One of the greatest sporting stories of the last decade finally came to an end this weekend as Russ Cook, now known around the globe as the ‘Hardest Geezer’, officially completed his almost year-long run across the entire length of Africa. Yeah, all of it.
The 27-year-old athlete from Worthing in West Sussex has completed multiple endurance challenges in the past but none quite like this, completing a total of 385 marathons in 352 days and over 16,250 kilometres to run the length of the second-largest continent in the planet.
Having first embarked on his epic voyage back on April 22, 2023, and sharing the news of his challenge on social media, people haven’t been able to look away ever since and understandably so.
While his claim to be the first man to have carried out the feat in history has recently been contested by the World Runners Association (WRA), there can be no question as to how much of an inspiration his story has become for millions everywhere. And just look at what it meant – to everyone:
But he still did – be it heavy downpours in the rainfoest, sandstorms out in the desert, the shock of snow in Algeria or just the gruelling heat of the equator regions, none of it mattered: he just kept going.
Bringing endless positivity to people’s timelines with his regular video updates whilst plugging away at the ridiculous daily mileage “on the ones and twos”, the simple conceit of a pretty pale ginger man running across one of the hottest stretches on Earth was plenty enough to keep tuning in every day.
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There was a period where we’d wager the majority of Twitter (sorry, X), or at least 90% of British users anyway, were either checking in to see his latest progress or discovering the world of Hardest Geezer and his incredible challenge for the first time. Even 349 days in he was still pumping out the energy.
Socials have been filled with countless people revealing how they’ve been inspired by his story Russ Cook’s mindset of never giving up.
One person wrote: “Keep telling myself when I’m out doing half marathons each weekend in preparation for a marathon and the legs are screaming, ‘Hardest Geezer wouldn’t give up. I’m not either’. An absolute genuine inspiration.” As someone training for his first Manchester Marathon, I can attest to that.
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Another added: “In a world that can often feel overwhelming and full of challenges, finding inspiration in the hardest geezer has been a game-changer for me. Russ’ unwavering determination, resilience, and commitment to personal growth has reshaped my mindset and personal development.
A lot of those hopping on the bandwagon can’t even resist the familiar format of his vlogs either.
It’s also worth reiterating that he’s taken on challenges like these for the right reason. In addition to reiterating that running has been a salvation for him following struggles with mental health, drinking and gambling, the entire ‘Project Africa’ undertaking was all done in aid of The Running Charity.
As well as raising awareness of the living conditions as he travelled through 15 different developing countries, from the moment he set off from Cape Agulhas in South Africa until now, he’s managed to raise around $870,000 (roughly £700k) for the extremely worthy cause.
The non-profit, which works with homeless young people and Sandblast, a cultural arts charity that helps those displaced from around the Western Sahara region, was set up back in 2012 and Russ’ has now helped the raise record amounts through nothing other than running.
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Nothing short of remarkable.
A lot of this could be in our heads but it also just feels like we’re seeing more and more runners all over the city and Greater Manchester as a whole as well; we can only guess that a similar uptake in running as a reinvigorated fitness trend is happening in other parts of the world too.
We even feel like we’ve seen more people wearing Hoka, the running-based sports apparel that officially sponsored and supplied Hardest Geezer with his essential kit, in the year since he began pounding the pavements and plains of Africa.
No, we’re by no means saying this was entirely down to this one insane ginger bloke and utter running machine but it’s certainly helped put them even more firmly in the public consciousness — again, the lion’s share of the money went straight to charity.
His mind-blowing multi-marathon challenge and insane feat of physical endurance might be over, but the journeys he has spawned as a result are only just starting.
Not to overegg the pudding, but having someone quite literally pushing the boundaries of what most would consider humanly possible has been so motivating not only for people like us but god knows how many others.
It’s been one of the inspirational things we’ve ever witnessed and we genuienly can’t wait for him to take a beyond well-deserved break and give that England shirt a wash and come home a hero in time to enjoy the Euros with the rest of the country.
Now get those feet up, lad, you’ve more than earned a year off filled with nothing but long baths, cold beers and lots of kip. You’ve got millions of us to takeover the running lark for a while.
Featured Images — Hardest Geezer (via X)/jordancore4 (via Instagram)
Sport
Man United broadcaster FlexUTD responds after suffering ‘awful’ racist abuse on camera
Danny Jones
Manchester United content creator, YouTuber and digital presenter, FlexUTD, has shared a disappointed but defiant response following a racist incident captured during a video after the game this weekend.
Flex – real name Flex Alexander – is a familiar face among Man United fans and a well-known personality across the online English football culture, having previously worked with another popular fan channel in The United Stand before founding his own brand, United View.
Whilst recording his regular post-match analysis outside Old Trafford after the 1-1 draw against Chelsea on Sunday, the social media influencer was interrupted by a woman and fellow United supporter.
After seemingly giving someone a quick shout-out, she then proceeds to wander out of frame before appearing to utter a racial slur off-camera in the form of an offensive twist on the fan base’s famous anti-Glazer chant.
In the video shared to the official YouTube channel, he is visibly stunned by the racist outburst and members of the crew behind the camera can also be heard asking, “Did you just see what I think you said?”, adding “There’s always one or two.”
