The iconic ‘Kevin the Carrot’ is back for Aldi’s new 2021 Christmas advert, and he’s recruited the help of some pals for a very important cause.
The budget supermarket retailer has certainly become known for its Christmas adverts starring everyone’s favourite carrot character in recent years, and this year, it’s absolutely no different, as the release of the 2021 edition yesterday evening soon amassed millions of views and thousands of comments and interactions.
The advert is a take on Charles Dickens’ classic A Christmas Carol – renamed ‘A Christmas Carrot by Charles Chickens’ – and it features various different, and excellently-named, festive food-themed characters including its lead ‘Ebanana Scrooge’, and Kevin himself taking on the role of ‘the Spirit of Christmas’.
The story follows the Christmas-loathing Ebanana, who is reminded of the joys of the festive season by the Spirit of Christmas until he eventually realises the positives of Christmas, and goes around spreading goodwill.
But there’s one name from the advert that everyone’s talking about – ‘Marcus Radishford’.
During Ebanana and the Spirit of Christmas’s whistle-stop tour of the joys of Christmas, they encounter a smiley red radish named ‘Marcus Radishford’, which is of course a clever pun based on the Manchester United and England footballer, and is actually voiced by the 24-year-old Wythenshawe-born striker too.
“Look, there’s Marcus Radishford – he’s always helping kids,” the Spirit of Christmas tells Ebanana on their tour.
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“Merry Christmas Kevin,” Marcus Radishford replies.
And Marcus’s inclusion is for a brilliant cause as well, as for the advert, Aldi has partnered with award-winning giving platform Neighbourly – which helps businesses make a positive impact in their communities by donating volunteer time, money, and surplus products, all in one place – to donate 1.8 million meals to families in need this Christmas.
Aldi already currently works with Neighbourly to donate its surplus food to local causes.
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“As a family, we relied on the local food bank to get our Christmas dinner,” Marcus Rashford explained, adding: “To this day, I remember queuing outside that building with mum, mum feeling embarrassed that she might be recognise [and] it’s with that in mind that I’m delighted to lend my support to the Aldi campaign.”
During Ebanana and the Spirit of Christmas’s whistle-stop tour, they encounter a smiley red radish named Marcus Radishford / Credit: Aldi UK & Ireland
Marcus continued: “For many children in situations like mine growing up, there is very little expectation around this time of year, add the impact of the pandemic and the very least they deserve is a Christmas dinner.”
He also added on Twitter: “Well done Aldi, this is much bigger than a Christmas ad. [It] might not be Oscar-worthy, but glad I could play my part.”
Sean McGinty – Marketing Director at Aldi UK – added: “Christmas is a time for hope, and we’re privileged to be working with Marcus, who is one of the most inspirational young people in the UK, having done so much in the past 18 months to help provide free school meals for children.
“At the same time, it wouldn’t be the festive season without Kevin the Carrot on our TV screens, and we’re thrilled to be bringing him back for the sixth year for his many fans, in what we think is his best Yuletide performance yet.
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“We hope our campaign will remind everyone of the true meaning of Christmas.”
“We hope our campaign will remind everyone of the true meaning of Christmas.” / Credit: Aldi UK & Ireland
Steve Butterworth – Chief Executive at Neighbourly – said: “We’re delighted to be supporting Aldi in their year-round food redistribution programme and in their commitment to donate 1.8 million meals this Christmas.
“These donations will help a record number of families across the UK during what is expected to be the busiest year on record for local charities and causes.”
You can watch the 2021 Aldi Christmas advert in full here.
Featured Image – Aldi UK & Ireland
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The viral factory in Oldham that sells £2 Colin the Caterpillar cakes
Thomas Melia
A factory in Oldham has gone viral online after sweet fiends discover they sell ‘Colin the Caterpillar’ cakes for less than half price.
There are some things that just go hand in hand: a brew and a biscuit, peanut butter and jelly and Brits and their crazy obsession with a character chocolate cake from M&S called Colin the Caterpillar.
Since hitting the shelves in 1990, more than 15 million Colin the Caterpillars have made their way from supermarket shop floor to our sweet-treat-awaiting plates.
Who would’ve ever guessed that the home to this cheeky chappy, who M&S have made their unofficial mascot (after Percy Pig, of course), has been crafted and created right here in Oldham?
The utterly delicious Colin the Caterpillar cake which you can get for £2 at Park Cakes.The shelves at Park Cakes are stacked with Colins and Connies.Credit: The Manc Eats
Established in 1937, The Park Cake Bakeries – or just Park Cakes, colloquially – has been serving up this critter-inspired cake for over 30 years, and savvy shoppers have flocked to their factory shop to get their hands on some very sweet savings.
