VK, the popular British brand of alcopops, has given the UK the task of coming up with their newest flavour and we think it’s safe to say you lot fit into one of two camps: absolute tastemakers or total tastebud villains.
Perhaps one of the nation’s most iconic beverages, alcoholic or otherwise — one which immediately drums up those memories of house parties and those first nights out — we’ve got a lot of love for VK and we can’t think of a single flavour we don’t like, to be honest.
That being said, as part of the latest phase in their ‘We Are Flavour’ campaign, the OG alcopop dynasty is looking to spice up their selection and decided that asking us Brits to come up with the best, most unique and frankly questionable combinations possible was the best idea. Hmm…
Unsurprisingly, there were a lot of weird entries (a lot). Here are just a few of them.
Ok, whoever simply said anchovies, you should be declared an enemy of the state. (Credit: VK)
From steak bakes and sausage rolls to pineapple pizza and just garlic, the nation has declared a list of both delicious and some downright delusional flavours they would like to see immortalised in a bottle of VK, with a whopping 4,637 flavours submitted by more than 5,000 fans.
However, it was all ridiculous; there were plenty of fittingly throwback flavour suggestions too, including candy floss, bubblegum and the good old Cherry Bakewell. You can sign us up for all of these, please.
While all of these would undoubtedly make for a tasty something to sip on this summer, they didn’t quite make the top four. The people have spoken and the final four battling it out to win are as follows:
Apple and Blackcurrant – it’s giving legend, classic, ‘can’t believe we didn’t think of it’.
Pineapple and Coconut – it’s giving extraverted, summer holiday, pina colada etc.
Peach and Lychee – it’s giving bougie, pink, living your best life and ‘I’ve done a bit of travelling’.
Lemon and Lime – it’s giving zesty, tried and tested, lust for life, authentically yourself.
To be honest, we’d be buzzing with absolutely any of these as the winner of the newest VK flavour competition but whoever emerges victorious is entirely up to you.
These would all slot in very well with the already nostalgic lineup.
Daniella Mulvey, Senior Brand Manager at VK, said: “The response to the voting has been brilliant, with some fantastic flavour suggestions – and other, more questionable ones that aren’t suitable for print! It’s definitely brought some laughs to the VK offices.
“We can’t wait to see which flavour our fans select as the new addition to the VK Flavour Vault. For your chance to decide which drink you have in your hand while dancing at the club or when catching up with your mates at the pub, make sure to get your vote in!”
Fans can vote for their fave flave right up until Friday, 15 March and the winner will join the likes of OG Blue, Orange and Passionfruit, as well as Tropical Fruits on shelves in the VK lineup.
To make things even more exciting, one lucky entrant will be selected to win a weekend city break for them and three mates along with tickets to the exclusive flavour reveal party. As if you needed any more reason to take part.
Pick your winner HERE. Terms and conditions apply — see more info on the VK website.
Aspiring artists can get their work displayed on one of the biggest digital screens in Manchester
Danny Jones
Are you a budding artist looking to get your work seen or know some who is? Well, you might want to pay attention because there’s an opportunity to have your creation seen by countless passers-by and on one of the biggest displays in the entire UK over at the Printworks.
If you’ve passed through the much-loved hospitality and leisure complex over the past year or so, you’ll have noticed their roof is now no longer a roof at all, really; the striking ceiling is now a constantly moving image and the largest of its kind in all of Europe.
Meaning that anyone who got their artworks on there would effectively be securing one of the biggest displays and public installations on the continent.
As Printworks themselves put it: “This isn’t just a screen; it’s an artistic stage viewed by millions of visitors every year, with the power to turn a single artwork into a 360-degree sensory experience.”
With that in mind, they’re giving one lucky individual the chance to grab the spotlight and see their creative expression plastered on the 1,000m² wraparound LED canvas.
“Supporting emerging talent and seeing fresh, creative perspectives is always inspiring, and I can’t wait to see what these young artists bring to the table! It was so surreal seeing my artwork on the digital.”
Past installations have included the ‘Spaces Up-Above’ exhibition by world-renowned light artist, Rupert Newman, as well as an International Women’s Day showcase by Heitzman herself, as a fellow Manchester-based creative.
In case you need a better idea of the sheer scale of this screen and why this is such an exciting opportunity for up-and-coming local artists, here’s how they celebrated Oasis returning to Manchester for their Heaton Park reunion gigs this week:
Synchronised with sound and added motion effects, the competition is now open to students who are currently enrolled in college, university or art school.
Better still, you don’t even have to be from or based in the area to take part – this is a nationwide competition hoping to spotlight the best talents in the UK.
All you have to do to enter this exciting competition in Manchester is simply provide Printworks your details and upload your artwork of choice HERE by Sunday, 3 August.
Nostalgic ready-to-drink Breezer makes UK return after a decade
Daisy Jackson
An iconic ready-to-drink favourite has launched back into the UK – oh yes, Breezer is back.
First launched in the 1990s, Breezers – then pitched as an ‘alcopop’ – were a staple on dancefloors and at barbecues right across the UK.
And now Bacardi has decided to bring these delicious, fruity, easy-drinking bottles back to British shores.
There are three new flavours to try as Breezers return to your fridges – Zesty Orange, Zingy Lime, and Crisp Watermelon.
And Breezer launched back into Manchester last night with a suitably memorable party, turning a spot in the Northern Quarter into a corner shop.
The ‘local Cornerbop’ was stacked with your usual essentials, plus shelf after shelf of these colourful glass ready-to-drink bottles.
Inside the Breezer ‘Cornerbop’ corner shop in ManchesterBreezer is back, in three new flavours
The Breezer relaunch party saw Tarsza and Rennie Peters spinning nostalgic anthems with a modern twist at a pop-up party in a corner shop.
Steve Young, business unit director for Bacardi in the UK & Ireland, said: “We know there is a lot of love for Breezer in the UK, and we are confident a new generation of consumers will fall in love with the new Breezer.
“RTDs are booming, however, the Flavoured Alcoholic Beverages category could do with a bit more excitement. By bringing back Breezer we’re definitely putting the fruity taste into FAB.”
The iconic ready-to-drink classic is back – and better than ever.
Danny Jones -
5th March 2024 
