Bolton Wanderers have backed a bid to end gambling sponsorship and advertising in sport, becoming the latest club to officially endorse the national campaign.
Spearheaded by the Against the Odds Charter, the initiative is aimed at not just helping improve gambling awareness but bringing an end to associated sponsorships in football and sport altogether.
The club expressed their support for the movement in a statement on Tuesday, 18 October, remarking: “In Greater Manchester, sport is central to the region’s culture, heritage and identity and plays a huge role in bringing communities together.
“Unfortunately, there has been a proliferation of gambling sponsorship and advertising in sport which is reinforcing a perception that betting is a normal part of watching sport.”
🗞️ Bolton Wanderers and @OfficialBWITC have pledged our support to a brand-new campaign – Against the Odds – calling for an end to gambling sponsorship and advertising in sport.
They go on to explain that the overarching goal is to “shine a light on the prevalence of gambling” throughout sporting pyramids across the UK, in the hope of ultimately “phasing out gambling sponsorship and advertising to protect children, young people, and vulnerable adults.”
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Footballing bodies, gambling awareness campaigners and concerned fans alike have been calling for such action for years now, with numerous petitions set up before the government finally put forward the bill to bring in tougher regulations.
Against the Odds campaign lead Michael Viggars criticised the copy and paste ‘gamble responsibly’ sentiment, arguing that it lacks sincerity when “every square inch of sports stadia [is] being sold to advertise dozens of different sports betting brands”.
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Credit: Twitter (various) – They’re not just on shirts, they’re everywhere you look
However, as many in political, sporting and public spheres have pointed out, gambling addiction is a serious illness and profit should never come before health and wellbeing.
Like Viggars, James Grimes of The Big Step – a similar anti-gambling in sport organisation – says that moving to Manchester helped him break free from a “12-year gambling addiction” and hopes that Bolton’s backing will see other big clubs follow suit and place themselves “on the right side of history”.
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At present, these are the EFL and non-league clubs that have joined the campaign to end gambling sponsorships in English football:
Today Bolton have joined these English clubs campaigning to end gambling sponsorship in football 🙌 pic.twitter.com/6BgAn1Hcj2
To put into facts and figures, research by campaigners suggests that gambling logos can appear more than 700 times in a single football match – that’s about six logos every minute – on kits, training gear, on perimeter advertising hoardings, dugouts, press backdrops and more.
Moreover, they estimate that around 1 in 200 people in Greater Manchester (around 14,000 adults) are suffering from “severe gambling harms”, i.e. more people than the capacity of Oldham Athletic’s Boundary Park.
3.8% of the region’s population are considered to be low to moderate risk, which equates to over 96,000 adults in Greater Manchester alone – more than the capacity of the Etihad stadium (55,097), Old Trafford Cricket Ground (26,000) and Sale Sharks’ AJ Bell Stadium (12,000) combined.
Bolton Chairman Sharon Brittan said: “Gambling addiction can have a devastating effect on individuals and their families and communities, and that’s why Bolton Wanderers Football Club is pledging our formal support of the pioneering Against the Odds campaign by signing their charter.”
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Previously sponsored by the likes of Betfred, the club knows all about the dangers of betting on a local and national scale, making the decision to close their on-site betting facilities at the UniBol Stadium back in 2021 and promise to avoid any new commercial partnerships within the gambling industry.
Here’s hoping this is just the start.
If you or anyone you know is struggling with gambling addiction, you can use vital resources such as GamCare, the National Gambling Helpline (0808 8020 133) Gamblers Anonymous UK, or just get in touch with the NHS directly for more information.
Featured Image — Bolton Wanderers (via Twitter)
Sport
Road to Victory is all set to turn Manchester’s Castlefield Bowl into the latest World Cup fan zone
Danny Jones
Manchester’s smash-hit Road to Victory is hoping to bring its first-ever open-air World Cup fan zone to the city, as the event is set to take over Castlefield Bowl – on one condition.
It’s just the simple matter of if/when* we make it through.
The famous amphitheatre might be in the middle of their 2026 edition of the annual Sounds of the City festival, but given that England have advanced to the quarter-finals of the 2026 tournament, they’ve naturally decided to make some changes.
It might not be in time for this next game against Norway, but should we make it past the Scandinavian side, Castlefield Bowl will be welcoming roughly 9,000 fans for the semis and (touch wood) the final.
Announced this week, the Road to Victory (RtV) team – backed by production company and promoters AIX Live, who specialise in multi-sensory, immersive fan experiences – is pledging to move into their latest Manc venue for the upcoming fixture at the very least.
