Manchester United fans were undoubtedly chuffed to hear that their club had appointed a new CEO as new part-owner Sir Jim Ratcliffe proceeds to build his new executive team over the weekend, but there’s already been a dampener on spirits after they dug up some old tweets.
Well, this is awkward.
Having poached the former chief operations officer (COO) directly from rivals Manchester City, Omar Berrada was never going to arrive at Old Trafford with a totally clean slate, but the news on Saturday, 20 January did feel like somewhat of a coup given his success down the road.
However, Man United supporters wouldn’t have been hoping to unearth a selection of unfavourable tweets about their beloved Reds from Berrada barely a day into the job which makes his appointment as CEO feel like less than a match made in heaven.
Watching the Man Utd vs Bayern 1999 UCL final on ESPN Classic. I had forgotten how much Bayern really deserved to win that match
The first of several unfortunate tweets from Man United’s new CEO.
Yes, it might be over a decade old (as most of them are) but the 45-year-old took aim at the very greatest moment in the club’s history and it’s never going to rub fans the right way, is it?
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On the other hand, giving him the benefit of the doubt, many people have agreed that Sir Alex Ferguson‘s side was far from their best during the game and that it was merely the nature of the late comeback that was so remarkable.
So, trying to be as objective as you can, perhaps you can brush this one off relatively easily.
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The only problem is that this is by no means the only one.
Ok, far from the best look for a club’s new CEO but he was already at City during this time, joining as head of international business development before moving on to director of partnership sales; senior vice president group commercial director, then COO and finally a senior role in City Football Group.
He was hardly going to be singing United’s praises whilst employed by one of their closest and most historic rivals.
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If you were willing to give him even more rope, you could also argue that what he said at the time was bang on: there’s almost no other era that defines the post-Ferguson decline at the club than Moyes’ tenure and we’re sure you’d find most fans would agree.
But it doesn’t stop there either…
Stuck at the airport 'cause of snow delays. Killing time watching @mufc vs @chelseafc on my iPad via Sky go. And hoping for a ManU loss…
Yes, while he might not strictly be a Chelsea fan per se, he certainly wasn’t a United fan back in the day and made that abundantly clear on social media. The reaction from most Reds is as you would expect; “Berrada we need to talk about those old tweets big chief” pretty much summed everything up.
While there are plenty of players, managers and staff in general that put their childhood allegiances aside to make it in the professional football business — even Ratcliffe himself has been reported as a Chelsea fan at heart — I guess it comes down to a matter of how many of these you’re willing to brush off.
At the end of the day, any modern-day football fan can be under no illusions that Berrada sees this as anything more than another job which he’s been offered enough money to take.
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As his LinkedIn reads, he’s been “responsible for managing and optimising group football operations for almost 100 teams across 11 clubs on five continents.” United are quite literally just one in a dozen.
One thing that can be said is that he served as part of one of the most successful executive teams in world football over at the Etihad, having helped take care of the business side of things as they picked up trophy after trophy.
On the other hand, as journalist Simon Bajkowski was quick to point out, “It’s as correct to say that United getting Omar Berrada from City is a coup as it is to say that Berrada is firmly implicated in City’s alleged wrongdoing.”
How Man United’s new CEO navigates the reaction not only to these tweets but the ongoing case against the Blues will factor hugely into how steady/unstable a start to life with the Red Devils — you only have to look at history to see how the likes of Ed Woodward and Richard Arnold fared.
Fans are also keeping a keen eye on the rest of the newly installed INEOS team, with one character in particular posing an interesting prospect for the future of the rebuild.
Featured Images — Hays Worldwide (via YouTube)/The Manc Group
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Former Manchester City player Joey Barton found guilty of assaulting his wife
Danny Jones
Ex-footballer Joey Barton has officially been found guilty of assaulting his wife following his two-day trial in the capital this week.
Barton, who played for Manchester City, Newcastle United, Queens Park Rangers and a number of other clubs, was convicted at Westminster Magistrates’ Court on Tuesday, 25 March, following an incident back in June 2021.
The former midfielder left his wife, 37-year-old Georgia Barton (McNeil), with a bleeding nose and a bruise on her forehead following a drunken row at their home in London.
Barton is said to have grabbed and pushed her to the floor before kicking her in the head. Married in 2019, the two have four children and are thought to still be together.
The 42-year-old was still employed in professional football as the manager of Bristol Rovers at the time, but he was ultimately sacked in October 2023.
His wife called 999 at the time, telling police that he had hit her, but later retracted her statement.
Born in Huyton, Merseyside, the chief magistrate Paul Goldspring recognised that the one-time England has a history of violence.
He was given a 12-week suspended prison sentence, meaning he won’t serve time unless he commits another offence and has been ordered to pay £2,138.
Since dropping out of mainstream football, in particular, Barton has come under heavy criticism for allegations of racism, sexism and controversial right-wing politics; he even started an ‘anti-woke’ podcast called Common Sense with Joey Barton.
Back in June of last year, he was ordered to pay £35,000 in damages to settle a libel claim with presenter Jeremy Vine after a series of inflammatory comments made online.
The Radio 2 presenter sued Mr Barton earlier this year, after the former footballer wrote a series of posts suggesting Mr Vine had a sexual interest in children.
He also accused of threatening fellow former pro, Eni Aluko, after a torrent of abuse regarding her punditry online – the ex-England international even went so far as to say she no longer felt safe staying in the country.
The Hundred is calling for up-and-coming presenters to co-host this year’s tournament
Danny Jones
The Hundred 2025 is fast approaching and cricket’s fastest-growing tournament is once again asking for aspiring presenters to join their roster of co-hosts and help cover the action.
The fast-paced 100-ball format is entering its fifth year and next to T20, you find a more accessible and thrilling form of cricket, so it’s no wonder the competition is gaining a greater audience each year.
With that in mind, the need for a top-notch broadcast team is more crucial than ever but just like those who backed The Hundred in its infancy, they’re looking to invest in future creatives and on-screen talent.
Are you someone looking to get into presenting or know someone who is? Keep reading.
For the fifth year in a row, we want you to be part of #TheHundredRising! 🎤
So how does it work? Well, it’s pretty straightforward: The Hundred is looking for eight up-and-coming presenters to join their team of main venue hosts up and down the country.
Tasked with guiding and talking fans through an action-packed five weeks across all host cities, successful applicants will be responsible for building excitement and atmosphere inside the seven cricket grounds on each match day.
From player and pundit interviews to crowd engagement and interactive other activations with partnered brands, not to mention members of this year’s live music lineup, you’ll be a key part of putting out the top-quality sports and entertainment product they promise every year.
The best part of all is that no prior hosting experience is necessary – this is all about platforming you and The Hundred as a whole.
Successful applicants will be mentored by the main hosts at their respective venues and will attend a two-day workshop with special guests to get them ready to hit the stage this summer.
The ‘Rising Hosts’ scheme has been set up in tandem with their dedicated event production agency, Progress Productions, which will be in charge throughout the application and selection process.
Shortlisted applicants will then have their details shared with the ECB (English Cricket Board) who will be involved when it comes to making their final decisions.
It goes without saying that even if you just love sports or just want to find a way into the industry, this is an opportunity that is not to be missed.
Danny Jones -
22nd January 2024 
