Classic Football Shirts: The Manchester-brand revolutionising the sports fashion industry
Classic Football Shirts owns the most diverse, exciting and prestigious collections of sports jerseys available anywhere in the city - offering people the chance to get their hands on special strips from years gone by.
There’s a shop on Deansgate that’s a mecca for football memorabilia.
It’s called Classic Football Shirts – and it’s the proud owner of the most diverse, exciting and prestigious collection of sports clothing available anywhere in the city.
Fully-stocked with hundred of special strips, Classic Football Shirts (CFS) is a big deal for sports fans in Mancunia – having earned its status as a trusted, leading stockist of vintage jerseys you simply can’t find anywhere else.
It’s a proud addition to our city. And it was all set up by two Manchester students.
Doug and Matt were both studying Business at Manchester Metropolitan University when they recognised the gap in the football merchandise market.
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One of the students had been selling items on eBay to make some much-needed money during university, whilst the other has been hunting for an original Germany 1990 shirt ahead of the 2006 World Cup.
Eyeing an opportunity to work together, the pair aimed to build up a small collection of shirts from all the major football clubs.
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Fast-forward to 2020 and Classic Football Shirts have worked with almost every major brand and team in the last 10 years – stocking over 30,000 individual items.
CFS have two stores in Britain: one in London and the other in Barton Arcade, down the road from where it all began.
“Football is definitely a huge part of Manchester’s culture and this is where it all started for Classic Football Shirts; the city is definitely at the heart of the business,” say CFS.
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“A football jersey is the voice that represents a city, neighbourhood, an identity and a way of life… the combination of crest and colours unites fans across the globe.”
CFS recognise the sense of pride and belonging that comes with football strips; and their aim has been to make vintage, authentic jerseys more accessible.
“You see the shirt, you remember the moment,” said CFS.
“It gives you a brief second of the initial rush all over again. We have had people walk into our warehouse and burst into tears because it takes them to a special place”.
CFS have a team dedicated to sourcing different shirts – from classic jerseys to super-rare strips.
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The items aren’t just aimed at dedicated collectors, either. CFS emphasise how there is no right or wrong way to wear a shirt, and there’s something for everyone in their store.
“Our customers range from fanatical shirt collectors to general football fans to someone who just wants a shirt to play in,” they explained.
“The shirts have different uses and have a different meaning to each individual which makes them much more special.”
As for the future of their brand, the team are confident that it won’t be stopping any time soon.
With football destined to remain close to peoples’ hearts, even during a pandemic, there’ll always be new shirts to acquire and fans to satisfy.
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“There have been many monumental moments in the early 2000s that shirts that were once new to us, are now considered classics,” CFS tell us.
“The industry continues to grow and isn’t showing signs of slowing down.”
Shop Classic Football Shirts’ extensive collection in their Barton Arcade store, or check out their website for the latest online deals.
Sport
Erling Haaland has named his four favourite films… and fans have a lot to say on it
Emily Sergeant
Erling Haaland has answered the all-important question.
The question heard around the world, the question on everyone’s lips, a question that has absolutely nothing to do with football whatsoever… that’s right, he’s answered Letterboxd’s famous question of ‘what are your four favourite films?’.
If you’re unaware of what Letterboxd is, it describes itself as being an ‘online diary platform and app for film lovers’ and it gives users the chance to display their four favourite films at the top of their profile for all to see (and judge).
An extension of this has then been Letterboxd asking celebrities in press junket interviews and on red carpets what their ‘four faves’ are – and it’s gone on to become something of a phenomenon in the film world.
Everyone from massive A-list movie stars, to indie darlings and up-and-coming names have answered this question before, and now (it appears) to be Erling Haaland’s turn.
He’s not the first footballer to be tasked with question though, as the entire Spurs team was ambushed with it by former player – and famously massive cinephile – Alfie Whiteman last year, but it’s fair to say that after the summer he’s had with Norway at the World Cup, achieving international fame in the process, that Haaland is one of the most high-profile to answer it in a long while.
So, what’s on Erling’s list then?
Well, to self-confessed ‘film bros’ out there, you’re not going to find any deep cuts in this selection unfortunately, and you’re probably not going to get any recommendations for movies you haven’t seen before either, but come on, he is only a footballer after all.
Erling Haaland has named his four favourite films… and fans have a lot to say on it / Credit: Letterboxd
First up for the Manchester City striker is a pretty common pick by straight white men, it’s The Wolf of Wall Street, and he doesn’t give much of a reason for it, other than just suggesting: “I think you understand why”.
He then follows that up with Ridley Scott’s classic Gladiator, calling it ‘amazing’, before naming 2004’s epic Troy, and then rounding it out with a Christmas favourite for many, Home Alone, adding that he ‘watched it a lot as a kid, and then again now’.
As for fan reaction to Haaland’s four favourites, let’s just say it’s been mixed.
Among the 1,000+ comments on the Instagram video, you’ll find just as many people called him ‘king’ and saying he has ‘goated’ taste, as you will comments like this: “He has the most male gazed top four in history of Letterboxd.”
Manchester City reveal world-first third kit… designed by AI
Daisy Jackson
Manchester City have just revealed the club’s third kit for the season, and it’s a world-first AI-designed kit.
The new Man City and Puma kit was revealed in full this morning after days of teasing on billboards across Manchester.
For the first time in professional football history, the kit is designed by a fan, using AI.
180,000 fans submitted designs through the Puma AI Creator, with the winning design now projected on some of the city’s biggest digital billboards – on Market Street, and at Printworks.
Created by lifelong Cityzen and stills photographer Elliott, the final design is inspired by Manchester City’s iconic 13/14 season away shirt.
Elliott’s creative interpretation was crowned in January 2025 after a global fan vote.
The digital billboards show each different stage of the AI design process, from prompt to finished design, with the tagline ‘designed by one of us, chosen by all of us’.
The AI Man City kit reveal
Eagle-eyed Man City fans may have noticed a cryptic ‘loading’ screen in town on Tuesday, with just a hint of the shirt visible.
Then on Wednesday, the screens displayed: “AI prompt accepted. Fan vote confirmed. Final Manchester City 26/27 Third Kit design processing.”
Then the full reveal has taken place today, Thursday 27 August, finally unveiling the full shirt with the words: “Designed by one of us. Chosen by all of us”.
Reacting to live images of the billboards, Elliott said: “Seeing my complete design revealed on billboards in the city centre this morning was unbelievable.
“City has been part of our family’s life for as long as I can remember, so this is as good as it gets for me.
“Creativity is naturally part of my everyday life as a photographer, but it was good to turn my hand to something else and see what could be created with the use of AI.
“The 13/14 away shirt was always my favourite, so it felt like the natural starting point for my prompt. From there, it was amazing to see the technology take that spark of an idea and turn it into something I could actually shape and refine.
“To know that a shirt I designed on my lunch break will now be worn by the players is something I still can’t quite get my head around!”
The 26/27 Manchester City Third Kit will be available at mancity.com/shop and Manchester City Official Stores, with 10% off for Members and Seasoncard holders (automatically applied when logged in with a Member account online).
Daisy Bradbury -
9th October 2020 
