Two brand new coaches have joined Pep Guardiola’s backroom staff at Manchester City this week, and they arrive at the club with an impressive and interesting pedigree, to say the least.
2024/25 was the first campaign that the Catalan head coach finished the competitive season without picking up silverware since his maiden year at the club in 16/17. As a result, it looks like Pep is risking any further flirtation with complacency and looks to have been proactive in the transfer market and beyond.
As well as player acquisition (one already completed and more inbound), the official appointment of two key additions to the first-team coaching personnel on Tuesday morning has piqued some interest.
Not least of all because they’ve been snapped up from a rival club.
The two men in question are Pepijn Lijnders and James French, who, up until this month, used to belong to the current English champions and had been for more than a decade, respectively.
Lijnders, who is now assistant coach to Guardiola, initially joined Liverpool as part of former manager Brendan Rodgers’ entourage before being kept on by club legend and now close friend, Jürgen Klopp, who left the Premier League after nine years in charge last year.
Why have one Pep when you can have two, eh?
As for his 42-year-old protégé, the fellow Dutchman had a short 2018 spell in charge of NEC Nijmegen back home in Eredivisie and, most recently, the RB Salzburg boss before ultimately being dismissed after just 29 games.
Lijnders also famously published his first book while still working as a football coach, Intensity: Inside Liverpool, back in 2022; it chronicled Liverpool’s 2021/22 season and was heavily criticised by many for shedding too much light on the dressing room and coaching secrets.
Safe to say his arrival at the Etihad Campus is a loaded and intriguing one for a number of reasons.
He certainly seems to back himself and has already tried his hand in the top job.
Meanwhile, long-time colleague, French, has been at Anfield studying opposition teams even longer. The former Hearts, Cardiff and Swansea match analyst landed in Merseyside all the way back in 2012.
Born in Portugal but raised here in England from an early age, picking up degrees in Scotland and Wales before also enjoying a role as part of the Welsh FA, his CV is a varied one which now includes Man City‘s new set-piece specialist.
With runners-up Arsenal having seen huge success in gaining extra points through goals converted from dead-ball situations, and Pep already a very astute tactician, it looks as though the Blues are hoping to find further success in this area.
You could argue he now serves as the perfect man to help push the team forward against their closest modern rivals and will certainly serve as a helpful opposition coach now too, having effectively spent a very long spell ‘researching’ what goes on over at Melwood.
Commenting on the appointments, fellow new starter and recently integrated Director of Football, Hugo Viana, said: “We are all delighted that Pepijn and James have joined our senior coaching set-up. Pepijn and James have each amassed huge experience working in their individual roles over the past few years.
“Their talent, application, work ethic and all-around commitment are totally aligned with the values that underpin how Pep wants football to be played.
“I have no doubt at all that both will prove to be very important assets for Pep and his coaching team as we prepare for the Club World Cup and then the 2025/26 season.”
Along with new reserve goalkeeper Marcus Bettinelli from Chelsea also being confirmed, it is expected that Rayan Cherki and Tijjani Reijnders are next to be announced.
Club chairman Khaldoon Al Mubarak made clear to fans early doors that his side would pick up “several targets” this summer, even after the roughly £200 million spending spree back in January, so we wouldn’t be surprised to see even more new faces before the end of the window.
Manchester’s famous 24-hour charity run for the homeless expands into three new cities
Danny Jones
Manchester city centre’s famous 24-hour charity run, which raises money for Britain’s homeless community every year, is growing once again in 2025, with the heartwarming event expanding into a trio of new regions.
The annual 24 Hour Run Against Homelessness may have started out life here in Manchester, but last November saw it branch out for the first time ever, launching the maiden edition of The Birmingham 24 Hour Run – an instant success, with the return 12 months later confirmed soon after.
We here at The Manc have been supporting the cause for a while now, with multiple members of the team having joined both the local and Brummy editions of the run.
Now set to branch out even further in just a few months’ time, The 24 Hour Run Against Homelessness is set to make its Yorkshire debut across two separate fundraising events this autumn, not to mention another event in the West Midlands this winter.
The 2024 Birmingham run saw almost £1,700 for relative homeless causes in the area, with all contributions considered: nothing short of an incredible tally for the inaugural event attended by far fewer numbers than its now well-established founding counterpart.
It was the first time that the Manc-born and bred charity run had ever ventured out of the city, proving that the format and not just nationwide, but a global crisis is what that can be supported all over.
