Manchester City’s owners have struck yet another big commercial deal ahead of the 2024/25 season, announcing a new collaboration with Sony to produce a number of original TV series.
Confirmed on Wednesday, 23 July, the deal between the City Football Group (CFG) and Sony Pictures Television will see the entertainment corporation create various TV productions for Man City and the other clubs owned by the limited company as part of a new global partnership.
While it marks the third multimedia crossover of its kind they’ve had with an entertainment-led brand, having first worked with Amazon on their All Or Nothing series and then Netflix for the Treble Winners documentary, this deal will see Sony become an official partner of Man City.
City Football Group (CFG) and Sony Pictures Television have inked a new deal encompassing original scripted, nonfiction, and kids’ television projects. The collaboration will see CFG’s media creative production unit and expertise in sport pair with SPT’s production capabilities… pic.twitter.com/LmagHBMG2b
Although exactly how lucrative the deal itself is yet to be disclosed, as per an official statement from the club, the partnership will see Sony “co-develop and produce new original scripted, nonfiction, and kids’ television projects for worldwide audiences.”
ADVERTISEMENT
The announcement goes on to state that “as well as scripted and unscripted series, projects can also include one-off documentaries, animated projects, or children’s programming.”
Given that CFG has stakes in 13 clubs across Europe, South America, Asia, the United States and Australia – most notably Girona, New York and Melbourne City, French club ES Troyes AC and Italian side Palermo – TV shows created could ultimately go on to feature teams other than just City.
ADVERTISEMENT
With the holding group also currently developing the Etihad Campus even further by expanding the stadium capacity and adding new leisure additions such as a hotel, museum, rooftop bar and stadium ‘sky-walk’, this is just the latest step in a series of big commerical steps for Man City.
Moveover, as the CFG are also heavily invested in the recently opened Co-op Live arena – which is inextricably linked to the football club located just a stone’s throw away – the City franchise looks to be moving closer and closer to becoming not just a football club but fully-fledged lifestyle brand.
Commenting on the launch of the collaboration, CFG’s CEO Ferran Soriano said: “We are incredibly excited to be collaborating with Sony Pictures Television [SPT] in this joint initiative.
ADVERTISEMENT
“City Football Group is already a global entertainment company, and this initiative builds on our long-standing track record of innovation in the content space and the growth of City Studios in the last years. We will now take an even more dynamic approach to content production, and we are already developing several scripted and nonfiction series that will delight audiences globally.
“Bringing together the expertise of both CFG and SPT will enable us to create brilliant shows and remain at the forefront of football-led content production.”
SPT’s President of International Production, Wayne Garvie, went on to add: “Football is the great global game, no other sport produces so many heroes, tears and laughter, joy and heartbreak as football […] but the game always evolves and over the last decade City Football Group have become an unprecedented innovator and global leader.
“Our aim is to be part of the next evolution of the game, creating a new generation of innovative football-based entertainment to thrill the world.” It’s still unclear as to when the first of these new football-related TV shows will start rolling out but given the success of previous ventures they’re sure to prove popular.
Featured Images — The Manc Group/ykanazawa1999 (via Flickr)
Sport
The annual Manchester Remembers Foundation charity football match has shut down
Danny Jones
The annual Manchester Remembers charity football match has been cancelled for 2025, and unfortunately, the wider Foundation has also shut downfor the foreseeable.
Set up back in 2020, the Manchester Remembers charity game was created to help raise funds for the families of those lost in the tragic 2017 Manchester Arena attack, raising nearly £200,000 in donations for multiple organisations.
It has been a truly treasured community event across Greater Manchester, welcoming thousands to the likes of Manchester City Academy Stadium and Oldham Athletic‘s Boundary Park, as well as spotlighting local musicians and notable figures volunteering their help for a deeply important cause.
However, the Foundation is now set to hang up its boots. Confirming the news over the bank holiday weekend, founders Aaron Lee and Paul Corrigan shared “a difficult statement to make and a decision not taken lightly.”
