Compare the Market has pulled its series of television adverts that feature animated Russian meerkats from news bulletins and content around the Ukraine invasion.
The price comparison company has stressed that the characters used in their adverts have ‘no association with Russia’.
It says it has reviewed its media strategy in the light of the Russian invasion and escalating crisis in Ukraine, and wishes to be ‘sensitive to the current situation’.
The Compare the Meerkat campaign launched way back in 2009, starring Aleksandr Orlov, a meerkat portrayed as being a wealthy creature of aristocratic stock from a fictional town in Russia.
Oleksandr the Russian meetkat in the Compare the Market adverts. Credit: Compare the Market
As the years have gone on, Aleksandr has been joined by characters like his sidekick Sergei and meer-pup Oleg, as well as celebrity cameos from the likes of Nicole Kidman, Arnold Schwarzenegger, and Macaulay Culkin.
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The creatures were also turned into a range of stuffed toys, which were sent out as promotional gifts for every policy bought through Compare the Market’s website.
The adverts’ catchphrase of ‘Simples’ was even added to the Oxford English Dictionary in 2019.
Compare the Market, which is owned by financial company BGL, said in a statement: “The Comparethemarket meerkats are fictional characters. They have no association with Russia and the current situation.
“We are continually reviewing our advertising to ensure we’re being sensitive to the current situation.”
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Many companies are disassociating themselves with any Russian companies or products following the conflict in Ukraine.
Robbie Williams is releasing a big budget biopic later this year – only it stars him as a monkey?…
Danny Jones
Robbie Williams has always been a true popstar but he’s never exactly played it paint by numbers, which is why learning that his upcoming biopic features him as a CGI monkey sounds much less random than it would be coming from anyone else.
There have been countless big-budget movies about rockstars and famous musicians even in just the past few years – One Love about Bob Marley, Back to Black about Amy Winehouse, Elvis and even the upcoming Bob Dylan biopic – but there is a single one we could name where the star is a monkey.
Announced this week, BETTER MAN will tell the story of Robbie Williams’ life and career right up until the present day and is set to be released this festive period.
The first trailer has now dropped too and whatever you make of the concept, visually at least, looks pretty good – only time will tell whether it’s a good film or not.
First trailer for the Robbie Williams biopic ‘BETTER MAN’, starring a CGI monkey as Robbie Williams.
The tagline for the film is, “Discover an extraordinary journey that can’t be told in an ordinary way” and as Williams addresses in the short teaser, starting by simply saying, “I know what you’re thinking? What’s with the monkey?”, they’ve certainly found a way to tell this story diferently.
In fact, although telling his story through the medium of a monkey wasn’t his idea to begin with and, as he and director Michael Gracey (The Greatest Showman) told the likes of Heart Radio, there’s a few reasons for it.
First off, Robbie said of the film and its vision: “I want everything that I do from here on in to be slightly unusual, so that fits that narrative.”
“As humans, we care more for animals than we do for humans. So the audience is probably going to have more empathy for me as a monkey than they would’ve done for me as me.” That’s a fair point: a cute CGI monkey can definitely be rooted for, but it’s Gracey’s explanation that makes it sound most interesting.
As he puts it, the idea to make a furry version of the 50-year-old came from looking to reflect the hitmaker being “pushed on stage” like a “performing monkey” throughout his life, even when heavily under the influence of durgs and alcohol. But it goes much deeper than that.
“This is how he sees himself.” Director Michael Gracey explains why Robbie Williams is a monkey in #BetterManMovie – In select US theatres December 25. Everywhere in the US January 17. pic.twitter.com/GBSyFNfRe5
The Australian director, who also headed up fellow pop music icon P!nk’s autobiographical documentary, goes on to explain: “He was always putting on a performance at [his hometown] Stoke for the other kids, at home for his parents.
“It made it so powerful for me because I was like, You’re going to fall in love with this character, this little monkey. And you’re going to invest emotionally in this little monkey. As long as you set that contract at the start of the film, you’re in, and you will go with that monkey through the entire journey.”
Robbie will be played and largely voiced by Chesterfield-born actor Jonno Davies via motion capture technology, not unlike that used for the Planet of the Apes films, with the story spanning his fractious childhood to boy band success with Take That and then solo superstardom.
Still one of the best-selling and most well-known pop stars to ever do it, he will naturally take full control of the singing sections in the film as well as provide narration.
As he put its himself in the voiceover we’ve now heard, “I’m one of the biggest pop stars in the world but I’ve always seen myself a little less… evolved”. The stylistic choice has certainly split opinion already, with some calling it a “fantastic” approach from a “working class lad” who made it. Others have only found the immediate humour in it thus far.
idea for a film… the life of Robbie Williams told through the perspective of a CGI monkey pic.twitter.com/UhVtr4O8cX
Set to release on Boxing Day 2024, the blockbuster project from Paramount Pictures also features Steve Pemberton, Damon Herriman’ Raechelle Banno, Alison Steadman, Kate Mulvaney; Frazer Hadfield, Tom Budge and Anthony Hayes.
With a budget of a reported $110 million, the movie has actually already been debuted at the Toronto Film Festival and was met with pretty positive reviews, with The Guardian giving it four stars and labelling it a “surprisingly entertaining saga.”
As for us, we will say that we’d probably have watched a Robbie Williams biopic anyway, but let’s just say it being told through the lens of a monkey has very much piqued our interest.
There’s also another feature-length project still being made right here in Manchester that we’re very much keeping our eye on.
Featured Images — Paramount Pictures/Drew de F Fawkes (via Flickr)
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Aldi is looking to give someone free shopping for a year with its new ‘superfan card’
Emily Sergeant
Aldi has launched its first ever ‘superfan card’, and is looking to give one lucky person free shopping for a full year.
Did you know that, according to the Office for National Statistics (ONS), the average UK household now spends, on average, £4,124 on groceries annually? For many families, that figure could be even higher too unfortunately – but for one lucky Aldi shopper, they soon won’t have to part ways with a single penny for 12 whole months.
That’s because the budget supermarket retailer has just launched a new ‘superfan card’ for the first time ever, and wants to celebrate its most loyal customer by offering them a year’s-worth of groceries for free.
Only one shopper will be able to claim the exclusive new card.
Aldi has launched its first ever ‘superfan card’ / Credit: Simon Hadley (via Aldi UK)
While Aldi is the UK’s cheapest supermarket, which tends to mean customers spend less groceries overall, the wide selection of seasonal Specialbuys on offer in the fan-favourite ‘middle aisle’ can often mean they end up spending more, which is why Aldi’s Superfan Card will be worth £5,000 so the winner can bag the exciting extras as well as the essentials.
Richard Thornton, who is the Communications Director at Aldi, is calling this a “once in a lifetime opportunity”, adding: “We know how passionate our customers are about Aldi, and we wanted to find a way to give something truly special back to Aldi’s biggest fan.
“We can’t wait to see the creativity and enthusiasm in the entries.”
The new card will give one lucky person free shopping for a full year / Credit: Aldi UK
All bargain-lovers need to do to be in with the chance of winning the new card is explain to Aldi judges – who will carefully review all submissions – in no more than 250 words they are the company‘s biggest fan and deserve to win a year’s worth of free shopping.
You just need to be over 18, and to email your name, age, hometown, and your entry to [email protected], before the deadline on Halloween (31 October) at 11:59pm.
Daisy Jackson -
1st March 2022 
