Cadbury has announced another new addition to its ever-growing chocolate family, and it’s only here for a limited time.
Fresh off the back of the return of the fan-favourite chocolate orange range featuring Giant Buttons, Fingers, and Orange Twirls, and the highly-anticipated launch of the new Caramilk range last year, Cadbury has announced the release of yet another new caramel chocolate treat this week.
And the confectionary company is set to give thousands of bars away for free today.
The new limited-edition Caramel Twirl has been inspired by the popularity of the Orange Twirl – which became Cadbury’s “biggest-selling single bar” after its launch – and it blends the Cadbury staple chocolate bar with caramel.
In a bid to control the hype around the release of the new sweet treat, the iconic chocolate company has been placed a series of adverts in unexpected UK locations over the last few weeks to keep the excitement limited to those eagle-eyed enough to spot them.
A series of ads on the River Thames that were partly submerged at high tide, a remote Welsh island, and Britain’s least used train station were some of the hidden locations.
The new Limited Edition #TwirlCaramel is coming. And it’s so limited that we’re hiding our ads to #ControlTwirlHype. If you find one, you get a free bar before everyone else.
❤️this tweet to get clues about where our ads are hidden, and get notified first about a BIG surprise😉 pic.twitter.com/xFZqiDAryM
But, how exactly can you get your hands on a free Caramel Twirl then?
Well, while there hasn’t been much given away on it all, Cadbury is encouraging caramel fans and chocolate lovers to tune into a live stream that it is hosting on its Twitter account at midday today if they want to be in with a chance of winning.
Speaking on the launch of the new limited-edition chocolate bar, Frederike Grohmann – Brand Manager for Cadbury Twirl at Mondelez – said: “We’re absolutely delighted to share the news that Cadbury Twirl hits shelves this month, but whilst we know how popular the bar is going to be, we want people to know that it’s a limited-edition bar.
The new sweet treat blends the Cadbury staple chocolate bar with caramel / Credit: Cadbury UK
“Over the past month, we’ve been asking superfans to help us keep it under wraps – but now the secret is finally out.
“We can’t wait to hear what the nation thinks of our latest flavour innovation.”
Twirl Caramel will then be available to buy in stores nationwide from Monday 6 June, and will set you back just 69p per bar.
You can tune into the Cadbury livestream on Twitter at 12pm today here.
Featured Image – Cadbury UK
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Viral Manchester beauty brand P. Louise to open first ever flagship store in Trafford Palazzo
Thomas Melia
Beauty brand and viral cosmetics giant P. Louise has announced her first ever flagship store, and it’s opening at Trafford Palazzo.
Droylsden-born beauty guru, turned makeup mogul, P. Louise, is opening her first ever flagship store in Manchester in one of the region’s biggest shopping centres.
Titled P. Louise City, the pastel pink viral cosmetics company is launching its very-first physical site in Trafford Palazzo.
The beauty brand has become a social media sensation, as well as a Greater Manchester hotspot thanks to its P. Louise Empire headquarters located in Stockport.
This pink-furnished warehouse site offers customers an immersive experience with makeover sessions, shopping DIY activities, a cafe, and lots of photo opportunities.
The upcoming P. Louise City is set to build off this success with a 19,000 sq ft store that houses a variety of distinctive zones with iconic names.
You’ll be able to quench your thirst at the ‘Bad B*tch Juice Bar’, find all the latest pink-hued goodies at ‘Juicy News’, and pick up all your essentials at the ‘P. Louise Supermarket’.
P. Louise may not be a medical company, but her ‘P. Louise Pharmacy’ will cure all your retail therapy needs, and although many of her fans already knew her products were liquid gold, the ‘P. Louise Vault’ definitely confirms this.
As well as lots of shopping areas throughout this massive Trafford Palazzo site, there will be lots of hands-on activities – including makeup education zones, and even a dancefloor to bust a move or two.
P. Louise is set to open its first ever flagship store titled P. Louise City in Trafford Palazzo / Credit: Supplied
In an Instagram post on her personal social media account she calls this physical store ‘a dream come true’, adding: “[It’s] truly a pinch me moment – here’s to my next chapter”.
Featured Images – Press Shots / @plouise1 via Instagram
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The man saving Manchester’s city pigeons from ‘stringfoot’
Daisy Jackson
A man has been patrolling the streets of Manchester to save our city’s pigeons from a condition known as ‘stringfoot’.
We all walk past hundreds of the birds every day in the city centre and they often get a bad rap – but one now-viral TikTok account is hoping to change all that.
In a series of heartwarming videos, one man has been heading out in his free time to treat pigeons afflicted with the dreaded ‘stringfoot’.
It’s a common sight now to see pigeons missing toes or walking around Manchester on deformed feet, which is often caused when the poor birds become tangled up in foreign matter.
Sometimes this is bits of string, plastic, thread, hair or a number of other things usually dropped by humans.
But with quick intervention from Tom, he can save these pigeons from a life of limping around town.
He’s been heading out armed with bags of seed to lure groups of pigeons close to him, before carefully catching the afflicted animal and carefully cutting away the material around its foot.
He uses things like stitch pickers to remove the thread, before cleaning up the pigeon’s foot with saline spray and antiseptic and gently releasing them again.
Tom said he started helping pigeons ‘sort of by accident’ when a bird with stringfoot came up to his flat.
In one month alone, he was able to catch and treat 15 pigeons, saving them from infection and injury.
And the account is getting lots of love and driving awareness for stringfoot and changing people’s perception of pigeons.
One person wrote on one of Tom’s videos: “We did pigeons so wrong as a society. Thanks for helping!”
Another said: “Pigeons Are NOT TRASH, they are a birds, who need help like cats, dogs and every living animals.”
And someone else commented: “These sort of videos make me cry because we’re so mean to pigeons, this might be the first time someone’s done something kind to them.”
You can find out more on how to help pigeons in your area HERE.
Emily Sergeant -
26th May 2022 
