Manchester City’s owners have struck yet another big commercial deal ahead of the 2024/25 season, announcing a new collaboration with Sony to produce a number of original TV series.
Confirmed on Wednesday, 23 July, the deal between the City Football Group (CFG) and Sony Pictures Television will see the entertainment corporation create various TV productions for Man City and the other clubs owned by the limited company as part of a new global partnership.
While it marks the third multimedia crossover of its kind they’ve had with an entertainment-led brand, having first worked with Amazon on their All Or Nothing series and then Netflix for the Treble Winners documentary, this deal will see Sony become an official partner of Man City.
City Football Group (CFG) and Sony Pictures Television have inked a new deal encompassing original scripted, nonfiction, and kids’ television projects. The collaboration will see CFG’s media creative production unit and expertise in sport pair with SPT’s production capabilities… pic.twitter.com/LmagHBMG2b
Although exactly how lucrative the deal itself is yet to be disclosed, as per an official statement from the club, the partnership will see Sony “co-develop and produce new original scripted, nonfiction, and kids’ television projects for worldwide audiences.”
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The announcement goes on to state that “as well as scripted and unscripted series, projects can also include one-off documentaries, animated projects, or children’s programming.”
Given that CFG has stakes in 13 clubs across Europe, South America, Asia, the United States and Australia – most notably Girona, New York and Melbourne City, French club ES Troyes AC and Italian side Palermo – TV shows created could ultimately go on to feature teams other than just City.
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With the holding group also currently developing the Etihad Campus even further by expanding the stadium capacity and adding new leisure additions such as a hotel, museum, rooftop bar and stadium ‘sky-walk’, this is just the latest step in a series of big commerical steps for Man City.
Moveover, as the CFG are also heavily invested in the recently opened Co-op Live arena – which is inextricably linked to the football club located just a stone’s throw away – the City franchise looks to be moving closer and closer to becoming not just a football club but fully-fledged lifestyle brand.
Commenting on the launch of the collaboration, CFG’s CEO Ferran Soriano said: “We are incredibly excited to be collaborating with Sony Pictures Television [SPT] in this joint initiative.
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“City Football Group is already a global entertainment company, and this initiative builds on our long-standing track record of innovation in the content space and the growth of City Studios in the last years. We will now take an even more dynamic approach to content production, and we are already developing several scripted and nonfiction series that will delight audiences globally.
“Bringing together the expertise of both CFG and SPT will enable us to create brilliant shows and remain at the forefront of football-led content production.”
SPT’s President of International Production, Wayne Garvie, went on to add: “Football is the great global game, no other sport produces so many heroes, tears and laughter, joy and heartbreak as football […] but the game always evolves and over the last decade City Football Group have become an unprecedented innovator and global leader.
“Our aim is to be part of the next evolution of the game, creating a new generation of innovative football-based entertainment to thrill the world.” It’s still unclear as to when the first of these new football-related TV shows will start rolling out but given the success of previous ventures they’re sure to prove popular.
Featured Images — The Manc Group/ykanazawa1999 (via Flickr)
Sport
Tommy Fury announces return to boxing after his ‘hardest battle’ yet
Danny Jones
Manc boxer Tommy Fury has announced his return to the ring later this year, although he’s still keeping tight-lipped about some of the finer detailsabout his next fight.
Tommy Fury has been stuck on the sidelines for the best part of the last two years following his last boxing match against influencer and musician KSI, having reluctantly stepped away from boxing through injury and well-publicised personal issues outside of the sport.
He ultimately pulled out of his intended comeback against Darren Till ahead of what looked to be an already fraught face-off, and his been quiet on the competitive front ever since – until now.
Revealing a scheduled date for the next fight, the 25-year-old took to social media to confirm that he will be back very soon but is withholding some of the particulars for now.
Writing in the caption, the younger Fury brother said: “Two years out. One surgery. The hardest battle I’ve faced has been the mental battle of being away from boxing. But I’m back stronger, sharper, and more HUNGARY than ever.”
