Nestlé has made the “difficult decision” to discontinue two of its popular chocolate biscuit bars, and fans are gutted about it.
That’s right – whether we like it or not, it’s time to say goodbye to Breakaway bars and Yorkie Biscuits.
Breakways, in particular, have been an absolute staple of childhood snacking for countless Brits over the past couple of decades.
First manufactured all the way back in 1970, the chocolate digestive biscuit bars have made their way into many a school lunchbox, or stuffed into pockets for an on-the-go sweet treat – but as of next month, they will no longer be produced.
Nestlé says this decision has been taken due to a decline in sales, and in an effort to “make way for investment and innovation” across the company’s wider portfolio of products.
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The brand says it knows fans will be “disappointed” with the choice to axe the product.
Nestlé makes ‘difficult decision’ to axe popular nostalgic chocolate biscuit bars / Credit: eBay | Wikimedia Commons
Speaking on the reason behind Breakaways being discontinued, a spokesperson for Nestlé UK & Ireland said: “We know fans will be disappointed to see it go, but it’s time for us to say goodbye to Breakaway, as we have seen a decline in the sales over the past few years, and unfortunately, we had to make the difficult decision to discontinue it.
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“By saying goodbye to Breakaway, we can focus on our best-performing brands, as well as develop exciting new innovations to delight consumers’ tastebuds.”
Thankfully though, it’s not quite the end of the road just yet, as before Breakaway fans begin their grieving process, they can head to their Sainsbury’s store throughout February and March to get their hands on and stock up on the chocolate-covered biscuit bar while stocks still last.
It’s not only Breakaways that we have to part ways with either sadly, as Nestlé has also taken the decision to axe Yorkie Biscuits alongside them.
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Both Breakaways and Yorkie Biscuits will stopped being produced from the end of next month / Credit: Nestlé
Somewhat less commonly-found than Breakaways, Yorkie Biscuits – which are also not to be confused with the actual Yorkie chocolate bars, which Nestlé says is “staying for good” – are another sweet treat to be discontinued due to declining sales.
But despite having to say goodbye to two nostalgic snacks, Nestlé has assured shoppers that it has “plenty of exciting new products” lined up for 2024.
The brand also announced that new hazelnut-flavoured Blue Ribbands are on the way this month.
Hitting supermarket shelves very soon, and hoping to soften the blow and fill the gap left by the two losses, the Blue Riband Hazelnut takes the classic Blue Riband bar that we all know and love, and fills it with a smooth hazelnut filling layered between the wafers.
So make sure to keep your eyes peeled next time you’re doing a big shop.
Featured Image – Nestlé
Shopping
KFC have launched their own perfume – oh, and a new burger
Danny Jones
Fast food giants KFC have launched their very own perfume in one of the weirdest marketing stunts we’ve seen in a long while.
That being said, we definitely want a bottle.
KFC‘s fried chicken-themed fragrance launches next month and is fashionably named ‘No 11 Eau de BBQ’, a nod to their newest menu item, the Ultimate BBQ Burger, which we also want in our possession as soon as humanly possible.
The franchise’s new signature scent launches in just a week’s time and, yes, you can genuinely buy it along with the new burger for a limited time only.
Again, this is a real thing you can pay actual money for. (Credit: KFC UKI)
The UK-only release actually sold out when it came to pre-orders but Brits will be able to get their hands on another batch when the second lot drops on 7 May.
Promising a charcoal and smoky wood-scented aroma that immediately transports you to your mate’s back garden as he turns cheap burger patties into overly blackened dry pucks of meat that you definitely would’ve cooked better if you were in charge, the stunt is also helping raise money for non-profits.
Available in 100ml bottles and for just £11, 100% of the proceeds of every sale will go towards the KFC Foundation, which supports grassroots organisations empowering young people to unleash their potential and build a positive future in local communities across the country.
As for the burger that inspired it, the special edition menu item is a nod to BBQ season gradually approaching and they’ve even made a nod to our famously reliable British weather and its attempts to derail the art of outdoor grilling in a new advert.
KFC perfume and a new burger? Christmas has come well early this year.
The Ultimate BBQ Burger has already launched and will be on the menu until 9 June, priced at £6.49 or £9.99 for a box meal which comes with the burger, a regular mini fillet, regular fries, BBQ sauce and a drink.
And don’t worry, it’ll be available on delivery too — we know we’ve had problems with that when it comes to specials in the past.
As KFC’s No 11 Eau de BBQ perfume, you can wait in the online queue like everyone else HERE and let’s just say you’ll be fighting us and plenty of other Mancs for every last drop.
River Island reopens Manchester Arndale store – and it’s unrecognisable
Daisy Jackson
River Island in the Manchester Arndale shopping centre is ready to reopen after a major makeover, and it’s bigger than ever.
The stunning space now spans 13,947 square feet and comes with interactive fitting rooms where you can order extra sizes on an iPad, self-checkouts, and a limited-edition collection exclusive to the Arndale.
The huge shop’s refurb follows a similar move at their Trafford Centre store, where River Island moved into the former Topshop unit.
Now, the three-storey store in the heart of the Arndale has been given a lick of duck-egg blue, and transformed into a beachy paradise.
Officially throwing its doors open this morning, Thursday 25 April, with Lucy Mecklenburgh cutting the ribbon, the huge shop is already welcoming hordes of shoppers.
Over the weekend, you’ll spot plenty of activations to celebrate River Island’s relaunch.
There are people carrying gigantic shopping bags handing out scratch cards with different discounts on, a Spin the Wheel with prizes, free coffees, a pop-up flower cart and loads more.
And the first people to spend more than £55 on each day between 25 and 28 April will receive a limited-edition tote bag.
High-tech changing rooms at the new River Island in the Manchester ArndaleAccessories in River Island’s new Manchester Arndale storeThe kids’ clothing collection in River IslandAccessories in River Island’s new Manchester Arndale store
This new River Island store has a limited-edition collection of one-off, premium pieces featuring exclusive fabrics and luxury detailing.
The 19-piece, bohemian-inspired collection starts at £45 and will only be available in the Arndale store.
Inside you’ll find all the usual River Island goodies, including a huge amount of holiday shop items, plus denim, occasion-wear, shoes, handbags, and kids’ clothing.
The new River Island store will open on 25 April in The Arndale shopping centre in Manchester.
Emily Sergeant -
8th February 2024 
