The iconic ‘Kevin the Carrot’ is back for Aldi’s new 2021 Christmas advert, and he’s recruited the help of some pals for a very important cause.
The budget supermarket retailer has certainly become known for its Christmas adverts starring everyone’s favourite carrot character in recent years, and this year, it’s absolutely no different, as the release of the 2021 edition yesterday evening soon amassed millions of views and thousands of comments and interactions.
The advert is a take on Charles Dickens’ classic A Christmas Carol – renamed ‘A Christmas Carrot by Charles Chickens’ – and it features various different, and excellently-named, festive food-themed characters including its lead ‘Ebanana Scrooge’, and Kevin himself taking on the role of ‘the Spirit of Christmas’.
The story follows the Christmas-loathing Ebanana, who is reminded of the joys of the festive season by the Spirit of Christmas until he eventually realises the positives of Christmas, and goes around spreading goodwill.
But there’s one name from the advert that everyone’s talking about – ‘Marcus Radishford’.
During Ebanana and the Spirit of Christmas’s whistle-stop tour of the joys of Christmas, they encounter a smiley red radish named ‘Marcus Radishford’, which is of course a clever pun based on the Manchester United and England footballer, and is actually voiced by the 24-year-old Wythenshawe-born striker too.
“Look, there’s Marcus Radishford – he’s always helping kids,” the Spirit of Christmas tells Ebanana on their tour.
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“Merry Christmas Kevin,” Marcus Radishford replies.
And Marcus’s inclusion is for a brilliant cause as well, as for the advert, Aldi has partnered with award-winning giving platform Neighbourly – which helps businesses make a positive impact in their communities by donating volunteer time, money, and surplus products, all in one place – to donate 1.8 million meals to families in need this Christmas.
Aldi already currently works with Neighbourly to donate its surplus food to local causes.
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“As a family, we relied on the local food bank to get our Christmas dinner,” Marcus Rashford explained, adding: “To this day, I remember queuing outside that building with mum, mum feeling embarrassed that she might be recognise [and] it’s with that in mind that I’m delighted to lend my support to the Aldi campaign.”
During Ebanana and the Spirit of Christmas’s whistle-stop tour, they encounter a smiley red radish named Marcus Radishford / Credit: Aldi UK & Ireland
Marcus continued: “For many children in situations like mine growing up, there is very little expectation around this time of year, add the impact of the pandemic and the very least they deserve is a Christmas dinner.”
He also added on Twitter: “Well done Aldi, this is much bigger than a Christmas ad. [It] might not be Oscar-worthy, but glad I could play my part.”
Sean McGinty – Marketing Director at Aldi UK – added: “Christmas is a time for hope, and we’re privileged to be working with Marcus, who is one of the most inspirational young people in the UK, having done so much in the past 18 months to help provide free school meals for children.
“At the same time, it wouldn’t be the festive season without Kevin the Carrot on our TV screens, and we’re thrilled to be bringing him back for the sixth year for his many fans, in what we think is his best Yuletide performance yet.
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“We hope our campaign will remind everyone of the true meaning of Christmas.”
“We hope our campaign will remind everyone of the true meaning of Christmas.” / Credit: Aldi UK & Ireland
Steve Butterworth – Chief Executive at Neighbourly – said: “We’re delighted to be supporting Aldi in their year-round food redistribution programme and in their commitment to donate 1.8 million meals this Christmas.
“These donations will help a record number of families across the UK during what is expected to be the busiest year on record for local charities and causes.”
You can watch the 2021 Aldi Christmas advert in full here.
Featured Image – Aldi UK & Ireland
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Man City hoping to snap up promising Liverpool youngster with multiple clubs monitoring
Danny Jones
Manchester City are hoping to secure the signature of a rising Liverpool star who is already looking like one to watch, but they’ll have to wrestle with a number of teams if they want to get their man.
For starters, his parent club don’t want to let him go, but they have until this summer to lock him into a new deal, with suitors ready and waiting in the wings.
The promising youth player in question is Josh Abe, who is just 15 years old but has already made a bit of sporting history on Merseyside and even in Europe.
