Manchester City’s owners have struck yet another big commercial deal ahead of the 2024/25 season, announcing a new collaboration with Sony to produce a number of original TV series.
Confirmed on Wednesday, 23 July, the deal between the City Football Group (CFG) and Sony Pictures Television will see the entertainment corporation create various TV productions for Man City and the other clubs owned by the limited company as part of a new global partnership.
While it marks the third multimedia crossover of its kind they’ve had with an entertainment-led brand, having first worked with Amazon on their All Or Nothing series and then Netflix for the Treble Winners documentary, this deal will see Sony become an official partner of Man City.
City Football Group (CFG) and Sony Pictures Television have inked a new deal encompassing original scripted, nonfiction, and kids’ television projects. The collaboration will see CFG’s media creative production unit and expertise in sport pair with SPT’s production capabilities… pic.twitter.com/LmagHBMG2b
Although exactly how lucrative the deal itself is yet to be disclosed, as per an official statement from the club, the partnership will see Sony “co-develop and produce new original scripted, nonfiction, and kids’ television projects for worldwide audiences.”
ADVERTISEMENT
The announcement goes on to state that “as well as scripted and unscripted series, projects can also include one-off documentaries, animated projects, or children’s programming.”
Given that CFG has stakes in 13 clubs across Europe, South America, Asia, the United States and Australia – most notably Girona, New York and Melbourne City, French club ES Troyes AC and Italian side Palermo – TV shows created could ultimately go on to feature teams other than just City.
ADVERTISEMENT
With the holding group also currently developing the Etihad Campus even further by expanding the stadium capacity and adding new leisure additions such as a hotel, museum, rooftop bar and stadium ‘sky-walk’, this is just the latest step in a series of big commerical steps for Man City.
Moveover, as the CFG are also heavily invested in the recently opened Co-op Live arena – which is inextricably linked to the football club located just a stone’s throw away – the City franchise looks to be moving closer and closer to becoming not just a football club but fully-fledged lifestyle brand.
Commenting on the launch of the collaboration, CFG’s CEO Ferran Soriano said: “We are incredibly excited to be collaborating with Sony Pictures Television [SPT] in this joint initiative.
ADVERTISEMENT
“City Football Group is already a global entertainment company, and this initiative builds on our long-standing track record of innovation in the content space and the growth of City Studios in the last years. We will now take an even more dynamic approach to content production, and we are already developing several scripted and nonfiction series that will delight audiences globally.
“Bringing together the expertise of both CFG and SPT will enable us to create brilliant shows and remain at the forefront of football-led content production.”
SPT’s President of International Production, Wayne Garvie, went on to add: “Football is the great global game, no other sport produces so many heroes, tears and laughter, joy and heartbreak as football […] but the game always evolves and over the last decade City Football Group have become an unprecedented innovator and global leader.
“Our aim is to be part of the next evolution of the game, creating a new generation of innovative football-based entertainment to thrill the world.” It’s still unclear as to when the first of these new football-related TV shows will start rolling out but given the success of previous ventures they’re sure to prove popular.
Featured Images — The Manc Group/ykanazawa1999 (via Flickr)
Sport
Co-op Live confirmed as the host venue for the 2026 Netball Super League Grand Final
Danny Jones
Manchester’s Co-op Live has booked its latest big event as the 2026 Netball Super League (NSL) Grand Final is set to be held at the massive indoor venue.
As one of the biggest indoor entertainment venues not just in the country but all of Europe, there’ll be room for plenty of UK fans to pile into the stands.
This being not only the NSL‘s debut at the arena but the first final to ever be held in the building, it’s set to be a historic night for lots of reasons.
Announcing the huge coup – not just for the increasingly popular female-led competition, but for sports fans around Greater Manchester in general – this week, the reaction to the big date on the women’s sporting calendar has been just as big.
As mentioned in an official press release, “The selection of Co-op Live for the 2026 Soft & Gentle Grand Final builds on the arena’s rapid emergence as a global destination for sport and entertainment, following a programme of major global broadcasts across music and sport.”
