The iconic ‘Kevin the Carrot’ is back for Aldi’s new 2021 Christmas advert, and he’s recruited the help of some pals for a very important cause.
The budget supermarket retailer has certainly become known for its Christmas adverts starring everyone’s favourite carrot character in recent years, and this year, it’s absolutely no different, as the release of the 2021 edition yesterday evening soon amassed millions of views and thousands of comments and interactions.
The advert is a take on Charles Dickens’ classic A Christmas Carol – renamed ‘A Christmas Carrot by Charles Chickens’ – and it features various different, and excellently-named, festive food-themed characters including its lead ‘Ebanana Scrooge’, and Kevin himself taking on the role of ‘the Spirit of Christmas’.
The story follows the Christmas-loathing Ebanana, who is reminded of the joys of the festive season by the Spirit of Christmas until he eventually realises the positives of Christmas, and goes around spreading goodwill.
But there’s one name from the advert that everyone’s talking about – ‘Marcus Radishford’.
During Ebanana and the Spirit of Christmas’s whistle-stop tour of the joys of Christmas, they encounter a smiley red radish named ‘Marcus Radishford’, which is of course a clever pun based on the Manchester United and England footballer, and is actually voiced by the 24-year-old Wythenshawe-born striker too.
“Look, there’s Marcus Radishford – he’s always helping kids,” the Spirit of Christmas tells Ebanana on their tour.
ADVERTISEMENT
“Merry Christmas Kevin,” Marcus Radishford replies.
And Marcus’s inclusion is for a brilliant cause as well, as for the advert, Aldi has partnered with award-winning giving platform Neighbourly – which helps businesses make a positive impact in their communities by donating volunteer time, money, and surplus products, all in one place – to donate 1.8 million meals to families in need this Christmas.
Aldi already currently works with Neighbourly to donate its surplus food to local causes.
ADVERTISEMENT
“As a family, we relied on the local food bank to get our Christmas dinner,” Marcus Rashford explained, adding: “To this day, I remember queuing outside that building with mum, mum feeling embarrassed that she might be recognise [and] it’s with that in mind that I’m delighted to lend my support to the Aldi campaign.”
During Ebanana and the Spirit of Christmas’s whistle-stop tour, they encounter a smiley red radish named Marcus Radishford / Credit: Aldi UK & Ireland
Marcus continued: “For many children in situations like mine growing up, there is very little expectation around this time of year, add the impact of the pandemic and the very least they deserve is a Christmas dinner.”
He also added on Twitter: “Well done Aldi, this is much bigger than a Christmas ad. [It] might not be Oscar-worthy, but glad I could play my part.”
Sean McGinty – Marketing Director at Aldi UK – added: “Christmas is a time for hope, and we’re privileged to be working with Marcus, who is one of the most inspirational young people in the UK, having done so much in the past 18 months to help provide free school meals for children.
“At the same time, it wouldn’t be the festive season without Kevin the Carrot on our TV screens, and we’re thrilled to be bringing him back for the sixth year for his many fans, in what we think is his best Yuletide performance yet.
ADVERTISEMENT
“We hope our campaign will remind everyone of the true meaning of Christmas.”
“We hope our campaign will remind everyone of the true meaning of Christmas.” / Credit: Aldi UK & Ireland
Steve Butterworth – Chief Executive at Neighbourly – said: “We’re delighted to be supporting Aldi in their year-round food redistribution programme and in their commitment to donate 1.8 million meals this Christmas.
“These donations will help a record number of families across the UK during what is expected to be the busiest year on record for local charities and causes.”
You can watch the 2021 Aldi Christmas advert in full here.
Featured Image – Aldi UK & Ireland
Trending
Manchester City set for first signing of the summer as Rayan Aït-Nouri completes medical
Danny Jones
Manchester City look to have finally signed an out-and-out left-back as Rayan Aït-Nouri is said to have completed his medical ahead of a move to the Etihad Stadium.
The French-born defender is expected to join Man City on a five-year deal worth a reported £31 million, including add-on fees of approximately £5m, becoming the first new signing ahead of the upcoming Premier League season.
City spent significantly in the January window after chairman Khaldoon Al Mubarak argued they weren’t aggressive enough last summer, and they look to continue rebuilding the squad following several key departures, not least of all Kevin De Bruyne.
Although the transfer is yet to be officially confirmed by the club, multiple outlets have now covered the Wolverhampton Wanderers wing-back being bound for the blue half of Manchester.
Rayan Ait Nouri has completed his medical with Manchester City and is expected to sign a five-year deal 📝 pic.twitter.com/sqBU43d7D7
Having come through the youth system at Angers FC in Ligue 1, the versatile fullback was loaned to Wolves back in 2021 before being signed permanently later that same year.
