One of the hardest parts about getting organised for a major tournament is finding the right place to watch all the games. Planning is one thing but actually getting in somewhere is a battle in of itself.
We’ve been racking our brains over the best places in town to watch England at the 2022 World Cup in Qatar and after being invited along to ‘Road to Victory’ on Tuesday, we might just have a winning candidate for you.
Road to Victory is the flagship event from fledgling entertainment company AIX Live (Amplified Immersive eXperience), who will be bringing the biggest fan zone anywhere in Europe to Depot Mayfield.
And when we say biggest, it really is massive. Try over 100,000 square feet.
It really is the biggest fan zone in Europe
With a capacity of over 6,000, Road to Victory (RtV) is set to bring the most immersive, multi-sensory football experience we have ever come across besides being in the stadium itself to hordes of England fans living in Manchester.
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Playing England games only (because it’s win or bust as far as they’re concerned), the immense space being used for the fan park will be familiar to those who have been to Warehouse Project before, though it’s never been quite like this.
Even walking in was quite the experience.
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Credit: The Manc
Stretching across three rooms promising crowds of between 1,500 and 2,500 each, the transformed venue promises music, light shows and, most importantly, giant screens on almost every wall to watch the games. You literally can’t miss it.
With everything from burgers and dirty fries to nachos, wings and more – catered by Manchester food brand Oh My Glaze – not to mention all the booze you’ll need to launch into the air when we score, you’ll have everything you could ask for in this unprecedented supporter space.
Credit: The Manc/Supplied
Those paying for seated tickets in the main room or purchasing one of 200 VIP tickets each game via donation can even pre-order food and drink more than an hour and a half before kick-off.
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An interactive audio-visual experience
But it’s just more than tables, chairs and a big telly – you can get that at pretty much any pub. What we were most blown away by were the production levels AIX have delivered for this event.
In addition to the sea of neon lights and huge speakers echoing around the room, our sneak preview included a glimpse at the stunning AV packages promised both before, during and after the game.
As well as visual team sheet presentations which will see the starting 11 read out by an announcer, there will be live match stats throughout the game, running ticker tape around the room and dynamic moments such as a 4D virtual heartbeat should Southgate‘s side win a penalty. Very, very cool.
Credit: The Manc
There’s also plenty of audience participation, not just in terms of cheering on the Three Lions but with quizzes, prize competitions, special guests, DJs and more.
There are even digital activities accessible via a simple QR code such as a virtual game of Pong, where thousands of audience members can play a giant multiplayer game against whoever England’s opponents are that day. They’re really trying to deliver an all-around fan experience.
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It goes beyond just a game
Perhaps the thing we were most impressed with was AIX’s collaboration with the sporting charity Football Beyond Borders (FBB), an organisation dedicated to improving the young people and local communities through the beautiful game.
Credit: The Manc/Football Beyond Borders
But this isn’t just a publicity partnership, RtV and AIX will be donating £500 for every goal England scores in the group games directly to FBB and, better still, a whopping £1,000 for every goal scored in the knockout stages — which will be getting to, thank you very much.
It’s this kind of dedication and confidence in the project and its sheer scale that we admire, as they’re just as convinced it’s coming home as we are. Moreover, they’re making sure that fans and football lovers across the country will benefit regardless of the end result come the final on 18 December.
Tickets for Road to Victory are going to fly
England’s first game against Iran kicks off at 1pm on 21 November but Road to Victory at Depot Mayfield will be open from 10:30am and won’t be kicking people out until the last drink is sunk, “or the license kicks in” — their words, not ours.
Credit: Supplied
In short, the Depot and AIX plan to put on after-parties when England wins each game, not if. This is strictly an over-18s fan zone designed for limbs, limbs and more limbs.
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Standing tickets for Road to Victory start at just £9.50 and seated packages from £15 (plus booking fees), with more information on drink and food pre-order packages set to be released soon.
You’ll be able to buy passes from the likes of Kaboodle, Ticketmaster and See Tickets, so make sure to keep an eye out on their socials for updates and you can find out more info at roadtovictory.co.uk.
But don’t lose all hope if you miss out, there is also Escape to Freight Island’s ‘Festival of Football’ just next door should tickets go wanting and you’re still in search of those fan park vibes.
Tickets go on sale at 10am this Friday, 14 October 14, 2022, so you best be quick if you wanna be there to watch the boys bring it home.
Featured Image — The Manc
Sport
Manchester City reveal world-first third kit… designed by AI
Daisy Jackson
Manchester City have just revealed the club’s third kit for the season, and it’s a world-first AI-designed kit.
The new Man City and Puma kit was revealed in full this morning after days of teasing on billboards across Manchester.
For the first time in professional football history, the kit is designed by a fan, using AI.
