Manchester City’s owners have struck yet another big commercial deal ahead of the 2024/25 season, announcing a new collaboration with Sony to produce a number of original TV series.
Confirmed on Wednesday, 23 July, the deal between the City Football Group (CFG) and Sony Pictures Television will see the entertainment corporation create various TV productions for Man City and the other clubs owned by the limited company as part of a new global partnership.
While it marks the third multimedia crossover of its kind they’ve had with an entertainment-led brand, having first worked with Amazon on their All Or Nothing series and then Netflix for the Treble Winners documentary, this deal will see Sony become an official partner of Man City.
City Football Group (CFG) and Sony Pictures Television have inked a new deal encompassing original scripted, nonfiction, and kids’ television projects. The collaboration will see CFG’s media creative production unit and expertise in sport pair with SPT’s production capabilities… pic.twitter.com/LmagHBMG2b
Although exactly how lucrative the deal itself is yet to be disclosed, as per an official statement from the club, the partnership will see Sony “co-develop and produce new original scripted, nonfiction, and kids’ television projects for worldwide audiences.”
ADVERTISEMENT
The announcement goes on to state that “as well as scripted and unscripted series, projects can also include one-off documentaries, animated projects, or children’s programming.”
Given that CFG has stakes in 13 clubs across Europe, South America, Asia, the United States and Australia – most notably Girona, New York and Melbourne City, French club ES Troyes AC and Italian side Palermo – TV shows created could ultimately go on to feature teams other than just City.
ADVERTISEMENT
With the holding group also currently developing the Etihad Campus even further by expanding the stadium capacity and adding new leisure additions such as a hotel, museum, rooftop bar and stadium ‘sky-walk’, this is just the latest step in a series of big commerical steps for Man City.
Moveover, as the CFG are also heavily invested in the recently opened Co-op Live arena – which is inextricably linked to the football club located just a stone’s throw away – the City franchise looks to be moving closer and closer to becoming not just a football club but fully-fledged lifestyle brand.
Commenting on the launch of the collaboration, CFG’s CEO Ferran Soriano said: “We are incredibly excited to be collaborating with Sony Pictures Television [SPT] in this joint initiative.
ADVERTISEMENT
“City Football Group is already a global entertainment company, and this initiative builds on our long-standing track record of innovation in the content space and the growth of City Studios in the last years. We will now take an even more dynamic approach to content production, and we are already developing several scripted and nonfiction series that will delight audiences globally.
“Bringing together the expertise of both CFG and SPT will enable us to create brilliant shows and remain at the forefront of football-led content production.”
SPT’s President of International Production, Wayne Garvie, went on to add: “Football is the great global game, no other sport produces so many heroes, tears and laughter, joy and heartbreak as football […] but the game always evolves and over the last decade City Football Group have become an unprecedented innovator and global leader.
“Our aim is to be part of the next evolution of the game, creating a new generation of innovative football-based entertainment to thrill the world.” It’s still unclear as to when the first of these new football-related TV shows will start rolling out but given the success of previous ventures they’re sure to prove popular.
Featured Images — The Manc Group/ykanazawa1999 (via Flickr)
Sport
Ruben Amorim reacts as Manchester United are booed off after Malaysia friendly
Danny Jones
Manchester United manager Ruben Amorim has delivered a fairly brutal response after his club were booed off by supporters during a friendly in Malaysia.
The Red Devils recently embarked on a post-season tour following a calamitous 2024/25 campaign, both domestically and continentally, with that limp loss in the Europa League final, but have already resumed what has become alarmingly normal service with yet another defeat.
Finding themselves on the wrong end of a 1-0 scoreline against ASEAN All-Stars in Kuala Lumpur – a squad comprised of various talents from around the region who had never played together before and were only founded as an actual team back in 2014 – it was all far from clean slates and fresh starts.
In the wake of the shock result, Man United were booed off by the Malaysian and other international fans inside the Bukit Jalil National Stadium, which saw more than 70,000 in attendance.
