The iconic ‘Kevin the Carrot’ is back for Aldi’s new 2021 Christmas advert, and he’s recruited the help of some pals for a very important cause.
The budget supermarket retailer has certainly become known for its Christmas adverts starring everyone’s favourite carrot character in recent years, and this year, it’s absolutely no different, as the release of the 2021 edition yesterday evening soon amassed millions of views and thousands of comments and interactions.
The advert is a take on Charles Dickens’ classic A Christmas Carol – renamed ‘A Christmas Carrot by Charles Chickens’ – and it features various different, and excellently-named, festive food-themed characters including its lead ‘Ebanana Scrooge’, and Kevin himself taking on the role of ‘the Spirit of Christmas’.
The story follows the Christmas-loathing Ebanana, who is reminded of the joys of the festive season by the Spirit of Christmas until he eventually realises the positives of Christmas, and goes around spreading goodwill.
But there’s one name from the advert that everyone’s talking about – ‘Marcus Radishford’.
During Ebanana and the Spirit of Christmas’s whistle-stop tour of the joys of Christmas, they encounter a smiley red radish named ‘Marcus Radishford’, which is of course a clever pun based on the Manchester United and England footballer, and is actually voiced by the 24-year-old Wythenshawe-born striker too.
“Look, there’s Marcus Radishford – he’s always helping kids,” the Spirit of Christmas tells Ebanana on their tour.
“Merry Christmas Kevin,” Marcus Radishford replies.
And Marcus’s inclusion is for a brilliant cause as well, as for the advert, Aldi has partnered with award-winning giving platform Neighbourly – which helps businesses make a positive impact in their communities by donating volunteer time, money, and surplus products, all in one place – to donate 1.8 million meals to families in need this Christmas.
Aldi already currently works with Neighbourly to donate its surplus food to local causes.
“As a family, we relied on the local food bank to get our Christmas dinner,” Marcus Rashford explained, adding: “To this day, I remember queuing outside that building with mum, mum feeling embarrassed that she might be recognise [and] it’s with that in mind that I’m delighted to lend my support to the Aldi campaign.”
During Ebanana and the Spirit of Christmas’s whistle-stop tour, they encounter a smiley red radish named Marcus Radishford / Credit: Aldi UK & Ireland
Marcus continued: “For many children in situations like mine growing up, there is very little expectation around this time of year, add the impact of the pandemic and the very least they deserve is a Christmas dinner.”
He also added on Twitter: “Well done Aldi, this is much bigger than a Christmas ad. [It] might not be Oscar-worthy, but glad I could play my part.”
Sean McGinty – Marketing Director at Aldi UK – added: “Christmas is a time for hope, and we’re privileged to be working with Marcus, who is one of the most inspirational young people in the UK, having done so much in the past 18 months to help provide free school meals for children.
“At the same time, it wouldn’t be the festive season without Kevin the Carrot on our TV screens, and we’re thrilled to be bringing him back for the sixth year for his many fans, in what we think is his best Yuletide performance yet.
“We hope our campaign will remind everyone of the true meaning of Christmas.”
“We hope our campaign will remind everyone of the true meaning of Christmas.” / Credit: Aldi UK & Ireland
Steve Butterworth – Chief Executive at Neighbourly – said: “We’re delighted to be supporting Aldi in their year-round food redistribution programme and in their commitment to donate 1.8 million meals this Christmas.
“These donations will help a record number of families across the UK during what is expected to be the busiest year on record for local charities and causes.”
You can watch the 2021 Aldi Christmas advert in full here.
Featured Image – Aldi UK & Ireland
Trending
Bury FC offering free tickets to Morecambe fans amid ongoing club crisis
Danny Jones
Bury FC are offering free tickets to travelling Morecambe fans free tickets to an upcoming match in a show of solidarity for the fellow North West football club amid their ongoing crisis.
For anyone unaware of the situation in the Lancashire town, Morecambe FC could soon be no more after being suspended from the National League as they face further financial uncertainty.
At present, controversial owners Bond Group Investments LTD, led by businessman Jason Whittingham, have failed to sell the struggling club despite multiple deadlines, leaving the vital community sporting organisation on the precipice of complete collapse.