There’s a whole range of cakes on offer at this Oldham dessert factory shop, including slabs, sponges, loaves and even sweet pies too.
Whether you’re a firm believer that the birthday person deserves all of Colin’s white-choc face or you precisely cut it up so everyone gets some, Park Cakes has the solution, selling bags of the character’s chocolatey face so you can have one all to yourself.
The cake isn’t the only thing that leaves a sweet taste in your mouth, as the prices will too. Colin the Caterpillar, who normally retails for just under a tenner, is sold for around £2 at this Oldham factory shop.
It’s always the ones that look unassuming, isn’t it?
Alongside producing one of the most adored cakes in the UK, they’re also responsible for lots more of your favourite supermarket sweet treats, and we’re definitely not complaining.
You can let your sweet tooth go wild in this factory shop as they sell everything from rainbow birthday cakes to sticky toffee puddings.
There’s so much on offer too, how about a giant bag packed to the brim with misshapen golden flapjacks that’ll last you over a week and cost you less than a fiver? Sounds like a plan to me.
If you haven’t had enough of your Easter chocolate fix, why not trek over to Oldham and stock up on even more chocolate and sweet treats? Trust us, there’s plenty to choose from.
Park Cakes factory shop can be found on Ashton Road in Oldham and is open from 10am-4pm, so go and grab yourself a seriously sweet deal before everyone else beats you to it.
Mini Colins, small in size but still packed with all that chocolatey goodness.Flapjacks and cookie dough bites are just some of the wonderful treats you might be able to get hold of.Credit: The Manc
Featured Images — The Manc Group/Adam Higgin (via Facebook)
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Kobbie Mainoo shouts out more of his favourite food spots in Manchester
Danny Jones
Man United star Kobbie Mainoo is back putting people onto his favourite places to eat in Manchester, and judging by his picks, he doesn’t just know football – he knows his food spots too.
The Stockport-born footballer turned 20 years old this month, and as well as celebrating leaving his teens with that impressive goal in the comeback against Lyon, the Manchester United midfielder was met with a birthday cake by his club, along with a fun little game of 20 questions.
Sharing the short but insightful Q&A, in which the number 37 dove into his favourite parts of matchdays, the best birthday gift he’s ever received, as well as the tried and tested dream dinner guest lineup.
Naming a very sporty trio of Mike Tyson, Michael Jordan and Jon Jones, the only logical next step was to ask him where his favourite places to eat around Manchester were, to which he answered…
That’s right, spotlighting a personal favourite of ours, the first Manc venue on his list was Pho Cue, the authentic family-run Vietnamese spot known for great value, top-quality street food such as their big hitter bánh mìs, as well as big queues every lunchtime.
If you don’t know already, then get to know.
As you can see, the second place he mentioned with the booked-up-till-kingdom come Onda Pasta Bar, which went viral for its ‘Tiramisu drawer’ last year and opened their first proper restaurant back in June.
Since then, it’s fair to say it’s more popular than ever and you’re lucky to get a table; if you, however, you’ll be treated to some of the most luxurious and indulgent pasta not just in Manchester but probably anywhere in the country, if you ask us.
These latest shout-outs come after Mainoo famously put Salford’s culinary kings, Burgerism, on the nationwide map after name-dropping them in his British GQ interview in November 2024.
You can watch the full thing HERE, but you already know the biggest takeaway from that chat, quite literally: the boy knows his burgers.
Kobbie is actually just one of several famous faces to have proclaimed Burgerism as the best in the business, at least in Greater Manchester of late.
Not only have British influencers Ollie Ball and Jacob Pasquill now become seemingly regular presenters on their social media, but online content creator turned boxer and WWE star Logan Paul also visited the beloved burger joint and reviewed it during a recent visit to the UK.
We’ll confess we’re more likely to take the local lad’s word on board over the bloke who used to make Vines, but it’s just yet more proof that the Manc food scene is top tier.
Come on, just look at the state of these selections:
Not a bad little spread there, Kobb… (Credit: The Manc Eats)
We’re not sure how much of this stuff Mainoo is allowed on the diet sheet, but we can at least confirm that Kobbie knows his Manchester food, and as far as favourites go, we might just stand a chance of becoming best friends yet.
Happy birthday to a young man with a very bright future and hopefully a very active metabolism.
Emily Sergeant -
11th November 2021 
