We hear the word immersive thrown around a lot these days, but if the notion of walking through some of your favourite fantasy and sci-fi worlds in a state-of-the-art XR tour doesn’t fit the definition, we don’t know what does.
Get ready to pull on a headset and be dropped into a different universe, Mancs.
This is Immersia XR: an industry-leading immersive entertainment and XR (extended reality) experience has just been unveiled right here in Greater Manchester.
Anyone for a ride on a magic carpet?
Credit: The Manc GroupCredit: Immersia XR (supplied)
Immersia XR specialises in what they call ‘Walking XR Theatre – a new term for a new kind of experience’, and boasts big plaudits across the board, with an average Google rating of 4.8 from dozens of reviews already.
Having just made its Manchester debut to the public at Trafford Palazzo (located right next to 0161’s famous Trafford Centre) this summer, the new addition brings cutting-edge technology blended with iconic family-favourite tales in an “unforgettable walk-through format.”
A lucky few have been treated to our first time, including us here at The Manc, and you’ll have to take our word for it when we tell you it’s a truly incredible experience.
It’s the first of its kind in the UK and Europe, and although there are other similar VR and AR offerings around the region, you won’t find anything quite like ‘walking theatre’ and this free-roam experience.
Credit: Supplied
As you can see above, there are a number of experiences to be enjoyed right from the off, including two modes inspired by childhood classics, Alice in Wonderland and Tales of Aladdin.
Ever fancied trying your hand as an astronaut and walking on the surface of the moon as you look back at the Earth below? Course you have! No training involved in this one, either.
Take that, Katy Perry, you can keep your short-lived Blue Origin nonsense to yourself.
Immersia XR’s ambition doesn’t stop there, though, as they are also preparing to introduce the exciting new ‘Terracotta Army’ experience in the near future.
Here’s a glimpse at how it looks inside the goggles:
Already open to the public and running up until Sunday, 6 July 2025, Immersia XR is fun for all ages, with kid-friendly zones and accessible narratives built into the experience.
Best of all, there are actually very few bells and whistles; no screens, no controllers – it’s just you walking through the story of your choice.
Immersia XR’s founder, Ian Xiang, said: “We’re not just launching a new attraction—we’re pioneering the future of storytelling. Walking XR Theatre is where cinema, theatre, and technology converge to create magic. You don’t just watch the story—you walk through it.”
Tickets are on sale now, with adult prices starting from only £17, children (ages 3–15) from just £12, and family tickets (2 adults, 2 kids) from £54. Great value for money.
Concession tickets are also available for students and over-65s, priced from £16, and group bookings of 10 or more receive 10% off. You can even get 20% off all ticket types with the early bird code: PRESS20. You can grab yours HERE.
Star of hit CBBC show Operation Ouch! to host live Q&A and meet and greets in Manchester this summer
Emily Sergeant
Little Mancs can meet the star of one of their favourite TV shows at the Science and Industry Museum this summer.
In case you hadn’t heard, Operation Ouch! is back in Manchester again with a fresh new experience for 2025, and this time around, visitors can journey through an ear canal covered in gooey wax, squeeze past sticky snot, and delve deeper into how our brains interpret the world.
Thousands of families from across Greater Manchester and beyond have already visited the city centre museum make the most of the new exhibition, and get stuck into the wide range of immersive and interactive activities it has on offer.
But for those who haven’t been able to pay a visit yet, this summer couldn’t be a more ideal opportunity to do so.
That’s because Dr Xand Van Tulleken – who is one of the presenters of the BBC showOperation Ouch! – will be at the museum in a couple of weeks time to meet visitors as part of his myth-busting mission to answer some of the public’s deepest questions about our senses.
The Science and Industry Museum has unveiled its ‘summer of senses’ programme / Credit: Science Museum Group
Dr Xand Van Tulleken will be at the Science and Industry Museum for one day only, and will not only join mini medics on their voyage through the senses, but will also be on-hand to answer brain teasers from the audience during a series of live Q&As.
Whether it’s banging on a super-sized eardrum, venturing into a massive eyeball, or even taking a whiff of a ‘smell library’, this world-premiere exhibition dives into the science behind hearing, sight, touch, taste, and smell – and Dr Xand will be there every step of the way.
Dr Xand’s visit comes amid a senses-themed summer programme at the city centre museum, where visitors can enjoy everything from silent discos and science shows, to a ‘bogie lab’, brain-boggling challenges, and loads more during six weeks of activities inspired by its latest exhibition.
Book your tickets to visit Operation Ouch! Brains, Bogies and You on Tuesday 12 August, for any of the time slots between 11:30am – 1pm, and 2:45 – 4:15pm for the opportunity to grab a selfie with Dr Xand from inside the exhibition.
Tickets will cost visitors £10 each, with those under three going free, and a range of family discounts available.
Find out more about the exhibition and get tickets here.
Featured Image – Science Museum Group
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Aspiring artists can get their work displayed on one of the biggest digital screens in Manchester
Danny Jones
Are you a budding artist looking to get your work seen or know some who is? Well, you might want to pay attention because there’s an opportunity to have your creation seen by countless passers-by and on one of the biggest displays in the entire UK over at the Printworks.
If you’ve passed through the much-loved hospitality and leisure complex over the past year or so, you’ll have noticed their roof is now no longer a roof at all, really; the striking ceiling is now a constantly moving image and the largest of its kind in all of Europe.
Meaning that anyone who got their artworks on there would effectively be securing one of the biggest displays and public installations on the continent.
As Printworks themselves put it: “This isn’t just a screen; it’s an artistic stage viewed by millions of visitors every year, with the power to turn a single artwork into a 360-degree sensory experience.”
With that in mind, they’re giving one lucky individual the chance to grab the spotlight and see their creative expression plastered on the 1,000m² wraparound LED canvas.
“Supporting emerging talent and seeing fresh, creative perspectives is always inspiring, and I can’t wait to see what these young artists bring to the table! It was so surreal seeing my artwork on the digital.”
Past installations have included the ‘Spaces Up-Above’ exhibition by world-renowned light artist, Rupert Newman, as well as an International Women’s Day showcase by Heitzman herself, as a fellow Manchester-based creative.
In case you need a better idea of the sheer scale of this screen and why this is such an exciting opportunity for up-and-coming local artists, here’s how they celebrated Oasis returning to Manchester for their Heaton Park reunion gigs this week:
Synchronised with sound and added motion effects, the competition is now open to students who are currently enrolled in college, university or art school.
Better still, you don’t even have to be from or based in the area to take part – this is a nationwide competition hoping to spotlight the best talents in the UK.
All you have to do to enter this exciting competition in Manchester is simply provide Printworks your details and upload your artwork of choice HERE by Sunday, 3 August.
Danny Jones -
17th April 2025 
