Manchester City’s owners have struck yet another big commercial deal ahead of the 2024/25 season, announcing a new collaboration with Sony to produce a number of original TV series.
Confirmed on Wednesday, 23 July, the deal between the City Football Group (CFG) and Sony Pictures Television will see the entertainment corporation create various TV productions for Man City and the other clubs owned by the limited company as part of a new global partnership.
While it marks the third multimedia crossover of its kind they’ve had with an entertainment-led brand, having first worked with Amazon on their All Or Nothing series and then Netflix for the Treble Winners documentary, this deal will see Sony become an official partner of Man City.
City Football Group (CFG) and Sony Pictures Television have inked a new deal encompassing original scripted, nonfiction, and kids’ television projects. The collaboration will see CFG’s media creative production unit and expertise in sport pair with SPT’s production capabilities… pic.twitter.com/LmagHBMG2b
Although exactly how lucrative the deal itself is yet to be disclosed, as per an official statement from the club, the partnership will see Sony “co-develop and produce new original scripted, nonfiction, and kids’ television projects for worldwide audiences.”
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The announcement goes on to state that “as well as scripted and unscripted series, projects can also include one-off documentaries, animated projects, or children’s programming.”
Given that CFG has stakes in 13 clubs across Europe, South America, Asia, the United States and Australia – most notably Girona, New York and Melbourne City, French club ES Troyes AC and Italian side Palermo – TV shows created could ultimately go on to feature teams other than just City.
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With the holding group also currently developing the Etihad Campus even further by expanding the stadium capacity and adding new leisure additions such as a hotel, museum, rooftop bar and stadium ‘sky-walk’, this is just the latest step in a series of big commerical steps for Man City.
Moveover, as the CFG are also heavily invested in the recently opened Co-op Live arena – which is inextricably linked to the football club located just a stone’s throw away – the City franchise looks to be moving closer and closer to becoming not just a football club but fully-fledged lifestyle brand.
Commenting on the launch of the collaboration, CFG’s CEO Ferran Soriano said: “We are incredibly excited to be collaborating with Sony Pictures Television [SPT] in this joint initiative.
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“City Football Group is already a global entertainment company, and this initiative builds on our long-standing track record of innovation in the content space and the growth of City Studios in the last years. We will now take an even more dynamic approach to content production, and we are already developing several scripted and nonfiction series that will delight audiences globally.
“Bringing together the expertise of both CFG and SPT will enable us to create brilliant shows and remain at the forefront of football-led content production.”
SPT’s President of International Production, Wayne Garvie, went on to add: “Football is the great global game, no other sport produces so many heroes, tears and laughter, joy and heartbreak as football […] but the game always evolves and over the last decade City Football Group have become an unprecedented innovator and global leader.
“Our aim is to be part of the next evolution of the game, creating a new generation of innovative football-based entertainment to thrill the world.” It’s still unclear as to when the first of these new football-related TV shows will start rolling out but given the success of previous ventures they’re sure to prove popular.
Featured Images — The Manc Group/ykanazawa1999 (via Flickr)
Sport
Super League ‘Rivals Round’ fixtures confirmed, with two big North West clashes
Danny Jones
The Betfred Super League (BSL) ‘Rivals Round’ games for 2026 have been confirmed, with two big regional clashes coming in time for the spring.
Returning for 2026, the annual meeting of multiple teams coming up against their fiercest and most historic rivals will land on round seven of the calendar over the traditional Easter weekend.
Despite the competition having sadly lost Salford Red Devils following their forced relegation, local rugby fans will still be glad to see the borough of Wigan, as well as neighbouring Cheshire and nearby Merseyside clubs, coming up against each other in what is a highly anticipated fixture on the calendar.
Announcing the now fully confirmed matches this week, the total of seven matches are set to be played between Friday, 3 April and the following Sunday, 5 April.
In the Super League’s own words, there are few gameweeks more box office than the Rivals Round – “where the games mean more, hit harder and have the ability to divide towns and families.”
