Dame Deborah James has inspired Andrex, M&S, and more retailers to add bowel cancer symptoms to packs of toilet roll.
Leading toilet roll manufacturer Andrex, and retail giant M&S are two of the first companies to partner with charity Bowel Cancer UK as part of the #GetOnARoll campaign, and in doing so, have both committed to adding the symptoms of bowel cancer and lifesaving information to millions of toilet roll packages stocked on shelves across the UK.
The two companies have also made significant donations to the leading bowel cancer charity – with Andrex pledging a £65,000 donation, and M&S committing a £50,000 sum.
Both Andrex and M&S have been inspired to make the change to packaging by journalist, podcast host, and campaigner, Dame Deborah James – better known as the Bowel Babe – who was diagnosed with incurable bowel cancer back in 2016, which she has since announced is terminal.
Almost half of adults in the UK can’t name a single symptom of bowel cancer. Get behind our new campaign today and ask your supermarket to add them to their loo roll packaging and help save lives: https://t.co/NmjBdWTaeHpic.twitter.com/sxCQY40lwl
Since receiving the tragic news that her cancer was terminal, and setting up the BowelBabe Fund, Dame Deborah has gone on to raise a whopping £6.7 million and counting for Cancer Research UK to raise awareness and “fund clinical trials and research into personalised medicine for cancer patients”.
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She has also been using her final days to support Bowel Cancer UK’s campaign, and encourage other supermarkets and retailers to follow in the footsteps of Andrex and M&S.
“It’s the start of things to come,” Dame Deborah said on Instagram.
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“I think we should do a big shoutout to other companies now saying ‘Come on! Where’s your signs and symptoms?’
“We need like actual information signposted on those loo rolls [and] I’m hoping that lots of the other big brands will now go yeah, hang on, this makes massive sense – this is what we need to be doing and I can’t wait to see that happen.”
Deborah James was presented with a Damehood for services to charity by Prince William last month / Credit: Deborah James (via Instagram)
Bowel Cancer UK says it launched the groundbreaking #GetOnARoll campaign as almost half of adults in the UK can’t name a single symptom of bowel cancer, despite it being the fourth most common cancer, and it says that knowing the symptoms, and acting on them, means that bowel cancer can be diagnosed earlier when it is more treatable and curable.
Fewer than 40% of people are diagnosed with bowel cancer at the earliest stages, and the charity says “we can change this and ultimately save more lives”.
📣 We’re calling for every supermarket to put our signs and symptoms where people need to see them most – on their loo roll packaging.
The charity added: “Changes in bowel habit and blood in your poo are two bowel cancer symptoms that happen while you’re on the toilet so that’s why we’re calling on supermarkets to put symptoms on their own brand loo roll packaging – where people need to see them most.
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“We urgently need to get supermarkets to follow suit.”
You can find out more about the Bowel Cancer UK #GetOnARoll campaign here.
Tickets officially go on sale for rare 70mm IMAX screenings of Dune: Part Three in Manchester
Emily Sergeant
Tickets have now officially gone on sale for rare 70mm IMAX screenings of Dune: Part Three in Manchester.
Arriving on screens from 18 December and gearing up to be one of the most anticipated films of the year, Dune: Part Three – which is the third and final instalment in director Denis Villeneuve’s Dune franchise – will be screening in IMAX 70mm at Vue Manchester Printworks, one of only three venues to show it in this format nationwide.
There are only 40 other venues across the globe showing the film in IMAX 70mm, and Manchester is the only city outside of London to screen the blockbuster this way too.
Based on the novels of Frank Herbert and set nearly two decades after the previous film, Dune: Part Three features an ensemble cast of all-star names led by Timothée Chalamet and Zendaya.
Alongside them will be Jason Momoa, Florence Pugh, Anya Taylor-Joy, Rebecca Ferguson, Robert Pattinson, Charlotte Rampling, Javier Bardem, and Josh Brolin.
After seats for a special early screening of the film in IMAX sold out in less than 30 minutes last month, the IMAX 70mm showings – which officially went live today (20 October) – are expected to be snapped up fast by film fans in Manchester.
“A decade in the making, Denis Villeneuve’s epic Dune trilogy is reaching its dramatic conclusion this December,” explained Dean Cross, who is the Senior Screen Content Manager at Vue.
“As the only venue outside of London to be screening Dune: Part Three in IMAX 70mm, it’s a privilege for us to offer this unique way to experience the film.”
Dune: Part Three is coming to Vue Manchester Printworks on 18 December, and you can book your tickets here.
Featured Image – Warner Bros.
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Free pints and live craft experiences coming to a Manchester pub for one night only
Daisy Jackson
A pop-up pub takeover is opening its doors in Manchester, where you can get your hands on a free pint as well as some amazing craft experiences.
The Uncommon Inn is being operated by premium Italian lager brand Poretti, who want to help us Brits break out of our daily routines.
Matt & Phreds on Tib Street will welcome The Uncommon Inn on Thursday 22 October, from 4pm to 8pm, giving visitors the chance to discover unusual creative skills and watch artisans at work, with a free pint in hand.
It comes after research commissioned by Poretti found that 61% of UK adults feel they are living on autopilot, while a quarter have not tried a new creative pursuit in five years or more.
Free pints and live craft experiences are coming to a Manchester pub for one night only / Credit: Supplied
The study also found that adults have an average of just 90 minutes of genuine personal time each day, with 58% spending that time watching television and 35% scrolling through social media.
Exhaustion and financial constraints came out as the main barriers preventing people from trying new things.
The Uncommon Inn has been designed to offer an alternative, bringing together a collective of specialist makers to showcase their skills in a familiar pub setting.
Visitors to the Manchester event can watch Giulio Miglietta embroidering personalised beer mats, using a vintage Singer sewing machine dating back to the early 1900s, alongside live hand-engraving and bespoke jewellery-style crafting using recycled silver.
The Uncommon Inn is being operated by premium Italian lager brand Poretti / Credit: Supplied
Other demonstrations include 3D body-casting by sculptor Ami of Angelcasts and personalised, hand-engraved glassware from Leigh Calligraphy. Sabira of Sken Studios will also demonstrate how recycled silver can be turned into bespoke bottle openers.
Guests will be able to enjoy complimentary pints of Poretti while watching the makers at work.
Caitlin Maley, Senior Brand Manager at Poretti, said: “Modern life moves at an overwhelming pace, and it’s all too easy to fall into autopilot mode where routine replaces curiosity.
“We believe in celebrating intentional craft, rare skills, and authentic human connection – values that are at the core of our brewing heritage.
“We created The Uncommon Inn to turn an ordinary pub visit into an inspiring journey. By bringing together our Masters of Crafts, from chainstitch embroiderers to live engravers and musicians, we’re inviting pubgoers to slow down, pick up a new skill, and enjoy a pint crafted with genuine passion.”
The Uncommon Inn is at Matt & Phreds in Manchester on Thursday 22 October, from 4pm until 8pm.
Emily Sergeant -
22nd June 2022 
