Bolton Wanderers have backed a bid to end gambling sponsorship and advertising in sport, becoming the latest club to officially endorse the national campaign.
Spearheaded by the Against the Odds Charter, the initiative is aimed at not just helping improve gambling awareness but bringing an end to associated sponsorships in football and sport altogether.
The club expressed their support for the movement in a statement on Tuesday, 18 October, remarking: “In Greater Manchester, sport is central to the region’s culture, heritage and identity and plays a huge role in bringing communities together.
“Unfortunately, there has been a proliferation of gambling sponsorship and advertising in sport which is reinforcing a perception that betting is a normal part of watching sport.”
🗞️ Bolton Wanderers and @OfficialBWITC have pledged our support to a brand-new campaign – Against the Odds – calling for an end to gambling sponsorship and advertising in sport.
They go on to explain that the overarching goal is to “shine a light on the prevalence of gambling” throughout sporting pyramids across the UK, in the hope of ultimately “phasing out gambling sponsorship and advertising to protect children, young people, and vulnerable adults.”
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Footballing bodies, gambling awareness campaigners and concerned fans alike have been calling for such action for years now, with numerous petitions set up before the government finally put forward the bill to bring in tougher regulations.
Against the Odds campaign lead Michael Viggars criticised the copy and paste ‘gamble responsibly’ sentiment, arguing that it lacks sincerity when “every square inch of sports stadia [is] being sold to advertise dozens of different sports betting brands”.
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Credit: Twitter (various) – They’re not just on shirts, they’re everywhere you look
However, as many in political, sporting and public spheres have pointed out, gambling addiction is a serious illness and profit should never come before health and wellbeing.
Like Viggars, James Grimes of The Big Step – a similar anti-gambling in sport organisation – says that moving to Manchester helped him break free from a “12-year gambling addiction” and hopes that Bolton’s backing will see other big clubs follow suit and place themselves “on the right side of history”.
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At present, these are the EFL and non-league clubs that have joined the campaign to end gambling sponsorships in English football:
Today Bolton have joined these English clubs campaigning to end gambling sponsorship in football 🙌 pic.twitter.com/6BgAn1Hcj2
To put into facts and figures, research by campaigners suggests that gambling logos can appear more than 700 times in a single football match – that’s about six logos every minute – on kits, training gear, on perimeter advertising hoardings, dugouts, press backdrops and more.
Moreover, they estimate that around 1 in 200 people in Greater Manchester (around 14,000 adults) are suffering from “severe gambling harms”, i.e. more people than the capacity of Oldham Athletic’s Boundary Park.
3.8% of the region’s population are considered to be low to moderate risk, which equates to over 96,000 adults in Greater Manchester alone – more than the capacity of the Etihad stadium (55,097), Old Trafford Cricket Ground (26,000) and Sale Sharks’ AJ Bell Stadium (12,000) combined.
Bolton Chairman Sharon Brittan said: “Gambling addiction can have a devastating effect on individuals and their families and communities, and that’s why Bolton Wanderers Football Club is pledging our formal support of the pioneering Against the Odds campaign by signing their charter.”
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Previously sponsored by the likes of Betfred, the club knows all about the dangers of betting on a local and national scale, making the decision to close their on-site betting facilities at the UniBol Stadium back in 2021 and promise to avoid any new commercial partnerships within the gambling industry.
Here’s hoping this is just the start.
If you or anyone you know is struggling with gambling addiction, you can use vital resources such as GamCare, the National Gambling Helpline (0808 8020 133) Gamblers Anonymous UK, or just get in touch with the NHS directly for more information.
Featured Image — Bolton Wanderers (via Twitter)
Sport
Manchester City reveal world-first third kit… designed by AI
Daisy Jackson
Manchester City have just revealed the club’s third kit for the season, and it’s a world-first AI-designed kit.
The new Man City and Puma kit was revealed in full this morning after days of teasing on billboards across Manchester.
For the first time in professional football history, the kit is designed by a fan, using AI.
180,000 fans submitted designs through the Puma AI Creator, with the winning design now projected on some of the city’s biggest digital billboards – on Market Street, and at Printworks.
Created by lifelong Cityzen and stills photographer Elliott, the final design is inspired by Manchester City’s iconic 13/14 season away shirt.
Elliott’s creative interpretation was crowned in January 2025 after a global fan vote.
