The iconic ‘Kevin the Carrot’ is back for Aldi’s new 2021 Christmas advert, and he’s recruited the help of some pals for a very important cause.
The budget supermarket retailer has certainly become known for its Christmas adverts starring everyone’s favourite carrot character in recent years, and this year, it’s absolutely no different, as the release of the 2021 edition yesterday evening soon amassed millions of views and thousands of comments and interactions.
The advert is a take on Charles Dickens’ classic A Christmas Carol – renamed ‘A Christmas Carrot by Charles Chickens’ – and it features various different, and excellently-named, festive food-themed characters including its lead ‘Ebanana Scrooge’, and Kevin himself taking on the role of ‘the Spirit of Christmas’.
The story follows the Christmas-loathing Ebanana, who is reminded of the joys of the festive season by the Spirit of Christmas until he eventually realises the positives of Christmas, and goes around spreading goodwill.
But there’s one name from the advert that everyone’s talking about – ‘Marcus Radishford’.
During Ebanana and the Spirit of Christmas’s whistle-stop tour of the joys of Christmas, they encounter a smiley red radish named ‘Marcus Radishford’, which is of course a clever pun based on the Manchester United and England footballer, and is actually voiced by the 24-year-old Wythenshawe-born striker too.
“Look, there’s Marcus Radishford – he’s always helping kids,” the Spirit of Christmas tells Ebanana on their tour.
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“Merry Christmas Kevin,” Marcus Radishford replies.
And Marcus’s inclusion is for a brilliant cause as well, as for the advert, Aldi has partnered with award-winning giving platform Neighbourly – which helps businesses make a positive impact in their communities by donating volunteer time, money, and surplus products, all in one place – to donate 1.8 million meals to families in need this Christmas.
Aldi already currently works with Neighbourly to donate its surplus food to local causes.
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“As a family, we relied on the local food bank to get our Christmas dinner,” Marcus Rashford explained, adding: “To this day, I remember queuing outside that building with mum, mum feeling embarrassed that she might be recognise [and] it’s with that in mind that I’m delighted to lend my support to the Aldi campaign.”
During Ebanana and the Spirit of Christmas’s whistle-stop tour, they encounter a smiley red radish named Marcus Radishford / Credit: Aldi UK & Ireland
Marcus continued: “For many children in situations like mine growing up, there is very little expectation around this time of year, add the impact of the pandemic and the very least they deserve is a Christmas dinner.”
He also added on Twitter: “Well done Aldi, this is much bigger than a Christmas ad. [It] might not be Oscar-worthy, but glad I could play my part.”
Sean McGinty – Marketing Director at Aldi UK – added: “Christmas is a time for hope, and we’re privileged to be working with Marcus, who is one of the most inspirational young people in the UK, having done so much in the past 18 months to help provide free school meals for children.
“At the same time, it wouldn’t be the festive season without Kevin the Carrot on our TV screens, and we’re thrilled to be bringing him back for the sixth year for his many fans, in what we think is his best Yuletide performance yet.
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“We hope our campaign will remind everyone of the true meaning of Christmas.”
“We hope our campaign will remind everyone of the true meaning of Christmas.” / Credit: Aldi UK & Ireland
Steve Butterworth – Chief Executive at Neighbourly – said: “We’re delighted to be supporting Aldi in their year-round food redistribution programme and in their commitment to donate 1.8 million meals this Christmas.
“These donations will help a record number of families across the UK during what is expected to be the busiest year on record for local charities and causes.”
You can watch the 2021 Aldi Christmas advert in full here.
Featured Image – Aldi UK & Ireland
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Channel 4 is looking for Mancs who think they can survive the apocalypse for a new TV series
Lydia Mastrolonardo
Have you always wanted to see how long you’d last in an apocalypse?
Well now’s your chance, as Apocalypse is potentially coming back to Channel 4 for a second series, with producers having put out a nationwide casting call for contestants willing to take part.
The casting call simply reads: “Do you think you have what it takes to survive the end of the world?”
Described as a dystopian series designed to test the creativity, resourcefulness, and resilience of our nation, Apocalypse sees players are pushed out of their comfort zones and put to the ultimate test.
In the series, ordinary people are tasked with surviving for 28 days in an abandoned city – used previously only for the military to practice urban warfare – with no food, running water, electricity or heat.
Produced by The Garden – which is part of ITV Studios – for Channel 4, the show’s creators are now calling on Mancs and people up and down the country with the ‘courage and ingenuity’ to compete, to get in touch and apply for the potential second series.
Does your mate always bang on after watching a post-apocalyptic film that they would’ve done things differently? Or is the news at the moment freaking you out and you want to give the end of the world a bit of a practice run? Either way, sign up, test that plan you’ve built in your head, and see if you’ve really got what it takes.
Applications are now open, and all you need to do is fill in a short application form and one of the production team will get back to you if they would like to proceed. Come on, let’s prove what Mancs are made of.
Hundreds of katsu curries are being given out for FREE in Manchester this week
Emily Sergeant
Hundreds of katsu curries are being dished up and given out for free in Manchester this week, but only for certain people.
And those lucky people will be students.
That’s right… a new semester is upon us, and thousands of freshers and returning students are descending on the city and Manchester‘s many universities for another year. But the life of a student isn’t exactly the cheapest sometimes, especially for those who haven’t had to live on a budget before moving out or into halls.
But to make things a little easier, Tampopo has announced it’ll be serving hundreds of one of its most popular dishes for free this week.
Tampopo is celebrating National Katsu Curry Day in the most delicious way possible, by giving away 700 Katsu Curries with rice for free, exclusively to freshers and students this Sunday (27 September).
Whether you’re brand new to the city, settling back into uni life, or you’re simply in need of a katsu fix, students can head to their nearest participating Tampopo and tuck into a hearty meal without needing to spend a penny.
100 katsu curries will be available each from 12-2pm at both Tampopo restaurants in Manchester city centre – which are on Albert Square, and in the Corn Exchange – or if you head over to the Trafford Centre, both the Tampopo there and the East Street sites are taking part.
“[Our] Katsu Curry has long been one of our most-loved dishes, so National Katsu Curry Day felt like the perfect excuse to give students a proper welcome to the new academic year,” Tampopo said in a statement.
So, are you feeling hungry then? The offer is exclusively available for takeaway only to freshers and students with a valid student ID, which they must present on collection.
100 portions are available at each participating location, and just one free katsu curry with rice will be available per person.
Emily Sergeant -
11th November 2021 
