Sport

Barry Keoghan stars in ‘magnificent’ and nostalgic new Manchester United x adidas Originals advert

'You Can't Beat An Original'.

Danny Jones Danny Jones - 14th August 2024

Manchester United have just released their new third kit for the 2024/25 season and the shirt itself looks to be going down a treat, but the new advert featuring none other than actor Barry Keoghan has proved to be the real star of the show.

The white adidas Originals kit actually debuted a day prior to the lengthy ad being rolled out, but United had already shared a teaser of Keoghan, a lifelong fan, last week after reports he had been picked for the lead role back in June.

Designed around the central feature of the familiar flag used by the Red Army and various other supporters’ groups around the club, the shirt and the retro tracksuit that has been released alongside it both revolve around adidas’ trademark three stripes and that iconic colour scheme: red, white and black.

Running for nearly two and a half minutes, it channels the magic of iconic footy adverts like Nike’s Joga Bonito, those noughties Pepsi ads, the best of Man United’s kit launch videos down the years, only with all the nostalgia of 90s Manchester scene. Safe to say people have fallen in love with it.

They saw similar success with their recent Stone Roses collection.

Regardless of whether you’re a Red or not, you have to admit it feels like a real throwback and the cameos alone make for a great watch.

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Filmed around the old Cliff Training Ground in Salford – where the team used to train before moving to Carrington – there’s all manner of references to the club’s history, and the filmic quality to the whole thing makes it feel like something pulled straight out of the era itself.

As Irish reporter Gavan Reilly wrote on X: “Barry at Fergie’s desk. The three lads sitting atop the dugout. Linesman Jaap. Mainoo and Robson. Højlund and Irwin. Amad’s celebration. Garnacho’s grimace. Luke Shaw (probably) getting injured giving fistbumps. A magnificent piece of work.”

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We have to say, the nod to Alejandro Garnacho’s wonderful overhead kick against Everton is a particularly well-done moment.

The outpouring of positive reactions online is endless; one person wrote: “Everything about this is class with the 90s feel to it and ‘Born Slippy’ [by Underworld] in the background over the commentary is chef’s kiss, while another joked: “If United can get Barry Keoghan to actually dress well, they can absolutely win a quadruple this season…”

A third person added: “Last big advert was Roy Keane, this time Barry Keoghan. The Irish lads are doing well out of Man United. I like the ad. Pulling on the history of the club.” We could go on but you get the gist – fans love it.

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You couldn’t put it better than the consensus has on social media, with, “They always drag you back in with stuff like this”, “Reminds you why you love football and why you love this club. Sensational”, and many other comments to this effect to be found in the replies.

United and several other big clubs such as Real Madrid, Arsenal, Juventus and more will be wearing special adidas Originals kits featuring the classic trefoil logo this season, but we dare say very few will be showing there’s off there’s with an advert starring Barry Keoghan.

Mixing nostalgia and football will always be a winning formula and even Manchester City revealed their throwback 99-inspired away kit earlier this month, but like any kid who watched the old-school campaigns on the telly, adverts like these always stay with you.

What do you make of the new third kit, Reds?

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Featured Images — adidas/Manchester United (screenshots via YouTube)