Bolton Wanderers have backed a bid to end gambling sponsorship and advertising in sport, becoming the latest club to officially endorse the national campaign.
Spearheaded by the Against the Odds Charter, the initiative is aimed at not just helping improve gambling awareness but bringing an end to associated sponsorships in football and sport altogether.
The club expressed their support for the movement in a statement on Tuesday, 18 October, remarking: “In Greater Manchester, sport is central to the region’s culture, heritage and identity and plays a huge role in bringing communities together.
“Unfortunately, there has been a proliferation of gambling sponsorship and advertising in sport which is reinforcing a perception that betting is a normal part of watching sport.”
🗞️ Bolton Wanderers and @OfficialBWITC have pledged our support to a brand-new campaign – Against the Odds – calling for an end to gambling sponsorship and advertising in sport.
They go on to explain that the overarching goal is to “shine a light on the prevalence of gambling” throughout sporting pyramids across the UK, in the hope of ultimately “phasing out gambling sponsorship and advertising to protect children, young people, and vulnerable adults.”
ADVERTISEMENT
Footballing bodies, gambling awareness campaigners and concerned fans alike have been calling for such action for years now, with numerous petitions set up before the government finally put forward the bill to bring in tougher regulations.
Against the Odds campaign lead Michael Viggars criticised the copy and paste ‘gamble responsibly’ sentiment, arguing that it lacks sincerity when “every square inch of sports stadia [is] being sold to advertise dozens of different sports betting brands”.
ADVERTISEMENT
Credit: Twitter (various) – They’re not just on shirts, they’re everywhere you look
However, as many in political, sporting and public spheres have pointed out, gambling addiction is a serious illness and profit should never come before health and wellbeing.
Like Viggars, James Grimes of The Big Step – a similar anti-gambling in sport organisation – says that moving to Manchester helped him break free from a “12-year gambling addiction” and hopes that Bolton’s backing will see other big clubs follow suit and place themselves “on the right side of history”.
ADVERTISEMENT
At present, these are the EFL and non-league clubs that have joined the campaign to end gambling sponsorships in English football:
Today Bolton have joined these English clubs campaigning to end gambling sponsorship in football 🙌 pic.twitter.com/6BgAn1Hcj2
To put into facts and figures, research by campaigners suggests that gambling logos can appear more than 700 times in a single football match – that’s about six logos every minute – on kits, training gear, on perimeter advertising hoardings, dugouts, press backdrops and more.
Moreover, they estimate that around 1 in 200 people in Greater Manchester (around 14,000 adults) are suffering from “severe gambling harms”, i.e. more people than the capacity of Oldham Athletic’s Boundary Park.
3.8% of the region’s population are considered to be low to moderate risk, which equates to over 96,000 adults in Greater Manchester alone – more than the capacity of the Etihad stadium (55,097), Old Trafford Cricket Ground (26,000) and Sale Sharks’ AJ Bell Stadium (12,000) combined.
Bolton Chairman Sharon Brittan said: “Gambling addiction can have a devastating effect on individuals and their families and communities, and that’s why Bolton Wanderers Football Club is pledging our formal support of the pioneering Against the Odds campaign by signing their charter.”
ADVERTISEMENT
Previously sponsored by the likes of Betfred, the club knows all about the dangers of betting on a local and national scale, making the decision to close their on-site betting facilities at the UniBol Stadium back in 2021 and promise to avoid any new commercial partnerships within the gambling industry.
Here’s hoping this is just the start.
If you or anyone you know is struggling with gambling addiction, you can use vital resources such as GamCare, the National Gambling Helpline (0808 8020 133) Gamblers Anonymous UK, or just get in touch with the NHS directly for more information.
Featured Image — Bolton Wanderers (via Twitter)
Sport
The route for the 2027 Tour de France Femmes revealed ahead of Manchester debut
Danny Jones
The route for next year’s women’s historic Tour de France has been announced, with some of the best riders in the world set to pass through Greater Manchester and more.
Yet another big coup for the region and our sporting scene.
Speaking with the City Council, now that the full route has been revealed, our very own Dame Sarah Storey joined many in celebrating another huge moment for us; the female Tour de France is not just back up and running, but aiming to become bigger than ever.
