Manchester City’s owners have struck yet another big commercial deal ahead of the 2024/25 season, announcing a new collaboration with Sony to produce a number of original TV series.
Confirmed on Wednesday, 23 July, the deal between the City Football Group (CFG) and Sony Pictures Television will see the entertainment corporation create various TV productions for Man City and the other clubs owned by the limited company as part of a new global partnership.
While it marks the third multimedia crossover of its kind they’ve had with an entertainment-led brand, having first worked with Amazon on their All Or Nothing series and then Netflix for the Treble Winners documentary, this deal will see Sony become an official partner of Man City.
City Football Group (CFG) and Sony Pictures Television have inked a new deal encompassing original scripted, nonfiction, and kids’ television projects. The collaboration will see CFG’s media creative production unit and expertise in sport pair with SPT’s production capabilities… pic.twitter.com/LmagHBMG2b
Although exactly how lucrative the deal itself is yet to be disclosed, as per an official statement from the club, the partnership will see Sony “co-develop and produce new original scripted, nonfiction, and kids’ television projects for worldwide audiences.”
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The announcement goes on to state that “as well as scripted and unscripted series, projects can also include one-off documentaries, animated projects, or children’s programming.”
Given that CFG has stakes in 13 clubs across Europe, South America, Asia, the United States and Australia – most notably Girona, New York and Melbourne City, French club ES Troyes AC and Italian side Palermo – TV shows created could ultimately go on to feature teams other than just City.
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With the holding group also currently developing the Etihad Campus even further by expanding the stadium capacity and adding new leisure additions such as a hotel, museum, rooftop bar and stadium ‘sky-walk’, this is just the latest step in a series of big commerical steps for Man City.
Moveover, as the CFG are also heavily invested in the recently opened Co-op Live arena – which is inextricably linked to the football club located just a stone’s throw away – the City franchise looks to be moving closer and closer to becoming not just a football club but fully-fledged lifestyle brand.
Commenting on the launch of the collaboration, CFG’s CEO Ferran Soriano said: “We are incredibly excited to be collaborating with Sony Pictures Television [SPT] in this joint initiative.
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“City Football Group is already a global entertainment company, and this initiative builds on our long-standing track record of innovation in the content space and the growth of City Studios in the last years. We will now take an even more dynamic approach to content production, and we are already developing several scripted and nonfiction series that will delight audiences globally.
“Bringing together the expertise of both CFG and SPT will enable us to create brilliant shows and remain at the forefront of football-led content production.”
SPT’s President of International Production, Wayne Garvie, went on to add: “Football is the great global game, no other sport produces so many heroes, tears and laughter, joy and heartbreak as football […] but the game always evolves and over the last decade City Football Group have become an unprecedented innovator and global leader.
“Our aim is to be part of the next evolution of the game, creating a new generation of innovative football-based entertainment to thrill the world.” It’s still unclear as to when the first of these new football-related TV shows will start rolling out but given the success of previous ventures they’re sure to prove popular.
Featured Images — The Manc Group/ykanazawa1999 (via Flickr)
Sport
Bayern Munich reportedly set to target Phil Foden in the summer transfer window
Danny Jones
European giants Bayern Munich are said to be interested in homegrown Manchester City star, and are interested in signing him this coming transfer window.
And if you believe some of the reports circulating around the Stockport-born footballer, he could very well be looking to leave the Etihad in the summer.
Foden seems to have somewhat fallen out of favour at Man City of late, having been benched in four of the last five games, with his overall minutes having been on a gradual slump over recent months; as a result, some sources are suggesting it’s prompted a potential move away.
As per TEAMtalk, the Bundesliga side is hoping to target the City youth product and England international ahead of next season, with former teammate turned Bayern head coach Vincent Kompany very keen on acquiring his services.
Man City have stepped up efforts to secure Phil Foden's future with talks held during the international break and confidence is now growing that a new deal will be finalised before the end of the season, amid Bayern Munich interest, @TEAMtalk can reveal.https://t.co/ScBP5a3a08
Whether or not having a club and Premier League legend in charge would serve as a sweetener for the attacking midfielder or not, who knows?
According to journalist Graeme Bailey, while the gifted playmaker is said to be “frustrated” with the current situation at Man City, the club are believed to have “stepped up efforts to secure the long-term future of Phil Foden, with fresh talks held during the international break”
Having still managed to chip in with 15 goal contributions so far this campaign – two-thirds of those involvements being goals – the hope is that they can tie him down to a new deal long before the end of the season.
There’s no question about his natural talent and versatility across the forward line; it’s just whether or not he’s happy with his game time under Pep Guardiola, which admittedly has often fluctuated ever since he broke into the first team.
Pep has never made a secret of his love for Phil, either; he’s just not afraid to mix things up and try different things given the squad depth at his disposal and other teams in the division becoming increasingly competitive.
It’s also worth noting that many expect him to be in Thomas Tuchel’s starting lineups for the Three Lions at this year’s World Cup.
At present, Foden’s contract is set to expire at the end of the next term (2026/27), but it’s rumoured that he could soon commit to staying until 2030 on paper.
Now 25, the once up-and-coming youngster/’rising star’ is now a fully-fledged senior professional and serial winner.
With many years still ahead of him, you could argue that this is the perfect time to take on a new challenge, or equally, stay with his beloved Blues and extend their modern dynasty as one of the more experienced and decorated members of the dressing room.
As for whether Kompany can convince him to swap his familiar surroundings for a fresh chapter in Germany, or whether or not another big Champions League-level outfit monitoring the situation could come sniffing, only time will tell.
For now, let’s just hope he has an incredible few weeks over in North America this June and July.
A free snooker fan zone has popped up in Manchester for the 2026 Tour Championship
Danny Jones
We’re sure plenty of you are well aware that this year’s WST Sportsbet.io Tour Championship is happening in Manchester right now, but what many of you may not know is that a completely free snooker fan zone has opened up as part of it.
You don’t need a ticket for any of the actual matches to watch them on the big screen or even play one of your own.
However, it isn’t just the buzz inside the match room itself that the World Snooker Tour has brought on its return to the city centre – even the supporter hub outside is well worth a visit.
Based over at Manchester Central on the Exchange side of the building, while the games themselves are taking place in the main rooms, the foyer and surrounding areas have been turned into a fan park.
Perfect for anyone looking for a fun way to spend an afternoon or, indeed, a full day this week – not to mention an ideal activity for kids this coming Easter bank holiday weekend – if you’re a fan of the sport, you’d be a fool not to at least pop your head in.
Running until this Sunday, 5 April, when the tournament itself finishes, snooker lovers have access not only to a bar area with multiple big screens and food and drink, but also numerous free tables for them to play on.
In fact, you quickly turn a few frames into some proper practice if you’re so inclined, as there’s even on-site coaching to be made the most of.
As you can see, people of all ages have already turned up in their droves to soak up the atmosphere.
Once again, the competition is being broadcast live and free-to-air on Channel 5 if you’re happy to watch the games at home, but we don’t need to tell you what makes sitting in a room with a bunch of fellow fans and getting excited together so enjoyable.
If you visit the Manchester Central convention centre before the end of the week, you can even have a go at playing on a proper king-sized snooker table for the full pro-feel experience.
For anyone who wants to grab actual tickets for the matches as well, you can find them HERE.
Danny Jones -
24th July 2024 
