How you can win a free England shirt by watching the Lionesses at The Deansgate this Women’s World Cup

We don't usually need an excuse to head over to this iconic boozer but we we'll take a bit of footy and a free kit all day long.

Danny Jones Danny Jones - 19th July 2023

You can cop yourself a free England shirt by watching the Lionesses at The Deansgate this month. As if we didn’t already love this place enough.

The Deansgate is one of several Greene King pubs around the country that are giving away a limited number of Lionesses shirts to celebrate the start of the tournament and the England women’s team getting underway.

The popular city-centre pub which has been thriving ever since it reopened in November has held similar promotions in the past, having given away a handful of England shirts during the men’s World Cup, but now they’re turning their attention to the women’s game.

Sarina Wiegman and the girls kick off their first match against Haiti on Saturday, 22 July, but it’s their game against Denmark the following Friday that you need to come along for to stand a chance of copping a free kit.

England play Denmark on Friday, 28 July and if you are among the first people to rock up to The Deansgate in time to order a breakfast, you could be one of the lucky few who receive a free Lionesses shirt. That’s it, you just have to treat yourself to a nice brekkie. Happy days.


There are 300 free shirts to be given away across the 30 different locations (i.e. 10 in each pub), so you stand a fairly decent chance of grabbing one.

In case you were unaware, these things are worth £80, so you’d be getting your hands on quite an expensive bit of kit — quite literally.


The Deansgate aren’t just giving away free England kits for no reason, of course; the promotion is part of a campaign to increase viewership around the women’s game — something Greene King has been championing for years now.

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National research by the pub chain and brewery revealed that while 58% of Brits have started following a women’s sports team since the Lionesses’ incredible Euro 2022 victory last summer, but a third admitted they have never been to the pub to watch a women’s football game.

Moreover, two-thirds of those surveyed believe there is a lack of awareness and support for women’s sports teams compared to male teams but 73% said that watching England’s women’s team last year has helped increase exposure around it. We can’t imagine how massive it would be for women’s football if they won the Women’s World Cup too.


It goes without saying that The Deansgate is a perfect place to catch this summer’s tournament but if the places is packed — as it so often is — and you can’t get a seat, there are still plenty of other places to watch the 2023 Women’s World Cup in Manchester.

The first game between host nation New Zealand and Norway at 8am on Thursday and the Lionesses kick off this weekend. It’s coming home.

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Featured Image — Lionesses (via Twitter)/The Deansgate (via Instagram)