Manchester City’s owners have struck yet another big commercial deal ahead of the 2024/25 season, announcing a new collaboration with Sony to produce a number of original TV series.
Confirmed on Wednesday, 23 July, the deal between the City Football Group (CFG) and Sony Pictures Television will see the entertainment corporation create various TV productions for Man City and the other clubs owned by the limited company as part of a new global partnership.
While it marks the third multimedia crossover of its kind they’ve had with an entertainment-led brand, having first worked with Amazon on their All Or Nothing series and then Netflix for the Treble Winners documentary, this deal will see Sony become an official partner of Man City.
City Football Group (CFG) and Sony Pictures Television have inked a new deal encompassing original scripted, nonfiction, and kids’ television projects. The collaboration will see CFG’s media creative production unit and expertise in sport pair with SPT’s production capabilities… pic.twitter.com/LmagHBMG2b
Although exactly how lucrative the deal itself is yet to be disclosed, as per an official statement from the club, the partnership will see Sony “co-develop and produce new original scripted, nonfiction, and kids’ television projects for worldwide audiences.”
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The announcement goes on to state that “as well as scripted and unscripted series, projects can also include one-off documentaries, animated projects, or children’s programming.”
Given that CFG has stakes in 13 clubs across Europe, South America, Asia, the United States and Australia – most notably Girona, New York and Melbourne City, French club ES Troyes AC and Italian side Palermo – TV shows created could ultimately go on to feature teams other than just City.
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With the holding group also currently developing the Etihad Campus even further by expanding the stadium capacity and adding new leisure additions such as a hotel, museum, rooftop bar and stadium ‘sky-walk’, this is just the latest step in a series of big commerical steps for Man City.
Moveover, as the CFG are also heavily invested in the recently opened Co-op Live arena – which is inextricably linked to the football club located just a stone’s throw away – the City franchise looks to be moving closer and closer to becoming not just a football club but fully-fledged lifestyle brand.
Commenting on the launch of the collaboration, CFG’s CEO Ferran Soriano said: “We are incredibly excited to be collaborating with Sony Pictures Television [SPT] in this joint initiative.
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“City Football Group is already a global entertainment company, and this initiative builds on our long-standing track record of innovation in the content space and the growth of City Studios in the last years. We will now take an even more dynamic approach to content production, and we are already developing several scripted and nonfiction series that will delight audiences globally.
“Bringing together the expertise of both CFG and SPT will enable us to create brilliant shows and remain at the forefront of football-led content production.”
SPT’s President of International Production, Wayne Garvie, went on to add: “Football is the great global game, no other sport produces so many heroes, tears and laughter, joy and heartbreak as football […] but the game always evolves and over the last decade City Football Group have become an unprecedented innovator and global leader.
“Our aim is to be part of the next evolution of the game, creating a new generation of innovative football-based entertainment to thrill the world.” It’s still unclear as to when the first of these new football-related TV shows will start rolling out but given the success of previous ventures they’re sure to prove popular.
Featured Images — The Manc Group/ykanazawa1999 (via Flickr)
Sport
Wigan Warriors finally reveal next season’s kits following update on delayed release
Danny Jones
Wigan Warriors have now officially revealed their new shirts for next season, following a much-anticipated update regarding the 2026 kits, the release of which had been delayed.
The Greater Manchester club lost this year’s Grand Final but still had a strong season, and with another local outfit having been relegated from the division, they are one of just two teams from the region competing for the title in the upcoming campaign.
However, supporters were fretting that they might not be able to get their new threads until after Christmas due to the launch of the latest merchandise being postponed.
Thankfully, this week, the club not only informed fans that things are getting back on schedule but also officially revealed the Wigan Warriors home and away shirt strips for the 30th anniversary edition of the Super League on Tuesday afternoon.
As you can see, the nearby rugby outfit is staying with Kappa as their manufacturer and, as ever, is sticking with the deep red, white and black colour combos across both jerseys.
Branding the home shirt as the ‘Loyal’ fit and the away one as their ‘Rebel’ version, the kits both feature horizontal stripes and other geometrical variations.
