Smirnoff, the world’s number-one vodka brand not to mention a leading force in wider music culture, has officially partnered with Co-op Live to mark the opening of the new state-of-the-art venue and its debut calendar.
The partnership will see the new ‘Co-op Live Summer Series presented by Smirnoff‘ run until 13 September 2024. As part of the collaboration, the vodka brand will surprise and delight guests visiting the venue with great-tasting drinks and the ultimate night out, with VIP packages and more.
Co-op Live has curated a stacked lineup of popular bands, singers and entertainers, including some of the biggest names in music, who are set to perform at Europe’s largest indoor entertainment venue.
Starting the Summer Series off with a bang presented by Smirnoff celebrations, the brand is offering friends a chance to win tickets to see their favourite stars perform live, hosted by celebrities including TV favourite Callum Jones, as well as social media and makeup virtuoso Mitchell Halliday.
Alongside their hosts, winners will enjoy access to the exclusive Decibel Club and enjoy the concert from a private suite hosted by Smirnoff, fully immersing themselves in the ultimate venue experience. Competition details (18+ only) can be found on Smirnoff’s Instagram page.
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Attendees at the 23,500 capacity Co-op Live arena will have the opportunity to choose from a range of Smirnoff favourites, including Smirnoff Raspberry Crush, Smirnoff Mango and Passionfruit Twist, Smirnoff No.21 and more.
These drinks will be available to guests over 18 at bars and grab-and-go stations throughout the venue, including the Smirnoff Founders Bar. Guests can also try the newest addition to the range, Smirnoff Spicy Tamarind, at the bar located on the concourse – fingers crossed there’ll be plenty of sun too.
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There is a unique must-try experience for all gig attendees: a 360-photo booth on Level 3, where guests can use fun props to snap the best and most high-end selfies they’ve ever taken, and have a chance to get their tickets upgraded that evening.
Operated by holding group Diaego, the aim of Smirnoff’s Co-op Live Summer Series is to reflect the vodka brand’s ongoing commitment to making music more accessible to everyone.
Smirnoff recently rolled out its ‘WE DO US’ campaign, activated through a series of initiatives that aim to reignite social connections and lower barriers to socialising.
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Tyler Monk, Smirnoff Brand Manager at Diageo Great Britain, said: “Smirnoff is on a mission to make music more accessible and create unforgettable experiences that bring people together through live music. We’re proud to partner with Co-op Live and be part of Manchester’s vibrant music scene, offering great-tasting Smirnoff drinks, music, and unique experiences to a wider audience.”
Check the website for the full schedule of events at Co-op Live HERE.
Featured Images — Smirnoff (supplied)/The Manc Group
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Sensory-friendly Northern Lights to illuminate Printworks’ digital ceiling to mark Neurodiversity Celebration Week
Emily Sergeant
This week marks the start of Neurodiversity Celebration Week.
Approximately 15-20% of the population has a neurological difference, according to the most recent statistics, and Neurodiversity Celebration Week (16-20 March 2026) highlighting the importance of championing, raising awareness of, and accommodating neurodiverse people.
And Printworks is marking the occasion in its own special way, with a series of new initiatives designed to create a more ‘inclusive’ and ‘sensory-friendly’ environment.
You may already know that the popular indoor entertainment complex in the heart of Manchester city centre is home to more than a dozen bars, restaurants, and leisure activities – including one of the largest IMAX screens on the continent – and Europe’s largest digital ceiling too, of course, but this week’s experience is unlike anything the venue has welcomed before.
Throughout the week, Printworks will be transforming its digital ceiling with calming Northern Lights and constellations which have been specifically designed to create a relaxed, sensory-friendly atmosphere for visitors with additional sensory needs.
Northern Lights to illuminate Printworks’ digital ceiling to mark Neurodiversity Celebration Week / Credit: Supplied
As part of a long-term commitment to accessibility and inclusivity, Printworks is also introducing a weekly sensory-friendly hour every Sunday too, where lighting throughout the venue will be dimmed, and music and SFX volumes reduced for a reduced-stimulus environment.
200 free sensory packs – which can be collected at Vue cinema – with a pair of ear defenders and sensory-friendly toys, designed to support visitors who may benefit from sensory tools while enjoying the venue, are also on offer throughout the course of the week.
On top of this, there’s also a range of autism-friendly cinema screenings taking place on the last Sunday of every month at 10:30am.
An additional autism-friendly screening will be taking place with a showing of Hoppers this Sunday 22 March at 10:30am, with tickets now available from Vue’s website.
“Neurodiversity Celebration Week is an important time for brands and venues to recognise and support the diverse ways visitors and audiences experience the world,” commented Dan Davis, who is the General Manager at Printworks.
“We endeavour to ensure that all visitors feel comfortable and welcome when spending time at Printworks.”
Find out more about Neurodiversity Celebration Week on Printworks’ website here.
Featured Image – Supplied
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Lovely last-minute Mother’s Day ideas from Selfridges in Manchester
The Manc
Mother’s Day is this Sunday – and if those words have just sent you into a blind panic, just take a breath and head straight across to Selfridges.
The huge department store has come up with all sorts of things that make for perfect last-minute gifts and experiences.
That includes a carefully curated selection of gifts available in-store, plus a very special Morning With Mum beauty workshop so you can spend some quality time together on Mother’s Day.
Selfridges can be your one-stop shop for the big day.
In both Exchange Square and Trafford Centre stores, you can pick up lovely gifts like feast-filled hampers, fabulous accessories, luxury chocolates, candles, and even cards.
As always, there are gifts you can have personalised in-store for a sentimental present for the mother figure in your life.
If you’re really stuck, you can pop along to the Beauty Concierge and book her an experience.
And over in Selfridges Exchange Square, you can pick up a beautiful fresh bouquet from The Royal Exchange Florists.
Selfridges has loads of last-minute Mother’s Day ideas
There’s rarely a gift more precious than quality time together, which is why Selfridges will be hosting a special Mother’s Day floor-wide beauty event on Saturday 14 March.
Ticket-holders will receive expert beauty advice from your favourite brands, while enjoying complimentary drinks and sweet treats.
There’ll also be plus exclusive gifts with purchase available, and giveaways on the day, and you can redeem the £20 ticket price against products purchased on the day.
You can even grab an artist print for mum at the vending machine.
Tickets for the Morning With Mum beauty workshop are on sale HERE.
You could also share a moment over a glass of champagne at San Carlo in both locations, or grab a sweet treat from the bakery in the Trafford Centre store.
Danny Jones -
26th July 2024 
