Morphe is launching a new Gen-Z makeup line with TikTok stars Charli and Dixie D’Amelio
Morphe are steering away from their full-glam collection with this more natural, TikTok inspired launch.
The app’s most popular sister duo, Charli and Dixie D’Amelio, are partnering with Morphe to create their brand-new range, entitled ‘Morphe 2’.
Morphe has previously been known for their full-glam, Instagram baddie makeup looks thanks to collaborations with influencers such as James Charles and Jaclyn Hill, but this new range will be aimed at a younger audience that want something more natural.
Offering a “new line of light, multipurpose makeup that keeps it simple yet stunning”, this collection is perfect for the everyday person who wants to wear some makeup without it being too intense.
This is in response to the popularity of TikTok, with its young creators (including the D’Amelio sisters) sporting a natural, fresh-faced appearance.
The collection will include the Hint Hint Skin Tint lightweight foundation, the Wondertint Cheek and Lip Mousse and the Glassified Lip Oil, – all of which promote a flawless finish without wearing too much makeup.
Morphe opened its doors in Manchester’s Arndale Centre in November 2019, making it their sixth retail location in the UK.
Its popularity was overwhelming, with hundreds visiting ever since.
Morphe 2 launches on July 30 on Morphe’s website, and will be arriving in Boots, Selfridges and Feel Unique on August 6.