Having started over at Depot Mayfield before moving to the likes of Diecast and most recently AO Arena, they’re planning to make the most of the ongoing heatwave by securing the beloved Bowl.
With the Manchester Storm ice hockey team returning to the Arena, they’ve had to vacate ahead of preparations, but it could mean that we’re now looking at one of the biggest outdoor supporter parks in the country, let alone the North West.
Once again, we’ve already had The K’s, Wet Leg and Johnny Marr play the multi-date music series this year, and there are more concerts booked, but some understandable exceptions are now being made.
Obviously, how many Road to Victory dates we get here all depends on whether or not Thomas Tuchel’s side make it past Haaland and co., but it’s sure to be a memorable night nonetheless.
Should the boys make it to the semi-final, tickets for the supporter park right after the match and, unsurprisingly, the demand is expected to be huge. For context, more than 40,000 joined the party for the 2022 World Cup, and the previous Euros final in 2024 sold out the AO Arena. Wow.
With that in mind, we’d say be quick on the draw and get down early with doors from 5pm, as the Road to Victory pre-show will kick things off pronto, alongside live DJs, entertainment and bars – all of which promise to deliver an unparalleled festival-like matchday atmosphere.
You can get ready to register your interest and grab yours as soon as they go on sale right HERE; in the meantime, if you’re still wondering where the best places to watch England vs Norway in Manchester are, look no further:
Featured Images — Anthony Mooney (supplied via Road to Victory)/The Manc Group
Sport
Location for new Manchester United stadium announced after club secures land for the build
Danny Jones
The location for Manchester United’s brand-new stadium has been officially revealed just over a fortnight on from the football club securing the land after more than a year of disputes.
Man United’s ‘New Trafford’ is set to be a state-of-the-art sporting ground with a roughly 100,000-seater capacity, not only becoming the largest in the UK but rivalling all other industry-leading arenas around the world.
While there’s been plenty of speculation about funding for the redevelopment, the proposed designs, and the aforementioned plot for the massive project, serious forward momentum can finally begin now that the latter has been resolved.
That being said, the INEOS ownership group, board of executives and partnered Greater Manchester Combined Authority (GMCA) have now confirmed where exactly the site for Old Trafford 2.0 will be situated, not to mention some new CGIs.
Put in the simplest terms, the work will be centred around the Wharfside area, with the native council and Freightliner both having, at long last, greenlit the plans in principle.
The Old Trafford Regeneration Mayoral Development Corporation (OTRMDC) and dedicated Taskforce – on which Mayor and seemingly soon-to-be Prime Minister Andy Burnham has served since its inception – are set to create a fresh ‘Stadium District’ across the 150 hectares of space in Stretford.
Revolving not only around the current Metrolink tram stop and other accessible Bee Network routes, but sitting approximately just 350 metres North of the existing ‘Theatre of Dreams’, the blueprints go far beyond just creating newer and bigger stands that are easily reachable.
As per an official MUFC statement, “the vision is for a diverse neighbourhood creating 48,000 local jobs and 15,000 new homes, with the new stadium as the catalyst. Together, the mixed-use developments across 150 hectares have the potential to offer a £7.3bn-per-annum boost to the UK economy.”
Promising to maintain key aspects of nearby heritage, traditions and matchday rituals, be a walk from Pomona to a favourite food truck, or supporters making their way down the Quays and the River Irwell, they’ve even put together a video of what they hope this next chapter for Trafford will look like.
Safe to say, the GMCA, United and everyone involved have pretty ambitious ideas when it comes to a fresh era for the borough and the surrounding section of Stretford and bordering Salford.
Local Council Leader Tom Ross, Leader of Trafford Council, said of this most recent update: “We are delighted to introduce the masterplan which starts a long journey to piece together what could happen where, to bring this world-class cultural and sporting destination to life.
“We want to create a great place to be, not just on matchdays but every day – and we’re looking for as many residents and businesses as possible to help us to shape this vision, through our forthcoming consultation process.
“Wharfside will become a network of attractive neighbourhoods in which to live, work, wander, explore, relax with family, enjoy nature and wildlife, meet friends, eat out, have a drink, shop and be entertained.”
He goes on to add that besides the obvious additions to the matchday experience, this will effectively become the city region’s latest neighbourhood, delivering new parks and waterside spaces, housing including affordable options, and even new health and educational facilities.
Twinned with the obvious transport links and proximity to other key parts of Greater Manchester, this could be one of the biggest overhauls the North West has seen in decades; you can see more down below. What do you make of it all?
Our proposed new home will sit at the heart of a new stadium district ❤️🏟️
Danny Jones -
19th October 2022 
