Manchester City’s owners have struck yet another big commercial deal ahead of the 2024/25 season, announcing a new collaboration with Sony to produce a number of original TV series.
Confirmed on Wednesday, 23 July, the deal between the City Football Group (CFG) and Sony Pictures Television will see the entertainment corporation create various TV productions for Man City and the other clubs owned by the limited company as part of a new global partnership.
While it marks the third multimedia crossover of its kind they’ve had with an entertainment-led brand, having first worked with Amazon on their All Or Nothing series and then Netflix for the Treble Winners documentary, this deal will see Sony become an official partner of Man City.
City Football Group (CFG) and Sony Pictures Television have inked a new deal encompassing original scripted, nonfiction, and kids’ television projects. The collaboration will see CFG’s media creative production unit and expertise in sport pair with SPT’s production capabilities… pic.twitter.com/LmagHBMG2b
Although exactly how lucrative the deal itself is yet to be disclosed, as per an official statement from the club, the partnership will see Sony “co-develop and produce new original scripted, nonfiction, and kids’ television projects for worldwide audiences.”
The announcement goes on to state that “as well as scripted and unscripted series, projects can also include one-off documentaries, animated projects, or children’s programming.”
Given that CFG has stakes in 13 clubs across Europe, South America, Asia, the United States and Australia – most notably Girona, New York and Melbourne City, French club ES Troyes AC and Italian side Palermo – TV shows created could ultimately go on to feature teams other than just City.
With the holding group also currently developing the Etihad Campus even further by expanding the stadium capacity and adding new leisure additions such as a hotel, museum, rooftop bar and stadium ‘sky-walk’, this is just the latest step in a series of big commerical steps for Man City.
Moveover, as the CFG are also heavily invested in the recently opened Co-op Live arena – which is inextricably linked to the football club located just a stone’s throw away – the City franchise looks to be moving closer and closer to becoming not just a football club but fully-fledged lifestyle brand.
Commenting on the launch of the collaboration, CFG’s CEO Ferran Soriano said: “We are incredibly excited to be collaborating with Sony Pictures Television [SPT] in this joint initiative.
“City Football Group is already a global entertainment company, and this initiative builds on our long-standing track record of innovation in the content space and the growth of City Studios in the last years. We will now take an even more dynamic approach to content production, and we are already developing several scripted and nonfiction series that will delight audiences globally.
“Bringing together the expertise of both CFG and SPT will enable us to create brilliant shows and remain at the forefront of football-led content production.”
SPT’s President of International Production, Wayne Garvie, went on to add: “Football is the great global game, no other sport produces so many heroes, tears and laughter, joy and heartbreak as football […] but the game always evolves and over the last decade City Football Group have become an unprecedented innovator and global leader.
“Our aim is to be part of the next evolution of the game, creating a new generation of innovative football-based entertainment to thrill the world.” It’s still unclear as to when the first of these new football-related TV shows will start rolling out but given the success of previous ventures they’re sure to prove popular.
Featured Images — The Manc Group/ykanazawa1999 (via Flickr)
Sport
Manchester City set to re-sign former youth keeper James Trafford
Danny Jones
Manchester City look set to re-sign their former academy goalkeeper, James Trafford, just over two years after he left the club.
The Burnley shot-stopper was signed by the Lancashire side back in June 2023 after he impressed in two consecutive seasons on loan at Bolton Wanderers.
Now, just a few transfer windows later, it looks like Man City are set to fend off interest from other Premier League outfits for the chance to bring him back to the Etihad Stadium.
As per transfer expert Fabrizio Romano, an agreement is already in place for him to return to Manchester in the next few days.
🚨🔵 EXCLUSIVE: Manchester City agree deal to sign James Trafford as new goalkeeper, here we go!
Deal in place with Burnley under value of £40m buy back clause. Trafford said yes to Man City as Pep Guardiola wanted him.
According to Romano, the Cockermouth-born and Carlisle-blooded keeper, who joined the City youth setup at the age of 12, will be signed once again for a fee below the previously reported £40m price tag.
Although the details of the contract are yet to be fully confirmed, it is said that City maintained the option to match the bid of any other team that came in within three days as part of the stipulation.