While the seaside team currently have no fixtures to look forward to with the 25/26 season now underway for various parts of the football pyramid, the Greater Manchester outfit, which only recently survived similarly their own precarious circumstances, has offered Morecambe fans free admission.
Although this is a very temporary alternative, with complimentary tickets being offered for Bury’s Northern Premier League West season home opener against Newcastle Town, it is a touching show of support from regional counterparts who know all too well the fear and pain of potential dissolution.
Sharing a post on their official website and social media along with the message, “We’ve been where you are. We stand with you.”, The Shakers have stated that anyone who turns up at Gigg Lane for the game this Saturday, 9 August, with their season ticket or wearing a Morecambe badge can enter for free.
It was only back in 2019 that Bury themselves were expelled from the football league after 125 years as a result of their unpaid debts. It’s fair to say that the state of affairs at Morecambe looks strikingly familiar.
Plenty of clubs have been placed into administration and hit with suspensions over the years, and Bury did go on to reunite their AFC phoenix club back in May 2023, but unfortunately, nothing is ever certain given how money-driven modern football is.
To add more context, Whittingham has been registered as the director of 25 companies during his career, but it’s important to add that a staggering total of 18 have been dissolved (either forcibly or voluntarily), put into administration, liquidated, or put into receivership – the stage before full liquidation.
It remains to be seen how many travelling Shrimps supporters will make the nearly 50-mile journey to 0161 for the game, but Bury’s classy gesture has nevertheless been met with plenty of praise.
For now, it has been reported that Morecambe have anywhere between the end of the week and 20 August – when the National League meets to discuss the matter again – to balance books and/or discover their fate.
The beautiful game belongs to everyone; people of all regions and walks of life, from the grassroots all the way up to the Premier League, and as a footy-obsessed part of the world, we all know all too well how important it is to have these sporting and crucially social outlets in local areas.
Sending all our support to all those at Morecambe FC, and we hope to see these dire straits resolved with the right outcome sooner rather than later.
Bury offering free tickets to Morecambe fans is touching, but when are clubs going to get better protection from questionable ownership?
Blackpool Pleasure Beach announces its famous ‘late night riding’ is back this summer
Emily Sergeant
Blackpool Pleasure Beach has announced that its famous ‘late night riding’ event is making a grand return this summer.
Don’t quite feel ready to say goodbye to summer just yet, and want to cling onto that laidback lifestyle for a little longer?
Well luckily the Lancashire seaside town’s beloved theme park has just announced that it will be bringing back its ever popular ‘late night riding’ hours for one Saturday only later this month, and tickets are now on sale.
It’s not just us calling it ‘late night riding’ for nothing, by the way, that is genuinely what Blackpool Pleasure Beach has decided to name the event.
Blackpool Pleasure Beach’s famous ‘late night riding’ is making a comeback / Credit: Blackpool Pleasure Beach
Anyway, on Saturday 23 August, Blackpool Pleasure Beach will be open from 10am right through until late in the evening, so thrill-seekers can enjoy their favourite rides under the town’s twinkling lights once the sun has gone down.
“Enjoy the fantastic atmosphere as the park sparkles and shines in the dark,” Blackpool Pleasure Beach said as it announced the event‘s return.
While Blackpool Pleasure Beach is always a great day out during the daylight hours anyway, Late Night Riding gives you the chance to ‘brave your favourite rides in the dark’, and experience the park like never before.
Staying open until late means there’s even more hours to ride into the night on the UK’s tallest rollercoaster, the Big One, check out the twists and turns of ICON in the evening, enjoy a night race on the Grand National, and ride on the the Big Dipper at dusk.
There’ll also be a show-stopping fireworks display on the day at 10pm.
The spectacular fireworks displays have a different theme each Late Night Riding event, and always fill the skies above the rollercoasters, rides, and attractions of the park with plenty of colour, while special shows, themed music, and live entertainment fill the park below, all to make sure that visitors have the most immersive experience
The popular event will return for one night only later this month / Credit: Blackpool Pleasure Beach
Tickets for Late Night Riding on Saturday 23 August are available online, and will set you back £35 for an online ticket or £50 on the day.
If you’re unable to make this month’s Late Night Riding though, don’t worry, as you’ll have a chance to visit in a couple of months time when the event returns again in late November
Emily Sergeant -
11th November 2021 