— The McrRemembers Foundation™️⚽️🐝 (@McrRemembers) May 3, 2025
As explained in the lengthy and emotional post, it is with a “heavy heart” that this year’s charity match has now been officially cancelled, and tickets already purchased up to this point are now being refunded.
Having played a small part in helping spread awareness around the game and the Foundation since it began, we were gutted to learn of this sad news.
The 2025 MCR Remembers game was scheduled to take place this June at a new venue for the event, Bury FC’s home ground at Gigg Lane, but following what they have labelled “a lack of support” from Greater Manchester leaders and “influential people needed to carry the event forward.”
Lee – a former police officer turned firefighter who was one of the emergency responders on 22 May, 2017 – went on to share a follow-up video reflecting on the announcement.
As he puts in the piece to camera, he says that even if those who had been reached out to in recent times were to suddenly respond, that it is “sadly too late.”
Taking time to thank not only past sponsors, managers, ex-pros and celebrity players who have been part of the event in the past, but everyone who bought tickets to the event(s) over the past few years, stating simply: “We cant thank you enough.”
Lee, who was given both a Chief Fire Officers Commendation and British Citizen Award in 2024, went on to address those “so-called leaders and influential people” in a subsequent post, adding: “All we needed was a bit of help. But we were ignored. Thanks for the memories.”
Unsurprisingly, the comments on social media have been awash with messages of love, support and sadness upon learning of this year’s cancellation and the end of The Manchester Remembers Foundation after more than half a decade.
There is some hope, though, as he ends the video by saying, “Who knows if this is the end or not? […] I dare say we’ll be back at some point.” We can only keep our fingers crossed he’s right and the MCR Remembers charity game won’t be shut down for good.
Featured Images — The Manc Group/Manchester Remembers Foundation
Sport
25,000 free footballs are being given away across the UK
Danny Jones
A total of 25,000 free footballs are up for grabs this month as part of a new scheme from Barclays, who are giving them away to mark a special anniversary.
The British multinational universal bank, which boasts over 850 branches and more than 48 million customers worldwide, has been supporting the beautiful game for a quarter of a century now and has been the primary Premier League sponsor since the 2001/02 season.
Approaching 25 years helping fund and promote English football, they’ve come up with a new initiative to celebrate, simply called the ‘Lost Ball Project‘.
We’ve all seen scenes like these before.
Credit: Barclays (supplied)
Tapping into the national and generational memory of losing a ball to a pond, up a tree, over a fence or on a roof and so on, Barclays are making up for those heartbreaking little losses – one ball at a time.
Lost Ball will see the bank give away 25k footballs across the UK, with Barclays customers able to claim a free ball for themselves or someone else who has lost theirs.
Already up and running, the scheme is off to a flyer and free footies will be available until Thursday, 22 May, so we wouldn’t wait around.
The bank has played an integral role throughout the British football pyramid for decades now, sponsoring to only the Premier League but also the WSL, Barclays Women’s Championship; the Northern Irish Women’s Football Association, Scottish Women’s Championship and the Scottish Women’s League One
They’ve even put together this emotive, albeit a bit tongue-in-cheek video:
As they put it, the mission of the Lost Ball Project is simple: “Let’s keep the nation playing the beautiful game. Because there’s no football without grassroots football.”
In addition to backing established leagues, they have continued to support the country’s footballing community at large, especially in terms of the women’s game.
For instance, the Barclays Girls’ Football School partnership with The FA has seen the number of participating schools rise from 3,000 in 2019 to 20,000 in 2024, helping more than 2.5 million schoolgirls access football.
Important work done from the ground up.
Credit: Supplied
Barclays’ Group Head of Sponsorship, Tom Corbett, said in a statement: “We are immensely proud of our pioneering work and funding to grassroots football over the past 25 years.
Giving away 25,000 balls to replace our customers’ ‘Lost Balls’ means they will never be without the one thing you need to be able to play the game we’ve supported at Barclays for all these years.”
If you bank with the group, you can find out how to claim your free football HERE.
Danny Jones -
24th July 2024 