However, the most notable omission is who he will actually be taking on, i.e. one of the main reasons fight fans would be interested in the first place.
Although many have been left frustrated by the infrequency of his fights due to multiple cancellations, it’s clearly a concerted effort to build anticipation ahead of the event.
Sharing the date for his Budapest bout – which is coming much sooner than many would have expected (Friday, 9 May) – he signed off by adding: “It’s showtime. Let’s go!”
Besides the social media post, the local fighter published a lengthy announcement video/teaser trailer on the official Tommy Fury YouTube channel on Monday night, in which he states, “the contract has literally just been signed as we speak”.
You can watch the feature in full down below:
In truth, the majority of the video is about brand deals, but it does show getting some training done.
Hyping up his undefeated record, with 10 wins to his name thus far in his still fairly fledgling boxing career, he goes on to say he is “over the moon” and ready to get back in business.
Only time will tell whether this fight will actually go ahead as his followers have gotten more than used to seeing his matches postponed or cancelled. First and foremost, who do you think his comeback opponent is gong to be?
His name has mostly been in the headlines due to his high-profile relationship with fellow famous face Molly Mae-Hague.
The couple, who first met on Love Island back in 2019, welcomed their first child, Bambi, back in January 2023 but went on to split up last August. A docuseries covering their struggles dropped at the start of this year.
Featured Images — Screenshot (via YouTube)/Ghazi Twaissi (via WikiCommons)/The Manc Group
Sport
Belle Vue manager warns of former Aces ahead of Premiership clash
Danny Jones
Belle Vue Aces boss and Aussie speedway legend Mark Lemon has warned his side of Oxford Spires’ quality ahead of their face-off in the Premiership, especially as they prepare to come against some ex-ATPI employees.
With a ROWE Motor Oil Premiership round coming up on Monday night (14 April) and the Aces second in the table with five early points total on the board already, the CEO, Director and Team Manager isn’t underestimating the southern opponents.
Even though Oxford have had a tough start to the season, the Manchester racers can’t afford to be complacent, and Lemon has already identified some key threats on the track, including two former Aces.
It’ll be a thrilling night at the National Speedway Stadium (NSS), as always.
𝗢𝗻𝗲 𝗱𝗮𝘆 𝘁𝗼 𝗴𝗼…
♣️ ATPI Aces v Oxford Spires ⛪️ 🗓️ Monday, April 14, 7.30pm. 🏆 Premiership R1. 🏟️ National Speedway Stadium. 🎟️ Get ticket now: https://t.co/DREWNjxB09 🍴 Hospitality: https://t.co/RFS3gcPD99
Speaking on Sunday ahead of the races, the 52-year-old said: “I know it’s a cliche, but there really aren’t any easy meetings in the Premiership.
“We know what Oxford’s riders are capable of; Rohan [Tungate] and Charles [Wright] can be very good at the National Speedway Stadium, and that makes them dangerous.
“When you add in the likes of [Maciej] Janowski, Erik Riss and guest Dan Thompson, [Oxford Spires] are a strong side.”
33-year-old ‘Magic’ Janoswki from Poland is not only a former world number three but has four FIM Speedway World Cup gold medals to his name.
Nevertheless, the Aces have bounced back after a disappointing 50-40 defeat in the KO Cup by Ipswich Witches to record a double over King’s Lynn Stars, with a narrow loss against Leicester still showing plenty of fight and promise for the rest of the campaign.
Belle Vue Aces’ Jaimon Lidsey pushing hard against King’s Lynn – here’s hoping for more of that against Oxford. (Credit: Taylor Lanning)
Lemon went on to assure that he remains confident, however, adding: “We’re settling back into a routine. It was good that all the boys are getting confidence-building scores.
“Zach Cook, Norick Blodorn and Jake Mulford have all started winning key races and scoring well. Tate Zischke is also solving some bike issues.
“As I’ve said before, at this time of the season, it’s about building momentum. That’s the target.”
The Aces get underway against the Spires at the NSS just down the road in Gorton from 7:30pm – best of luck to all those at Belle Vue.
Danny Jones -
24th July 2024 
