Freddos are on sale for 10p at UK supermarkets for the first time in nearly 20 years

Truly incredible scenes.

Emily Sergeant Emily Sergeant - 17th April 2024

It’s happening… it’s finally happening.

We never thought we’d see this again, but for the first time in nearly two whole decades, you can now walk into supermarkets across the UK and pick yourself up a Cadbury Freddo for the price of just 10p.

While it may sound a little too good to be true, due to the fact that the beloved chocolate treat has been creeping up in price for the past 19 years, and has very much gone onto become a classic British reference point for the state of inflation and the rising cost of living crisis, we couldn’t be happier to confirm it is.

But, of course, there is a bit of catch (because isn’t there always).

For anyone looking to get their hands on a slashed-price Freddo – which we imagine will be the vast majority of people reading this – you unfortunately won’t be able to pop into any supermarket, as the 10p offer is exclusive to Sainsbury’s and you’ll need a Nectar card to be eligible for it too.


Sainsbury’s announced the return of the 10p Freddo across its official social media platforms this morning, and as you’d expect, shoppers are absolutely losing their minds over it.

The caption of the now-viral post reads: “Some things from the mid 2000s should NEVER come back, but this is not one of them.


“Head to any Sainsbury’s superstore to pick up a Freddo for just 10p with your nectar card.”

Sadly, not only is this unmissable Freddo offer exclusive to Sainsbury’s for Nectar card-holders, it’s also only available in Sainsbury’s superstores too, meaning you won’t be able to find the cheap frog-shaped chocolate bars in little Sainsbury’s Local outlets.

The offer is also only for a very limited time too, as it’s available to make the most of from today (17 April) up until next Tuesday 23 April.


Thankfully, Freddos are the only chocolate treats that Sainsbury’s has slashed the price of currently.

As a way of celebrating the iconic confectionary company‘s 200th birthday this year, the supermarket has also put offers on a wide range of other products.

Dairy Milk bars, multipacks of Fudge, Curly Wurlys, and Flakes, Dairy Milk Trays, Chocolate Finger biscuits, and Mini Roll cake bars are the other much-loved Cadbury products currently on sale with up to 30% off their marked price.

Rachel Clark, who is the Director of Grocery for Sainsbury’s, said on the supermarket’s current Cadbury offers: “We’re delighted to be celebrating such an iconic moment for Cadbury, and its milestone of 200 years as a loved chocolate brand. We know that our customers love Cadbury so we’re very excited to be offering market-leading prices across selected Cadbury products, with savings of up to 60% off with Nectar Prices.”

Read more:

Keen to treat yourself to some cut-price chocolate this week then?


All existing Nectar customers need to do is scan their app or swipe their card at the Sainsbury’s checkout to save some pennies.

Featured Image – The Manc Group