With that in mind, this year, The 24 Hour Run Against Homelessness will be hoping to positively impact rough sleeping numbers in Leeds for the very first time, as well as Sheffield, Hereford and, of course, Birmingham once again.
And yes, you can expect support from our friends over at The Hoot and The Sheff.
Backed by numerous local businesses, fellow non-profit organisations, run clubs, university groups, and plenty more from in and around the community, the annual fundraising relay run attracts thousands – and that’s just in Manchester.
The 24-Hour Run Against Homelessness was started by a bunch of uni students as a charitable arm of their running society, Run Wild MCR, and has since gone on to raise more than £50,000 for the ‘A Bed Every Night Scheme’.
An amazing achievement for a crucial cause we can all get behind.
Overseen by the Greater Manchester Mayor’s Charity and the Labour MP himself, Andy Burnham (who is a regular attendee every year now), the event that starts at noon one day and finishes at the same time the next, has seen both regional and national news coverage.
Speaking on this year’s expansion, 24 Hour Run Against Homelessness co-founder Tom Lewis told us: “We’ve been overwhelmed by the support over the years; the Manchester running community, local companies and so many other organisations have come together to make a real difference.”
“Everyone should get involved with the 2025 events as it brings communities together from across each city to help raise money to aid those in need.”
For anyone considering getting involved with this year’s charity run for the homeless around Manchester city centre, or indeed any of the other four cities hosting in 2025, you can find the dates for each and more information HERE.
You can also watch a helpful little explainer, featuring the voice of yours truly, down below:
Featured Images — The Manc Group/The 24 Hour Run Against Homelessness
Sport
Salford City FC confirm former Manchester United shirt sponsor as latest commercial partner
Danny Jones
Salford City FC have announced a former Manchester United financial partner and well-known shirt sponsor as their latest commercial partner.
The local League Two, helmed by the consortium consisting of ex-Man United players most commonly known as the ‘Class of ’92’, now share even more in common with the Red Devils beyond just the colour of their shirt and some old personnel.
However, the Greater Manchester side has struggled to progress in recent years, so the owners have continued to look to generate further revenue when it comes to the business off the pitch; cue the return of a familiar logo and, arguably, one of the most recognisable sponsors to ever feature on a footy kit.
While it may not be featuring pride of place on the front of their shirt – that position still belongs to Fireball Whisky following their July 2024 deal – as it once did for Manchester United, Salford City have welcomed the American International Group (AIG) as a new minority equity investor.
Announcing the collaboration on social media, the ambitious Ammies wrote: “AIG’s investment in the Club is a powerful endorsement of the model we’re building, aligning world-class partners with a football-first vision grounded in ambition and long-term commitment.
“Together, we’re accelerating Salford’s next chapter and laying the foundation for lasting success, on and off the pitch.” AIG were paired up with MUFC from the 2006/07 campaign to the end of the 2009/10.
AIG are the first Fortune 500 company to back a League Two outfit in EFL history.
Beyond already being a multi-national insurance group, they were famously partnered with one of the most decorated Man United teams of all-time and therefore share part of the visual legacy by serving as the front-of-shirt sponsor for one of the most iconic shirts of all time.
We’re of course referring to the 2007 home jersey, which was worn by the likes of Wayne Rooney, Cristiano Ronaldo, Carlos Tevez, Paul Scholes and more as they won the 2008 UEFA Champions League final, before the kit was kept for 08/09 as well.
Of course, the firm itself is no stranger to sporting crossovers; as well as sponsoring Manchester United at the peak of their powers, they also sponsor the likes of the Ladies Gaelic Football Association, the AIG Women’s Open and lots more golf in Ireland.
Speaking on the new deal, SCFC co-chair Declan Kelly, added: “Partnering with AIG, a world-class organisation under the outstanding vision and leadership of Chairman and CEO Peter Zaffino, represents another major step forward in the evolution of Salford City FC.
“It proves what’s possible when global investment aligns with a football-first approach. AIG is committed to helping Salford achieve its vision of becoming the best small club in the world, and their investment, both financially and strategically, will help accelerate our next phase of progress.”
With Salford having called for new investors in February 2024, this is the kind of backing they were no doubt hoping for, with AIG also expected to help fund key upgrades to the Peninsula Stadium and more.
As for on the pitch, there’s been plenty of movement in the transfer market already this summer window, with the return of a highly-rated young goalkeeper being one that has delighted fans in particular.
Danny Jones -
10th June 2025 
