Greggs and Primark are back yet again with another fashion collection after the brands’ first collaboration proved to be a smash-hit.
The budget fashion retailer and bakery chain are two of the best-loved brands in the UK, so it came as no surprise that news of them joining forces for a branded fashion collection full of trainers, t-shirts, socks, hoodies, boxers, and more would have gone down so well with fans when it hit shop shelves back in February.
But it turned out to be much more popular than most people expected.
Some of the products from the limited-edition “freshly-baked collab” not only sold out pretty much straight away, but shoppers even found items from the range to be listed on eBay for up to three times the original price.
Given the popularity of the first collection, it makes sense that the two brands would team up once again, and it’s now been announced today that a new 21-piece collection is set to drop in all Primark stores nationwide from Friday 5 August.
This time round, the highly-anticipated collection will include bodysuits, bumbags, bucket hats, and even Croc dupe sling-back clogs.
If next Friday is just too long to wait though, keen fashion fans will able to get their hands on some of the items from the collection ahead of the official launch date, as a Greggs x Primark ‘Snackfest’ bus travels the UK this week and next.
The bus will be stopping-off at five major cities, with it parking up in Cathedral Gardens right here in Manchester city centre this Friday 29 July from 11am-5pm.
The new 21-piece collection is set to drop in all Primark stores nationwide from Friday 5 August / Credit: Greggs & Primark
Not only is the Snackfest bus bringing items from the collection, but it will also have live music, competitions, and even some special guest appearances too, so make sure to keep your eyes peeled, as the brands seem to be keeping their cards close to their chest.
ADVERTISEMENT
Speaking ahead of the launch of the collection, Hannah Squirrell – Customer Director at Greggs – said: “The reaction to our first official Greggs clothing collection was incredible and sold out even faster than we anticipated.
“We’re excited to team up with Primark once again to deliver more fun and unique pieces that Greggs fans will wear with pride across the summer and beyond.”
“I believe the best partnerships in fashion are those that are blindingly obvious but never boring or predictable,” added Jermaine Lapwood – Head of Innovation and Future Trends at Primark.
“In a world of collaborations, it is important that we stand out and be different.
“As part of this drop, for the first time in Primark history we are taking the collection on the road and fans will be able to get early access to our own ‘Snackfest’ tour bus, which will pop up across the UK.”
Featured Image – Greggs & Primark
Trending
Neighbourhood’s city centre festival returns to Manchester with promising first wave
Danny Jones
Neighbourhood Festival’s city centre all-dayer is returning to Manchester for 2026 after a year off, and this first wave of the lineup is looking promising already.
Following teasers over the past month or so, it didn’t take long for us to figure out that NBHD Festival was coming back, especially with the Weekender in Warrington having taken a similar hiatus in 2024.
However, when festivals like these take time out, it can be easy to worry whether or not they’ll lose momentum or come back stronger.
Judging by this initial batch of acts alone, there’s no doubt NBHD Fest ’26 will be another cracker.
Neighbourhood Festival 2026! Manchester’s biggest multi-venue festival returns on Saturday 17 October. The first wave of acts just announced with many more brilliant artists to be revealed. Sign-up for exclusive pre-sale which goes live 10am Tue 10 Mar. https://t.co/Qq0c7Ibuxqpic.twitter.com/8CQoeqdpWm
As you can see, as well as the fast-rising grungey alternative and garage rock quartet, KEO, being announced as one of the first big hitters on the list, there are some other familiar names on the lineup.
Especially for us Mancs.
With both Bolton and Altrincham youngsters, Florentenes and The Guest List, both joining the roster, as well as the likes of Bury-born ‘rockabilly’ revivalist Elliot James Reay also featuring on there, there’s a good deal of local talent to be enjoyed as always.
That goes for the regional delegation in general, too, with the likes of Jos River heading back up this way from her base in London, and Leeds’ fittingly named indie four-piece, The North, also booking a slot.
We’ll admit there are plenty of bands and artists coming up from the capital for the all-day festival, but at least they know where the UK’s real home of music is.
You only have to look at the festival vibes up here to know that…
It’s worth reminding, once again, that since its inception in 2016 (yes, it really has been a decade now), Neighbourhood Fest has continued to serve as a proper launchpad for the next wave of superstars, not just here in the North West but across the country.
We still remember seeing the likes of Sam Fender, Holly Humberstone, Declan McKenna, Mahalia, The Lathums and more – some for the very first time – on these city centre stages, and it’s crazy to see how big some of them have gone on to become.
Set to take over some of Manchester’s most iconic venues along the Oxford Road Corridor once again, this is, without a doubt, one of the best dates for independents on the annual live music calendar.
Hosting a total of 11 stages on Saturday, 17 October for a full day of live music, tickets for this year’s Neighbourhood Festival go on sale HERE at 10am on Friday, 13 March – and remember, there’s still plenty more to be added to the 2026 lineup.
Cruz Beckham and The Breakers live in Manchester – a torch passed from father to son?
Lonnie Bowes
Cruz Beckham graced the stage of The Deaf Institute in Manchester last night. Whether it’s your first time through the doors or you’ve been going for years, the venue carries an unmistakable energyand always will.
With a feel and set in its Victorian past, unmistakable Mancunian patina, the building leaves a mark on you – and on every grassroots artist who plays there.
The intimate upstairs room has long been a springboard for acts who go on to much bigger stages. History certainly likes to repeat itself, and perhaps this was a small sign of things to come for the youngest son of David and Victoria Beckham.
With his dad watching from the wings – fittingly in a number seven shirt synonymous with his years at Man United – Cruz stepped onto the stage with quiet confidence. For the next hour, he set his sights firmly on the crowd, eager to show exactly who he is as an artist beyond the famous surname.
Backed by a tight band that seemed to fit together like a glove, the set leaned into guitar-driven indie with an easy chemistry between players.
There were moments where the group locked into a groove, so naturally, it felt less like a new project and more like a band that had been touring together for years.
Cruz and co’s audience reflected the curiosity surrounding the night; inside the packed room was an eclectic mix of indie fans, university students, couples of all ages and a fair share of Beckham devotees – all keen to see whether the hype surrounding the young performer translated on stage.
The 21-year-old ran through his most popular (albeit limited number of) tracks thus far, including ‘Lick the Toad’, ‘Optics’, and ‘For Your Love’, each of which was met with enthusiastic cheers from the crowd.
His songs showed off a good deal of melodic indie sensibility, with jangling guitars and hooks that landed well in the intimate setting of the venue.
While Cruz held the stage, there were emotional moments playing out just above him. Throughout the set, David Beckham could be spotted proudly filming and what appeared to be FaceTiming other family members to share the moment in real time. We’re not sure Brooklyn’s picking up at the minute…
Toward the end of the night, visibly moved, the former footballer appeared to wipe away a tear — a quiet but powerful reminder that beyond the celebrity and headlines, this was still a father watching his son manifest his own destiny.
For Cruz Beckham, the night wasn’t about stadium lights or global headlines: it was about proving himself in a room that has hosted literally countless emerging artists before him. If the energy inside Deaf Institute was anything to go by, this may well be one of those early chapters people look back on later.
Did any of you head to the venue as a fan or purely out of curiosity – and if so, what did you make of Cruz Beckham’s first proper Manc gig?
Emily Sergeant -
25th July 2022 
