We hear the word immersive thrown around a lot these days, but if the notion of walking through some of your favourite fantasy and sci-fi worlds in a state-of-the-art XR tour doesn’t fit the definition, we don’t know what does.
Get ready to pull on a headset and be dropped into a different universe, Mancs.
This is Immersia XR: an industry-leading immersive entertainment and XR (extended reality) experience has just been unveiled right here in Greater Manchester.
Anyone for a ride on a magic carpet?
Credit: The Manc GroupCredit: Immersia XR (supplied)
Immersia XR specialises in what they call ‘Walking XR Theatre – a new term for a new kind of experience’, and boasts big plaudits across the board, with an average Google rating of 4.8 from dozens of reviews already.
Having just made its Manchester debut to the public at Trafford Palazzo (located right next to 0161’s famous Trafford Centre) this summer, the new addition brings cutting-edge technology blended with iconic family-favourite tales in an “unforgettable walk-through format.”
A lucky few have been treated to our first time, including us here at The Manc, and you’ll have to take our word for it when we tell you it’s a truly incredible experience.
It’s the first of its kind in the UK and Europe, and although there are other similar VR and AR offerings around the region, you won’t find anything quite like ‘walking theatre’ and this free-roam experience.
Credit: Supplied
As you can see above, there are a number of experiences to be enjoyed right from the off, including two modes inspired by childhood classics, Alice in Wonderland and Tales of Aladdin.
Ever fancied trying your hand as an astronaut and walking on the surface of the moon as you look back at the Earth below? Course you have! No training involved in this one, either.
Take that, Katy Perry, you can keep your short-lived Blue Origin nonsense to yourself.
Immersia XR’s ambition doesn’t stop there, though, as they are also preparing to introduce the exciting new ‘Terracotta Army’ experience in the near future.
Here’s a glimpse at how it looks inside the goggles:
Already open to the public and running up until Sunday, 6 July 2025, Immersia XR is fun for all ages, with kid-friendly zones and accessible narratives built into the experience.
Best of all, there are actually very few bells and whistles; no screens, no controllers – it’s just you walking through the story of your choice.
Immersia XR’s founder, Ian Xiang, said: “We’re not just launching a new attraction—we’re pioneering the future of storytelling. Walking XR Theatre is where cinema, theatre, and technology converge to create magic. You don’t just watch the story—you walk through it.”
Tickets are on sale now, with adult prices starting from only £17, children (ages 3–15) from just £12, and family tickets (2 adults, 2 kids) from £54. Great value for money.
Concession tickets are also available for students and over-65s, priced from £16, and group bookings of 10 or more receive 10% off. You can even get 20% off all ticket types with the early bird code: PRESS20. You can grab yours HERE.
Nike and go-to online running shoe suppliers confirmed as new sponsors for Altrincham 10k
Danny Jones
The annual Altrincham 10k just got a whole lot bigger and better ahead of this year’s run, as the annual race has just notched Nike as one of their new lead sponsors – and that’s not all.
Alty’s annual race is also being backed by SportsShoes.com, a.k.a. the go-to trainers supplier for so many runners, who will be presenting the 2025 edition in partnership with RunThroughUK.
Now part of RunThrough North‘s regular programme, Altrincham 10k continues to grow in size with each passing year, as demonstrated by getting such prestigious sponsors on board.
Taking place this weekend, the 2025 Alty 10k could just be the biggest yet.
We are thrilled to announce that we are teaming up with @Nike & @sportsshoes_com to bring the town an unforgettable race day 🤝
📅 Sunday 7th September 🏃 3,500 runners 👟 Closed roads ⚡️ Electric atmosphere
Set to welcome approximately 3,500 runners to the Trafford market town’s central streets, the Altrincham 10k is one of the final large-scale running events on the local calendar.
Aligning both famous brands with the heart of Altrincham’s running community and, indeed, giving Greater Manchester’s wider sports culture, it’s yet more prestige for 0161.
The 2025 race will also see Nike showcase its latest road running line-up, including the newest max cushioning shoe: the ‘Vomero Plus’; the responsive ‘Pegasus’ everyday trainer, as well as supportive ‘Structure’ model, meaning runners will get a chance to sample their latest styles.
As well as support from SportsShoes.com and official Nike ambassadors, North West native and GB triathlete Katie Halligan, Hits Radio presenter and ultra runner Hattie Pearson, as well as local Manc artist Emma Evans will all be there too.
These equally inspiring women have also been chosen to help represent Nike and RunThrough’s shared mission of attracting more female runners, as shown with events such asthe recent 2025 Women’s Run Series back in April.
Co-Founder of RunThrough, Matt Wood, said of the new partnership: “Welcoming Nike as title sponsor of the Altrincham 10K, alongside our long-standing partner SportsShoes.com, is a huge milestone for the event.
“This partnership highlights the growth of our community and the strength of our brand. We can’t wait to support the thousands of runners taking part in the Nike Altrincham 10K, Presented by SportsShoes.com.”
As for SportShoes, brand manager Gavin Bannister added: “The energy around this year’s 10K will be electric, and we can’t wait to see everyone out there chasing their goals and celebrating the power of running.
“From our own athletes to first-time runners, this event is all about showing up, pushing limits, and being part of something truly special, and that is what Nike and Sportsshoes.com are all about.”
Entries are still open for any of those interested in a last-minute place in the race on Sunday, 7 September – you can sign up HERE.
Manchester’s largest outdoor ice rink is returning to the city centre this festive season
Emily Sergeant
Manchester’s massive outdoor ice rink has been confirmed for a return to Cathedral Gardens once again this festive season.
Skate Manchester has always been a festive staple of our city centre, and there’s also a flurry of other frozen events and activities planned for 2025 too – including the return of the Scare Skate for Halloween.
Following success in previous years, Scare Skate returns this spooky season, and families, friends, and festive fun seekers visiting the rink this season can expect Halloween-themed music, lighting, and themed props to ignite the fright factor.
After Halloween, the magic continues as the rink transforms into a festive wonderland.
Manchester’s largest outdoor ice rink is returning to the city centre this festive season / Credit: Supplied
Skaters can expect to glide across a gleaming ice path and spin around a dazzling seven-metre Christmas tree taking centre stage in the middle of the rink.
You’ll be able to enjoy the sights and sounds of Christmas whatever the weather has in store for our city this year too, as although the rink will be outdoors in the heart of Cathedral Gardens, the ice is fully covered.
The rink will also offer a variety of skate sessions tailored to meet the needs of all visitors, which includes dedicated quiet and toddler sessions designed for a more relaxed environment, along with discounted tickets and weekly events for students.
New this year is the Skate on and Skate off ‘Pit Lane’ available during skating for those needing a break and a hot chocolate or mulled wine, plus a VIP ticket option allowing for a fast-track entry into the rink.
Super early bird tickets are now available to buy / Credit: Supplied
Skate Manchester is also one of the most sustainable events in the UK, thanks to being partially powered by the grid.
“We’re proud to bring one of the top five largest ice rinks in the UK to Manchester once more, as part of our mission to create magical and sustainable winter events that will set the standard for winter attractions globally,” commented Rob Derry, who is the Director at Tamarisk Events, the company that coordinates the event.
“By being partially powered by the grid, Skate Manchester is one of the more environmentally responsible attractions of its kind, allowing visitors to enjoy the magic of skating with a lighter footprint.”
Skate Manchester will be returning to the city on Saturday 25 October and running right up until Sunday 4 January 2026, with super early bird tickets now available to get your hands on, and discounted family tickets and student night tickets also available.
You can find more information and to book tickets here.
Danny Jones -
17th April 2025 