The 24-year-old has made more than 150 appearances in ‘Old Gold’ since then, registering 12 goals and 19 assists, and has played for Algeria eight times after declaring allegiance back in 2022, despite having already represented ‘Les Bleus’.
More precisely, it’s the dynamism of Aït-Nouri that has seen him shortlisted by several clubs of late, with Pep Guardiola regularly deploying his fullbacks as utility players in his ever-fluid system.
Even in an often faltering Wolves side, he contributed to more goal involvements than any other defender in the league during 2024/25; created the fourth-most chances from a player in the backline, the second-most dribbles and won back possession in the final third more than any other defender.
Nevertheless, he still looks set to be one of the most orthodox left-backs City have signed in years – with the club having struggled for strength in depth in that area for some time – using the likes of Joško Gvardiol (the best fit), Nico O’Reilly and Nathan Aké in that position most recently.
Quick, confident on the ball and strong in the tackle, he’s tailor-made for bombing down the flanks and creating plenty of those trademark cut-back finishes for Pep’s attackers. While they already have plenty of options going forward, Khaldoon has insisted there will be “several” more signings all over the pitch.
Aït-Nouri is expected to pen his City contract on Sunday, 8 June, meaning he will most likely be the first of a quickfire trio of new signings in the first half of June, with two other deals also believed to be close to being done.
In addition to long-admired target Tijjani Reijnders reportedly also undergoing his medical this weekend, another Rayan and fellow French-Algerian in Lyon’s Cherki, who is thought to be making a £30m move to play under the Catalan coach.
On the other hand, we wouldn’t be too surprised to see all three players unveiled in a single day, similar to what we saw just a few months ago.
Featured Images — Æthelred (via Wikimedia Commons)/Premier League (screenshot via YouTube)
Trending
Alejandro Garnacho ‘will leave’ Manchester United with queue of clubs ‘keen’, according to reports
Danny Jones
It looks like a decision on Alejandro Garnacho has now been made, as the latest transfer news is that he ‘will be leaving’ Manchester United this summer, with a number of clubs already in waiting.
The Garnacho situation is one that the Man United administration, manager Ruben Amorim and fans alike would have wanted to avoid if possible, but with the talented winger and his entourage making plenty of noise off the pitch, it seems that it was only ever going to end one way.
Now, just a few weeks on from that season-defining game, when there was already plenty of doubt around his future at Old Trafford, transfer expert Fabrizio Romano has stated that a decision has been reached between both Garnacho and the club, with the 20-year-old expected to leave this summer.
🚨🇦🇷 Alejandro Garnacho will leave Man United, decision confirmed on player and club side — set to part ways.
Understand staying in Premier League serious option with 3 clubs already very keen… after Bayer Leverkusen and Italian clubs calling.
Yes, Romano claims that the board have now bitten the bullet and a reconciliation between Garnacho and the United boss looks unlikely, with a decision now “confirmed.”
Moreover, the Italian journalist goes on to add that there are at least three clubs who are “already very keen”, with even more expected to be monitoring the situation over the coming weeks and months.
The situation has shades of Erik ten Hag’s ousting of Jadon Sancho or even how Amorim approached the fallout with first-team star Marcus Rashford, whose future is still up in the air following his loan deal at Aston Villa expiring.
Romano elaborated that while it looks like a “very difficult deal to do” financially for a number of those interested – Bayer Leverkusen, and Serie A sides like Napoli being some of those floated thus far, as well as plenty of Premier League teams.
In terms of domestically, Chelsea have been considered suitors of the number 17 for several months now, and have already begun their spending in this window by snapping up one of the Red Devils‘ supposed targets in Liam Delap.
You can see his full breakdown of the situation, among other transfer window updates, in more detail down below:
The youngster and academy product had been considered one of the club’s brightest prospects and bargains in recent years when he was picked up at just 16 from Atlético Madrid – not to mention quickly becoming a fan favourite – but it seems, ability aside, his character simply doesn’t fit the dressing room.
Since both Sancho and Chelsea have been mentioned, it’s also worth touching on those somewhat controversial circumstances.
While you could argue Amorim isn’t really losing a winger since the 25-year-old is now set to return to Carrington for the time being (a player he hasn’t been able to get his hands on yet), with Chelsea opting to avoid their obligation to sign him permanently, it still looks likely he’ll leave Man United.
Nevertheless, were the Portuguese coach somehow able to get a tune out of the previously exiled loanee, it could be intriguing to see how this one develops.
Emily Sergeant -
11th November 2021 
