The iconic ‘Kevin the Carrot’ is back for Aldi’s new 2021 Christmas advert, and he’s recruited the help of some pals for a very important cause.
The budget supermarket retailer has certainly become known for its Christmas adverts starring everyone’s favourite carrot character in recent years, and this year, it’s absolutely no different, as the release of the 2021 edition yesterday evening soon amassed millions of views and thousands of comments and interactions.
The advert is a take on Charles Dickens’ classic A Christmas Carol – renamed ‘A Christmas Carrot by Charles Chickens’ – and it features various different, and excellently-named, festive food-themed characters including its lead ‘Ebanana Scrooge’, and Kevin himself taking on the role of ‘the Spirit of Christmas’.
The story follows the Christmas-loathing Ebanana, who is reminded of the joys of the festive season by the Spirit of Christmas until he eventually realises the positives of Christmas, and goes around spreading goodwill.
But there’s one name from the advert that everyone’s talking about – ‘Marcus Radishford’.
During Ebanana and the Spirit of Christmas’s whistle-stop tour of the joys of Christmas, they encounter a smiley red radish named ‘Marcus Radishford’, which is of course a clever pun based on the Manchester United and England footballer, and is actually voiced by the 24-year-old Wythenshawe-born striker too.
“Look, there’s Marcus Radishford – he’s always helping kids,” the Spirit of Christmas tells Ebanana on their tour.
“Merry Christmas Kevin,” Marcus Radishford replies.
And Marcus’s inclusion is for a brilliant cause as well, as for the advert, Aldi has partnered with award-winning giving platform Neighbourly – which helps businesses make a positive impact in their communities by donating volunteer time, money, and surplus products, all in one place – to donate 1.8 million meals to families in need this Christmas.
Aldi already currently works with Neighbourly to donate its surplus food to local causes.
“As a family, we relied on the local food bank to get our Christmas dinner,” Marcus Rashford explained, adding: “To this day, I remember queuing outside that building with mum, mum feeling embarrassed that she might be recognise [and] it’s with that in mind that I’m delighted to lend my support to the Aldi campaign.”
During Ebanana and the Spirit of Christmas’s whistle-stop tour, they encounter a smiley red radish named Marcus Radishford / Credit: Aldi UK & Ireland
Marcus continued: “For many children in situations like mine growing up, there is very little expectation around this time of year, add the impact of the pandemic and the very least they deserve is a Christmas dinner.”
He also added on Twitter: “Well done Aldi, this is much bigger than a Christmas ad. [It] might not be Oscar-worthy, but glad I could play my part.”
Sean McGinty – Marketing Director at Aldi UK – added: “Christmas is a time for hope, and we’re privileged to be working with Marcus, who is one of the most inspirational young people in the UK, having done so much in the past 18 months to help provide free school meals for children.
“At the same time, it wouldn’t be the festive season without Kevin the Carrot on our TV screens, and we’re thrilled to be bringing him back for the sixth year for his many fans, in what we think is his best Yuletide performance yet.
“We hope our campaign will remind everyone of the true meaning of Christmas.”
“We hope our campaign will remind everyone of the true meaning of Christmas.” / Credit: Aldi UK & Ireland
Steve Butterworth – Chief Executive at Neighbourly – said: “We’re delighted to be supporting Aldi in their year-round food redistribution programme and in their commitment to donate 1.8 million meals this Christmas.
“These donations will help a record number of families across the UK during what is expected to be the busiest year on record for local charities and causes.”
You can watch the 2021 Aldi Christmas advert in full here.
Featured Image – Aldi UK & Ireland
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Manchester City staff member sacked after wearing Man United shirt to shift
Danny Jones
Man City have divided a fair few supporters after they sacked a barman for wearing a United shirt to their shift during the Manchester derby.
Although it’s not exactly surprising, the decision has ruffled plenty of feathers on both sides, as well as among neutral fans.
The Blues emerged victorious in the 197th clash between the two local rivals, winning 3-0 on an evening that paid tribute to the late, great Ricky Hatton, but another backstory looming over the fixture that caught the attention of football fans online was the City staff member who lost his job.
Working on concessions inside the Etihad Stadium before the game, the barman was made known to the official MCFC Matchday Support channel on X, who quickly confirmed he had been let go before the game even began.
In the since-deleted post, the home fan who reported the worker wrote: “Absolute joke – letting one of the bar staff in block 315 wear a United shirt on Derby Day.”
