The iconic ‘Kevin the Carrot’ is back for Aldi’s new 2021 Christmas advert, and he’s recruited the help of some pals for a very important cause.
The budget supermarket retailer has certainly become known for its Christmas adverts starring everyone’s favourite carrot character in recent years, and this year, it’s absolutely no different, as the release of the 2021 edition yesterday evening soon amassed millions of views and thousands of comments and interactions.
The advert is a take on Charles Dickens’ classic A Christmas Carol – renamed ‘A Christmas Carrot by Charles Chickens’ – and it features various different, and excellently-named, festive food-themed characters including its lead ‘Ebanana Scrooge’, and Kevin himself taking on the role of ‘the Spirit of Christmas’.
The story follows the Christmas-loathing Ebanana, who is reminded of the joys of the festive season by the Spirit of Christmas until he eventually realises the positives of Christmas, and goes around spreading goodwill.
But there’s one name from the advert that everyone’s talking about – ‘Marcus Radishford’.
During Ebanana and the Spirit of Christmas’s whistle-stop tour of the joys of Christmas, they encounter a smiley red radish named ‘Marcus Radishford’, which is of course a clever pun based on the Manchester United and England footballer, and is actually voiced by the 24-year-old Wythenshawe-born striker too.
“Look, there’s Marcus Radishford – he’s always helping kids,” the Spirit of Christmas tells Ebanana on their tour.
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“Merry Christmas Kevin,” Marcus Radishford replies.
And Marcus’s inclusion is for a brilliant cause as well, as for the advert, Aldi has partnered with award-winning giving platform Neighbourly – which helps businesses make a positive impact in their communities by donating volunteer time, money, and surplus products, all in one place – to donate 1.8 million meals to families in need this Christmas.
Aldi already currently works with Neighbourly to donate its surplus food to local causes.
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“As a family, we relied on the local food bank to get our Christmas dinner,” Marcus Rashford explained, adding: “To this day, I remember queuing outside that building with mum, mum feeling embarrassed that she might be recognise [and] it’s with that in mind that I’m delighted to lend my support to the Aldi campaign.”
During Ebanana and the Spirit of Christmas’s whistle-stop tour, they encounter a smiley red radish named Marcus Radishford / Credit: Aldi UK & Ireland
Marcus continued: “For many children in situations like mine growing up, there is very little expectation around this time of year, add the impact of the pandemic and the very least they deserve is a Christmas dinner.”
He also added on Twitter: “Well done Aldi, this is much bigger than a Christmas ad. [It] might not be Oscar-worthy, but glad I could play my part.”
Sean McGinty – Marketing Director at Aldi UK – added: “Christmas is a time for hope, and we’re privileged to be working with Marcus, who is one of the most inspirational young people in the UK, having done so much in the past 18 months to help provide free school meals for children.
“At the same time, it wouldn’t be the festive season without Kevin the Carrot on our TV screens, and we’re thrilled to be bringing him back for the sixth year for his many fans, in what we think is his best Yuletide performance yet.
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“We hope our campaign will remind everyone of the true meaning of Christmas.”
“We hope our campaign will remind everyone of the true meaning of Christmas.” / Credit: Aldi UK & Ireland
Steve Butterworth – Chief Executive at Neighbourly – said: “We’re delighted to be supporting Aldi in their year-round food redistribution programme and in their commitment to donate 1.8 million meals this Christmas.
“These donations will help a record number of families across the UK during what is expected to be the busiest year on record for local charities and causes.”
You can watch the 2021 Aldi Christmas advert in full here.
Featured Image – Aldi UK & Ireland
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‘Nothing is eternal’: Is Pep Guardiola hinting at the end of Manchester City’s supremacy?
Danny Jones
Pep Guardiola looks to have suggested that more than a decade of Manchester City’s supremacy and Premier League dominance at the very least might be coming to an end.
Speaking in his post-match press interviews after City were knocked out of the Champions League by serial European Cup winners Real Madrid, Guardiola cut a somewhat more deflated figure than usual following the 3-1 defeat.
A Kylian Mbappe hattrick which was closed out within an hour of play was enough to stretch the aggregate score to 6-3 over the two legs and Madrid doubling their lead across the tie proved yet again why, not unlike City domestically over the last decade, they’re the kings of the continental competition.
