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Cadbury is bringing back a legendary discontinued chocolate bar after 20 years
What a time to be alive.
Emily Sergeant -
17th June 2024 
Cadbury is bringing back one of its legendary chocolate bars after it was discontinued more than two decades ago.
And fans are already saying they “can’t wait” to get their hands on it.
Not long after it chose to discontinue one of its popular chocolate bars after noticing a decline in sales last year, and merely months after rival retailer Nestlé made the “difficult decision” to axe the nostalgic chocolate biscuit bars, Breakaways, Cadbury has decided to make the days of chocolate fans instead of ruining it, for once.
That’s because the beloved confectionary company has announced that one of its fan-favourite chocolate bars from the 90s is set to make a long-awaited comeback.
For sweet tooths who are quite partial to their milk and white chocolate, then how both in one sound? That’s right, it’s been a long time coming, but Cadbury has revealed that it’ll be relaunching the massively-popular Top Deck bar as another way of celebrating the company’s 200th anniversary.
The Top Deck bar was first launched all the way back in 1993, and features a layer of smooth white chocolate on top of a classic Dairy Milk chocolate base.
Giving chocolate lovers the best of both worlds, the Top Deck bar is still sold in Australia and South Africa, and even briefly reappeared exclusively at B&M back in 2020, despite it not having been a permanent feature on UK shop shelves since the early noughties.
But now, it’s back… well, just for a little while anyway.
As mentioned, in a bid to properly mark Cadbury’s continued 200th anniversary celebrations, the Top Deck bar will return to supermarket shelves later this month for a limited run, and the company says it’ll be like “a trip down memory lane for 90s babies”.
Expected to set shoppers back £1.85 for a 110g bar, the returning Top Deck bar will be wrapped in what Cadbury is calling “vintage-inspired packaging from the original”, while the actual bar itself has had a little revamp to bring it more in-line with how Cadbury’s other chocolate sharing bars look at the moment.
Speaking to The Grocer ahead of the long-awaited Top Deck return, Cadbury’s Brand Manager, Mara Popa, said the company is “delighted” to be answering fans’ requests by relaunching the chocolate bar for “a limited time”.
“With two delicious layers of milk and creamy white chocolate, every bite of Cadbury Top Deck will reward you with pure indulgence.”
At this time, it’s unknown exactly how long Top Deck will be returning to UK shop shelves for, but what we do know is that any time is better than nothing.
Read more:
- Cadbury discontinues popular chocolate bar after sales decline and fans are ‘devastated’
- Freddos are on sale for 10p at UK supermarkets for the first time in nearly 20 years
- Nestlé makes ‘difficult decision’ to axe popular nostalgic chocolate biscuit bars
Keep your eyes peeled for more information to be revealed on the grand return.
Featured Image – Brett Jordan (via Flickr)