🚴♀️ The world’s best cyclists are heading to Manchester! 🚴♀️
The routes for the Tour de France Femmes avec Zwift 2027 have now been revealed, with Manchester set to host the Stage One finish on Friday 30 July and the Stage Two start on Saturday 31 July. pic.twitter.com/OMMlhdorqP
— Manchester City Council (@ManCityCouncil) April 21, 2026
The Stockport-born swimmer turned Team GB cyclist and multi-Olympic gold medallist knows all about what makes this particular sport special, having swapped a previous and highly successful career for an entirely different discipline.
As has now been fully confirmed, the 2027 Grand Départ will be getting underway with our friends in Leeds, before heading through Yorkshire and into Greater Manchester.
Upon entering our neck of the woods, the course will pass through the likes of Rochdale and Oldham into Manchester city centre, before heading into Stockport and neighbouring North West county, Derbyshire, and finally heading back through the Peaks.
Spread across two incredible days, the race itself will finish in Sheffield, with another UK first happening down in London, as the capital will also host the inaugural team time trial held in this country.
You can see the official event’s breakdown of what locations feature in which stages of ‘The Big Loop’ in more detail below.
Leader of Manchester City Council, Bev Craig, went on to add: “Being able to watch the world’s best cyclists in action and in such an iconic event, taking place right here on our doorstep in the heart of Manchester next summer, is going to be epic on so many levels.
“Championing women and girls to participate in and enjoy sports – including cycling – at all levels from entry through to elite, is really important to us and next year’s Tour de France Femmes is set to play a huge part in helping inspire the next generation of sporting talent from our city.
“With millions of spectators expected to line the routes, including here in the city centre, we’ll be going all out to help ensure the event’s success with what is set to be a ‘Tour takeover’ of the city to maximise opportunities for local people and businesses to get involved, to grow their own sporting skills, and to take part in the many community activities being planned.”
Having hosted everything from the BRITs and the MOBO Awards to another Super League Grand Finals in both netball and rugby, not to mention numerous other huge events over the past couple of years, it truly is a great time to be living in Greater Manchester.
Featured Images — Publicity pictures (supplied via Manchester City Council)
Sport
adidas and JD are giving away FREE Nell’s pizza with a Manchester Marathon medal
Daisy Jackson
Manchester Marathon finishers will be able to reward themselves with free Nell’s pizza this weekend, thanks to a collaboration with adidas and JD.
The sportswear giants will be teaming up with one of the city’s top pizza spots to hand out the ultimate post-race reward at Kampus this Sunday.
It’s all to celebrate the launch of the new adidas EVO SL ATRs, a shoe that’s built with running miles in mind.
And there’ll be a chance to grab an exclusive t-shirt too, and have your official marathon finish time branded on-site.
adidas and JD are giving away FREE Nell’s pizza with a Manchester Marathon medal / Credit: Supplied
As well as a free slice of Nell’s famous New York-style pizza and a drink, Manchester Marathon finishers will be able to enter into a range of giveaways, with prizes including the EVO SL ART, adidas merch, and range of other prizes.
And you’ll be recovering with a slice in hand and a live DJ keeping the post-race energy high
All you need to do is show your Manchester Marathon medal at Nell’s at Kampus, to grab your free slice, and check out adidas and JD’s latest drop.
Friends and family are encouraged to join too – after all, all runners know a marathon isn’t possible without that support crew.
There are also a bunch of giveaways and more to look forward to / Credit: Supplied
Pizza slices will be handed out on a first-come, first-serve basis, so make sure your sprint to Nell’s is your fastest yet.
Thankfully, the adidas EVO SL’s are built for speed…
adidas x JD x Nell’s – Manchester Marathon event
Taking place on Sunday 19 April, from 12pm to 8pm
Free pizza slice and a drink when you show your Manchester Marathon medal (while stocks last)
Exclusive merch and great prize giveaways from adidas and JD
Plus photo moments, live DJs, and more
Find it at The Bungalow, Kampus, M1 3GL (next to Nell’s)
Danny Jones -
19th October 2022 