It’s the end and that’s it. Man United got boo’ed by the fans after the final whistle.
They got beaten by non-full team Asean All-Star who just trained together as a group few days before the match. pic.twitter.com/fBxnMiZPN8
For context, the ASEAN All-Stars had only trained together for the first time just days before the game itself, but the de facto exhibition outfit still managed to break the deadlock in the 71st minute against a United side that rarely looked like scoring.
All that being said, Amorim had some choice words for his own players in his post-match duties after their first post-season tour fixture, insisting that while he always remains accountable, those out on the pitch perhaps received somewhat of a deserved reckoning too.
He began by stating, “I’m always guilty of the performance of the team, no matter what. [I have been responsible] since the first day”, but went on to argue: “The boos from the fans, I think it something that we need, maybe.”
Citing that the Old Trafford faithful and die-hard away fans have always been loyal and supportive despite frustration in the league, he suggested that “maybe they will change the way they behave” following this latest reality check.
Despite adding that he has seen reasons for optimism in performances against Man City and Liverpool, for instance, where he felt he saw “belief” and seeds of what’s to come, he’s made very few excuses for the poor displays up to now.
United face the Hong Kong national team in their next friendly on Friday, 29 May, and it’s fair to say anything less than a win would be beyond bad for the predictably unpredictable Premier League club.
You can see his full post-match press conference down below.
Featured Images — Manchester United (screenshot via YouTube)/Edward Kuruvilla (via X)
Sport
Stockport County to introduce safe standing at Edgeley Park
Danny Jones
Stockport County will soon be introducing safe standing at Edgeley Park as part of the pending stadium development plans.
The Hatters may have just missed out on promotion to the Championship, but it’s still been an exciting few years for the club that has seen a fresh surge in young new supporters in addition to their passionate lifelong followers.
In more fantastic news for fans, County have announced that brand new safe standing sections will be installed across the ground.
Confirming the news on Wednesday, the club said: “After receiving all necessary approvals and working closely with safety authorities, we are set to install rail seating in two designated areas of the stadium.
Stockport County is thrilled to announce the introduction of safe standing areas at Edgeley Park ahead of the upcoming 2025/26 season.
Visit the club site for more details on this exciting new development ⤵️#StockportCounty
— Stockport County (@StockportCounty) May 28, 2025
As detailed on the club website, there will be two new dedicated safe-standing/rail-seated zones – one in each main stand: the back five rows of seats in the Cheadle End’s upper tier and the back two rows of the Vitality Railway End.
With Stockport Council greenlighting plans for League One side to expand their home capacity, this reconfiguration is set to accommodate a total of 849 County fans and/or supporters.
Although this all depends on final approval from the Safety Advisory Group (SAG), the aim is to deliver a “vibrant and dynamic environment for both home and away fans at Edgeley Park.”
The official statement goes on to explain that the push for safe standing is not just to provide more matchday options for those in attendance, but in hopes of further “enhancing the atmosphere and improving the overall matchday experience for those who prefer to stand.”
Couty has insisted that “The rail-seating system incorporates a barrier for every seat, ensuring that supporters are protected from a sudden surge or crowd movement.”
Safe standing is part of the larger Stockport County stadium redevelopment plans.
Addressing early concerns in a ‘What This Means for You’ section, they go on to add: “Season ticket holders currently in the affected rows will be contacted directly by the Club over the coming weeks with details on their options, including relocating to a seated area if they prefer not to stand.
“Information regarding new season tickets and matchday tickets in the safe standing areas will be released in due course.
“We believe this is another significant step forward for Stockport County and will further enhance the already incredible atmosphere at Edgeley Park. We look forward to seeing and hearing the renewed energy in these new sections.”
The safe standing plan is set to be introduced for the upcoming 2025/26 season, with the administration hoping to make this their last in the third tier. Do you see them going up next year?