The iconic ‘Kevin the Carrot’ is back for Aldi’s new 2021 Christmas advert, and he’s recruited the help of some pals for a very important cause.
The budget supermarket retailer has certainly become known for its Christmas adverts starring everyone’s favourite carrot character in recent years, and this year, it’s absolutely no different, as the release of the 2021 edition yesterday evening soon amassed millions of views and thousands of comments and interactions.
The advert is a take on Charles Dickens’ classic A Christmas Carol – renamed ‘A Christmas Carrot by Charles Chickens’ – and it features various different, and excellently-named, festive food-themed characters including its lead ‘Ebanana Scrooge’, and Kevin himself taking on the role of ‘the Spirit of Christmas’.
The story follows the Christmas-loathing Ebanana, who is reminded of the joys of the festive season by the Spirit of Christmas until he eventually realises the positives of Christmas, and goes around spreading goodwill.
But there’s one name from the advert that everyone’s talking about – ‘Marcus Radishford’.
During Ebanana and the Spirit of Christmas’s whistle-stop tour of the joys of Christmas, they encounter a smiley red radish named ‘Marcus Radishford’, which is of course a clever pun based on the Manchester United and England footballer, and is actually voiced by the 24-year-old Wythenshawe-born striker too.
“Look, there’s Marcus Radishford – he’s always helping kids,” the Spirit of Christmas tells Ebanana on their tour.
“Merry Christmas Kevin,” Marcus Radishford replies.
And Marcus’s inclusion is for a brilliant cause as well, as for the advert, Aldi has partnered with award-winning giving platform Neighbourly – which helps businesses make a positive impact in their communities by donating volunteer time, money, and surplus products, all in one place – to donate 1.8 million meals to families in need this Christmas.
Aldi already currently works with Neighbourly to donate its surplus food to local causes.
“As a family, we relied on the local food bank to get our Christmas dinner,” Marcus Rashford explained, adding: “To this day, I remember queuing outside that building with mum, mum feeling embarrassed that she might be recognise [and] it’s with that in mind that I’m delighted to lend my support to the Aldi campaign.”
During Ebanana and the Spirit of Christmas’s whistle-stop tour, they encounter a smiley red radish named Marcus Radishford / Credit: Aldi UK & Ireland
Marcus continued: “For many children in situations like mine growing up, there is very little expectation around this time of year, add the impact of the pandemic and the very least they deserve is a Christmas dinner.”
He also added on Twitter: “Well done Aldi, this is much bigger than a Christmas ad. [It] might not be Oscar-worthy, but glad I could play my part.”
Sean McGinty – Marketing Director at Aldi UK – added: “Christmas is a time for hope, and we’re privileged to be working with Marcus, who is one of the most inspirational young people in the UK, having done so much in the past 18 months to help provide free school meals for children.
“At the same time, it wouldn’t be the festive season without Kevin the Carrot on our TV screens, and we’re thrilled to be bringing him back for the sixth year for his many fans, in what we think is his best Yuletide performance yet.
“We hope our campaign will remind everyone of the true meaning of Christmas.”
“We hope our campaign will remind everyone of the true meaning of Christmas.” / Credit: Aldi UK & Ireland
Steve Butterworth – Chief Executive at Neighbourly – said: “We’re delighted to be supporting Aldi in their year-round food redistribution programme and in their commitment to donate 1.8 million meals this Christmas.
“These donations will help a record number of families across the UK during what is expected to be the busiest year on record for local charities and causes.”
You can watch the 2021 Aldi Christmas advert in full here.
Featured Image – Aldi UK & Ireland
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Burger King is giving away FREE vegan burgers to meat lovers to prove how ‘tasty’ they are
Emily Sergeant
Reckon you could swap out meat for a vegan alternative?
Now we know there’ll be droves of meat-lovers who read that question with their noses turned up, immediately dismissing the possibility that it would ever be something they’d consider… but what if we told you it was free?
That’s right – Burger King has announced that for the next week or so, it’ll be delivering its delicious Vegan Royale burgers to meat-loving customers for free, all with the aim of giving them a chance to experience just how tasty and satisfying plant-based foods can be, and prove that they won’t miss out by giving it a go.
The Vegan Royale is Burger King’s take on its legendary Chicken Royale burger, and sees a crispy vegan patty – that’s meant to be an alternative to chicken – topped with iceberg lettuce, vegan mayo, and crowned with a toasted sesame seed bun.
