The iconic ‘Kevin the Carrot’ is back for Aldi’s new 2021 Christmas advert, and he’s recruited the help of some pals for a very important cause.
The budget supermarket retailer has certainly become known for its Christmas adverts starring everyone’s favourite carrot character in recent years, and this year, it’s absolutely no different, as the release of the 2021 edition yesterday evening soon amassed millions of views and thousands of comments and interactions.
The advert is a take on Charles Dickens’ classic A Christmas Carol – renamed ‘A Christmas Carrot by Charles Chickens’ – and it features various different, and excellently-named, festive food-themed characters including its lead ‘Ebanana Scrooge’, and Kevin himself taking on the role of ‘the Spirit of Christmas’.
The story follows the Christmas-loathing Ebanana, who is reminded of the joys of the festive season by the Spirit of Christmas until he eventually realises the positives of Christmas, and goes around spreading goodwill.
But there’s one name from the advert that everyone’s talking about – ‘Marcus Radishford’.
During Ebanana and the Spirit of Christmas’s whistle-stop tour of the joys of Christmas, they encounter a smiley red radish named ‘Marcus Radishford’, which is of course a clever pun based on the Manchester United and England footballer, and is actually voiced by the 24-year-old Wythenshawe-born striker too.
“Look, there’s Marcus Radishford – he’s always helping kids,” the Spirit of Christmas tells Ebanana on their tour.
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“Merry Christmas Kevin,” Marcus Radishford replies.
And Marcus’s inclusion is for a brilliant cause as well, as for the advert, Aldi has partnered with award-winning giving platform Neighbourly – which helps businesses make a positive impact in their communities by donating volunteer time, money, and surplus products, all in one place – to donate 1.8 million meals to families in need this Christmas.
Aldi already currently works with Neighbourly to donate its surplus food to local causes.
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“As a family, we relied on the local food bank to get our Christmas dinner,” Marcus Rashford explained, adding: “To this day, I remember queuing outside that building with mum, mum feeling embarrassed that she might be recognise [and] it’s with that in mind that I’m delighted to lend my support to the Aldi campaign.”
During Ebanana and the Spirit of Christmas’s whistle-stop tour, they encounter a smiley red radish named Marcus Radishford / Credit: Aldi UK & Ireland
Marcus continued: “For many children in situations like mine growing up, there is very little expectation around this time of year, add the impact of the pandemic and the very least they deserve is a Christmas dinner.”
He also added on Twitter: “Well done Aldi, this is much bigger than a Christmas ad. [It] might not be Oscar-worthy, but glad I could play my part.”
Sean McGinty – Marketing Director at Aldi UK – added: “Christmas is a time for hope, and we’re privileged to be working with Marcus, who is one of the most inspirational young people in the UK, having done so much in the past 18 months to help provide free school meals for children.
“At the same time, it wouldn’t be the festive season without Kevin the Carrot on our TV screens, and we’re thrilled to be bringing him back for the sixth year for his many fans, in what we think is his best Yuletide performance yet.
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“We hope our campaign will remind everyone of the true meaning of Christmas.”
“We hope our campaign will remind everyone of the true meaning of Christmas.” / Credit: Aldi UK & Ireland
Steve Butterworth – Chief Executive at Neighbourly – said: “We’re delighted to be supporting Aldi in their year-round food redistribution programme and in their commitment to donate 1.8 million meals this Christmas.
“These donations will help a record number of families across the UK during what is expected to be the busiest year on record for local charities and causes.”
You can watch the 2021 Aldi Christmas advert in full here.
Featured Image – Aldi UK & Ireland
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Didsbury favourite Rustik has confirmed its will sadly be closing this month
Danny Jones
West Didsbury favourite Rustik has sadly announced it will be closing for food after a decade at the end of this month.
The beloved Burton cafe and bar has been a staple of the tight-knit foodie neighbourhood since 2015, but now the independent Irish eatery has confirmed that the business will be shutting down permanently in less than a fortnight.
Confirmed on Wednesday afternoon, 17 September, the casual Manc restaurant and hangout informed their loyal followers of the unfortunate news.
Unsurprisingly, their social media has been awash with condolences, collective sadness and support for the local institution.
