Manchester United fans were undoubtedly chuffed to hear that their club had appointed a new CEO as new part-owner Sir Jim Ratcliffe proceeds to build his new executive team over the weekend, but there’s already been a dampener on spirits after they dug up some old tweets.
Well, this is awkward.
Having poached the former chief operations officer (COO) directly from rivals Manchester City, Omar Berrada was never going to arrive at Old Trafford with a totally clean slate, but the news on Saturday, 20 January did feel like somewhat of a coup given his success down the road.
However, Man United supporters wouldn’t have been hoping to unearth a selection of unfavourable tweets about their beloved Reds from Berrada barely a day into the job which makes his appointment as CEO feel like less than a match made in heaven.
The first of several unfortunate tweets from Man United’s new CEO.
Yes, it might be over a decade old (as most of them are) but the 45-year-old took aim at the very greatest moment in the club’s history and it’s never going to rub fans the right way, is it?
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On the other hand, giving him the benefit of the doubt, many people have agreed that Sir Alex Ferguson‘s side was far from their best during the game and that it was merely the nature of the late comeback that was so remarkable.
So, trying to be as objective as you can, perhaps you can brush this one off relatively easily.
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The only problem is that this is by no means the only one.
Ok, far from the best look for a club’s new CEO but he was already at City during this time, joining as head of international business development before moving on to director of partnership sales; senior vice president group commercial director, then COO and finally a senior role in City Football Group.
He was hardly going to be singing United’s praises whilst employed by one of their closest and most historic rivals.
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If you were willing to give him even more rope, you could also argue that what he said at the time was bang on: there’s almost no other era that defines the post-Ferguson decline at the club than Moyes’ tenure and we’re sure you’d find most fans would agree.
Yes, while he might not strictly be a Chelsea fan per se, he certainly wasn’t a United fan back in the day and made that abundantly clear on social media. The reaction from most Reds is as you would expect; “Berrada we need to talk about those old tweets big chief” pretty much summed everything up.
While there are plenty of players, managers and staff in general that put their childhood allegiances aside to make it in the professional football business — even Ratcliffe himself has been reported as a Chelsea fan at heart — I guess it comes down to a matter of how many of these you’re willing to brush off.
At the end of the day, any modern-day football fan can be under no illusions that Berrada sees this as anything more than another job which he’s been offered enough money to take.
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As his LinkedIn reads, he’s been “responsible for managing and optimising group football operations for almost 100 teams across 11 clubs on five continents.” United are quite literally just one in a dozen.
One thing that can be said is that he served as part of one of the most successful executive teams in world football over at the Etihad, having helped take care of the business side of things as they picked up trophy after trophy.
On the other hand, as journalist Simon Bajkowski was quick to point out, “It’s as correct to say that United getting Omar Berrada from City is a coup as it is to say that Berrada is firmly implicated in City’s alleged wrongdoing.”
How Man United’s new CEO navigates the reaction not only to these tweets but the ongoing case against the Blues will factor hugely into how steady/unstable a start to life with the Red Devils — you only have to look at history to see how the likes of Ed Woodward and Richard Arnold fared.
Fans are also keeping a keen eye on the rest of the newly installed INEOS team, with one character in particular posing an interesting prospect for the future of the rebuild.
Featured Images — Hays Worldwide (via YouTube)/The Manc Group
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Manchester City have announced a special away day fan zone for festive fixture
Danny Jones
In a real added bonus for away fans making the roughly two-hour journey to their only fixture over the festive period, travelling Man City supporters are being treated to a dedicated away-day fan zone for their upcoming game against Nottingham Forest.
Now this is the kind of backing we want to see from big teams.
That’s right, for those visiting Nottingham for the meeting against the fellow Premier League side and one-time European Cup winners, Manchester City will be putting on a special and exclusive fan zone.
Confirmed on Christmas Eve ahead of the match this coming Saturday, 27 December, the club revealed a quick glimpse of the pop-up supporters’ park.
As detailed in the announcement, the public events space known as ‘The Nest’ will be open exclusively to away-ticket holders heading to the City Ground.
Perfect for a quick pit-stop before and after the clash, the venue is one of the closest you’ll find to the stadium itself and, better still, is located roughly just a 10-minute walk away from the railway station.
There will be a huge bar offering a wide selection of alcoholic and soft drinks, plus plenty of street food to enjoy. Here’s hoping the players don’t indulge in too many of those this Christmas, especially following Pep Guardiola’s ‘fatty’ comments.
They kick off at 12:30pm, but will everyone make the weight?…
Once again, Man City have advertised this as an away-day ticket-holder-only event, so we would probably call ahead and double-check if you’re a Blue who just so happens to live/be in the area and want to go along.
It also goes without saying that this will serve as an ideal and presumably trouble-free place to celebrate after the result, as it’s a strictly sky-blue event and we’d wager the title contenders and serial trophy winners to come out on top.
So, if you needed any extra assurance that making the approximately 81-mile trip to Nottingham, we’d say potentially going top at Christmas and cheersing a few pints with your mates on a would-be concourse designed just for you is plenty of added motivation.
As for those of you staying firmly in Greater Manchester this holiday season, there’s no reason you can’t still have a little away day of your own:
Featured Images — Manchester City (via X)/The Manc Group
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Manchester City youngster Claudio Echeverri set for another loan spell
Danny Jones
Manchester City youngster Claudio Echeverri is set for another loan deal this January following a disappointing time in Germany.
The South American youth product has spent the first half of this season out on loan at Bayer Leverkusen, but has struggled not only to make an impact but even to enjoy any real steady playing time.
Following reports earlier this month by The Athletic‘s Seb Stafford-Bloor that announced Echeverri’s loan would return to his Man City, it appears as though all parties concerned haven’t exactly gotten what they want out of the deal.
With that in mind, not only has his short-term agreement been cut short, but Echeverri is now set to join another City Football Group (CFG) club on a temporary contract, where he can crucially be assured more regular minutes.
As confirmed by the ever ubiquitous transfer insider, Fabrizio Romano, Claudio Echeverri is now set to join Girona temporarily from the Premier League side.
Romano writes that “the Argentinian talent leaves Bayer Leverkusen after loan deal interrupted — as Echeverri was not playing.”
Stating that the 19-year-old will officially become a Girona FC player from 1 January onwards, he will no doubt provide some much-needed offensive firepower for the struggling Spanish side, with the Catalan club currently lingering in the La Liga relegation zone.
Following a somewhat reverse pattern of fellow forward, Savinho (who was signed by the French CFG franchise arm, Troyes, before being loaned to Girona and eventually bought by Man City), the attack-minded player remains a highly-rated youth prospect but has yet to fully announce himself.
He scored the first goal for his parent club back in June; it’s fair to say it was a bit of a corker…
Fast forward to now, though, and Echeverri will spend at least until next June representing Girona – no doubt dropping straight into the starting lineup as soon as possible.
At the moment, there is no suggestion of any permanent clause included in the agreement, but either way, ‘El Diablito’ is still a CFG asset, at the end of the day.
With that in mind, we’re sure they’ll move him around the sporting network however they see fit in search of a breakout spell.
Do you think it’s a good move for the young starlet, or would you like to see him back in Manchester, fighting his way into matchday squads?
Danny Jones -
22nd January 2024 
