Cadbury has announced another new addition to its ever-growing chocolate family, and it’s only here for a limited time.
Fresh off the back of the return of the fan-favourite chocolate orange range featuring Giant Buttons, Fingers, and Orange Twirls, and the highly-anticipated launch of the new Caramilk range last year, Cadbury has announced the release of yet another new caramel chocolate treat this week.
And the confectionary company is set to give thousands of bars away for free today.
The new limited-edition Caramel Twirl has been inspired by the popularity of the Orange Twirl – which became Cadbury’s “biggest-selling single bar” after its launch – and it blends the Cadbury staple chocolate bar with caramel.
In a bid to control the hype around the release of the new sweet treat, the iconic chocolate company has been placed a series of adverts in unexpected UK locations over the last few weeks to keep the excitement limited to those eagle-eyed enough to spot them.
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A series of ads on the River Thames that were partly submerged at high tide, a remote Welsh island, and Britain’s least used train station were some of the hidden locations.
The new Limited Edition #TwirlCaramel is coming. And it’s so limited that we’re hiding our ads to #ControlTwirlHype. If you find one, you get a free bar before everyone else.
❤️this tweet to get clues about where our ads are hidden, and get notified first about a BIG surprise😉 pic.twitter.com/xFZqiDAryM
But, how exactly can you get your hands on a free Caramel Twirl then?
Well, while there hasn’t been much given away on it all, Cadbury is encouraging caramel fans and chocolate lovers to tune into a live stream that it is hosting on its Twitter account at midday today if they want to be in with a chance of winning.
Speaking on the launch of the new limited-edition chocolate bar, Frederike Grohmann – Brand Manager for Cadbury Twirl at Mondelez – said: “We’re absolutely delighted to share the news that Cadbury Twirl hits shelves this month, but whilst we know how popular the bar is going to be, we want people to know that it’s a limited-edition bar.
The new sweet treat blends the Cadbury staple chocolate bar with caramel / Credit: Cadbury UK
“Over the past month, we’ve been asking superfans to help us keep it under wraps – but now the secret is finally out.
“We can’t wait to hear what the nation thinks of our latest flavour innovation.”
Twirl Caramel will then be available to buy in stores nationwide from Monday 6 June, and will set you back just 69p per bar.
You can tune into the Cadbury livestream on Twitter at 12pm today here.
Featured Image – Cadbury UK
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Stockport actress Aimee Lou Wood set to star in new BBC adaptation of Jane Eyre
Emily Sergeant
Stockport-born actress Aimee Lou Wood is set to lead a new BBC adaptation of Jane Eyre, it has been reported.
It was announced earlier this year that Working Title are producing a new TV adaptation of Charlotte Brontë’s classic novel, Jane Eyre – which will be led by The White Lotus and Sex Education star in the titular role – and Deadline has now exclusively revealed that the BBC has joined the production as the broadcaster.
The new TV adaptation has been penned for the screen by Miriam Battye – an award-winning writer best known for her work on HBO’s Succession.
Published all the way back in 1847 and set across a number of fictional Northern England settings, the classic novel explores the moral and emotional development of orphan Jane Eyre as she searches for love, independence, and social equality in the 19th century.
EXCLUSIVE: Deadline hears that 'The White Lotus' and 'Sex Education' star Aimee Lou Wood is attached to star in a new TV adaptation of Charlotte Brontë’s classic novel Jane Eyre.
Emmy nominee Wood will play the indomitable heroine in the buzzy adaptation which we understand is… pic.twitter.com/ETBRaPJanN
Throughout the novel, Jane overcomes a harsh and unloving childhood and goes on to find work as a governess at Thornfield Hall, before falling in love with her moody master, Mr Rochester, and discovering a dark secret in his attic.
The novel is widely considered to be ahead of its time due to how it approaches topics of class, sexuality, religion, and feminism.
Jane Eyre has been the subject of a number of adaptations of the years – most notably the last major TV version being in 2006, also for the BBC, and a 2011 film starring Mia Wasikowska and Michael Fassbender – but there hasn’t been any in 15 years now, and 2027 marks the 180th anniversary for the iconic story.
Aimee Lou Wood is also riding high at the moment after her Emmy, SAG, and Golden Globe nominations for Season 3 of The White Lotus, and after having also been cast as George Harrison’s wife, Pattie Boyd, in Sam Mendes’ four Beatles biopic movies, all set to be released in 2028.
As of yet, further information on when and where the new adaptation will be being filmed is yet to be released, and there is no indication of air dates either.
The BBC is expected to reveal more details in due course, so stay tuned.
Featured Image – HBO
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Greggs renames one of its bestselling bakes after Andy Burnham says it’s his favourite
Emily Sergeant
Greggs has decided to rename one of its bestselling bakes in honour of Andy Burnham.
In case you didn’t know, the new Number 10 North offices in Manchester’s Heron House share a building with lots of other businesses, some independent, some chains – and one of those businesses is the ever-popular high street bakery Greggs.
And we wouldn’t put it past Andy Burnham, being the northerner he is, to have chosen those offices specifically for that reason.
Okay, we’re obviously kidding, but considering the Prime Minister really doesn’t have to venture that far for a Greggs when he’s at work in Manchester now, he’s been asked in a recent interview this week what his go-to order is from the bakery chain.
When asked to name his favourite Greggs bake, Andy replied: “That sausage, bean, and cheese thing,” which, of course, refers to the popular Sausage, Bean & Cheese Melt.
Greggs has renamed one of its bestselling bakes after Andy Burnham said it’s his favourite / Credit: Supplied | gov.uk
According to Greggs, sales of that bake have doubled following the interview, particularly at the Heron House store, as curious Mancs and Number 10 North staff queued to sample the PM’s preferred pasty – so naturally, Greggs has decided to rename the item the ‘Sausage, Bean and Cheese Thing’ in his honour.
Workers at the Heron House shop were photographed changing the signage of the bake yesterday morning, and digital screens in the shop were also updated following the interview.
Andy himself has approved the change, taking to Instagram to say: “Has a nice ring to it tbf. Thanks [Greggs], that’s my order baked in for life now.”
Warren McCarrick, shop manager at the Greggs outside Number 10 North, said: “Our shop has been buzzing with Mancs getting their hands on Burnham’s favourite bake. Sales have gone through the roof this morning – cheers, Andy.
“We thought we’d repay the favour and rename it to what the Prime Minister seems to fondly know it as, that Sausage, Bean and Cheese Thing.
Emily Sergeant -
26th May 2022 
