Demand for Lionesses kit skyrockets by 3,981% ahead of Women’s World Cup final

This team have ignited something very special and we couldn't be more proud of them.

Danny Jones Danny Jones - 18th August 2023

The demand for the Lionesses kit has gone through the roof as Google searches for shirts have skyrocketed by a massive 3,981% ahead of the 2023 Women’s World Cup final this weekend.

The England women’s team reached the World Cup final for the first time in history this past Wednesday following a tense semi-final victory against host nation Australia and, as a result, the clamour for this year’s kit online shot up by nearly 4,000%.

As per research carried out by popular online retailer, Boohoo, Google searches for ‘Lionesses’ kit have absolutely exploded as fans are preparing to pull on their colours for WHEN, not if, we win on Sunday.

Sarina Wiegman‘s side will be playing in the blue away shirt they were in the semis as they take on Spain in red. Can’t lie, the nerves have started already.

According to their findings, not only did searches for the Lionesses kit shoot up massively but so too did ‘Lioness shirt’, which have increased by a whopping 3,617%.


Meanwhile, more general searches for ‘England shirt’ have also risen by 2,220% as the both the men’s and the women’s current set of kits have gone down a treat over the past year or so — even if they are a bit pricey.

Nevertheless, using data from their Google Trends analysis, the most in-demand Lioness shirts are Man City‘s Lauren Hemp, followed by captain Leah Williamson and Man United‘s Mary Earps following Nike’s female goalkeeper kit controversy.


Sadly, while plenty of people will donning some kind of England shirt on Sunday, fans still won’t be able to wear an Earps kit after the United Women’s star called out Nike for not refusing to put the women’s putting the female keeper shirts on sale for the World Cup.

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Thankfully, plenty of fans have been going out of their way to show support for England’s no.1 by purchasing outfield shirts and putting her name and number on anyway — just goes to show the love for this team and how much the nation has rallied behind them.

As for direct shirt sales themselves, it is estimated that they shot up by more than 700% online following their semi-final victory and we suspect countless more fans have been copping kits in person.


The Lionesses kick off against Spain in the final at 11pm on Sunday and you know Manchester will be packed with fans cheering them on every step of the way.

Come on, girls, nearly there. It’s coming home.

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Featured Image — Lionesses (via Twitter)