After the inaugural edition of the modern round in 2021, this year saw the division record a best-ever attendance of 86,080 across a six-match period, and with an extra game being played next season, we’re expecting more ground to be broken.
“The most intense and historic rivalries will go head-to-head with huge crowds anticipated, emotions running high and everyone expected to bring their A game”, say the BSL.
Huddersfield Giants v York Knights – Saturday, 4 April
Castleford Tigers v Wakefield Trinity – Sunday, 5 April
One of the most notable exclusions among the slate, of course, is that of Salford Red Devils, as various players and staff members continue to leave the club during this increasingly concerning and deep period of uncertainty.
Salford supporters have given a clear response following the decisive drop in IMG gradings:
Although they are now longer in rugby league’s premier domestic tier, Salford are still expected to take part in the Challenge Cup tournament, which begins in January.
Betfred and the RFL revealed the most recent ties on Monday, 24 November, with the Devils due to face either Royal Navy Rugby or Hammersmith Hills Hoists in the second round.
Meanwhile, with the new campaign kicking off in February, rugby fans will only have to wait a couple of months to witness the upcoming instalments in the various rivalries.
Safe to say it’s going to be a spicy Easter break.
Pep Guardiola admits heavily rotated squad was ‘too much’ after landmark home loss
Danny Jones
Pep Guardiola has conceded that his heavily rotated side, which saw almost an entirely different team from the previous matchday squad, may have been “too many changes” as Manchester City suffered their first home loss in the Champions League group stages in more than seven years.
Man City suffered a 2-0 defeat whilst hosting Bayer Leverkusen at the Etihad Stadium – a place that has been largely a fortress in European fixtures since the Catalan coach arrived – but the biggest headline on the night was the whopping 10 personnel changes Guardiola made to his starting XI.
It has been argued that Pep has become overly reliant on star striker Erling Haaland (who has already scored 19 goals in the Premier League and UCL combined this season), and the virtually ‘start-from-scratch’ outfit he fielded on Tuesday night definitely didn’t do him any favours.
Speaking to various media in post-match interviews and the press conference after the game, Pep admitted that his wholesale rotation gamble may have been “too much.”
"Maybe it was too much…"
Pep Guardiola reflected on Man City's home defeat to Bayer Leverkusen after making 10 changes 🔁 pic.twitter.com/WBZHwl3ZOb
Considering the only continuity between the batch that faced Leverkusen and the previous squad that narrowly lost to Newcastle United was the still relatively new CDM, Nico González, we think he might be on to something.
In fact, as if the conviction behind the decision wasn’t already questionable enough, Pep insisted before the game that he would have made more if he could, but with fellow central midfielder talisman Rodri still injured, the number 14 was the sole teammate who remained from the weekend.
There are always going to be lapses in sharpness and fluidity when a lineup is shuffled, but it’s fair to say that it’s almost guaranteed when you remove every individual bar one.
Perhaps this was a somewhat covert/loaded attempt to shine a light again on previously mentioned complaints regarding squad depth in relation to the increasingly congested fixture list, with both Guardiola and the aforementioned Euro 2020 winner having flagged their concerns about the calendar.
This is also the second time in just a matter of days that the 54-year-old has held his hands up and taken accountability for making “huge mistakes”.
Not only was it City’s first Champions League loss of the season, but as mentioned, the first and at home in the competition’s initial stages in more than half a decade.
It’s quite a record that Pep has clung onto, which should get plenty of recognition in its own right, but supporters will nevertheless be hoping to get back to winning ways soon and avoid stringing together any more consecutive losses.
Last November was the first time Guardiola had ever lost four matches in a row during his entire career, and with a trio of very winnable fixtures coming up in the league, we would bank on a big reaction in the next game against Leeds.
If you missed the game, you can watch the highlights from Man City vs Bayer Leverkusen down below.
Danny Jones -
24th July 2024 
