The iconic ‘Kevin the Carrot’ is back for Aldi’s new 2021 Christmas advert, and he’s recruited the help of some pals for a very important cause.
The budget supermarket retailer has certainly become known for its Christmas adverts starring everyone’s favourite carrot character in recent years, and this year, it’s absolutely no different, as the release of the 2021 edition yesterday evening soon amassed millions of views and thousands of comments and interactions.
The advert is a take on Charles Dickens’ classic A Christmas Carol – renamed ‘A Christmas Carrot by Charles Chickens’ – and it features various different, and excellently-named, festive food-themed characters including its lead ‘Ebanana Scrooge’, and Kevin himself taking on the role of ‘the Spirit of Christmas’.
The story follows the Christmas-loathing Ebanana, who is reminded of the joys of the festive season by the Spirit of Christmas until he eventually realises the positives of Christmas, and goes around spreading goodwill.
But there’s one name from the advert that everyone’s talking about – ‘Marcus Radishford’.
During Ebanana and the Spirit of Christmas’s whistle-stop tour of the joys of Christmas, they encounter a smiley red radish named ‘Marcus Radishford’, which is of course a clever pun based on the Manchester United and England footballer, and is actually voiced by the 24-year-old Wythenshawe-born striker too.
“Look, there’s Marcus Radishford – he’s always helping kids,” the Spirit of Christmas tells Ebanana on their tour.
ADVERTISEMENT
“Merry Christmas Kevin,” Marcus Radishford replies.
And Marcus’s inclusion is for a brilliant cause as well, as for the advert, Aldi has partnered with award-winning giving platform Neighbourly – which helps businesses make a positive impact in their communities by donating volunteer time, money, and surplus products, all in one place – to donate 1.8 million meals to families in need this Christmas.
Aldi already currently works with Neighbourly to donate its surplus food to local causes.
ADVERTISEMENT
“As a family, we relied on the local food bank to get our Christmas dinner,” Marcus Rashford explained, adding: “To this day, I remember queuing outside that building with mum, mum feeling embarrassed that she might be recognise [and] it’s with that in mind that I’m delighted to lend my support to the Aldi campaign.”
During Ebanana and the Spirit of Christmas’s whistle-stop tour, they encounter a smiley red radish named Marcus Radishford / Credit: Aldi UK & Ireland
Marcus continued: “For many children in situations like mine growing up, there is very little expectation around this time of year, add the impact of the pandemic and the very least they deserve is a Christmas dinner.”
He also added on Twitter: “Well done Aldi, this is much bigger than a Christmas ad. [It] might not be Oscar-worthy, but glad I could play my part.”
Sean McGinty – Marketing Director at Aldi UK – added: “Christmas is a time for hope, and we’re privileged to be working with Marcus, who is one of the most inspirational young people in the UK, having done so much in the past 18 months to help provide free school meals for children.
“At the same time, it wouldn’t be the festive season without Kevin the Carrot on our TV screens, and we’re thrilled to be bringing him back for the sixth year for his many fans, in what we think is his best Yuletide performance yet.
ADVERTISEMENT
“We hope our campaign will remind everyone of the true meaning of Christmas.”
“We hope our campaign will remind everyone of the true meaning of Christmas.” / Credit: Aldi UK & Ireland
Steve Butterworth – Chief Executive at Neighbourly – said: “We’re delighted to be supporting Aldi in their year-round food redistribution programme and in their commitment to donate 1.8 million meals this Christmas.
“These donations will help a record number of families across the UK during what is expected to be the busiest year on record for local charities and causes.”
You can watch the 2021 Aldi Christmas advert in full here.
Featured Image – Aldi UK & Ireland
Trending
Rúben Amorim outlines the three key things Manchester United need to work on
Danny Jones
Rúben Amorim has conducted his first full press conference as Manchester United manager and has outlined the three key things he wants to address when it comes to his new team.
Amorim officially joined Man United on Monday, 11 November after being given a ‘now or never’ which meant he had to leave his former club Sporting CP in the middle of the season.
Replacing Erik ten Hag, who was sacked less than 24 hours after a 2-1 defeat to West Ham and had overseen a run of bad results, the contract extension he was given in the summer ultimately proved obsolete and now the Portuguese head coach must lift his new side from a measly 13th in the table.
That being said, speaking to the media in his first full pre-match presser ahead of his maiden Premier League outing against Ipswich Town this weekend, Amorim has already highlighted three key areas in which he wants United to improve as a matter of priority.
"I truly believe that I'm the right guy in the right moment" 👊
Ruben Amorim says he does not think managing Manchester United is the impossible job.#MUFC#bbcfootball 🇵🇹
What did Amorim say in his first full Man United press conference?