The digital billboards show each different stage of the AI design process, from prompt to finished design, with the tagline ‘designed by one of us, chosen by all of us’.
The AI Man City kit reveal
Eagle-eyed Man City fans may have noticed a cryptic ‘loading’ screen in town on Tuesday, with just a hint of the shirt visible.
Then on Wednesday, the screens displayed: “AI prompt accepted. Fan vote confirmed. Final Manchester City 26/27 Third Kit design processing.”
Then the full reveal has taken place today, Thursday 27 August, finally unveiling the full shirt with the words: “Designed by one of us. Chosen by all of us”.
Reacting to live images of the billboards, Elliott said: “Seeing my complete design revealed on billboards in the city centre this morning was unbelievable.
“City has been part of our family’s life for as long as I can remember, so this is as good as it gets for me.
“Creativity is naturally part of my everyday life as a photographer, but it was good to turn my hand to something else and see what could be created with the use of AI.
“The 13/14 away shirt was always my favourite, so it felt like the natural starting point for my prompt. From there, it was amazing to see the technology take that spark of an idea and turn it into something I could actually shape and refine.
“To know that a shirt I designed on my lunch break will now be worn by the players is something I still can’t quite get my head around!”
The 26/27 Manchester City Third Kit will be available at mancity.com/shop and Manchester City Official Stores, with 10% off for Members and Seasoncard holders (automatically applied when logged in with a Member account online).
Iconic Manchester United pub reopens after major £400k refurb
Daisy Jackson
An Old Trafford pub that’s long been a favourite with Manchester United fans has reopened its doors after a major refurbishment.
The Tollgate has had a £400,000 investment to become a ‘Grandstand’ sports pub, with gigantic HD screens throughout, tiered seating so you always have a great view of the action, and a menu of classic pub bites to pair with your pint.
There’ll be a big event atmosphere with all key sporting fixtures shown throughout the week, including football, rugby, cricket, tennis, F1, darts, horse racing – you name it, The Tollgate will show it.
The enormous outdoor area has also been refurbished, with new outdoor TV screens and Marston’s ‘Order & Pay’ app letting you order a round from your seat without missing a goal.
You’ll even find screens outside the loos…
Soon, local artist Pic One will be painting a mural onto the side of the pub, making it even more of a landmark boozer for Old Trafford.
The huge new main HD screenInside The Tollgate after its refurbThe Tollgate’s installed a TV box outside
Back inside, you’ll find a regulation dart board and a pool table, with new competition leagues and ‘free to play’ recreational sessions taking place throughout the week.
As well as a smart new interior packed with local sporting memorabilia, The Tollgate has installed market-leading technology, including one particularly gigantic HD screen, along with multiple other HD screens in every area, and a state-of-the-art sound system.
As you pass by, you might spot a huge TV box outside the pub, which has been installed to reflect how big the screen inside is.
The Tollgate is offering fans and customers a chance to shape its future – they’re calling out for locals to provide more photographs and merchandise to decorate the space, including mementos to celebrate the achievements of local sports stars and teams.
United memorabilia on the wallsInside the new-look The TollgateA cosy corner of The Tollgate
On the menus, you’ll find a new menu of perfect pub bites, including sharing combo boxes, chicken wings, nachos, and burgers.
There’ll be bottomless fries on offer for local sports teams who manage to get their hands on a ‘Black Card’, with even more rewards if they win their game.
And all draught beer (and there’s a lot of it) is now available in two-pint cups.
To celebrate its launch, the pub invited a fellow Manchester United icon Ying-Hoi Soo (affectionately known to Reds as ‘Mr Miyagi’) to pull the first pint and officially mark the pub’s opening.
Ying is recognised for his selfless charity work, and The Tollgate plans to work closely with Ying in the future to support this.
The new Grandstand pub concept has been introduced after research revealed that 86% of sports fans prefer to watch games at sports pubs, thanks to their livelier atmosphere, better screens, and community feel.
A huge two-pint beerThere’s a pool tableAnd dart board insideThe food offering
Marston’s picked Tollgate as one of the pubs to receive the Grandstand makeover due to its involvement with local sports teams, community groups and charities.
Pub Partner, Michael McLoughlin, said: “We’ve loved welcoming the community back with open arms!
“The response has been fantastic to our food and drink offers, as well as the new technology to watch all kinds of sports – we’re thankful that our pub is always full of good vibes, and real community spirit.”
Danny Jones -
19th October 2022 