Most notably, Warriors now have a positive update on the status of the kits’ full launch, even if they don’t have an exact timeline just yet.
Writing to fans in an official statement, the club said: “Wigan Warriors are happy to report that [we are] expecting delivery of the 2026 home and away kits imminently.”
They go on to explain that they have been “experiencing significant delays” regarding the supply pipeline, which they say “were beyond the control of the Club.”
Nevertheless, the cogs are moving once again; you can see a closer look at some of the details below.
The home shirt…A.K.A. ‘Loyal’ kitAnd the away jersey…Or ‘Rebel’ strip
Warriors Chief Executive, Kris Radlinski, continued: “We want to thank everyone for their patience and continued support. Due to issues outside of our control, delivery timelines have unfortunately been impacted.
“We understand how frustrating this has been for supporters, particularly so close to Christmas, and we genuinely share that frustration. Please be assured that our team has been working tirelessly behind the scenes to ensure delivery as quickly as possible.
“We apologise that we have not been able to provide an earlier update while matters were ongoing. We are pleased to confirm that the delivery has now cleared customs and will be arriving at the Club imminently.”
Although personalisation will not yet be made available due to a focus on processing “as many orders as possible in the shortest time frame”, pre-orders for both shirts are now live, and those interested are being urged to opt for click and collect/visit in store where possible to avoid any further waiting.
Macclesfield FC player Ethan McLeod tragically killed in car crash
Danny Jones
Local footballer Ethan McLeod, who played for Macclesfield FC, has sadly died following a tragic car crash on the motorway.
The Birmingham-born player and former Wolves academy talent was driving back home from Macclesfield’s away game against Bedford Town on Tuesday night when he was involved in a collision along the M1.
Just 21 years old, the talented Cheshire-based forward was a substitute in the 2-1 win over the East Midlands side in the National League North.
The accident is said to have occurred at around 10:40pm on 16 December near Northampton after his white Mercedes collided with a barrier.
You can read the official Silkmen statement in full down below:
“With the heaviest of hearts and an overwhelming sense of surrealism that Macclesfield FC can confirm the passing of 21-year-old forward Ethan McLeod.
Travelling back from Bedford Town last night, Ethan was involved in a car accident on the M1, which tragically took his life. Ethan was an incredibly talented and well-respected member of our First Team Squad, who had his whole life ahead of him.
“But more than that, Ethan’s infectious personality endeared him to everyone that he came into contact with. In giving his all in everything he did, Ethan effortlessly pushed us all to be the best we can be – both on and off the pitch.
“Ethan’s professionalism and unwavering work ethic inspired everyone, and his lust for life put smiles on all our faces – even on the darkest of days. News of Ethan’s passing has devastated our entire Club, and no words can convey the immense sense of sadness and loss that we feel now.
Rest in peace, Ethan McLeod.
The Macclesfield FC forward was involved in a car accident that took his life when travelling back from Bedford Town on Tuesday night. pic.twitter.com/A3u7JFmdlE
“The deep mental scars elicited from Ethan’s passing will undeniably never heal”, they continued, “but one thing is for sure, and that is Ethan’s vibrant legacy will never fade, no matter how much time passes in the future.
“Ethan will live in our hearts and minds forevermore, and no matter what the future holds, his unique smile that mesmerised us all will never be forgotten.
“Our deepest sympathy goes out to Ethan’s family and friends at this deeply traumatic time, together with an assurance that we will provide as much support as we can to those who need it. May you rest in peace, Ethan – you will forever be a Silkman.
His past clubs, as well as plenty of other teams, organisations and people in and around the footballing world, are paying tribute to the promising youngster.
Rest in peace.
Our thoughts are with the family and friends of Macclesfield forward Ethan McLeod who has passed away following a car accident last night.
The 21 year old spent a number of years with the academy setup at Wolves and will be missed by many. #WWFCpic.twitter.com/MSjKaISMKT
Danny Jones -
24th July 2024 
