Manchester City’s owners have struck yet another big commercial deal ahead of the 2024/25 season, announcing a new collaboration with Sony to produce a number of original TV series.
Confirmed on Wednesday, 23 July, the deal between the City Football Group (CFG) and Sony Pictures Television will see the entertainment corporation create various TV productions for Man City and the other clubs owned by the limited company as part of a new global partnership.
While it marks the third multimedia crossover of its kind they’ve had with an entertainment-led brand, having first worked with Amazon on their All Or Nothing series and then Netflix for the Treble Winners documentary, this deal will see Sony become an official partner of Man City.
City Football Group (CFG) and Sony Pictures Television have inked a new deal encompassing original scripted, nonfiction, and kids’ television projects. The collaboration will see CFG’s media creative production unit and expertise in sport pair with SPT’s production capabilities… pic.twitter.com/LmagHBMG2b
Although exactly how lucrative the deal itself is yet to be disclosed, as per an official statement from the club, the partnership will see Sony “co-develop and produce new original scripted, nonfiction, and kids’ television projects for worldwide audiences.”
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The announcement goes on to state that “as well as scripted and unscripted series, projects can also include one-off documentaries, animated projects, or children’s programming.”
Given that CFG has stakes in 13 clubs across Europe, South America, Asia, the United States and Australia – most notably Girona, New York and Melbourne City, French club ES Troyes AC and Italian side Palermo – TV shows created could ultimately go on to feature teams other than just City.
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With the holding group also currently developing the Etihad Campus even further by expanding the stadium capacity and adding new leisure additions such as a hotel, museum, rooftop bar and stadium ‘sky-walk’, this is just the latest step in a series of big commerical steps for Man City.
Moveover, as the CFG are also heavily invested in the recently opened Co-op Live arena – which is inextricably linked to the football club located just a stone’s throw away – the City franchise looks to be moving closer and closer to becoming not just a football club but fully-fledged lifestyle brand.
Commenting on the launch of the collaboration, CFG’s CEO Ferran Soriano said: “We are incredibly excited to be collaborating with Sony Pictures Television [SPT] in this joint initiative.
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“City Football Group is already a global entertainment company, and this initiative builds on our long-standing track record of innovation in the content space and the growth of City Studios in the last years. We will now take an even more dynamic approach to content production, and we are already developing several scripted and nonfiction series that will delight audiences globally.
“Bringing together the expertise of both CFG and SPT will enable us to create brilliant shows and remain at the forefront of football-led content production.”
SPT’s President of International Production, Wayne Garvie, went on to add: “Football is the great global game, no other sport produces so many heroes, tears and laughter, joy and heartbreak as football […] but the game always evolves and over the last decade City Football Group have become an unprecedented innovator and global leader.
“Our aim is to be part of the next evolution of the game, creating a new generation of innovative football-based entertainment to thrill the world.” It’s still unclear as to when the first of these new football-related TV shows will start rolling out but given the success of previous ventures they’re sure to prove popular.
Featured Images — The Manc Group/ykanazawa1999 (via Flickr)
Sport
Sale Sharks sign highly-rated Harlequins hooker, Nathan Jibulu
Danny Jones
Sale Sharks are investing in youth with their latest bit of transfer business after signing one of the Harlequins’ hottest prospects, Nathan Jibulu.
The highly-rated hooker, who has already nine appearances this season, including more than half a dozen in the Gallagher Premiership, has been exciting plenty of scouts throughout rugby union and is already firmly in national team plans.
Having already been part of the England Under-20 and A squads, not to mention impressing at club level in a relatively short space of time, it’s a big coup for Sale.
From the Quins academy to the right side of Shark-infested waters.
Jibulu joined the Twickenham-based outfit back in 2022 just a year after they won their second English championship (a full decade since their first) after previously attending Seaford College and representing nearby Wimbledon Warriors.
However, now the six-foot and seriously strong forward will be swapping the life near the capital for the North and Greater Manchester, specifically.
Set to join Sale Sharks for the 2025/26 season – scheduled to kick off in September – he’s looking like a really strong addition to their front row and a future squads to come.
Speaking to the club in an official statement, he said: “When I was younger, whenever someone asked me, ‘what team would you want to play for?’ I’d always say Sale…
“I’ve scrummed a lot with Asher [Opoku-Fordjour] and I got to know him pretty well. I always tell him how special and different he is, and I can’t wait to play with him.
“The way the club has developed him and nurtured him to become an established Premiership and England player speaks volumes about the coaching and the support that he’s getting at Sale.
“The entire front row is in the England squad, with the Curry boys too, so that tells you that someone at the club is doing something right. I looked at that and I said, ‘why would you not want to be there?’”
Still just 22 years old and having made just as many appearances for his soon-to-be former club, Sale weren’t the only ones chasing his signature.
Jibulu went on to add: “I love those games where you go toe-to-toe physically, so all of that attracted me straight away, and then speaking to people who are there already, they said all the stuff that I really like so it was a no brainer when the opportunity came about.”
As for his impending coach, Director of Rugby Alex Sanderson said: “Nathan is really driven, he understands what he wants from his life and his career, and he knows how he’s going to get it.
“He’s a young lad but he’s incredibly mature and he’s got the game and the physical attributes to match. I’ve got no doubt he’ll play for England in the future and we’re really excited to bring him to the club.”
Currently sat seventh in the table after another at times promising but somewhat frustrating start to the year, the summer can’t come soon enough for Sale.
The Women’s Run Series is coming to Greater Manchester
Danny Jones
The Women’s Run Series has announced its second event and following what is already tipped to be a blockbuster debut in London, it’s coming to Greater Manchester.
Hosted by RunThrough – the UK’s largest and Europe’s fastest-growing running events company, which just held the first-ever MediaCityUK Half Marathon – the Women’s Run Series is aiming to break down barriers in female and ethnic minority participation, inspiring a diverse and vibrant running community.
Partnering with regional grassroots organisations, the event is not only a great outlet for local women to come together and enjoy the pure positivity of a race day (not to mention the obvious fitness benefits) but also to help nurture and elevate women’s sports through activity and the simple act of connection.
Taking place at Heaton Park this spring, the Women’s Run Series is looking like the start of something truly wonderful.
The inaugural event of the new 2025 Women’s Run Series kicks off, rather fittingly on International Women’s Day: Saturday, 8 March.
Getting underway at the Queen Elizabeth Olympic Park sporting complex in Stratford, hundreds of women are already signed up and is set to be a huge community event backed by local running clubs.
The first run is also a headline partnership with StoneX, a financial services company that has helped put a lot of support behind the series as a whole.
Once again, the series will provide a welcoming space for all women, regardless of background or experience, to thrive and inspire one another; this isn’t just about creating a female-only activation, it’s about physical and mental wellbeing.
Lucy Wood, Race Director for the event, said ahead of the sophomore event: “We’re so excited to bring the Women’s Run Series to Manchester in April.
“This event is all about creating a supportive, safe and inspiring space for women to run together. We can’t wait to see the Manchester running community come out and be part of it!”
Danny Jones -
24th July 2024 
