Nike has issued a statement addressing the ongoing goalkeeper kit controversy after the brand refused to sell replica shirts of Mary Earps’ kit and other female shot-stoppers for the Women’s World Cup this year.
2023’s tournament might now be over, with the Lionesses just narrowly missing out on lifting the trophy in their first-ever World Cup final, but the public outcry for the sporting giant to stock and sell women’s keeper kits this year is ringing out clearer than ever.
Earlier this year, England women’s star and Manchester United’s no. 1 Mary Earps called out Nike for once again choosing not to produce women’s goalkeeper kits after insisting that she was told progress would be made following the same issue during Euro 2022.
Up until now, the company has refused to comment on the situation publicly but following Earps‘ heroic penalty save in the final and having won the Golden Glove, they have finally broken their silence — and it hasn’t exactly gone down that well…
What weasley corporate bullshit this statement is. Hey Nike – here's a phrase for you craven dopes. Just Do It. https://t.co/3LrzhXrXrW
Issuing the update on Sunday, the statement read: “Nike is committed to women’s football and we’re excited by the passion around this year’s tournament and the incredible win by the Lionesses to make it into the final.
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“We are proudly offering the best of Nike innovation and services to our federation partners and hundreds of athletes. We hear and understand the desire for a retail version of a goalkeeper jersey and we are working towards solutions for future tournaments, in partnership with Fifa and the federations.
“The fact that there’s a conversation on this topic is testament to the continued passion and energy around the women’s game and we believe that’s encouraging.”
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However, the reaction has very much been a case of “not good enough”, with people commenting, “This really is the most pointless statement by Nike”, “They should have just said ‘we fucked up, we are sorry'” and one person even quipping: “So committed to women’s football, Nike didn’t even bother to spellcheck its statement”.
If you didn’t believe there were already countless people all over the country clamouring for a Mary Earps shirt, you can make no mistake about it after this incredible moment:
The truth is, Lionesses shirt sales went through the roof ahead of the final and indeed throughout the tournament, not to mention Earps’ sadly non-existent kit being one of the most searched for online over the past few months.
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As the 30-year-old said at the time, “I can’t really sugar-coat this in any way, so I am not going to try. It is hugely disappointing and very hurtful”, adding, “What you’re saying is that goalkeeping isn’t important but you can be a striker if you want.”
It goes without saying that there are so many men, women and kids alike that would give anything to be able to wear their favourite player’s shirt and it is saddening to see Nike still failing to fix it, especially for all those little girls who admire players like Mary Earps and dream of growing up to become a goalkeeper.
That being said, it looks like Nike has clearly heard the feedback and may be looking to reconsider its ‘financial strategy’ in time for the next tournament. We can only hope they do the right thing sooner rather than later.
Featured Image — Lionesses/FIFA Women’s World Cup (via Twitter)
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Manchester United to wear special one-off shirt for important awareness campaign
Danny Jones
Just to pre-empt any Manchester United fans fearing they’re still in total delirium the next time they see that iconic red shirt, we can confirm it isn’t just your rose-tinted glasses deceiving you – the club will be wearing a special one-off shirt with a notable difference very soon.
All eyes may now be on Wednesday, 21 May but this limited edition kit has already caught the eye of many supporters for one very obvious reason.
In case you haven’t seen it for yourselves already, Man United have confirmed that both the men’s and women’s squads will be will be wearing a slight variation on their home shirt for their next two matches as part of a special campaign for an important charitable cause.
Joining forces with their usual primary shirt sponsors Snapdragon and global health campaigners Product RED, this one-off alternative strip will be unveiled on the pitch this week.
Product Red, or simply (RED) as it will read on the jersey itself, is a worldwide charity that’s been working to fight global health crises since 2006.
(RED)’s key aim is to end the AIDS epidemic and related injustices by raising money for the Global Fund to Fight AIDS, Tuberculosis, and Malaria.
The organisation officially partnered with the club and Snapdragon back in January in an effort to help drive awareness and generate further backing for their work – it just so happens that teaming up with one the planet’s biggest brands and one synomyous with that colour made for the perfect collaboration.
With that in mind, putting together a one-off Man United kit with (RED) slap bang in the middle as is close to a commercial/charitable tap-in as you’re probably ever going to get.
Set to be debuted by Manchester United Women in their WSL fixutre against Arsenal this Saturday, 10 May and then again by Ruben Amorim’s side in the Premier League the following day (Sun, 11 May); plus, a select few limited edition replicas shirts will be made available for fans to purchase.
Be first in the know, Reds 👀
Get notified when our limited-edition @RED collection drops ⤵️#MUFC || @Snapdragon
It goes without saying that given the nature of the front-of-shirt sponsor swap, these will no doubt become somewhat of a special item among kit collectors from the off.
More importantly, however, the funds raised through selling these one-off Man United shirts will provide much-needed income for the non-profit and their crucial efforts.
The unveiling of the comes not long after the bedlam that ensued inside Old Trafford during the second leg against Athletic Club, in which United booked their return trip back to Bilbao for the Europa League final, leaving plenty of fans of seeing nothing but the colour red ever since.
MUWFC also sealed their spot in the Women’s Champions League next season to with an important point in the Manchester Derby this past weekend, confirming a finish above Man City this year.
Safe to say it’s been a good few days to be a (RED).
AO Arena to host huge Europa League Final fan zone after Manchester United victory
Daisy Jackson
Manchester’s legendary AO Arena will once again host an almighty football fan zone later this year, welcoming in fans for the Europa League Final.
The huge venue previously hosted a Road to Victory fan zone for the Euros, and is now ready to replicate all the atmosphere and excitement of the beautiful game once again.
This time it’s in honour of Manchester United, who romped their way into the Europa League Final this evening with a spectacular 4-1 victory (7-1 on aggregate) over Athletic Club.
The Red Devils will be heading to that same team’s home stadium of San Mamés in Bilbao in Spain on 21 May 2025, and you’ll be able to watch all the action right here at home in Manchester.
The AO Arena Europa League Final Screening & Fan Zone will be presented by Red Square.
If you think that name rings a bell, you’re right: they’re the same folks behind the regular events held over at Victoria Warehouse for any big United games, and 21 May will be no different – other than being arguably their biggest date ever.
There’ll be space for thousands upon thousands of football fans who’ll be able to watch Ruben Amorim’s side potentially take home their first piece of silverware since his arrival.
If you saw the scenes at Road to Victory in the AO during Euro 2024, you’ll know how unbelievable a venue this is to watch the footy.
As the promoters have billed it: “Get ready to immerse yourself in the electrifying atmosphere of the Europa League Final, presented by Red Square.
“Join us for an unforgettable event as we bring together passionate Manchester United fans for the largest indoor fan park extravaganza ever witnessed!
“MANCHESTER UNITED head to the UEL final on Wednesday, 21st May – Secure your tickets now!”
The Europa League Final Screening & Fan Zone will be at the AO Arena on 21 May.