Manchester City have become the first Women’s Super League team ever to secure an official stadium naming rights deal, with the formerly known Academy ground nowcalled the Joie Stadium.
Unveiling their new stadium partnership with baby gear brand Joie on Thursday, 14 September, Man City‘s Academy Stadium was given its new moniker, making them not only the first purpose-built women’s stadium in the league but the only club to boast an official naming partner.
The new multi-year agreement is an extension of Joie’s current partnership with City’s women’s team which began back in March when the brand was first named as the Club’s Official Family Partner.
Now set to bear their name around their home ground for the foreseeable, the expanded commercial collaboration has arrived just in time for the new WSL season.
Credit: Supplied
The deal comes after City Football Group pledged to “introduce and improve family-friendly services and building on the club’s commitment to delivering the best possible matchday experience for fans of all ages across all stadium facilities.”
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Lionesses Chloe Kelly, Steph Houghton, Demi Stokes and various other City stars were in attendance, with the first-team trio helping cut the giant ribbon to celebrate the newly renamed Joie Stadium on a rainy morning in Manchester.
Opened in 2014 as part of the club’s continued investment into East Manchester and further development of the wider Etihad Campus, the 7,000-capacity stadium is also home to many Elite Development Squad and youth team matches.
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Manchester City Women’s Managing Director, Gavin Makel, said of the unveiling: “It is a further reflection of the importance, growth and commercial appeal of Manchester City Women and the wider women’s game and we are excited to work together with Joie to maximise opportunities for families at our matches.”
As for the company renowned across Europe for the brand of prams, children’s car seats, highchairs and more, Joie’s senior MD David Welsh added: “We believe that football offers an unforgettable experience for families and by partnering with Manchester City Women…We aim to make it truly accessible for all – whether that’s families with babies or parents of older children who will love playing in the Fan Zone.
“We’re incredibly proud of the steps we are making to help provide an all-inclusive experience and are committed to further developing our offer and ensuring that the Joie Stadium is one of the most family-friendly in the Women’s Super League.”
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The Joie logo will be rolled out across stadium assets and during various City Women’s fixtures, with the brand also promising to offer exclusive prizes and experiences to fans alongside creating bespoke content with members of the first team this year.
The 2023/24 WSL season gets underway on Sunday, 1 October with Man City, who came fourth in last year’s tightly-run campaign, playing West Ham away at 1pm. You can the full list of fixtures HERE.
Ruben Amorim reacts as Manchester United are booed off after Malaysia friendly
Danny Jones
Manchester United manager Ruben Amorim has delivered a fairly brutal response after his club were booed off by supporters during a friendly in Malaysia.
The Red Devils recently embarked on a post-season tour following a calamitous 2024/25 campaign, both domestically and continentally, with that limp loss in the Europa League final, but have already resumed what has become alarmingly normal service with yet another defeat.
Finding themselves on the wrong end of a 1-0 scoreline against ASEAN All-Stars in Kuala Lumpur – a squad comprised of various talents from around the region who had never played together before and were only founded as an actual team back in 2014 – it was all far from clean slates and fresh starts.
In the wake of the shock result, Man United were booed off by the Malaysian and other international fans inside the Bukit Jalil National Stadium, which saw more than 70,000 in attendance.
It’s the end and that’s it. Man United got boo’ed by the fans after the final whistle.
They got beaten by non-full team Asean All-Star who just trained together as a group few days before the match. pic.twitter.com/fBxnMiZPN8
For context, the ASEAN All-Stars had only trained together for the first time just days before the game itself, but the de facto exhibition outfit still managed to break the deadlock in the 71st minute against a United side that rarely looked like scoring.
All that being said, Amorim had some choice words for his own players in his post-match duties after their first post-season tour fixture, insisting that while he always remains accountable, those out on the pitch perhaps received somewhat of a deserved reckoning too.
He began by stating, “I’m always guilty of the performance of the team, no matter what. [I have been responsible] since the first day”, but went on to argue: “The boos from the fans, I think it something that we need, maybe.”
Citing that the Old Trafford faithful and die-hard away fans have always been loyal and supportive despite frustration in the league, he suggested that “maybe they will change the way they behave” following this latest reality check.
Despite adding that he has seen reasons for optimism in performances against Man City and Liverpool, for instance, where he felt he saw “belief” and seeds of what’s to come, he’s made very few excuses for the poor displays up to now.
United face the Hong Kong national team in their next friendly on Friday, 29 May, and it’s fair to say anything less than a win would be beyond bad for the predictably unpredictable Premier League club.
You can see his full post-match press conference down below.
Featured Images — Manchester United (screenshot via YouTube)/Edward Kuruvilla (via X)
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Stockport County to introduce safe standing at Edgeley Park
Danny Jones
Stockport County will soon be introducing safe standing at Edgeley Park as part of the pending stadium development plans.
The Hatters may have just missed out on promotion to the Championship, but it’s still been an exciting few years for the club that has seen a fresh surge in young new supporters in addition to their passionate lifelong followers.
In more fantastic news for fans, County have announced that brand new safe standing sections will be installed across the ground.
Confirming the news on Wednesday, the club said: “After receiving all necessary approvals and working closely with safety authorities, we are set to install rail seating in two designated areas of the stadium.
Stockport County is thrilled to announce the introduction of safe standing areas at Edgeley Park ahead of the upcoming 2025/26 season.
Visit the club site for more details on this exciting new development ⤵️#StockportCounty
— Stockport County (@StockportCounty) May 28, 2025
As detailed on the club website, there will be two new dedicated safe-standing/rail-seated zones – one in each main stand: the back five rows of seats in the Cheadle End’s upper tier and the back two rows of the Vitality Railway End.
With Stockport Council greenlighting plans for League One side to expand their home capacity, this reconfiguration is set to accommodate a total of 849 County fans and/or supporters.
Although this all depends on final approval from the Safety Advisory Group (SAG), the aim is to deliver a “vibrant and dynamic environment for both home and away fans at Edgeley Park.”
The official statement goes on to explain that the push for safe standing is not just to provide more matchday options for those in attendance, but in hopes of further “enhancing the atmosphere and improving the overall matchday experience for those who prefer to stand.”
Couty has insisted that “The rail-seating system incorporates a barrier for every seat, ensuring that supporters are protected from a sudden surge or crowd movement.”
Safe standing is part of the larger Stockport County stadium redevelopment plans.
Addressing early concerns in a ‘What This Means for You’ section, they go on to add: “Season ticket holders currently in the affected rows will be contacted directly by the Club over the coming weeks with details on their options, including relocating to a seated area if they prefer not to stand.
“Information regarding new season tickets and matchday tickets in the safe standing areas will be released in due course.
“We believe this is another significant step forward for Stockport County and will further enhance the already incredible atmosphere at Edgeley Park. We look forward to seeing and hearing the renewed energy in these new sections.”
The safe standing plan is set to be introduced for the upcoming 2025/26 season, with the administration hoping to make this their last in the third tier. Do you see them going up next year?
Danny Jones -
14th September 2023 
