Manchester City’s owners have struck yet another big commercial deal ahead of the 2024/25 season, announcing a new collaboration with Sony to produce a number of original TV series.
Confirmed on Wednesday, 23 July, the deal between the City Football Group (CFG) and Sony Pictures Television will see the entertainment corporation create various TV productions for Man City and the other clubs owned by the limited company as part of a new global partnership.
While it marks the third multimedia crossover of its kind they’ve had with an entertainment-led brand, having first worked with Amazon on their All Or Nothing series and then Netflix for the Treble Winners documentary, this deal will see Sony become an official partner of Man City.
City Football Group (CFG) and Sony Pictures Television have inked a new deal encompassing original scripted, nonfiction, and kids’ television projects. The collaboration will see CFG’s media creative production unit and expertise in sport pair with SPT’s production capabilities… pic.twitter.com/LmagHBMG2b
Although exactly how lucrative the deal itself is yet to be disclosed, as per an official statement from the club, the partnership will see Sony “co-develop and produce new original scripted, nonfiction, and kids’ television projects for worldwide audiences.”
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The announcement goes on to state that “as well as scripted and unscripted series, projects can also include one-off documentaries, animated projects, or children’s programming.”
Given that CFG has stakes in 13 clubs across Europe, South America, Asia, the United States and Australia – most notably Girona, New York and Melbourne City, French club ES Troyes AC and Italian side Palermo – TV shows created could ultimately go on to feature teams other than just City.
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With the holding group also currently developing the Etihad Campus even further by expanding the stadium capacity and adding new leisure additions such as a hotel, museum, rooftop bar and stadium ‘sky-walk’, this is just the latest step in a series of big commerical steps for Man City.
Moveover, as the CFG are also heavily invested in the recently opened Co-op Live arena – which is inextricably linked to the football club located just a stone’s throw away – the City franchise looks to be moving closer and closer to becoming not just a football club but fully-fledged lifestyle brand.
Commenting on the launch of the collaboration, CFG’s CEO Ferran Soriano said: “We are incredibly excited to be collaborating with Sony Pictures Television [SPT] in this joint initiative.
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“City Football Group is already a global entertainment company, and this initiative builds on our long-standing track record of innovation in the content space and the growth of City Studios in the last years. We will now take an even more dynamic approach to content production, and we are already developing several scripted and nonfiction series that will delight audiences globally.
“Bringing together the expertise of both CFG and SPT will enable us to create brilliant shows and remain at the forefront of football-led content production.”
SPT’s President of International Production, Wayne Garvie, went on to add: “Football is the great global game, no other sport produces so many heroes, tears and laughter, joy and heartbreak as football […] but the game always evolves and over the last decade City Football Group have become an unprecedented innovator and global leader.
“Our aim is to be part of the next evolution of the game, creating a new generation of innovative football-based entertainment to thrill the world.” It’s still unclear as to when the first of these new football-related TV shows will start rolling out but given the success of previous ventures they’re sure to prove popular.
Featured Images — The Manc Group/ykanazawa1999 (via Flickr)
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Man City Women put an end to Chelsea’s unbeaten run as they take Champions League lead
Danny Jones
Manchester City Women have taken a crucial lead in the Champions League quarter-final after making it past Chelsea to finally end their lengthy unbeaten run.
The Blues took on the WSL leaders for the second time amidst a series of four consecutive meetings across all competitions this month, having only just lost to Sonia Bompastor’s side in the League Cup Final this past weekend.
Missing out on the trophy could have seen City dip their heads but returning interim head coach Nick Cushing made sure that his team responded by bouncing back.
Now taking a 2-0 lead into the second leg of the quarters, there is still the chance of winning silverware this season – though there is definitely still work to be done.
Man City Women managed to end the East Londoners’ winning streak thanks to a brace from substitute Vivianne Miedema, who came on in the second half and managed to open the scoring by sniffing out a rebound off the bar just before the hour mark.
The turn and cross in from Mary Fowler – a shining light in City’s season thus far who created plenty of big chances and nearly grabbed another assist – was sublime but the instinct to swallow up the loose ball proved to be crucial in giving the home team the edge all night.
In truth, the initial header from Laia Aleixandri was strong and kept out by an impressive save, but Miedema’s willingness to cover great ground meant she was in the right place at the right time.
You could say it was a similar story for her second.
Notching her second of the night and 31st goal overall in just 35 UWCL games, a simple side-step to change lanes as she ran into the box
✨ MAGIC MIEDEMA
She let's the ball to the work and then places it beautifully to double Manchester City's lead!
Speaking after the match, the 28-year-old forward said the result is “a massive confidence boost for us going into the next two [fixtures against Chelsea]”, insisting that the fight shown in the first half half game them the belief to say “we can actually win today.”
As for Cushing, he told the club’s media shortly afterwards: “I was confident if she got chances, she’d score, we just have to create those moments for her. Tonight, we saw many and she thinks she should’ve had a hat-trick!”
City Women play Chelsea for a third time this weekend, once again hosting them at the Joie Stadium only this time in the league, before playing that decisive second leg down in the capital next Thursday, 27 March. Will a two-goal advantage be enough? We’ll have to wait and see.
Sir Gareth Southgate says young men ‘need better role models’ – and more of them
Danny Jones
Ex-footballer and England manager Sir Gareth Southgate has called on contemporary society to do better when it comes to young men, insisting that boys today need real role models.
In fact, not to put words in his mouth, but he isn’t just calling out for more of them; more precisely, he believes they need better ones than some of the figures who have found a following in recent years.
Speaking in one of his first public addresses since being knighted in the 2025 New Year’s Honours list and one of a scarce few since stepping down as the Three Lions boss, Southgate gave a lengthy speech as part of the BBC’s annual ‘Richard Dimbleby Lecture’.
The former Crystal Palace, Middlesborough and Aston Villa defender touched on a number of topics in his discussion, including the troubling rise of “callous, manipulative and toxic influencers, whose sole drive is for their own gain” and are finding increasing popularity on social media.
Southgate has strong opinions on the current archetype of ‘role models’ that young men are gravitating towards.
Southgate went on to express the crucial nature of “identity, connection and culture” in contemporary society, insisting that current values are drifting off course.
He went on to state that because of the swirling questions surrounding masculinity, “young men end up withdrawing, reluctant to talk or express their emotions […] They spend more time online searching for direction and are falling into unhealthy alternatives like gaming, gambling and pornography.”
Southgate also believes that “if we make life too easy for young boys now, we will inevitably make life harder when they grow up to be young men”, arguing that we are at risk of creating a culture where they fear failure so much that “they fail to try, rather than try and fail.”
Drawing from his own experience as a player and his famous penalty miss in Euro ’96, as well as his multiple attempts at winning a major tournament as the national team coach, he reflected on how these experiences made him who he is today – experiences he navigated through thanks to role models.
Put more simply, he suggested that we need to return focus to the importance of teachers, sports coaches, youth groups and ‘proper’/traditional role models, rather than simply allowing the next generation of young men to resort to poor examples online.
"We have to show young men that character is more important than status."
Gareth Southgate demands leaders step up to become positive role models for 'isolated' young men. pic.twitter.com/FMlnqjppQi
The timing of Southgate’s speech hasn’t been lost on large swathes of the British public, in particular, in light of the hit Netflix drama, Adolescence.
Revolving around the story of a young boy accused of a violent crime towards a young girl, the four-part series touches on incel culture, the growing ‘manosphere’ digital community, controversial figures like Andrew Tate and more.
You can listen to Southgate’s lecture on young men and the importance of role models in full HERE.
Danny Jones -
24th July 2024 