Having already scored a hatful of goals at various levels, several Premier League outfits are now monitoring his contract situation, with Abe still yet to commit his future to Melwood and possible Liverpool first-team opportunities – and it’s not hard to see why so many want him…
The Warrington-born winger has registered eight goals and a trio of assists for the under-18s this season, including a standout performance against Derby, as well as a hat-trick against Leeds United earlier this month.
Cementing himself in the record books as their youngest ever scorer at that level, he also happened to play a key role in their 3-2 win over Oliver Reiss’ side back in October, grabbing a goal and assisting as they beat City in the division for the first time in half a dozen years.
But he’s impressed beyond just LFC ranks, too.
In addition to becoming the youngest Liverpool product to ever feature in the UEFA Youth League, he has also been called up to England’s U16s.
With early nods of recognition across the board, it’s little surprise that he’s now trained with Arne Slot’s senior squad on more than one occasion.
However, scousers are still waiting to see his full professional debut, as it looks like his employers have a fight on their hands to keep the fast-progressing young forward.
As per The Athletic‘s James Pearce, Man City look to be leading their pursuit for Josh Abe not only as a major rival club and the next nearest destination, but because of the increased wages they could theoretically offer him as an aspiring pro and potential future prospect.
On the other hand, if Liverpool do fail to tie him down, his agency, PLG – headed up by Tyler Alexander-Arnold, the brother of Trent – will be free to negotiate from June 1 onwards if he doesn’t extend his stay – it could be a three-horse race to snap him up.
Apart from City, both Chelsea and Arsenal are said to be interested in recruiting him, and with it being reported that teenaged attacker’s father is a lifelong Gunner, they could pose an added threat to the Blues sealing a transfer.
Then again, we’ve seen Chelsea continue to swallow up talent all over the country for their academy time and time again, plus they’ve been pretty lax when it comes to the salary budget for years now. All that being said, the CFG (City Football Group) could face quite a scrap should Abe decide to leave Liverpool.
Naturally, he’s already been the subject of a ‘future wonderkid’ highlights reel on YouTube; you can see some of his best moments so far down below.
Have you seen clips of him before, and/or are you buying into the hype?
The best cheese tasting party in the North is BACK at a new Manchester venue
Danny Jones
That’s right, one of the biggest and best cheese tasting nights in the entire land is returning to Greater Manchester at a brand new city centre venue.
Not to be over-the-top, but this isn’t just another experience sampling possibly the greatest foodstuff on Earth, it’s a fully-fledged cheese-lovers’ party.
Some of you may have come across Homage2Fromage before, but for anyone unaware of the Yorkshire-born event, it started out as a monthly cheese tasting club and went on to expand across the dairy-adoring North at large.
Relaunching here in Manchester for 2026, all you lactose-intolerant people better watch, because Home2Fromage is coming back with a vengeance and heading to the Northern Quarter. Here’s how it went down the last time we visited one in Leeds:
Leeds, Sheffield, Harrogate, Manchester and who knows where else next.
Posting up in a relatively recent addition to NQ‘s bar and restaurant scene, The Faraday – a pub on Lever St that replaces the old Seven Sins back in October – it looks set to be an ideal venue for the regular evening series.
Homage2Fromage will be making its Manc return this month, and better still, they’re holding a cheeky little giveaway to sweeten the pot.
As in the deal, we mean – not the inevitable bowls full of olives, chutney, oil and various other dips…
To welcome this celebration of all things cheese coming back to Manchester city centre, they’re giving away a bunch of free tickets: 20 pairs in total.
Worth over £50 a piece for each twin set of tickets, you’d be a fool not to at least throw your hat in the ring for this one.
As you can see, the competition closes this Thursday, 19 February, ahead of the full relaunch party next week (Wed, 25 Feb), and all you have to do to enter is fill out this super quick survey.
It really is as simple as that; a few quick words are all that stand between you and a potential mountain of cheese and more.
You can find all you need to know about the event right HERE, and in case you haven’t popped into The Faraday just yet, see more down below.
It’s still somewhat early days, but we can see ourselves spending a fair bit of time in this up-and-coming Manchester watering hole, especially when there’s cheese nights involved.
Emily Sergeant -
11th November 2021 