180,000 fans submitted designs through the Puma AI Creator, with the winning design now projected on some of the city’s biggest digital billboards – on Market Street, and at Printworks.
Created by lifelong Cityzen and stills photographer Elliott, the final design is inspired by Manchester City’s iconic 13/14 season away shirt.
Elliott’s creative interpretation was crowned in January 2025 after a global fan vote.
The digital billboards show each different stage of the AI design process, from prompt to finished design, with the tagline ‘designed by one of us, chosen by all of us’.
The AI Man City kit reveal
Eagle-eyed Man City fans may have noticed a cryptic ‘loading’ screen in town on Tuesday, with just a hint of the shirt visible.
Then on Wednesday, the screens displayed: “AI prompt accepted. Fan vote confirmed. Final Manchester City 26/27 Third Kit design processing.”
Then the full reveal has taken place today, Thursday 27 August, finally unveiling the full shirt with the words: “Designed by one of us. Chosen by all of us”.
Reacting to live images of the billboards, Elliott said: “Seeing my complete design revealed on billboards in the city centre this morning was unbelievable.
“City has been part of our family’s life for as long as I can remember, so this is as good as it gets for me.
“Creativity is naturally part of my everyday life as a photographer, but it was good to turn my hand to something else and see what could be created with the use of AI.
“The 13/14 away shirt was always my favourite, so it felt like the natural starting point for my prompt. From there, it was amazing to see the technology take that spark of an idea and turn it into something I could actually shape and refine.
“To know that a shirt I designed on my lunch break will now be worn by the players is something I still can’t quite get my head around!”
The 26/27 Manchester City Third Kit will be available at mancity.com/shop and Manchester City Official Stores, with 10% off for Members and Seasoncard holders (automatically applied when logged in with a Member account online).
Iconic Manchester United pub reopens after major £400k refurb
Daisy Jackson
An Old Trafford pub that’s long been a favourite with Manchester United fans has reopened its doors after a major refurbishment.
The Tollgate has had a £400,000 investment to become a ‘Grandstand’ sports pub, with gigantic HD screens throughout, tiered seating so you always have a great view of the action, and a menu of classic pub bites to pair with your pint.
There’ll be a big event atmosphere with all key sporting fixtures shown throughout the week, including football, rugby, cricket, tennis, F1, darts, horse racing – you name it, The Tollgate will show it.
The enormous outdoor area has also been refurbished, with new outdoor TV screens and Marston’s ‘Order & Pay’ app letting you order a round from your seat without missing a goal.
You’ll even find screens outside the loos…
Soon, local artist Pic One will be painting a mural onto the side of the pub, making it even more of a landmark boozer for Old Trafford.
The huge new main HD screenInside The Tollgate after its refurbThe Tollgate’s installed a TV box outside
Back inside, you’ll find a regulation dart board and a pool table, with new competition leagues and ‘free to play’ recreational sessions taking place throughout the week.
As well as a smart new interior packed with local sporting memorabilia, The Tollgate has installed market-leading technology, including one particularly gigantic HD screen, along with multiple other HD screens in every area, and a state-of-the-art sound system.
As you pass by, you might spot a huge TV box outside the pub, which has been installed to reflect how big the screen inside is.
The Tollgate is offering fans and customers a chance to shape its future – they’re calling out for locals to provide more photographs and merchandise to decorate the space, including mementos to celebrate the achievements of local sports stars and teams.
United memorabilia on the wallsInside the new-look The TollgateA cosy corner of The Tollgate
On the menus, you’ll find a new menu of perfect pub bites, including sharing combo boxes, chicken wings, nachos, and burgers.
There’ll be bottomless fries on offer for local sports teams who manage to get their hands on a ‘Black Card’, with even more rewards if they win their game.
And all draught beer (and there’s a lot of it) is now available in two-pint cups.
To celebrate its launch, the pub invited a fellow Manchester United icon Ying-Hoi Soo (affectionately known to Reds as ‘Mr Miyagi’) to pull the first pint and officially mark the pub’s opening.
Ying is recognised for his selfless charity work, and The Tollgate plans to work closely with Ying in the future to support this.
The new Grandstand pub concept has been introduced after research revealed that 86% of sports fans prefer to watch games at sports pubs, thanks to their livelier atmosphere, better screens, and community feel.
A huge two-pint beerThere’s a pool tableAnd dart board insideThe food offering
Marston’s picked Tollgate as one of the pubs to receive the Grandstand makeover due to its involvement with local sports teams, community groups and charities.
Pub Partner, Michael McLoughlin, said: “We’ve loved welcoming the community back with open arms!
“The response has been fantastic to our food and drink offers, as well as the new technology to watch all kinds of sports – we’re thankful that our pub is always full of good vibes, and real community spirit.”
Danny Jones -
12th October 2022 