Although the 39-year-old coach – who is only three years older than resurgent centre-back Johnny Evans – started off by assuring that his main focus at its core is to win the next match (and the one after that, as the football cliché goes), he boiled the current squad issues down to a troublesome trio.
In his eyes, a lot of it just comes down to pure physical effort.
Improve possession
First and foremost, Amorim was quick to point out that United “lose the ball too often” and simply have to retain it more throughout the 90 minutes.
Although they have enjoyed spells of greater control in games, their average possessions stats in the Premier League not only under ten Hag but Ole Gunnar Solskjær and even short-lived interim boss Ralf Rangnick never flirted too far above 50-53%.
While that might sound like the signs of nothing more than a well-contested game, the club need to be looking at much higher numbers if they want to start being a dominant force again.
Track back more
The second area he said that the team desperately needs to improve in is the distances covered per match, especially when it comes to running back towards their own goal and tracking back during defensive phases.
Addressing it in a rather matter-of-fact manner, he told reporters: “We have to be better at running back, I think that is clear for everybody [to see].” He told Gary Neville something very similar in his other recent interview with Sky Sports.
"This is my place" ❤️
The smile on both Gary Neville and Ruben Amorim's face when the Manchester United head coach said this ☺ pic.twitter.com/dpKnnE69Nm
He said it with a smile on his face but it’s clear that he knows there is a narrative surrounding United in recent years that they just don’t work hard enough, both on and off the ball. Having played mainly in the middle of the park for Belenenses, Benfica and SC Braga, running is a non-negotiable.
Focus on the ‘details’ first
Lastly, Amorim said he believes one of the big things he can do for these players is to help them fine-tune the small things. He added that although there is a feeling that fans want there to be “a lot of change” and pressure to make “big” decisions, he reiterated that “it’s the small things.”
The former utility player knows a thing or two about playing in lots of positions and going back to the opening point of his press conference in which he discussed getting the team to believe in “one thing”, he believes that the minute differences can contribute to changing how they approach the game.
There is understandably lots of talk surrounding his trademark 3-4-3 formation and whether these details refer to tactical tweaks, we will see, but he insists that so long as they put in the effort and pay attention to the little stuff, those on the pitch will start to play in the same way that he wants them to.
You can watch his press conference ahead of the Ipswich away this Sunday in full down below:
Amorim was also happy to casually call out those who ‘don’t believe in’ his new players in his first press conference as Man United coach.
Featured Images — BeanymanSports (via YouTube screenshot)
Trending
Posters around Manchester city centre spark serious rumours Charli XCX is set to headline Parklife 2025
Danny Jones
Some pretty big, green posters are popping up around town and, not to get ahead of ourselves, but it looks like they’re hinting at Charli XCX headlining Parklife 2025…
Feel free to lose your bratting minds.
A number of tall, let’s call it ‘apple’ green posters have been sighted in various places across Manchester city centre this Friday, 22 November and the last time we saw this slightly low-resolution, plain black Arial font and colour combo we got a reworked version of Charli XCX’s brat album.
Listen, all we can tell you is that this is almost exactly the same marketing and the letters on the poster simply read, “PL25”. Come on… you do the math(s).
Spotting at least two of the posters for ourselves around both Newton and Thomas Street in and around the Northern Quarter, plenty of people have been double-taking at the simple but bold and undeniably eye-catching portrait posters.
Trust us, we weren’t the only ones stopping to take a picture and frantically send them to half of our phonebook either.
Charli herself hasn’t given us any other clues on social media thus far – to be fair, this one feels fairly obvious to us – but it’s well worth keeping your eyes peeled on her stories as she did plenty of teasing before dropping Brat and it’s completely different but also still brat.
Still can’t get over that actually being the title, by the way.
It’s also worth noting that Parklife themselves recently confirmed that festival fans can expect to find out their headliners and the full 2025 lineup very soon. Check out that colour…
Oh, who are we kidding? That’s not apple green it’s straight-up BRAT green, b*tch. We’re fully getting carried away and you’ll just have to deal with it.
Even if it somehow turns out she’s not headlining it’s certainly looking like she’s going to be there and it wouldn’t be the first time.
Better yet, fans of the pop sensation won’t have to wait too long to see her right here in Greater Manchester because Charli is bringing her already smash-hit tour to Co-op Live next Wednesday, 27 November and in case you couldn’t tell by all the shouting in capitals, we’re very excited.
Roll on ‘PL25’. Other than Charli XCX, who else would you like to see as your Parklife headliners next summer?
Emily Sergeant -
11th November 2021 