The 23,500-capacity and completely indoor stadium has quickly established itself as a leading destination for live music and more since it finally opened back in May 2024.
Last year’s Super League Grand Final was held down in the capital at The O2 Arena as the fast-rising franchise London Pulse beat Loughborough Lightning 53–45 to lift the title for the first time in history.
Now, the NSL is looking to capitalise on those record-breaking crowds by bringing the action closer to another foundational home for so many competitive disciplines: Greater Manchester.
With England Netball themselves being headquarted at the England Netball is headquartered at the National Squash Centre and Regional Arena on the Etihad Campus (next door to the arena), choosing Co-op Live only felt natural this time.
Elsewhere, another big tournament is being held up in the North, too, with the Netball Super Cup set be hosted at the Utilita Arena over in Yorkshire – much to our mates at The Sheff‘s delight.
Treat a netball fan in your life ❤️
🤝 Help them start #NSL2026 in style and get them tickets to see the Netball Super Cup live.
As for Co-op Live itself, general manager Guy Dunstan commented: “We’re incredibly proud to welcome the Soft & Gentle Grand Final to Co-op Live and to make history by hosting the first sporting final at the arena.
“Co-op Live was designed to bring people together for unforgettable shared experiences, and this reflects everything [we] stand for: world-class events, inclusivity, community impact and inspiring the next generation. We can’t wait to see Manchester play host to such a landmark moment for the sport.”
As always, official Co-op members get early access through the venue’s dedicated presale window, which will open at 10am on Monday, 2 March.
Meanwhile, general admission will then be available from the same time the following Thursday (5 Mar); you can get ready to grab your tickets for the Netball Super League Grand Final in Manchester at Co-op Live right HERE.
Featured Images — Publicity pictures (supplied via Co-op Live)
Sport
Pep Guardiola delivers important reminder about multiculturalism after Jim Ratcliffe controversy
Danny Jones
Manchester City manager Pep Guardiola has delivered an important message about the power of multiculturalism in his most recent press conference.
Guardiola’s comments come after the high-profile controversy surrounding his rival club across the city, Man United, whose co-owner, Sir Jim Ratcliffe, saw some of his recent remarks fall under major scrutiny.
In case you somehow missed it, the Failsworth-born British billionaire was heavily criticised after claiming he believes the UK has been “colonised by immigrants”.
Fast forward a couple of days, and while the club and the fan base are still dealing with the fallout of the story, Pep acknowledged the debate by reminding people that “embracing other cultures” makes for a “better society”.
Well put, Pep – in fact, we couldn’t have said it better ourselves.
Although he didn’t reference the 74-year-old directly after being probed on the subject by journalists, the Man City boss reiterated that his time spent living and working across the world has only broadened his mind and enriched his life.
That goes for both his professional and personal spheres, by the way, as the Catalan coach has often spoken of his love for English culture and the Manc people, specifically.
Speaking ahead of this weekend’s FA Cup game against local side Salford City, Pep described the attitudes towards immigrants around the world as a “big problem” despite most people simply leaving their country in search of “a better life”.
He also drew attention to the fact that he, like so many others in football – a sporting industry loved the world round by people from all walks of life and that the likes of Ratcliffe directly benefit from – is an immigrant working and contributing to not just the game but the British economy by being here.
Meanwhile, Manchester United have since shared a public statement on their club website and across social media, reiterating to fans and supporters the world over that they are an “inclusive club”.
‘We will continue to represent our people, our city and our fans with purpose and pride.’
The INEOS chairman, CEO and minority stakeholder in Manchester United Football Club, has since apologised (at least in part) for his “choice of language” following the divisive interview with Sky News.
In a world where plenty of people are quick to pessimism, negativity and turn to division almost by default, Pep’s message is one echoed by so many and is one that we should all keep in mind.
And for anyone who needs a more light-hearted bit of content on their timeline this week, here’s what else Pep said in his pre-match presser…
Pep Guardiola responding to a really intelligent question from a reporter:
‘Do you want to be my assistant coach, fucking hell, you are brilliant…’
Danny Jones -
24th July 2024 