Burger King is giving away free vegan burgers to meat lovers to prove how ‘tasty’ they are / Credit: Burger King UK
The fast food chain‘s campaign is in partnership with The Vegetarian Butcher, and comes as shocking new research has revealed that more than 40% of meat eaters admit to having never tasted a plant-based burger.
On the other hand, that same research also found that the UK appears to eb embracing plant-based foods more than ever, as nearly 60% of the population say that are open to trying it.
67% of those who once thought plant-based food wasn’t for them say a great meat alternative burger was what changed their mind – so maybe this is what the Vegan Royale can be for you, if you’re willing to give it a chance.
So, to give hungry customers a taste of what the fuss is all about, Burger King will be offering anyone who orders on UberEats or Just Eat, with a minimum spend of £20, a Vegan Royale burger for free of charge along with the rest of their order.
But you’ll need to be quick though, as this tasty offer is only available until Tuesday 8 July.
Featured Image – Burger King UK
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The latest on Salford Red Devils financial situation as ‘winding-up’ petition is adjourned
Danny Jones
The current situation at Salford Red Devils is far from ideal, with the rugby league team currently owing hundreds of thousands of pounds in debt, not to mention facing further stress over finances with players owed wages, key personnel leaving and remaining uncertainty over future ownership.
So, why is the board expressing reassurance among supporters following the recent adjournment of a ‘winding-up’ petition, and what exactly does this mean?
It is no doubt a complex issue, but with the season concluding in October and the Greater Manchester club essentially being given a stay of execution, for lack of a better phrase, it’s possible that a corner could hopefully be turned soon.
Here’s everything we know so far about the situation in Salford and where the Red Devils’ finances are currently at.
Salford Red Devils’ finances and more – explained
For a start, they’re late on payroll again this month.
Salford Red Devils players have been told they will not receive their salaries today.https://t.co/ofHTR0uZyN
According to recent reports, Salford Red Devils owe more than half a million pounds to His Majesty’s Revenue and Customs (HMRC) at present, with current estimates said to be in the region of £600,000.
The Super League side has fallen into debt due to a number of factors: their own performance as a business, cuts to local funding and a period of spending in terms of recruitment and pre-season preparation under the assumption of a subsidy from Salford City Council (SCC).
However, this would-be uplift – despite it being promised late last year – never came as the Council (having already provided £315k in ‘immediate’ financial aid back in March 2024) U-turned on the decision after it was revealed further backing was not in the budget.
SCC ended up owing around £2 million itself after stepping in to save both SRD and fellow rugby league outfit Swinton Lions, handing out loans to both clubs even prior to purchasing Salford Community Stadium and the surrounding area.
The Council ultimately shelled out north of £7.7m to buy the ground and sever commercial ties with previous owners, Peel. They had hoped to further alleviate pressure on the club, but Salford Red Devils (SRD) had already spent the money they were expecting to receive on new players, training and more.
SRD were then told to sell off a number of players by the league.
With all this in mind, something called a ‘winding-up’ petition – basically a document sent by creditors that demands the immediate liquidation of a company/organisation that owes them money – was filed by HMRC back in May, with the tax authorities demanding payment of the outstanding sum.
However, special dispensation appears to have been made not only due to the complicated and unforeseen circumstances Salford have faced along the way, but also for the sake of the Rugby Football League (RFL) itself, with the Red Devils still seen as a valuable sporting and community asset.
One of those unexpected twists was the takeover by a new consortium led by Dario Berta, whose investment failed to clear in time and resulted in the club being hit with the financial sustainability problem that saw them cutbacks.
In a small bit of good fortune, it has now been decided that the petition to liquidate the SRD has been postponed, though not indefinitely.
As expected, there is good news that the winding-up petition filed by HMRC against Salford Red Devils has been successfully adjourned by the club's representatives in London until after the season has finished in September.
It's important to focus on supporting Salford as they…
— The Game Caller 🗣🎙📻 (@TheGameCaller) June 25, 2025
What could happen next?
The date for coughing up what debt they owe to the tax authorities has now been pushed back to September, meaning they have until then to find the finances, or else they could very well be made insolvent in a matter of months.
However, as per BBC Radio Manchester, those involved in the ongoing process are “confident” that bridging loans will be put in place over the coming days to keep HMRC at bay.
And, nevertheless, head coach Paul Rowley has insisted that he can see “green shoots” starting to emerge around the club, despite still sitting bottom of the table with just one win to their name.
What’s for sure is that the local area isn’t giving up on them, with numerous fundraisers and charity events being set up to help support the club via the official Salford Red Devils Foundation.
Fingers firmly crossed that there is light at the end of the tunnel.
Emily Sergeant -
11th November 2021 
