Nike has issued a statement addressing the ongoing goalkeeper kit controversy after the brand refused to sell replica shirts of Mary Earps’ kit and other female shot-stoppers for the Women’s World Cup this year.
2023’s tournament might now be over, with the Lionesses just narrowly missing out on lifting the trophy in their first-ever World Cup final, but the public outcry for the sporting giant to stock and sell women’s keeper kits this year is ringing out clearer than ever.
Earlier this year, England women’s star and Manchester United’s no. 1 Mary Earps called out Nike for once again choosing not to produce women’s goalkeeper kits after insisting that she was told progress would be made following the same issue during Euro 2022.
Up until now, the company has refused to comment on the situation publicly but following Earps‘ heroic penalty save in the final and having won the Golden Glove, they have finally broken their silence — and it hasn’t exactly gone down that well…
What weasley corporate bullshit this statement is. Hey Nike – here's a phrase for you craven dopes. Just Do It. https://t.co/3LrzhXrXrW
Issuing the update on Sunday, the statement read: “Nike is committed to women’s football and we’re excited by the passion around this year’s tournament and the incredible win by the Lionesses to make it into the final.
“We are proudly offering the best of Nike innovation and services to our federation partners and hundreds of athletes. We hear and understand the desire for a retail version of a goalkeeper jersey and we are working towards solutions for future tournaments, in partnership with Fifa and the federations.
“The fact that there’s a conversation on this topic is testament to the continued passion and energy around the women’s game and we believe that’s encouraging.”
However, the reaction has very much been a case of “not good enough”, with people commenting, “This really is the most pointless statement by Nike”, “They should have just said ‘we fucked up, we are sorry'” and one person even quipping: “So committed to women’s football, Nike didn’t even bother to spellcheck its statement”.
If you didn’t believe there were already countless people all over the country clamouring for a Mary Earps shirt, you can make no mistake about it after this incredible moment:
The truth is, Lionesses shirt sales went through the roof ahead of the final and indeed throughout the tournament, not to mention Earps’ sadly non-existent kit being one of the most searched for online over the past few months.
As the 30-year-old said at the time, “I can’t really sugar-coat this in any way, so I am not going to try. It is hugely disappointing and very hurtful”, adding, “What you’re saying is that goalkeeping isn’t important but you can be a striker if you want.”
It goes without saying that there are so many men, women and kids alike that would give anything to be able to wear their favourite player’s shirt and it is saddening to see Nike still failing to fix it, especially for all those little girls who admire players like Mary Earps and dream of growing up to become a goalkeeper.
That being said, it looks like Nike has clearly heard the feedback and may be looking to reconsider its ‘financial strategy’ in time for the next tournament. We can only hope they do the right thing sooner rather than later.
Featured Image — Lionesses/FIFA Women’s World Cup (via Twitter)
Sport
Salford Red Devils have assured that their next game will ‘go ahead as scheduled’
Danny Jones
Salford Red Devils have assured their supporters that their next game is set to go ahead as planned following the cancellation of their previous match over the weekend.
The local rugby league club is set to take on fellow Greater Manchester outfit Leigh Leopards this Friday, but there remain lingering doubts as to whether or not this latest fixture will be played either.
Nevertheless, Salford Red Devils have now issued a statement assuring those watching Super League round 23 at home and, more importantly, those travelling to nearby Wigan for the clash that “will go ahead as scheduled.”
Then again, the meeting against Wakefield Trinity RLFC was only called off two days prior, so many are still opting for a ‘touch wood’ mentality.
Sharing a statement on social media at the start of the week, the Red Devils said: “We can confirm this Friday’s Betfred Super League Round 23 clash between Leigh Leopards and Salford Red Devils will go ahead as scheduled.
“The Club, in consultation with the Rugby Football League (RFL), RL Commercial and Rugby League Cares, reluctantly decided to cancel last Sunday’s scheduled fixture versus Wakefield Trinity due to significant concerns regarding player welfare.
