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Cadbury has launched new Caramel Twirls and is giving thousands away for free today

The new sweet treat blends the Cadbury staple chocolate bar with caramel.

Emily Sergeant Emily Sergeant - 26th May 2022

Cadbury has announced another new addition to its ever-growing chocolate family, and it’s only here for a limited time.

Fresh off the back of the return of the fan-favourite chocolate orange range featuring Giant Buttons, Fingers, and Orange Twirls, and the highly-anticipated launch of the new Caramilk range last year, Cadbury has announced the release of yet another new caramel chocolate treat this week.

And the confectionary company is set to give thousands of bars away for free today.

The new limited-edition Caramel Twirl has been inspired by the popularity of the Orange Twirl – which became Cadbury’s “biggest-selling single bar” after its launch – and it blends the Cadbury staple chocolate bar with caramel.

In a bid to control the hype around the release of the new sweet treat, the iconic chocolate company has been placed a series of adverts in unexpected UK locations over the last few weeks to keep the excitement limited to those eagle-eyed enough to spot them.

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A series of ads on the River Thames that were partly submerged at high tide, a remote Welsh island, and Britain’s least used train station were some of the hidden locations.

Read more: Cadbury’s new orange range has Giant Buttons, Fingers and the return of the Orange Twirl

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But, how exactly can you get your hands on a free Caramel Twirl then?

Well, while there hasn’t been much given away on it all, Cadbury is encouraging caramel fans and chocolate lovers to tune into a live stream that it is hosting on its Twitter account at midday today if they want to be in with a chance of winning.

Read more: Cadbury Caramilk has officially hit UK supermarket shelves

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Speaking on the launch of the new limited-edition chocolate bar, Frederike Grohmann – Brand Manager for Cadbury Twirl at Mondelez – said: “We’re absolutely delighted to share the news that Cadbury Twirl hits shelves this month, but whilst we know how popular the bar is going to be, we want people to know that it’s a limited-edition bar.

The new sweet treat blends the Cadbury staple chocolate bar with caramel / Credit: Cadbury UK

“Over the past month, we’ve been asking superfans to help us keep it under wraps – but now the secret is finally out.

“We can’t wait to hear what the nation thinks of our latest flavour innovation.”

Twirl Caramel will then be available to buy in stores nationwide from Monday 6 June, and will set you back just 69p per bar.

You can tune into the Cadbury livestream on Twitter at 12pm today here.

Featured Image – Cadbury UK

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Morrisons introduces new quiet hours to make stores less ‘overwhelming’ for shoppers

Emily Sergeant Emily Sergeant

Morrisons has decided to extend its popular ‘Quieter Hour’ across the UK to help make its stores less “overwhelming” for shoppers.

Introduced earlier this month to mark World Autism Acceptance Week, and in a bid to turn what can be a daunting task for many people into “a calmer and more enjoyable experience”, the supermarket chain has announced an extension to its already popular initiative by adding new ‘Quieter Hours’ during weekday afternoons.

In case you weren’t aware, Morrisons first introduced its Quieter Hour all the way back in July 2018, and has been welcoming people who may struggle supermarket shopping environments through its doors ever since.

The initiative – which initially took place between 9am and 10am on a Saturday, and for the first hour of trade on a Sunday – originally began as part of the National Autistic Society’s ‘Autism Hour campaign’, after it was found that some neurodiverse people, including those with autism, can find shopping in a supermarket “overwhelming”.

Morrisons has introduced new quiet hours to make stores less ‘overwhelming’ for shoppers / Credit: Morrisons

Supermarkets can lead many people to experience increased sensitivity to light and sound, such as loud music, bright lights, and busy environments, and in turn, this can cause anxiety or, in some of the worst cases, even physical pain.

But now, after the trial has proved to be so successful and well-received, Morrisons has made the decision to extended the initiative to weekdays too, as well as weekends – with ‘Quieter Hours’ now also running every week from Monday to Thursday between 2-3pm.

The company says the extension is all with the aim of “helping even more customers”.

During ‘Quieter Hours’, Morrisons stores operate lower levels of lighting, turn music and radios off, avoid making tannoy announcements, reduce movement of trolleys and baskets, and turn checkout beeps and other electrical noises down.

“The weekly shop can be a daunting task for those who may struggle with noises associated with it,” commented Charlotte Exell, who is the Business Sponsor of Ability at Morrisons.

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“At Morrisons, we are always looking for more ways to support customers, and as the Quieter Hour is incredibly popular in our stores across the nation, we have listened to customers and will now help more shoppers in our extended times.”

Featured Image – Morrisons

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Freddos are on sale for 10p at UK supermarkets for the first time in nearly 20 years

Emily Sergeant Emily Sergeant

It’s happening… it’s finally happening.

We never thought we’d see this again, but for the first time in nearly two whole decades, you can now walk into supermarkets across the UK and pick yourself up a Cadbury Freddo for the price of just 10p.

While it may sound a little too good to be true, due to the fact that the beloved chocolate treat has been creeping up in price for the past 19 years, and has very much gone onto become a classic British reference point for the state of inflation and the rising cost of living crisis, we couldn’t be happier to confirm it is.

But, of course, there is a bit of catch (because isn’t there always).

For anyone looking to get their hands on a slashed-price Freddo – which we imagine will be the vast majority of people reading this – you unfortunately won’t be able to pop into any supermarket, as the 10p offer is exclusive to Sainsbury’s and you’ll need a Nectar card to be eligible for it too.

Sainsbury’s announced the return of the 10p Freddo across its official social media platforms this morning, and as you’d expect, shoppers are absolutely losing their minds over it.

The caption of the now-viral post reads: “Some things from the mid 2000s should NEVER come back, but this is not one of them.

“Head to any Sainsbury’s superstore to pick up a Freddo for just 10p with your nectar card.”

Sadly, not only is this unmissable Freddo offer exclusive to Sainsbury’s for Nectar card-holders, it’s also only available in Sainsbury’s superstores too, meaning you won’t be able to find the cheap frog-shaped chocolate bars in little Sainsbury’s Local outlets.

The offer is also only for a very limited time too, as it’s available to make the most of from today (17 April) up until next Tuesday 23 April.

Freddos are on sale for 10p at Sainsbury’s for the first time in nearly 20 years / Credit: Sainsbury’s | The Manc Group

Thankfully, Freddos are the only chocolate treats that Sainsbury’s has slashed the price of currently.

As a way of celebrating the iconic confectionary company‘s 200th birthday this year, the supermarket has also put offers on a wide range of other products.

Dairy Milk bars, multipacks of Fudge, Curly Wurlys, and Flakes, Dairy Milk Trays, Chocolate Finger biscuits, and Mini Roll cake bars are the other much-loved Cadbury products currently on sale with up to 30% off their marked price.

Rachel Clark, who is the Director of Grocery for Sainsbury’s, said on the supermarket’s current Cadbury offers: “We’re delighted to be celebrating such an iconic moment for Cadbury, and its milestone of 200 years as a loved chocolate brand. We know that our customers love Cadbury so we’re very excited to be offering market-leading prices across selected Cadbury products, with savings of up to 60% off with Nectar Prices.”

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Keen to treat yourself to some cut-price chocolate this week then?

All existing Nectar customers need to do is scan their app or swipe their card at the Sainsbury’s checkout to save some pennies.

Featured Image – The Manc Group

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