Backed up by The Athletic‘s David Ornstein, it seems the club have done just that, entering a matched price of £27m (before add-ons) after an offer was made by Newcastle United.
Once again, the wages he will earn upon returning to the Etihad remain undisclosed, but you can assume they have promised a more attractive package than Newcastle; you would expect some assurances surrounding playing time, too.
Although Ederson is the first-choice goalkeeper on paper, he and backup keeper Stefan Ortega have been increasingly rotated across multiple competitions, and the 22-year-old said in an interview back in 2021 that he believes he has the potential and talent to become “Manchester City’s number one.”
Here are some of the highlights from the previous term.
Having impressed at youth level for England and most notably keeping 29 clean sheets – conceding just 16 goals in all 45 league fixtures in 24/25 – with Burnley securing automatic promotion as one of the best defences in the EFL, he’s not just a young prospect any more: he’s a sought-after shot-stopper.
It seems only a matter of time before his comeback is officially announced by the clubs, with Trafford preparing to sign a five-year contract with his old employers and where the bulk of his youth development took place.
The question is, Man City fans: can you see him pushing Ederson and Ortega, who have both been linked with moves away themselves, for the starting gloves?
Meanwhile, although Pep might be looking to phase in a new go-to between the sticks, another member of his senior squad who has struggled to nail down a consistent spot in the first XI could, conversely, be on his way out the exit door.
Jack Grealish linked with Serie A switch as Manchester City star reportedly wants a move away
Danny Jones
Manchester City star and England international, Jack Grealish, has been linked with leaving for a possible Serie A switch as the midfielder is reportedly eyeing an exit from the Etihad Stadium.
The 29-year-old is already being monitored by a number of clubs here in England and in mainland Europe, but it appears that Italian champions Napoli have emerged as the latest and seemingly strongest suitors looking to add Jack Grealish to their growing roster.
A number of outlets are reporting interest from the ‘Gli Azzurri’, who have already signed former Man City talisman Kevin De Bruyne this summer, and look to be continuing with a productive period of recruitment ahead of defending their fourth league title – the second in the space of three seasons.
It wouldn’t be a change in colour or even in position, apparently, as they have identified him as a number of left-sided targets this summer, according to the likes of Corriere dello Sport.
🚨 Jack Grealish remains on a list of wingers still being considered by Napoli, @CorSport claim 👀🩵
The former Aston Villa favourite was left out of the FIFA Club World Cup after Pep Guardiola revealed the pair had shared “honest” discussions regarding his future in Manchester, but did reassure that it was the “best” decision for him and is not ruling out a resolution before the start of the 2025/26 campaign.
The Telegraph‘s Matt Law states that Grealish has returned to City but only to train alone and will remain apart from the rest of the team until an outcome has been decided.
Other clubs that are said to be keen on tapping up the dynamic winger and attacking midfielder include Spurs, West Ham, Newcastle and even Everton are thought to be exploring a potential approach.
Guardiola‘s squad are expected to resume training on 28 July following a much-needed break post-tournament, which they crashed out of in the round of 16 following a shock defeat to Saudi side Al-Hilal.
Meanwhile, it is claimed that the England star has already flown to Naples.
As per Manchester Evening News (MEN), Grealish’s driver, Salvatore, told the ‘Radio Goal’ show on native station Kiss Kiss Napoli that the footballer is already training privately on the Amalfi Coast.
The outlet also recently wrote that the 29-year-old would be available if the right offer came in, with Man City supposedly wanting around £40 million for his prospective sale.
Jack Grealish is now considered well within his traditional ‘prime years’, and arguably soon to exit this crucial period for any athlete, so he will no doubt be pushing hard for a move this summer if his place with the sky blues is still undecided.
Despite being a well-regarded talent and regularly picked for his national team, the Brummy-born footballer has struggled to cement a spot in the starting XI under Pep, so perhaps leaving City might be the best for both Grealish and City, who are continuing to rebuild with new personnel.
He’s not the only Manchester-based star looking to the continent for a new lease on life.
Danny Jones -
24th July 2024 