“However, with first-grade players back from injury this week, and others with Super League experience set to join on loan, this Friday’s fixture will proceed as planned.
“Your support this season has been incredible, both at home and on the road – thank you for backing the boys in such a tough period.”
While there were no issues on Wakefield’s end last Sunday, 17 August, it was made apparent that the home tie simply had to be cancelled, as the Salford side were effectively unable to raise a team.
Only two players were said to be actually available for the match, with the Devils having to depend on loanees for others in the division to stay afloat following several individuals departing this year.
So much passion as fans of Salford Red Devils came together to peacefully protest against the owners of the club.
Pretty special to also see supporters of rivals Wigan, Warrington & Widnes here to support the rugby league community ❤️
— Nick Hope – the athlete’s journalist (@NickHopeTV) August 17, 2025
Against the backdrop of yet more woe for the 125-year-old organisation, more than 500 fans decided to march outside the ground – led by passionate supporters group, The 1873 – with a clear message regarding problematic ownership and their equally ever-troublesome finances: “enough is enough.”
The board insist that the recent and increasingly decisive decision-making hasn’t been “taken lightly”, but the climate around the Salford Community Stadium is nevertheless turbulent, with some deeply distressing claims being made behind the scenes.
Perhaps one of the most alarming allegations came on Thursday, 14 August, when now former COO (chief operating officer) Claire Bradbury resigned within less than a year with the Devils after an ownership figure suggested she “sleep with someone at the RFL” to help their struggles.
She shared details of incidents in a lengthy open letter via LinkedIn; we sincerely hope the toxicity and lingering air of uncertainty abate soon, not just for the fans’ sake, but for the evidently long-suffering staff and everyone who has kept the club going this long.
Manchester chosen for first-ever Pro:Direct Soccer ‘FC’ concept store
Danny Jones
Manchester city centre has been chosen for the first-ever Pro:Direct Soccer concept store, which is set to be unveiled very soon.
While a specific opening date is yet to be announced, we now have a confirmed venue, which will be none other than the Arndale.
The world-famous online retailer first began experimenting with brick-and-mortar stores over a decade ago, with their LDN19 shop in the capital opening back in 2014, but now they’ve signed a new 10-year lease in the busy Manc shopping centre.
Set to open early in 2026, the flagship ‘PD:FC’ site promises to be “more than a store” and is purpose-built to celebrate all things football culture.
The hoardings are already up. (Credit: Supplied)
Due to take over a 9,180 sq ft unit spanning two floors, the new ‘Football Performance and Culture store’ is tipped as the first of its kind anywhere in the world.
Choosing Manchester due to its rich music, fashion, sporting and football heritage, most specifically, our home was seen as a natural destination for the new concept.
The debut PD:FC store is not only looking to offer a unique retail experience to our footy-obsessed city, but also deliver a site for innovation and cultural crossover.
As per an official press release, the brand says PD:FC “ensures every player finds the right fit, feel, and edge to allow them to ‘Play Better’”, adding that it will “curates the evolving world of football culture, harnessing the energy of the streets, the glory of stadiums, and the influences within game and beyond.”
‘PRO:DIRECT Sport PD:FC’ will be come just the latest in a recent trend of high-profile openings in the Arndale and neighbouring New Cathedral Street, with the likes of Sephora and Represent attracting huge opening day queues, not to mention fellow sport and activity brands, Arc’teryx, Alo Yoga and Trailberg.
Speaking on the announcement, PRO:DIRECT Sport‘s Chief of Brand, Sam Baldock, said: “Manchester is the beating heart of football culture – a city where the game’s history, passion, and future collide.
“Launching our new PD:FC concept here is about more than opening a store; it’s about creating a space that lives and breathes football and its culture.
“A place where players and fans can connect with the very best the sport has to offer. This is our home for the football-inspired community in the Manchester area – from the streets to the stadiums – and we can’t wait to welcome everyone through the doors.”
Danny Jones -
21st August 2023 