Although many City fans applauded the fast action by the club on the day, it’s fair to say that sacking him so soon that he didn’t even last until kick-off has rubbed many others the wrong way.
One Liverpool fan commented: “I hate United way more than City, but to sack him from a job because of an item of clothing is crazy. So, so poor from Manchester City, this. It’s just football lads, he’s not wearing a political or derogatory symbol. It’s literally a football team…”
Another neutral added: “Getting a minimum wage worker sacked for having a bit of fun instead of just winding him up is the absolute sad state this country is in.”
Even the ‘Out Of Context Football Manager‘ parody account chipped in, writing: “The guy’s been sacked for this. All he needed was a formal warning. I get he’s taking the p*ss – but losing a salary he might really need over this?!
While many have been even more outspoken in their response, as you can see, many supporters – be they Red or otherwise – have come up with arguably the perfect solution:
Manchester City are yet to comment on the backlash, apart from the initial confirmation that the still-anonymous staff member has been released from his position, but as for Man United, simply sticking him on the kiosks in the Stretford End could prove to be a very easy bit of positive PR.
Besides the growing frustration around the fanbase, as Ruben Amorim has yet to turn things around at Old Trafford (pressure was growing even before the derby day defeat), the Red Devils could no doubt do with some positive press for a change.
In fact, it was only earlier this year that co-owner Sir Jim Ratcliffe, CEO Omar Berrada and the wider INEOS Sports administration sanctioned a second round of redundancies at United, with approximately 450 individuals losing their jobs.
That being said, although some have labelled the sacking of the now ex-City barman as “absolutely horrendous behaviour” for Man City, many jumped to quip back that “[United are] more likely to sack more bar staff, not hire them”, as well as simultaneously taking aim at their significant transfer spending.
Featured Images — Mataniels via X (now deleted)/The Manc Group
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Salford Red Devils supporters group outline plans for the next major protest march
Danny Jones
Salford Red Devils supporters trust, The 1873, have outlined details of their next major march in protest over the club’s well-publicised ownership troubles and financial crisis.
The fan group, which has mobilised on multiple occasions already this year, is set to hit the streets once again this month and in larger numbers than ever, confirming another big demonstration before their next home game this weekend.
Sharing the update with fellow Red Devils on social media, 1837 leaders are demanding “truth and accountability from the top” ahead of the peaceful protest through Salford.
They have dubbed the event ‘The Last Rally’, but we can only assume there’ll be more fan action as the weeks and possibly months of uncertainty continue.
As you can see, The 1837 are calling for like-minded supporters to rally outside another nearby amateur rugby league football team, Salford City Roosters, before marching on to a second meeting point and, ultimately, the Salford Community Stadium.
Starting in Eccles, with a stop at Barley Farm, before arriving at their club’s home ground in Barton-upon-Irwell, the plan is to gather as much awareness, support and local attention as possible.
Writing in the caption of the above post, they added: “We’ve dominated headlines. We’ve exposed bad ownership. We’ve stood together.
“A history worth fighting for. A future worth protecting. Our last chance to be heard. Don’t stay silent. Make it count.”
Following a recent meeting of the RFL and the two Greater Manchester Mayors, Andy Burnham and Paul Dennett, Salford Red Devils were given somewhat of an even further stay of execution, as it was confirmed that their ‘winding up’/administration deadline has now been adjourned until October.
Nevertheless, the majority of fans are still being kept in the dark about the exact and up-to-date nature of their rugby league club’s situation at present.
Back in June, it looked like new investors could very well still be injecting vital funds to keep key players and staff on the books, but jump to now, and it looks like they don’t know if even things like the big screen even belong to them much longer.
Salford Red Devils aren’t just in debt – our very identity is up for grabs.
The badge. The name. Even the big screen. All signed off as collateral to financiers.
Once again, the march and peaceful protest will take place this Friday, 19 September, prior to the next fixture against Wakefield Trinity.
Getting points on the board will no doubt be a big plus for all, but the game looks like it will very much serve as the backdrop to the wider ongoing saga.
Are you a Red Devils fan, and if so, will you be attending the demonstration? Better still, even if not, what do you make of the circumstances surrounding your side at the moment?
Fantastic to see the fans turn out again, Salford Red Devils will never die 1873 👹🏉 pic.twitter.com/Gne5peQK6u
Emily Sergeant -
11th November 2021 
