Lockdown divided the nation into two categories: The outdoor explorers and the Netflix binge-watchers. And one local clothing brand is catering to both.
Lunar Thorn adventure apparel was launched in lockdown by Paige Rose – a Mancunian single mother who wanted to create eco-conscious adventure threads that doubled as loungewear.
Whilst Paige has been passionate about exploring for years, the first lockdown felt like the perfect time to get her concept off the ground – providing t-shirts and hoodies with wanderlust prints for people turning to nature for freedom.
“People started to explore the outdoors more, simply because they couldn’t do anything else,” says Paige.
“It was the release we all needed when confined to our homes.”
After becoming a new mum, Paige felt her entire life shift to focus on parenthood – and it changed her perspective on things.
“I was so focused on being the best mother I could be, I forgot what I liked to do,” she explains.
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“My entire purpose in life shifted to accommodate the bundle of joy that I’d made. And in that I felt that I lost some of my identity whilst also gaining a new one.”
As lockdown ebbed on, Paige found solace in nature and started using her daily hour of exercise to visit local parks and sights.
“The outdoors just has the most serene effect on a lost soul,” she mused.
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“It was exactly what I needed.”
Paige’s reignited passion for exploring led her to establish Lunar Thorn – which had been a dream of hers for years.
After lots of hard work, Manchester’s latest adventure apparel brand was officially launched – targeting a gap in the market for sustainable outdoor clothing that was comfortable enough for TV marathons.
“You can find adventure anywhere!” says Paige, encouraging everyone to get outside and experience the sights around them.
“Whether that be in the big city, a small town or even at home in your heart. It all starts with that spark and drive like it did for me.”
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Despite living on the outskirts of Manchester, Paige hasn’t let the city inhibit these experiences.
“Manchester has so many hidden gems – from the scenic routes along the canal to the bigger parks and even the country roads that link some of the towns.
“The possibilities of adventure in the borough are endless.”
Paige has always been fond of the outdoors – and some of her best childhood memories involve exploring.
“I grew up the eldest of 4 siblings on a council estate,” she says.
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“Although our mum worked hard for everything we had, we appreciated the smallest of things because we knew money was tight.
“The one thing we looked forward to wasn’t the material things but spending time with the family as a whole. Whether that be going to local parks, a walk down the canal or for a drive to the beach.”
Not only have these memories lasted a lifetime for Paige, but she is also keen to pass down these experiences to her son via Lunar Thorn.
The brand is also committed to giving back to the environment through its sustainable efforts – with products made entirely of organic or circulated cotton and produced in renewable plants/factories to minimise impact on the planet.
Lunar Thorn supports numerous charity events, too, including the One Tee 1kg campaign which helps to clear plastic waste from the ocean and the Buy One Get One Tree project, which co-operates with various tree planting organisations in Madagascar.
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It is these small acts of charity that are really making a difference.
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As for the future, Lunar Thorn is ambitious as ever. While the company will continue to create more products and collections, the main focus is to raise awareness for the brand and amazing causes it stands for.
“My final goal is creating something worth passing down to my son,” Paige states.
“And giving him the start in life I dreamed of when growing up!”
Their entire collection of adventure apparel is available to purchase on the Lunar Thorn website.
Style
Manchester Storm announce partnership with USAsports including NHL pop-ups and more
Danny Jones
Manchester Storm have announced a landmark new deal with USAsports, a dedicated home for British fans of North American sporting disciplines and global merchandising suppliers, which will see various exciting events this upcoming season.
Confirming the collaboration ahead of the pending 2026/27 campaign, this crossover will involve everything from special pop-up events to player sponsorships and much more.
USAsports specialise in officially licensed NHL, NFL, NBA and MLB clothing, and while you may have seen the odd jersey here and there at various Greater Manchester locations, they are now gearing up to work with Manchester Storm to deliver better exposure.
Whether you’re just a die-hard member of the Storm Shelter or an ex-pat who still follows an NHL franchise overseas, kit collecting and the fascination surrounding limited edition team jumpers is a big part of ice hockey fandom and culture not just here in the UK but around the world.
Sharing their own announcement, they wrote: “Manchester Storm are thrilled to announce a new partnership with USAsports for the 2026/27 Motorpoint Elite Ice Hockey League (EIHL) season as the club embarks on an exciting new chapter at the AO Arena.
“As part of the partnership, USAsports will sponsor a Manchester Storm player throughout the season and deliver multiple NHL Pop-Up Shop events at Storm home games during the forthcoming campaign.”
On the subject of sponsorship, commercial entities are the only people who will be given the opportunity to back big players this term, as Storm are once again bringing back their ‘own-and-loan’ scheme.
Speaking on working closely with their new partners, the club’s General Manager, Ryan Finnerty, added: “We’re delighted to have USAsports on board for the 2026/27 season.
“Their passion for the fan experience really stood out to us, and their NHL Pop-Up Shops throughout the season will be a fantastic addition to game days at the AO Arena.
“We’re looking forward to working together throughout what promises to be a very exciting season.”
As casual fans here at The Manc, we’ll admit that watching the growing buzz around the resurgent ice hockey team, especially ahead of their Manchester city centre ‘homecoming’, has got us amped to dive deeper into the sport when it gets back underway next month. We’re not the only ones, either…
Drama Call opening first-ever flagship shop in Manchester
Danny Jones
Streetwear superstars Drama Call are opening their new flagship store and first-ever permanent site in Manchester city centre this weekend.
Expect massive queues and lots turning up wearing the increasingly recognisable starry logo.
Already a much-loved brand not just here in 0161 but across the nation at large, the native independent business turned street-style favourites and UK fashion phenomenon are no strangers to HUGE pop-ups in their hometown.
However, they’ve never had a mainstay location anywhere in the country, let alone Greater Manchester – well, until now, that is…
Credit: Press shots (supplied)
Debuting in the Northern Quarter this Sunday, the venue located on Tib Street will effectively serve as Drama Call‘s new HQ.
The local label has done everything from popping up vans with Manc rapper Aitch to collaborating with Man United for multiple limited edition collections, so it only felt like a matter of time before they’d make a big brick-and-mortar splash in our fair city.
Most notably, they’re also taking over the same unit as the Sheep Shop, a former skate shop and legendary urban clothing tastemaker of the 90s; they were one of the first places in Britain to stock famous names like Stüssy, Supreme, Carhartt, The North Face and many more.
With that in mind, it feels only fitting that they carry on the trendsetting tradition from the same premises, and just spitting distance from the likes of Note, as well.
And that’s not all, either: before the full launch, they’ll also be holding an exclusive cash-only shirt swap event, where a limited number of certain collector’s items will be sold for as little as £10.
Other things to note are the additions of signed vinyls by homegrown artists such as the aforementioned Aitch and even The Smiths.
In fact, the store will also feature strictly Mancunian exclusives, too.
Everything from polo shirts and tees to branded mugs, matchboxes and other accessories will be available in-store only.
NQ is bound to be buzzing across launch weekend, with doors officially opening to the public on Sunday, and we wouldn’t be surprised if you see people camping outside the front well ahead of time.
What a moment the Manc shopping scene is having right now.
Daisy Bradbury -
30th April 2021 
