) experience has just been unveiled right here in Greater Manchester.
Anyone for a ride on a magic carpet?
Credit: The Manc GroupCredit: Immersia XR (supplied)
Immersia XR specialises in what they call ‘Walking XR Theatre – a new term for a new kind of experience’, and boasts big plaudits across the board, with an average Google rating of 4.8 from dozens of reviews already.
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Having just made its Manchester debut to the public at Trafford Palazzo (located right next to 0161’s famous Trafford Centre) this summer, the new addition brings cutting-edge technology blended with iconic family-favourite tales in an “unforgettable walk-through format.”
A lucky few have been treated to our first time, including us here at The Manc, and you’ll have to take our word for it when we tell you it’s a truly incredible experience.
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It’s the first of its kind in the UK and Europe, and although there are other similar VR and AR offerings around the region, you won’t find anything quite like ‘walking theatre’ and this free-roam experience.
Credit: Supplied
As you can see above, there are a number of experiences to be enjoyed right from the off, including two modes inspired by childhood classics, Alice in Wonderland and Tales of Aladdin.
Ever fancied trying your hand as an astronaut and walking on the surface of the moon as you look back at the Earth below? Course you have! No training involved in this one, either.
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Take that, Katy Perry, you can keep your short-lived Blue Origin nonsense to yourself.
Immersia XR’s ambition doesn’t stop there, though, as they are also preparing to introduce the exciting new ‘Terracotta Army’ experience in the near future.
Here’s a glimpse at how it looks inside the goggles:
Already open to the public and running up until Sunday, 6 July 2025, Immersia XR is fun for all ages, with kid-friendly zones and accessible narratives built into the experience.
Best of all, there are actually very few bells and whistles; no screens, no controllers – it’s just you walking through the story of your choice.
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Immersia XR’s founder, Ian Xiang, said: “We’re not just launching a new attraction—we’re pioneering the future of storytelling. Walking XR Theatre is where cinema, theatre, and technology converge to create magic. You don’t just watch the story—you walk through it.”
Tickets are on sale now, with adult prices starting from only £17, children (ages 3–15) from just £12, and family tickets (2 adults, 2 kids) from £54. Great value for money.
Concession tickets are also available for students and over-65s, priced from £16, and group bookings of 10 or more receive 10% off. You can even get 20% off all ticket types with the early bird code: PRESS20. You can grab yours HERE.
Manchester City are hosting special Christmas-themed tours of the Etihad Stadium
Danny Jones
Manchester City FC’s critically acclaimed stadium tour is about to get super festive, as the Etihad Stadium are now hosting special Christmas-themed walks around the ground.
You’ve watched the tales of the ‘Centurions’, ‘Treble winners, the ‘Fourmidables’, and plenty of other ‘Cityzen’ stories play out in front of you, but have you visited the hallowed halls while their decked doughs of holly for yourself?
Well, now’s your chance.
Hosting a series of exclusive festive tours around the Etihad this month, Man City fans, club-obsessed kids, and football fanatic tourists in general can take a walk around the impressive sporting arena for the perfect early Christmas present.
In addition to being able to walk around the famous home of the Blues, sit in the home team dressing room and see the trophy cabinet, fans of all ages can now field questions with virtual Pep and Haaland in their very own press conference, before walking down the tunnel, into the dugout and sitting pitchside.
Once you’ve finished warming up the gaffer’s very own seat (they’re actually already heated), supporters can look forward to a brand-new dancing light display, plus more heartwarming entertainment in the form of Christmas carol audio recorded by Manchester’s very own Hallé Youth Choir.
As if that wasn’t enough, ‘Beyond the Blue Moon’ VR experiences and special ‘Etihad After Dark’ tours will be available, too, giving people from all over and of all ages an extra opportunity to turn up and make the most of this truly global club.
You can even grab a warming mulled wine or hot Vimto during the evening slots to keep your hands nice and toasty as you go around – be rude not to.
Rumour has it Santa may have left a gift lying around each day, too. Safe to say that puts our Advent calendar this year to shame…
Credit: Man City (supplied)
Here’s hoping he doesn’t get a telling off for wearing red…
Evening tours at the Eithad will be held from 5:30 and 6pm on 7, 12, 14, 18, 22 and December, and the main slot will be running all the way up until Christmas Eve (24 Dec).
You can even grab a warming mulled wine or hot Vimto to keep your hands nice and toasty as you go around – be rude not to.
Tickets start from only £26 per person and family passes are priced at just £60.
Better still, you can even spring for the VIP package if you fancy: a two-hour experience that is one of the most interactive and immersive you’ll find anywhere.
The Etihad Stadium is currently in the middle of a huge redevelopment, both in terms of size and things to do around the wider Campus, with the expanded North Stand not only seeing matchday fan capacity increased to over 60k, but a new club shop, sky bar, hotel, and a rooftop walk being added.
With that in mind, it’s no wonder that the already award-winning City stadium tours are simultaneously seeing an upgrade over the holiday period.
Being given the Tripadvisor seal of approval once again last year, as the club were once again recognised in the Travellers’ Choice ‘Best of the Best’ – putting them not just in the top three stadium tours in the UK but in the top 1% of the most highly rated in the world – things are only getting bigger.
You can find out full availability, timings and where to get tickets right HERE.
Manchester’s iconic Rylands building is being reborn – and the developers want to hear from you
Daisy Jackson
Manchester’s iconic Rylands building, formerly home to the Debenhams department store, is being reborn.
And now the developers working on its new chapter want Mancunians to weigh in on which businesses we want to see in the landmark building.
The transformation of Rylands Manchester will honour the heritage character of the building, which dates back to 1932, but will introduce contemporary design and a list of residents that’s bang up to date for our modern city centre.
The plans include building a four-storey extension with panoramic city views and a bright, central atrium. When it completes, this Grade II-listed art deco building will bring together workspace, retail, and leisure, right at the beating heart of town between the Northern Quarter, Piccadilly, Manchester Arndale, and the central business district.
Standing proudly at the top of Market Street, this next era for Rylands will establish it as an exciting new destination in the heart of town when its phased completion begins from late 2026.
Already confirmed to be moving in is Market Place Food Hall with its first northern location, which has signed on for a 15 year lease to occupy the ground floor of Rylands.
Market Place Food Hall is already confirmed to be moving into RylandsRylands is entering a new era
But now Rylands are putting it back to locals to ask what shops, restaurants, or cafes we’d love to see moving in.
It could be a high street hero you’ve loved for years, an independent business you’ve fallen for, or a foodie spot you return to time and time again.
Your ideas could help to shape the future of this landmark building and make it a destination us Mancs can be proud of.
And if you submit your suggestions in the comments of THIS Instagram post, you could be in with a chance of winning a £100 Love2Shop voucher (make sure you’re following @Rylands_manchester for a chance to win).
Danny Jones -
17th April 2025 