In contrast, however, Pep seemed to accept the loss much more easily than perhaps we’ve seen in the past and rather than appearing familiarly frustrated or defiant in the press conference; instead, he seemed rather reflective, responding to one reporter: “Nothing is eternal”.
🗣️ "Nothing is eternal" – Pep Guardiola.
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Insisting that they have to decide whether a significant rebuild is needed to keep competing at the very top level consistently as they have done since the 54-year-old arrived back in 2016, he argued that it is only with that they’ll be able to determine what comes next.
As for the result itself, he made no bones about Carlo Ancelotti’s side having “deserved it”, stating simply that “the best team won” and that fans and players alike have to “accept the reality: they were better.”
Having been a familiar foe for Pep long before he arrived in Manchester, both at Barcelona and Bayern Munich – not to mention City having faced Los Blancos a dozen times before Tuesday night since 2012 – there have been less surprising outcomes for supporters to come to terms with.
“With time, the club and everyone is going to accept what it is but for now we have 30/40 games for the Premier League next season to try and be here [in the Champions League] and to improve. Nothing is eternal”, said the Catalan coaching genius.
On the other hand, he also went on to add that it was merely a reflection on the night itself and not what his team have achieved in recent years.
He went on to remark that “when we were playing outstanding it hurt more” to be knocked out of the UCL when he felt they deserved to stay in it, but still insisted: “We have been unbelievable and we have to try step by step to get better from today.” Tonight just wasn’t the night.
Who knows? Perhaps it was just some more melodrama from a manager with an undeniable flare for pageantry and playing into/in the face of narratives when he doesn’t come out on top – which hasn’t happened all that often until their dip in form this season.
Plus, there’s certainly still plenty for him and the fans to be positive about; not only has the arrival of their ‘Egyptian Prince’ and the media’s Mo Salah successor, Omar Marmoush, got plenty of people excited – especially after that first-half hattrick against Newcastle – but so too have the other January signings.
In fact, for all of his downplaying in this particular presser (which you can hear in full HERE), it felt like there were only upsides after their victory over Newcastle, even going so far as to dub new signing Nico Gonzalez a ‘mini-Rodri‘.
You can watch the highlights from the game down below:
Pep is right, nothing is eternal – but sometimes you just come up against talents like Mbappe and there’s very little anyone can do about it.
Shepherd’s pie named among classic British dishes that could be ‘extinct’ within the next decade
Emily Sergeant
Shepherd’s pie has been named among the classic British dishes that could be ‘extinct’ within the next 10 years.
From a hearty roast dinner on a Sunday, to a slap-up full English breakfast to start the day, classic British dishes have become staples on dinner tables across the nation, all known and loved for their comforting flavours and cultural significance… but apparently, Google searches for ‘shepherd’s pie recipe’ are down 55% in the past year, indicating that less and less people looking to create this traditional dish at home.
So with this in mind, air fryer giants Ninja Kitchen decided to carry out a new study by surveying 2,000 people and studying search trends for popular British dishes to uncover which meals are still loved, and which might be nothing more than a distant memory.
Shockingly, the new study revealed that shepherd’s pie could be facing extinction from early as 2027, with several other favourites dying out within a decade.
Shepherd’s pie takes the fifth spot on the top 10 list, as according to the study, the dish is experiencing a 0.76% weekly decline, and due to the fact only 5% of Brits would name it a ‘favourite’, this classic risks extinction by 2027.
Shepherd’s pie has been named among the classic British dishes that could be ‘extinct’ within the next decade / Credit: Dennis J Wilkinson | Steven Depolo
Another shocker on the list has to been the beloved veggie dish cheese and onion pie, which takes the ninth spot thanks to its 0.41% weekly decline in searches.
However, the majority of the other dishes making up the top 10 list tend to be regional delicacies or dishes that are popular within certain dietary preferences, such as Glamorgan sausage – which takes the number one spot, with a 2% weekly search decline – Tatws Pum Munud, a nut roast, and a vegan roast dinner.
57% of the nation would be sad to see British staples fade away, according to the study, but 31% do appreciate the evolution of food trends.
The study also revealed that the growing popularity of takeaway and convenience food is the leading reason why people are moving away from traditional classics such as shepherd’s pie, with nearly half (46%) of respondents citing it as their main reason.
Emily Sergeant -
11th November 2021 
