Cadbury has announced another new addition to its ever-growing chocolate family, and it’s only here for a limited time.
Fresh off the back of the return of the fan-favourite chocolate orange range featuring Giant Buttons, Fingers, and Orange Twirls, and the highly-anticipated launch of the new Caramilk range last year, Cadbury has announced the release of yet another new caramel chocolate treat this week.
And the confectionary company is set to give thousands of bars away for free today.
The new limited-edition Caramel Twirl has been inspired by the popularity of the Orange Twirl – which became Cadbury’s “biggest-selling single bar” after its launch – and it blends the Cadbury staple chocolate bar with caramel.
In a bid to control the hype around the release of the new sweet treat, the iconic chocolate company has been placed a series of adverts in unexpected UK locations over the last few weeks to keep the excitement limited to those eagle-eyed enough to spot them.
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A series of ads on the River Thames that were partly submerged at high tide, a remote Welsh island, and Britain’s least used train station were some of the hidden locations.
The new Limited Edition #TwirlCaramel is coming. And it’s so limited that we’re hiding our ads to #ControlTwirlHype. If you find one, you get a free bar before everyone else.
❤️this tweet to get clues about where our ads are hidden, and get notified first about a BIG surprise😉 pic.twitter.com/xFZqiDAryM
But, how exactly can you get your hands on a free Caramel Twirl then?
Well, while there hasn’t been much given away on it all, Cadbury is encouraging caramel fans and chocolate lovers to tune into a live stream that it is hosting on its Twitter account at midday today if they want to be in with a chance of winning.
Speaking on the launch of the new limited-edition chocolate bar, Frederike Grohmann – Brand Manager for Cadbury Twirl at Mondelez – said: “We’re absolutely delighted to share the news that Cadbury Twirl hits shelves this month, but whilst we know how popular the bar is going to be, we want people to know that it’s a limited-edition bar.
The new sweet treat blends the Cadbury staple chocolate bar with caramel / Credit: Cadbury UK
“Over the past month, we’ve been asking superfans to help us keep it under wraps – but now the secret is finally out.
“We can’t wait to hear what the nation thinks of our latest flavour innovation.”
Twirl Caramel will then be available to buy in stores nationwide from Monday 6 June, and will set you back just 69p per bar.
You can tune into the Cadbury livestream on Twitter at 12pm today here.
Featured Image – Cadbury UK
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M&S launches new Too Good To Go partnership – with NINE Greater Manchester stores signed up
Emily Sergeant
M&S has finally decided to partner with food waste charity, Too Good To Go.
As of yesterday, a total of 350 M&S stores across the UK – including nine major sites in Greater Manchester – now offer new Too Good To Go ‘Surprise Bags’ that are made up of surplus bakery goodies, giving customers the chance to collect quality food at a reduced price at the end of the day directly from in-store bakeries.
The launch follows a trial in a select number of UK stores, and the Surprise Bags will include bakery treats such as pastries, cookies, and fresh bread.
The partnership with Too Good To Go is the latest move in M&S Food’s work to reduce surplus food and ensure good food doesn’t go to waste.
Greater Manchester stores that will be taking part in the new Too Good To Go partnership include Manchester Market Street, Trafford Centre, Stockport, Spinningfields, Prestwich, Wigan Robin, Bolton Middlebrook, Bury The Rock, and Ashton Moss.
Each of the Surprise Bags will include three to four bakery products to a minimum retail price of £10.20 for just £3.80.
Available Monday to Saturday, customers can order their Surprise Bags through the Too Good To Go app, and collect them one hour before their local store closes.
“It’s great to be involved in this new launch with Too Good To Go to help reduce food waste,” commented Chris Parker, who is the Store Manager at M&S Bolton Middlebrook.
“Our in-store bakeries are incredibly popular with customers, and at the end of the day, customers will now be able to order and collect surprise bags offering fantastic surplus bakery products at great value.
“By finding new ways to re-purpose surplus products, we’re helping ensure more food is enjoyed rather than wasted. This partnership is another positive step towards reaching our goal of halving food waste by 2030.”
Featured Image – Supplied
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Both Manchester United and Manchester City named as teams with the least amount of local fans
Emily Sergeant
Both Manchester United and Manchester City have been identified as being teams with the least amount of local fans, according to a new survey.
We all know that supporting a local team can be seen as a mark of credibility among a certain kind of football fan, while on the flip side of that, not following a local team is often associated with being a ‘glory hunter’. But which Premier League clubs have the highest – and lowest – proportion of supporters living close to home?
Well, YouGov decided to use its profiles data to analyse the fanbases of all 20 Premier League clubs for the 2026-27 season to get the answer to this once and for all.
And it’s fair to say that it’s not looking the best for the Manchester teams.
The study found that, overall, Brighton & Hove Albion is the Premier League’s most local team – with 56% of fans based in the South East.
Sunderland (50%) and Nottingham Forest (49%) supporters are the next-most likely to live in the same region as their teams, followed by Aston Villa, Brentford, Ipswich, Leeds, Fulham, Hull, and Crystal Palace fans rounding out the top 10.
At the other end of the table, Manchester United has the second-lowest proportion of local supporters, with only a quarter based in the North West (23%), with one in six (17%) actually living in London instead.
And then as for Manchester City – who are widely considered to be the most successful team of the modern era – it has ranked fourth-bottom for local fans, as a quarter of the club’s supporters are based in the North West, with a fifth based in London (19%).
But although both United and City have found themselves towards the bottom end of the ranking, they are not the worst offenders.
That title, unfortunately, does belong to another North West team though – Liverpool.
Liverpool is the club with the lowest proportion of ‘local’ supporters, as just a fifth are based in the North West (21%) with the next highest concentration of fans can being found in London.
Emily Sergeant -
26th May 2022 