The identity of the female United fan is still unknown and although her face remains blurred for legal reasons, Flex himself did come out on social media to ask people to “find this woman” in order for the club to identify her and the authorities to punish her accordingly.
Still taken aback by the racial slur, Flex simply goes on to describe the off-hand abuse as “crazy” before insisting that the moment will be staying the full edit so as not to let the incident go unnoticed.
Ever since the video was released, other Reds, football fans and content creators alike have been sharing their support online.
One person wrote, “It’s 2024 and we’re still seeing people saying racist things and they think they can get away with it. Hope Flex gets justice for this.”, while another tagged the club and added: “Can’t be having these type of fans enter the stadium.”
Flex has since responded online in a separate video, thanking people for their heartfelt messages, but despite assuring that he has a “thick skin”, he quite rightly went on to add that people of colour shouldn’t have to deal with that kind of intolerable behaviour and he is simply “tired”.
Disgraceful. Hope your ok @FlexUTD we are all united together ❤️
Retired striker and former United coach Benni McCarthy also reached out online to offer some kind words, writing: “Hi mate, hope you [are] ok. That was absolutely unnecessary and you shouldn’t have to deal with such behaviour. Stay strong bro and behind you all the way.”
The club themselves are yet to issue a statement regarding the incident but with both current players and former staff responding, it likely won’t be long before the individual is identified and issued with a ban. United had to deal with similar incidents regarding racism and homophobia last season.
It goes without saying that we condemn discrimination in all its forms; our thoughts go out to Flex and everyone else affected by the incident and hope the incident is dealt with swiftly. The beautiful game is for everyone and there’s no room for racism in any walk of life. #KickItOut.
You can watch Flex’s full video addressing the situation, in which he urged people to “stay strong, keep fighting” and “stick together”, down below:
FlexUTD’s full response following the appalling racist incident on 4/11/2024.
Featured Images — United We Stand (via YouTube)/FlexUTD (via X)
Sport
Bruno Fernandes reveals he apologised to Erik ten Hag after Man United sacking
Danny Jones
Manchester United captain Bruno Fernandes has revealed he personally apologised to Erik ten Hag after he was sacked by the club last week following a poor run of results.
The Man United midfielder was made club captain by ten Hag back in July 2023 and was one of the most trusted players throughout his two-and-a-half-year tenure at Old Trafford, barely missing a minute of football besides through a red card suspension.
Fernandes is also one of the most senior figures in the dressing room, not only down to his age but because he has now spent nearly half a decade at United, and so the ‘Portuguese Magnifico’ was seemingly one of the first to hold his hands up after the Dutchman was relieved of his duties.
Speaking to Sky Sports after the 1-1 draw against Chelsea on Sunday, in which club legend turned interim manager Ruud van Nistelrooy took charge for his second game, Bruno also reflected on the season so far and how he “feels responsible” for how things ended with ten Hag.
"I spoke with him and I apologised" 📞
Bruno Fernandes says he is 'disappointed' that Erik ten Hag was sacked and Manchester United players need to look in the mirror 🪞 pic.twitter.com/LitOvG6SfM
The 30-year-old was the scorer of the Reds’ only goal on the night after Rasmus Højlund earned them a penalty and scored two in the cup tie against Leicester but was visibly disappointed with the level of performance following the result and after missing a crucial chance which could have won the game.
“Obviously, it’s a different week because Erik [ten Hag] is gone and it’s not good for anyone at the club when a manager goes because it means the positions and where the team is not the best; the results are not the best and manager is the one that pays”, said Fernandes.
“Whenever you see a manager go you have to take a little bit of the blame on yourself because you need to look at the mirror first […] everyone as an individual has to look at themselves first. […] I spoke to the manager and apologised […] I’m really disappointed that he is gone but what remains with me is to give everything and try to help in any way possible…”
“We are not scoring goals and I feel a lot of [responsibility] because I normally give a lot of goals and assists and it was not coming so I feel disappointed, but I always give 100% and he is aware of that.”
Regardless of his lengthy answer, whether or not Bruno said sorry to ten Hag is not enough for some, as the ever-harsh critic and former midfielder stalwart himself Roy Keane summed up his response by simply adding, “Too little, too late.”
"I wouldn't have much time or patience for that, for a player to say sorry we let you down…too little, too late"
Whether or not Bruno having apologised to ten Hag is enough to keep other pundits, fans and the new manager on-side during a crucial few weeks where the club is set for another significant period of change, only time will tell.
With fellow compatriot Rúben Amorim – who led Bruno’s former club Sporting CP to their first league title in 19 years, not to mention a second championship last season and a first-place spot so far this campaign – now confirmed as the new head coach, the United number eight will be looking to recover the output fans have seen from him in previous years.
Set to start the job on Monday, 11 November, van Nistelrooy will remain as interim manager for the next two games: the Europa League match against PAOK and another home fixture against Leicester after having beaten them 5-2 in the EFL Cup during his first game in charge.
As for Amorim, he revealed that he wanted to see out the rest of 2024/25 with Sporting before taking the United job but that INEOS wanted him to start ASAP, describing the offer as a “now or never” opportunity. You can watch the highlights from the first Premier League match under Ruud down below: