A family-owned independent cheesemaking business is setting out to buck the usual cheese trends and transform people’s eating and shopping habits.
Butlers Farmhouses Cheeses, the masterminds behind Blacksticks blue cheese, want to snap people out of buying the same cheeses every time they’re in the supermarket.
Instead, they say, you can switch out popular choices like cheddar and feta for blue, which isn’t just for your Christmas cheeseboard.
Cheese toasties, salads, burgers, and even beans on toast all pair perfectly with a good helping of Blacksticks, whether you’re slicing, grating or toasting it.
You might’ve spotted these words – ‘Rules are there to be sliced, grated and toasted’ – around Manchester already – Butlers’ have been loudly spreading the word of Blacksticks all over buses, billboards and beyond.
They say they want to ‘awaken people to new, accessible blue cheese-eating occasions’.
Blacksticks has been spreading the word about blue cheese through huge adverts around Manchester. Credit: Supplied
Matthew Hall, fourth-generation owner at Butlers Farmhouse Cheeses, explains: “More households buy cheese than toilet roll! Yet people buy into the same cheeses on autopilot over and over.
“There is so much joy to be had by injecting mega flavour into more of those cheese-eating moments with speciality British cheeses like Blacksticks.”
The business has conducted research that has found people love eating blue cheese at Christmas but often don’t carry on eating (arguably) the world’s best cheese through the rest of the year.
Matthew said: “Our Christmas sales tell us that people love Blacksticks, so we know that’s not the barrier.
“Finding it relevant, is, and so we want to help cheese lovers discover Blacksticks and make it more accessible to them.”
There’s a whole new range of Blacksticks designed to make blue cheese slot into your everyday cooking, from the Blacksticks Mega Melts which are ideal for melting on top of burgers to the Blacksticks Everyday, which can be easily sliced, grated, and added to just about anything you fancy eating.
As for why they’ve chosen Manchester to launch their campaign, Matthew said: “Not only are we a local business, Mancunians challenge, break the rules and innovate in food, music, arts and culture. There is such a strong sense of identity here, Manchester carves its own path, which is exactly what we see for Blacksticks.”
Blacksticks is available to buy in all major supermarkets including Asda, Booths, Co-op, Morrisons, M&S, Sainsburys, Tesco, Waitrose as well as in independents, delis and for online delivery direct from the dairy to your front door at butlerscheeses.co.uk.
Are you a budding artist looking to get your work seen or know some who is? Well, you might want to pay attention because there’s an opportunity to have your creation seen by countless passers-by and on one of the biggest displays in the entire UK over at the Printworks.
If you’ve passed through the much-loved hospitality and leisure complex over the past year or so, you’ll have noticed their roof is now no longer a roof at all, really; the striking ceiling is now a constantly moving image and the largest of its kind in all of Europe.
Meaning that anyone who got their artworks on there would effectively be securing one of the biggest displays and public installations on the continent.
As Printworks themselves put it: “This isn’t just a screen; it’s an artistic stage viewed by millions of visitors every year, with the power to turn a single artwork into a 360-degree sensory experience.”
With that in mind, they’re giving one lucky individual the chance to grab the spotlight and see their creative expression plastered on the 1,000m² wraparound LED canvas.
“Supporting emerging talent and seeing fresh, creative perspectives is always inspiring, and I can’t wait to see what these young artists bring to the table! It was so surreal seeing my artwork on the digital.”
Past installations have included the ‘Spaces Up-Above’ exhibition by world-renowned light artist, Rupert Newman, as well as an International Women’s Day showcase by Heitzman herself, as a fellow Manchester-based creative.
In case you need a better idea of the sheer scale of this screen and why this is such an exciting opportunity for up-and-coming local artists, here’s how they celebrated Oasis returning to Manchester for their Heaton Park reunion gigs this week:
Synchronised with sound and added motion effects, the competition is now open to students who are currently enrolled in college, university or art school.
Better still, you don’t even have to be from or based in the area to take part – this is a nationwide competition hoping to spotlight the best talents in the UK.
All you have to do to enter this exciting competition in Manchester is simply provide Printworks your details and upload your artwork of choice HERE by Sunday, 3 August.
An iconic ready-to-drink favourite has launched back into the UK – oh yes, Breezer is back.
First launched in the 1990s, Breezers – then pitched as an ‘alcopop’ – were a staple on dancefloors and at barbecues right across the UK.
And now Bacardi has decided to bring these delicious, fruity, easy-drinking bottles back to British shores.
There are three new flavours to try as Breezers return to your fridges – Zesty Orange, Zingy Lime, and Crisp Watermelon.
And Breezer launched back into Manchester last night with a suitably memorable party, turning a spot in the Northern Quarter into a corner shop.
The ‘local Cornerbop’ was stacked with your usual essentials, plus shelf after shelf of these colourful glass ready-to-drink bottles.
Inside the Breezer ‘Cornerbop’ corner shop in ManchesterBreezer is back, in three new flavours
The Breezer relaunch party saw Tarsza and Rennie Peters spinning nostalgic anthems with a modern twist at a pop-up party in a corner shop.
Steve Young, business unit director for Bacardi in the UK & Ireland, said: “We know there is a lot of love for Breezer in the UK, and we are confident a new generation of consumers will fall in love with the new Breezer.
“RTDs are booming, however, the Flavoured Alcoholic Beverages category could do with a bit more excitement. By bringing back Breezer we’re definitely putting the fruity taste into FAB.”
The iconic ready-to-drink classic is back – and better than ever.
Daisy Jackson -
5th August 2024 