Posting across all of their accounts, Rustik wrote: “After an unforgettable 10 years on Burton Road, the time has come to close our doors. It’s hard to believe how far we’ve come — never in a million years did we imagine Rustik would grow into what it became.
“From the bottom of our hearts, thank you to every single one of you who walked through our doors and supported us along the way. We poured everything we had — our time, our energy, our lives into making Rustik a space for everyone. And what a ride it’s been.
“From the chaotic, beautiful brunch shifts to late nights dancing on tables to ‘Wagon Wheel’, pushing through the challenges of COVID and helping our community with meals during hard times— we’ve done it all, together.
“To our amazing staff, past and present: thank you for your hard work, your dedication, and the love you brought every single day. You helped build something truly special, and we’ll never be able to thank you enough.
“To the incredible musicians who filled our space with life — keep doing what you do. The noise complaints? 100% worth the unforgettable nights.”
The team go on to detail that the official closing date is Tuesday, 30 September, reiterating that it is “business running as usual until then” and urging fans to “come down, grab your last Rustik fix, and raise a glass with us one final time.”
Signing off with an emotional farewell, they add: “Lastly, a message close to our hearts: please support your local cafes, bars, and independents. Hospitality is tough right now, and they need your support more than ever.
“Thank you for the most incredible decade of our lives. It’s over and out from us.”
It goes without saying that we’re gutted to see Rustik go and know how much it meant not only to the Burton Road community, but also to the Didsbury community, Chorlton and many other Greater Manchester natives.
Review | Villanelle debut: Liam Gallagher’s son’s band release their first track – here’s our review
Danny Jones
Liam Gallagher’s son, Gene, and his band Villanelle, have officially released their debut single to the masses, and since we’re still very much immersing ourselves in everything even remotely to do with Oasis, we thought we’d give this first track a review.
Now, if you’re expecting a familiar Britpop vibe like his dad and uncle used to bash out back in the day, you’d be very wrong…
It’s one thing to settle into something similar to what you’ve grown up around and try to continue a lineage if you’re from a successful family – especially with a legacy as important and influential as the one left by Liam and Noel – but we’re glad to report they’ve done something pretty different.
24-year-old Gene Gallagher and his bandmates Ben Taylor (guitar), Jack Schiavo (bass), and Andrew Richmond (drums) haven’t just tried to do an impression of Oasis; instead, they’ve found their own sound, and while it does give somewhat of an old-school flavour, it’s not what we expected.
It takes literally milliseconds for you to click into realising the vibe they’re going for.
‘Hinge’ is a simplistic but hard-hitting, grungey and dark debut from Villanelle, who, despite having played a number of in-progress songs live over the last year or so, have only just dropped their first studio single.
In fact, they’ve actually taken the admittedly bizarre and unorthodox first steps of having already played live with Liam Gallagher on the Definitely Maybe 30th anniversary tour before they actually released anything people can easily listen to outside of their live performances.
Nevertheless, the young four-piece introduces Villanelle as the latest post-punk outfit amidst the ongoing revival of the classic rock genre.
That is to say that punk is a tried and true classic style of music, not that these lads are trying to sound like The Rolling Stones…
Anyway, we’re getting sidetracked: Villanelle draw plenty of influences from both original and contemporary examples of this sonic subculture, and while it isn’t explosive per se, ‘Hinge’ is short, direct and hits the same formulaic notes.
It’s also fair to say you can hear a bit of the recognisable LG whine in Gene’s vocals at times, too. Listen to it in full down below and see if you agree.
Even the basic found-footage style video fits into the same category.
To call it straightforward isn’t intended as any kind of a diss, by the way – some of our favourite tunes and best artists spearheading the renaissance of the punk scene write like this.
What we will say is that it looks like bloody good fun to both play and listen to in a small, sweaty room, with plenty of pits and people bouncing off the walls.
Gallagher Sr. might be surprised to see his son going for a slightly heavier, more hardcore route with his sound, but he can’t accuse him of forgetting his roots as the child of a ‘Rock ‘N’ Roll Star.’
The boys are actually hitting the road this winter, including a date at The Castle Hotel in the Northern Quarter, if you fancy grabbing a ticket.
You can grab your tickets to see Villanelle on tour HERE, and in the meantime, let us know what you think of their debut track down in the comments.
Emily Sergeant -
11th November 2021 
